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In today’s market, the days of running traffic to a lead capture page, and making a sale based on a sales process alone, are few and far between. Unless you are a traffic expert and know how to get hundreds, even thousands of leads per day into your marketing funnel, your best bet when it comes to building a home based business online, is to create content, establish yourself as an authority, and make sales based on consultive marketing. Sure, with a great video sales letter and follow up messages, you might make a sale or two out of every 100 people who go through your marketing funnel, but the truth is, you could double, even triple your conversion rates, by using Social Media & a Blog to connect with your audience, and provide them with information that sets you apart from everyone else who they may be looking at to help them solve their problem. For example, if I was looking to put a new roof on my house, and I googled local roofing companies, I would lean a lot more towards a company that offered information about the different types of roofs that are available for purchase, which ones are better in different types of climates, on different types of houses, side by side cost analysis, and much more. I would choose a company like this, versus a company that just offers a lead capture page for a quote, without first allowing me to do some homework or research on their page. In other words, in today’s market, content is king when it comes to gathering attention, creating an audience, and winning over customers.
So, here are 7 Steps to Starting a Home Based Business by Blogging
#1 – Pick a Blog Platform There are many different options to choose from when it comes to blogging. There are free, low cost, and even do it yourself platforms (that could cost into the thousands of dollars) The key to picking a platform is to work with one that has the features that you want. Some of these features include a lead capture pop up to get the email addresses of your blog visitors, simple upload of photos, videos, images, and text, linking to outside pages, social media card options that pull featured images into Facebook, Google Plus, etc…
#2 – Pick a Niche of People You Want to Market To If you read my Home Business Marketing Strategy 101, then you learned about the Avatar of your market and knowing more about your prospect, than even your product. The same goes for picking a Niche. This means, what group of people will you be marketing to? Who are they? What do they do? What do they want? What are there problems and how can you help solve them? Once you know your Niche, then you can really focus on providing solutions to them with your content, and then of course, your products and/or services.
#3 – Outline all the Topics You Want to Blog About By providing your Market with great information, will establish you as an authority in your niche, and ultimately get you more business. So, drill down into each topic about what you think people want to know. Of course, the more specific & detailed you are, the more credibility you will create because your information will help solve your market’s problems, which is how you will earn their business.
#4 – Blog Daily I’ve always said, that success is not what you do, but do daily. Creating an expectation that you will be posting quality content on your blog every day, will bring people back to your blog often, before you even announce that you have new content. This is the highest quality form of traffic because people are eagerly waiting for your content and want to consume whatever you publish. When this happens, you are truly an expert in their eyes, and chances are, they will buy from you when they are ready.
#5 – Share Your Blog Posts A long time ago, one of the secrets I learned about how to be successful in home based business, is not to keep your business a secret. Unlike the old school days of having to make your list, call family & friends, pitch your neighbors, and cold call leads to share your business, your product, or your opportunity, today, we can share our blog posts with the power of technology & automation. One of the best ways to do this, is through the use of Social Media. By sharing your blog post links on Facebook Google Plus, Pinterest, Twitter, and any other Platform, as long as your friends, fans, followers & subscribers are in your market, they will consume your information and the chance of them becoming customers goes up considerably.
#6 – Syndicate Your Blog Posts Not only can you share your blog post links on the Social Media sites mentioned above, but you can also have them Syndicated through a Distribution System called OnlyWire. This service allows you to post one time, and send up to 40 different Social Media & Bookmarking Sites that you have accounts with.
Once you set up OnlyWire to distribute to all your Social Media & Bookmarking accounts, it will save you a lot of time every time you want to get your new post out there for all your market to see.
#7 – Use a Lead Capture Page By using a Lead Capture Page at your blog, or even other lead capture pages people must fill out in order to enter your sales & marketing funnel, always be sure to send the link to your leads so that they too can read your posts. This not only brands you as an authority, but increases blog traffic, which in turn, helps you rank for keywords when people do a search on the search engines for solutions to whatever they are looking for answers to. Of course, being a part of a Blogging Community will help raise the authority your blog has in the search engines, because a majority of the people blogging, even though it may be about different topics, in different markets & niches, everyone blogging on the same domain helps everyone.
When the tide rises – everybody’s ship comes in.
So there you have it, 7 Steps to Starting a Home Based Business by Blogging. Another key to successful blogging, is to be consistent, because if you are not consistent, you become – non existent!
To see my preferred choice of Blogging Communities, click here and watch the video. Share this post and help spread the love!
Aaron Rashkin Aaron Rashkin is a dad, a dude and a pretty darn good home based business entrepreneur! His focus is in personal development, spiritual awakening & abundant living. His business strengths are copy writing, creating content, and making lots of money from both online & offline sales. One of his greatest passions, is teaching others how to set themselves & their families free, financially, by building a successful home based business, and right now he is available for a few new students who want to work directly with him, so find a link to his join page, or simply ask him for one. There are few better sponsors & mentors in the business.