MEDIA BUYER’S GUIDE
Worldwide Coverage AgAir Update is the global leader in agricultural aviation media. Growing from a state association newsletter over 40 years ago, AgAir Update has evolved into the most trusted and most widely read agricultural aviation publication in the world.
Global Distribution* US/CANADA
5%
UK/EUROPE
60%
ASIA
5%
AFRICA SOUTH AMERICA
Our English edition of AgAir Update keeps our readers well-informed in all things agaviation, catering to both domestic and international audiences. We also offer a dedicated Portuguese edition published monthly for our readers in Brazil and Portugal, as well as a bi-monthly Spanish edition, that provides comprehensive insights and extensive coverage of current agricultural landscapes. In addition to our monthly issues, AgAir Update publishes three special editions highlighting products and services in the agricultural aviation industry. The Navigator not only is a “who’s who” in the world of ag aviation products and services, but also highlights the annual Ag Aviation Expo in the US and SINDAG in Brazil.
2 | Media Buyer’s Guide | agairupdate.com
10%
10%
AUSTRALIA/NZ * Percentages are breakdown of English publication only.
AgAir Update takes a global approach to the agricultural aviation industry, providing comprehensive coverage of agav news, human interest articles, technical evaluations, and opinion columns from industry professionals and sources around the world, ensuring that we reach all of your current and potential customers.
10%
Why AgAir Update? Signet Research, Inc. has conducted surveys on media brand readers’ platform preferences in choosing between print and digital consumption. The purpose of this research was to address the claims that print was becoming obsolete and that digital-only reading would dominate the market. Their findings revealed that such claims were premature and exaggerated: The results showed a strong inclination towards print format over digital versions of magazines. 52% of the survey participants preferred print only, while 34% preferred a combination of print and digital news consumption. Only 14% of the surveyed audience favored digital alone.
Notwithstanding the above research, readers who consume print media are engaged and not distracted by countless interruptions and posts, ensuring your branding is effective. Recent AgAir Update surveys point to each print copy being read by an average of 6 individuals, and the lifespan of each print copy (the magazine that stays on the table) lasts months if not years.
Signet has continued to conduct this research annually from 2010 and consistently found a strong preference for the print platform, despite the increasing presence of digital editions. Over the years of data collection, the percentage of those preferring digital over print has only risen by 1%, highlighting the effectiveness of maintaining an advertising presence in print publications to increase brand recognition and reach customers, both in the present and almost a decade ago.
52%
34%
PRINT ONLY
PRINT & DIGITAL
14% DIGITAL ONLY
Annual Print Distribution: 82,000+ Print Distribution Reach
BONUS Print Distribution – Fly-ins and Tradeshows
• 4,000 Monthly World-Wide, English • 1,200 Monthly Brazil, Portugese • 1,000 Bi-Monthly Spanish • 8,000 English Navigator • 1,500 Portugese Navigator • 1,500 Spanish Navigator
• All state and regional U.S. trade shows • All national South American trade shows, including Mercosul & SINDAG • Regional fly-ins • AgAviation Expo - EVERY ATTENDEE BAG • Heli-Expo • Canadian AAA Convention • Australian AAA National Convention • New Zealand National Convention Media Buyer’s Guide | agairupdate.com | 3
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MEDIA DISTRIBUTION:
Social Media FOLLOWERS
Boost Your ROI
24,500+ TOTAL VIEWS
2,000,000+ If your goal is to put your brand to the forefront of the agriculture aviation market, AgAir Update is the right choice for your business.
Digital / eEdition of Magazine MONTHLY VIEWS
35,000+ GROWTH
22%
OPEN RATE
45%
Print Publication As the premier international print publication in the field of aerial application, your brand is directly exposed to your customer base. With an average lifespan of 5-6 months, each issue reaches an estimated 5-7 readers, resulting in a significant number of “pageviews”!
Social Media Website UNIQUE USERS
9,000+
USERS GROWTH
30%
MONTHLY PAGE VIEWERS
95,000+
Our daily social media presence effectively reaches a large number of industry users, consistently staying ahead of technological advancements and delivering agricultural aviation updates directly to their daily lives. Paid Partnership Posts available.
