Retail Trends Newsletter for L'Oréal - september

Retail trends newsletter September 2018 ALTAVIA PRESENTATION

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This document contains the latest marketing trends observed in the fields of Print, POS, Digital as well as the latest Retail concepts.

A L’Oréal production Best-Of completes this update and will occasionally include Altavia’s best productions for other clients.

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RETAIL TRENDS UPDATE

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retail

In Tokyo, Cartier has opened a luxury convenience store called: “Juste un clou” in reference to their emblematic jewelry collection.

In this convenience store customers can buy “Cartier Champagne”, noodles soup, detergent… but they can also try the jewelry of the “Juste un clou” collection #Cartier #conveniencestore #Tokyo #Justeunclou

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retail

The makeup company has opened a six month pop-up store in NYC. This place is a mix of a classic shop, where customers can test and buy makeup, and a museum to visit. Indeed this new “retail museum” offers a fully immersive experience around the brand world and imagination. It features seven different rooms, each dedicated to a product #Winkylux #RetailMuseum #NYC #PopUp

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retail

To get back in vogue H&M is testing a new highend concept store in the trendy district of Stockholm: Karlaplan. In this new concept store the atmosphere is more welcoming and the decoration does not look like the other H&M stores: wooden floor, wooden tables, lots of plants, spacious fitting room, coffee shop … The new boutique also hosts events such as: fashion runway or yoga class. The brand wants to “raise the entire quality level: to have fewer items in a nicer presentations of the good” said Persson, H&M chief executive. #H&M #Stockholm #highend #conceptstore ALTAVIA PRESENTATION

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retail

To celebrate its 50th anniversary The North Face is offering a professional rock climbing gear collection. The particularity of the products is that they are « revived pieces that have been taken to the edges of the Earth by the world’s best climbers and explorers ». Moreover each item is accompanied with a note from the previous owner (a letter that tells the garment’s story and the travel that the item made). And last but not least the inspiring collections debuts at an altitude of 2100m in the Dolomites (Italy)

#NorthFace #Highaltitude #Popup #Italy ALTAVIA PRESENTATION

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retail

At Harrods, the Glenfiddich Aroma Lab has been launched to encourage consumers to discover whisky in a new way.

The Aroma Lab gives visitors the chance to explore their whisky palate through aromas.

Indeed visitors are invited to choose two or three favourites from the six aromas developed by Emmanuelle Moeglin a creative perfume designer. According to the choice made, consumers will match with one of the 14 Glenfiddich whiskies available.

#Glenfiddich #Aromalab #London #Whisky

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Cosmopolitan & macy virtual try-on

print

The latest Cosmopolitan magazine has been launched in partnership with Macy and offers a virtual try-on feature on its print pages that allows readers to test and purchase many beauty brands products from the department store. To try the technology readers have to download an app and scan the specific pages of the magazine #Cosmopolitanmagazine #ARadvertising #virtual #Macy

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McDonald’s music burger box

print

McDonald's is saying goodbye to Maestro by transforming a burger box into a music box.

On the 25th of September, the Maestro burger, a best seller in Portugal, will be replaced to a new range of products. To mark the occasion and to allow consumers to say goodbye to their favourite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes.

A lighting sensor and a small sound system were placed in the burger box. When the box is opened, it plays Mozart’s classics

#McDonalds #Maestroburger #goodbye #musicbox ALTAVIA PRESENTATION

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3 rios peel off label design

print

3 Rios (3 Rivers) is a wine from Portugal that takes inspiration from three rivers (Minho, Loreiro and Douro rivers).

In order to give consumers a sense of what each individual river is like, the bottle design includes a label with detachable strips which represent the three rivers. #3Rios #PeelOff #Packaging #Wine

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Carvana giant takeout bags

print

Carvana, auto-buying platform has launched its new “as-soon-as-next-day” vehicle delivery offer.

To promote it some haulers were parading in New York City carrying vehicles inside a giant takeout bag to highlight the new delivery option.

These bags included a giant receipt that says “Buy car online and get it delivered. Just like everything else in New York”. To boost the outdoor campaign online people who saw the parade of vehicles were encouraged to take a photo and post it on social media.

#Carvana #deliveryoffer #takeoutbags #outdoorcampaign ALTAVIA PRESENTATION

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HarperCollins digital Scented advertisement

digital

To promote a vegan cookbook HarperCollins created a dynamic scented advertisement placed on the side of a bus shelter.

The digital advertisement pairs mouthwatering visuals with scents to appeal to the senses of pedestrians. The bus shelter ad is situated on Tottenham Court Road, specifically targeting hungry consumers who are making their commute home after a long day of work #HarperCollins #Scented #Advertisement #CookbookPromotion

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Jo Malone shoppable videos

digital

Jo Malone recently launched a limited-edition perfume Queen of Pop collection featuring british it-girl Poppy Delevingne. Jo Malone partnered with Smartzer to make the collection campaign videos shoppable and interactive. Indeed the clickable videos enable viewers to discover more about each product and shop directly from the video. #JoMalone #Shoppablevideo #QueenOfPop #Smartzer

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Best of altavia’s print productions for l’oréal

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LANCÔME STAGING For the iconic Lancôme fragrance “La vie est belle” Altavia Hellas produced this staging which showcase the

Greece

brand best seller.

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L’ORÉAL PROFESSIONNEL DISPLAY Altavia ACT* has produced this counter display for PPD Division brand L’Oréal Professionnnel . This display has

Belgium

been placed on hair salons

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ROGER GALLET TESTER STRIP Altavia Paris produced this original tester strip for Roger Gallet perfumes. Its particularity is that this tester strip

France

has the shape of a butterfly and you can use it as bracelet.

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VICHY COUNTER AND SLEEVE For Vichy product range, Altavia Croatia has produced this counter display but also this outer sleeve

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Croatia

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LANCÔME CHRISTMAS BOX Altavia Iberica produced this Christmas box for Lancôme

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Spain

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YSL LEAFLET Altavia Paris has produced this YSL lip-shaped leaflet addressed to the sales force

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France

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KIEHL’S POSM For the 10 years celebration of Kiehl’s in Greece, Altavia Hellas has produced all the promotional material.

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Greece

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Best of altavia’s design, creation prepress and digital for l’oréal ALTAVIA PRESENTATION

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L’ORÉAL PARIS BOX Altavia China created this l’Oréal Paris box

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China

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YUESAI BROCHURE For the Chinese brand Yuesai, Altavia China has created this brochure

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China

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L’ORÉAL PROFESSIONNEL E-BANNERS Kamikaze realized these e-banners ads for l’Oréal professionnel e-commerce partners

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Poland

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THANK YOU!

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