Online Presence AgAir Update’s website is second to none, delivering the latest industry updates to a global audience. With over 95,000 pageviews per month, your brand is guaranteed to have constant visibility on our platform. Media Buyer’s Guide | agairupdate.com | 5
PRINT ADVERTISING SPECS: (English Issues - Based on U.S. Letter Size) LEGEND:
Ad Placement and Size Options: DOWNLOAD OUR AD TEMPLATES!! HTTPS://RB.GY/VSCE1E
DESIGN/SAFE AREA - Safe area for all crucial elements of the design, especially text TRIM/CUT LINE - Where paper will be cut BLEED AREA - (for bleed ads only) Extend the background or non-essential elements up to this line to ensure a clean cut line (This does not apply to non-bleed ads or those that are 1/4 page or smaller)
BLEED/NON-BLEED: DESIGN/SAFE AREA: 16.25 in x 10.375 in 412.75 mm x 263.525 mm 4875 pixels x 3113 pixels
2-PAGE SPREAD BLEED
TRIM/CUT LINE: 16.75 in x 10.875 in 425.45 mm x 276.225 mm 5025 pixels x 3263 pixels BLEED AREA: 17 in x 11.125 in 431.8 mm x 282.575 mm 5100 pixels x 3338 pixels BLEED/NON-BLEED: DESIGN/SAFE AREA: 7.875 in x 10.375 in 200.025 mm x 263.525 mm 2363 pixels x 3113 pixels
FULL PAGE BLEED
FULL PAGE NON-BLEED
TRIM/CUT LINE: 8.375 in x 10.875 in 212.725 mm x 276.225 mm 2513 pixels x 3263 pixels BLEED AREA: 8.625 in x 11.125 in 219.075 mm x 282.575 mm 2588 pixels x 3338 pixels BLEED: DESIGN/SAFE AREA: 5.0417 in x 10.375 in 128.058 mm x 263.525 mm 1513 pixels x 3113 pixels
2/3 PAGE BLEED
2/3 PAGE NON-BLEED
TRIM/CUT LINE: 5.5417 in x 10.875 in 140.758 mm x 276.225 mm 1655 pixels x 3263 pixels BLEED AREA: 5.7917 in x 11.125 in 147.108 mm x 282.575 mm 1738 pixels x 3338 pixels
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NON-BLEED: DESIGN/SAFE AREA: 5.1875 in x 10.375 in 131.763 mm x 263.525 mm 1556 pixels x 3113 pixels
Ad Placement and Size Options: ADDITIONAL SPECIFICATIONS: COLOR: CMYK; Any ads sent in RGB will automatically be converted to CMYK, and slight color changes may occur RESOLUTION: 200 dpi or higher - 300 dpi preferred FILE FORMATS: Flattened, high-resolution PDF (preferred), .jpg, .png
For any other formats or resolutions, please call 478-987-2250. BLEED: DESIGN/SAFE AREA: 3.625 in x 10.375 in 92.075 mm x 263.525 mm 1088 pixels x 3113 pixels
1/2 PAGE VERT. BLEED
1/2 PAGE VERT. NON-BLEED
NON-BLEED: DESIGN/SAFE AREA: 3.875 in x 10.375 in 98.425 mm x 263.525 mm 1663 pixels x 3113 pixels
TRIM/CUT LINE: 4.125 in x 10.875 in 104.775 mm x 276.225 mm 1238 pixels x 3263 pixels BLEED AREA: 4.375 in x 11.125 in 111.125 mm x 282.575 mm 1313 pixels x 3338 pixels
1/2 PAGE HORZ. BLEED
1/2 PAGE HORZ. NON-BLEED
BLEED: DESIGN/SAFE AREA: 7.875 in x 4.875 in 200.025 mm x 123.825 mm 2363 pixels x 1463 pixels
NON-BLEED: DESIGN/SAFE AREA: 7.875 in x 5.125 in 200.02 mm x 130.175 mm 2362 pixels x 1538 pixels
TRIM/CUT LINE: 8.375 in x 5.375 in 212.725 mm x 136.525 mm 2513 pixels x 1613 pixels 1/2 PAGE HORZ. BLEED
1/4 PAGE
1/2 PAGE HORZ. NON-BLEED
BLEED AREA: 8.625 in x 5.625 in 219.075 mm x 142.875 mm 2588 pixels x 1688 pixels
1/4 PAGE 1/4 PAGE DESIGN/SAFE AREA: 3.875 in x 5.125 in 98.425 mm x 130.175 mm 1163 pixels x 1538 pixels
1/4 PAGE
1/4 PAGE
Media Buyer’s Guide | agairupdate.com | 7
AD PRICING: (English Issues)
5% Discount for Contracts Paid in Advance
ENGLISH EDITION AD SIZE
WORLDWIDE DISTRIBUTION OPEN RATE (1-2 ISSUES)
4-EDITION (10%)
6-EDITIONS (15%)
8-EDITIONS (20%)
n o i t a m or f n I e r o
12-EDITIONS (25%)
Full Page (Bleed or Non-bleed)
$2,500.00
$2,250.00
$2,125.00
$2,000.00
$1,875.00
2/3 Page (Bleed or Non-bleed)
$2,075.00
$1,867.50
$1763.75
$1,660.00
$1,556.25
1/2 Page (Bleed or Non-bleed)
$1,400.00
$1,260.00
$1,190.00
$1,120.00
$1,050.00
$711.00
$671.50
$632.00
$592.50
1/4 Page
$790.00
M r o f s tact U
Con
PREMIUM PAGES – ENGLISH EDITION
WORLDWIDE DISTRIBUTION
AD SIZE
OPEN RATE (1-2 ISSUES)
4-EDITION (10%)
6-EDITIONS (15%)
8-EDITIONS (20%)
12-EDITIONS (25%)
2-Page Spread
On Request
On Request
On Request
On Request
On Request
Back Cover
$3,750.00
$3,375.00
$3,187.50
$3,000.00
$2,812.50
Inside Front Cover
$3,250.00
$2,925.00
$2,762.50
$2,600.00
Inside Back Cover
$3,250.00
$2,925.00
$2,762.50
$2,600.00
$2,437.50
Page 3
$3,125.00
$2,812.50
$2,656.25
$2,500.00
$2,343.75
Page 5
$3,000.00
$2,550.00
$2,400.00
$2,250.00
Page 7
$2,875.00
t Contac
ion t a m r o Inf
$2,437.50
$2,587.50
$2,443.75
$2,300.00
$2,156.25
Page 9
$2,875.00
$2,587.50
$2,443.75
$2,300.00
$2,156.25
Belly Band
$5,000.00
$4,500.00
$4,250.00
$4,000.00
$3,750.00
Insert
$2,500.00
$2,250.00
$2,125.00
$2,000.00
$1,875.00
$2,700.00
All other requested positions 15% over standard frequency rates.
8 | Media Buyer’s Guide | agairupdate.com
ore M r o f Us
THE NAVIGATOR: (English Issue) The Navigator is released before the Ag Aviation Expo, towards the end of the calendar year. (Navigator is not associated with NAAA). Ad rates are based on the advertiser’s frequency in AgAir Update and include a
complimentary, equal, adjacent space for text and photos to showcase their business. For example, a full-page ad in the Navigator would also provide the advertiser with an additional full-page for editorial content about their company.
NAVIGATOR ADS – ENGLISH EDITION DISPLAY AD + PRESS RELEASE
OPEN RATE
4-EDITIONS
6-EDITIONS
8-EDITIONS
12-EDITIONS
Full Page + 500 words
$2,800.00
$2,150.00
$2,000.00
$1,850.00
$1,700.00
2/3 Page + 400 words
$2,250.00
$1,688.00
$1,575.00
$1,463.00
$1,350.00
1/2 Page + 250 words
$1,790.00
$1,340.00
$1,250.00
1/4 Page + 150 words
$965.00
$725.00
on i t a m r nfo
$1,150.00
$1,070.00
$675.00
$625.00
$575.00
On Request
I e r o M for
On Request
On Request
On Request
On Request
On Request
On Request
On Request
Us t c a t n o
2-Page Spread + 1,000 words
On Request
Back Cover + 500 words
On Request
Inside Cover + 500 words
On Request
On Request
On Request
On Request
On Request
Insert
$2,800.00
$2,150.00
$2,000.00
$1,850.00
$1,700.00
C
English Navigator
Latin Navigator
Media Buyer’s Guide | agairupdate.com | 9
PRINT ADVERTISING SPECS: (Latin Issues - Based on A4 Size) LEGEND:
Ad Placement and Size Options: DOWNLOAD OUR AD TEMPLATES!! HTTPS://RB.GY/2ZERU0
DESIGN/SAFE AREA - Safe area for all crucial elements of the design, especially text TRIM/CUT LINE - Where paper will be cut BLEED AREA - (for bleed ads only) Extend the background or non-essential elements up to this line to ensure a clean cut line (This does not apply to non-bleed ads or those that are 1/4 page or smaller)
BLEED/NON-BLEED: DESIGN/SAFE AREA: 16.625 in x 10.375 in 396.875 mm x 263.525 mm 4688 pixels x 3112 pixels
2-PAGE SPREAD BLEED
TRIM/CUT LINE: 16.1125 in x 10.9 in 409.575 mm x 276.225 mm 4838 pixels x 3027 pixels BLEED: 16.375 in x 11.125 in 415.925 mm x 282.575 mm 4913 pixels x 3338 pixels BLEED/NON-BLEED: DESIGN/SAFE AREA: 7.4971 in x 10.375 in 190.427 mm x 263.525 mm 2250 pixels x 3112 pixels
FULL PAGE BLEED
FULL PAGE NON-BLEED
TRIM/CUT LINE: 7.9971 in x 10.9 in 203.127 mm x 276.225 mm 2399 pixels x 3027 pixels BLEED: 8.2471 in x 11.125 in 209.477 mm x 282.575 mm 2474 pixels x 3338 pixels
2/3 PAGE BLEED
2/3 PAGE NON-BLEED
BLEED:
NON-BLEED:
DESIGN/SAFE AREA: 4.6148 in x 10.375 in 117.217 mm x 263.525 mm 1385 pixels x 3112 pixels
DESIGN/SAFE AREA: 4.9583 in x 10.375 in 125.942 mm x 263.525 mm 1486 pixels x 3112 pixels
TRIM/CUT LINE: 5.1148 in x 10.9 in 129.917 mm x 276.225 mm 1534 pixels x 3027 pixels BLEED: 5.3648 in x 11.125 in 136.267 mm x 282.575 mm 1610 pixels x 3338 pixels
10 | Media Buyer’s Guide | agairupdate.com
Ad Placement and Size Options: ADDITIONAL SPECIFICATIONS: COLOR: CMYK; Any ads sent in RGB will automatically be converted to CMYK, and slight color changes may occur RESOLUTION: 200 dpi or higher - 300 dpi preferred FILE FORMATS: Flattened, high-resolution PDF (preferred), .jpg, .png
For any other formats or resolutions, please call 478-987-2250.
1/2 PAGE VERT. BLEED
1/2 PAGE VERT. NON-BLEED
BLEED:
NON-BLEED:
DESIGN/SAFE AREA: 3.45 in x 9.59 in 87.487 mm x 263.525 mm 200 pixels x 977.4 pixels
DESIGN/SAFE AREA: 3.6875 in x 10.375 in 93.663 mm x 263.525 mm 1106 pixels x 3112 pixels
TRIM/CUT LINE: 3.9306 in x 10.09 in 99.838 mm x 276.225 mm 1179 pixels x 3027 pixels BLEED: 4.1806 in x 11.125 in 106.187 mm x 282.575 mm 1254 pixels x 3338 pixels
1/2 PAGE HORZ. BLEED
1/2 PAGE HORZ. NON-BLEED
BLEED:
NON-BLEED:
DESIGN/SAFE AREA: 7.5 in x 4.865 in 190.5 mm x 123.571 mm 2250 pixels x 123.571 pixels
DESIGN/SAFE AREA: 7.5 in x 5.125 in 190.5 mm x 130.175 mm 2250 pixels x 1538 pixels
TRIM/CUT LINE: 8 in x 5.365 in 203.127 mm x 136.271 mm 1179 pixels x 3027 pixels 1/2 PAGE HORZ. BLEED
1/4 PAGE
1/2 PAGE HORZ. NON-BLEED
BLEED: 8.25 in x 5.615 in 209.55 mm x 142.621 mm 2475 pixels x 1685 pixels
1/4 PAGE 1/4 PAGE DESIGN/SAFE AREA: 3.6875 in x 5.125 in 93.663 mm x 130.175 mm 1106 pixels x 1538 pixels
1/4 PAGE
1/4 PAGE
Media Buyer’s Guide | agairupdate.com | 11
AD PRICING: (Latin Issues) LATIN EDITION - PORTUGUESE (BRAZIL) OR SPANISH
LATIN AMERICA DISTRIBUTION PORTUGUESE ONLY 8-EDITIONS (20%)
PORTUGUESE ONLY 12-EDITIONS (25%)
$1,147.50
$1,080.00
$1,012.50
$832.50
$786.25
$740.00
$693.75
$700.00
$630.00
$595.00
$400.00
$360.00
AD SIZE
OPEN RATE (1-2 ISSUES)
4-EDITION (10%)
6-EDITIONS (15%)
Full Page (Bleed or Non-bleed)
$1,350.00
$1,215.00
2/3 Page (Bleed or Non-bleed)
$925.00
1/2 Page (Bleed or Non-bleed) 1/4 Page
$560.00
$525.00
$340.00
ion t a m r o Inf $320.00
$300.00
On Request
re for Mo On Request
On Request
On Request
On Request
On Request
On Request
On Request
On Request
On Request
On Request
On Request
On Request
$1,350.00
$1,215.00
$1,147.50
$1,080.00
$1,012.50
2-Page Spread (Bleed)
On Request
Back Cover (Bleed)
On Request
s U t c a t Con
Inside Cover (Bleed or Nonbleed) Insert
Save with Add-On Issues AgAir Update offers two Latin editions, one in Portuguese (Brazil/Portugal) and one in Spanish. You can select the edition you prefer and add on the second edition at a
discounted rate. The Portuguese edition is published monthly (12 times a year) and the Spanish edition is published bi-monthly (6 times a year).
ADVERTISE IN A SECOND LATIN EDITION
(ADD-ON RATES TIED TO HIGHEST FREQUENCY INSERTION)
OPEN RATE ADVERTISER
4-EDITION ADVERTISER
6-EDITIONS ADVERTISER
8-EDITIONS ADVERTISER
12-EDITIONS ADVERTISER
Full Page (Bleed or Non-bleed)
$675.00
$607.50
$573.75
$540.00
$506.25
2/3 Page (Bleed or Non-bleed)
$462.50
$416.25
$393.13
$370.00
$346.88
1/2 Page (Bleed or Non-bleed)
$350.00
$315.00
$297.50
$280.00
$262.50
1/4 Page
$200.00
$180.00
$160.00
$150.00
On Request
On Request
On Request
AD SIZE
e r o M r s fo
$170.00
n o i t a m Infor
2-Page Spread (Bleed)
On Request
Back Cover (Bleed)
On Request
tU c a t n o C On Request
On Request
On Request
On Request
Inside Cover (Bleed or Nonbleed)
On Request
On Request
On Request
On Request
On Request
$675.00
$607.50
$573.75
$540.00
$506.25
Insert
12 | Media Buyer’s Guide | agairupdate.com
On Request
THE NAVIGATOR: (Latin Issue) The Latin Navigators are released during the summer months ahead of the South American trade shows. Ad rates are based on the advertiser’s frequency in AgAir Update and include a complimentary, equal, adjacent
space for text and photos to showcase their business. For example, a full-page ad in the Navigator would also provide the advertiser with an additional full-page for editorial content about their company.
LATIN EDITION - PORTUGUESE (BRAZIL) OR SPANISH
LATIN AMERICA DISTRIBUTION
OPEN RATE (1-3 EDITIONS)
4-EDITIONS (10%)
6-EDITIONS (15%)
8-EDITIONS (20%
Full Page + 500 words
$1,450.00
$1,305.00
$1,232.50
$1,160.00
$1,087.50
2/3 Page + 400 words
$1,150.00
$1,035.00
$977.50
$920.00
$862.50
1/2 Page + 250 words
$850.00
$765.00
$722.50
$680.00
$637.50
1/4 Page + 150 words
$475.00
$427.50
$403.75
$380.00
$356.25
On Request
On Request
On Request
On Request
DISPLAY AD + PRESS RELEASE
on i t a m r nfo
I e r o M s for
12-EDITIONS (25%)
2-Page Spread + 1,000 words
On Request
Back Cover + 500 words
On Request
U t c a t n Co
On Request
On Request
On Request
On Request
Inside Cover + 500 words
On Request
On Request
On Request
On Request
On Request
Insert
$1,450.00
$1,305.00
$1,232.50
$1,160.00
$1,087.50
ADVERTISE IN A SECOND LATIN EDITION DISPLAY AD + PRESS RELEASE
OPEN RATE ADVERTISER
(ADD-ON RATES TIED TO HIGHEST FREQUENCY INSERTION) 4-EDITIONS ADVERTISER
6-EDITIONS ADVERTISER
8-EDITIONS ADVERTISER
12-EDITIONS ADVERTISER
Full Page + 500 words
$725.00
$652.50
$616.25
$580.00
$543.75
2/3 Page + 400 words
$575.00
$517.50
$488.75
$460.00
$431.25
1/2 Page + 250 words
$425.00
$382.50
$361.25
$340.00
$318.75
1/4 Page + 150 words
$237.50
$213.75
$201.88
$190.00
$178.13
On Request
On Request
On Request
On Request
On Request
On Request
On Request
On Request
n
tio a m r o f In e r o M or f s U t c
Conta
2-Page Spread + 1,000 words
On Request
Back Cover + 500 words
On Request
Inside Cover + 500 words
On Request
On Request
On Request
On Request
On Request
$725.00
$652.50
$616.25
$580.00
$543.75
Insert
Media Buyer’s Guide | agairupdate.com | 13
DIGITAL ADVERTISING SPECS & PRICING: Digital Ad Placement and Size Options: AgAir Update’s online presence delivers the latest industry updates to a global audience. With over 95,000 pageviews per month, your brand will be prominently displayed on screens everywhere. Our electronic media options include language-specific ads in English, Portuguese, and Spanish, with frequency discounts based on placement. AD SPECS
BANNER
WEBSITE
But that’s not all - all Digital Banner ads will also be featured on agairupdate.com and in our weekly eEditions. Box ads will be displayed on agairupdate.com only. Don’t miss this opportunity to position your message in the inboxes of the entire ag aviation industry, every single week. eEDITION
BANNER AD: 728 pixels x 90 pixels BOX AD: 300 pixels x 250 pixels RESOLUTION: 72 dpi FILE FORMAT: .jpg, .gif, HTML5, .png
Digital Ad Pricing:
BANNER
BOX
AgAir Update ONLINE DIGITAL ADVERTISING OPEN RATE
4-MONTH
6-MONTH
Featured Banner (fixed position)
$2,000.00
$1,800.00
$1,700.00
Web Banner Ad (rotating)
$1,000.00
$900.00
Web Box Ad (rotating) Paid Social Media Sponsorship
Us t c a t n o
$750.00
$675.00
C
8-MONTH
In e r o M for
on i t a m r fo
$850.00
$637.50
12-MONTH
$1,600.00
$1,500.00
$800.00
$750.00
$600.00
$562.50
Contact us for more information
We also offer additional language options, with the option of geo-targeting at a discounted rate of 50% above the standard rates. 14 | Media Buyer’s Guide | agairupdate.com
PLEASE DIRECT ALL AgAir Update ADVERTISING INQUIRIES TO: 478-987-2250 or advertising@agairupdate.com OR SCAN QR CODE FOR CONTACT INFO:
ADVERTISING DEADLINES: (English & Latin) • Print and Digital ads: 12:00 noon, EST on the first day of each month PRIOR to targeted issue publication (Example Ads submitted before July 1st will publish in August Issue) • Classified ads (Printed in English issues, only): 5:00 P.M., EST on the 15th of each month PRIOR to targeted issue publication (Example: Classified Ads submitted before July 15th will publish in August Issue)
POLICIES: • Submissions in formats other than those listed may be subject to adjustments at our discretion or returned for revisions. • AgAir Update is not liable for any unacceptable reproduction of electronically submitted materials, nor is it responsible for identifying any errors. • We do not assume responsibility for any errors in registration, resolution, or color quality. • AgAir Update reserves the right to reject any advertising or press release materials. • Frequency discounts are extended in advance of ad agreement completion. Failure to run all agreed upon ad insertions will result in a charge of the actual rate earned vs the frequency extended.
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P.O. BOX 850 | PERRY, GEORGIA | 31069 | USA | AGAIRUPDATE.COM | 478-987-2250
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