Retail Trends Newsletter for L'Oréal - July & August 2018

Retail trends newsletter July & august 2018 ALTAVIA PRESENTATION

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This document contains the latest marketing trends observed in the fields of Print, POS, Digital as well as the latest Retail concepts.

A L’Oréal production Best-Of completes this update and will occasionally include Altavia’s best productions for other clients.

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RETAIL TRENDS UPDATE

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The 3-days itinerant fenty beauty pop-up store

retail

Fenty Beauty, the make-up brand owned by the famous singer Rihanna, has opened a 3-day itinerant pop-up store in NYC to celebrate the launch of her new Moroccan inspired make-up collection. During these 3 days the pop-up store has been opened in three different places in NYC (1 day = 1 place).

The itinerant boutique imitated a Moroccan Spice Market in which you can see oriental-style decoration. #Fentybeauty #Popupstore #Rihanna #Moroccancollection ALTAVIA PRESENTATION

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retail

Nike opened the first live concept store in Melrose, which is filled with products that local customers frequently purchase. Indeed, Nike uses data from online local purchases to select the products which are going to be sold in store.

Moreover, some offers are exclusively available for Nike Plus Members, for instance: Vending machine offering presents.

#Nike #Phygital #Conceptstore #Live ALTAVIA PRESENTATION

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Alibaba & guess: the smart store

retail

Alibaba and Guess have partnered to create the store of the future.

Shoppers have to log in using an app before entering the shopping area. This new artificial intelligence boutique features smart racks, smart mirrors and next-generation fitting rooms.

One of the most interesting features of the store is the virtual cart: customers don’t have to carry their clothes they want to try on. They just have to add the item in a virtual cart and the clothes will be ready in the fitting room once they arrive

#Alibaba #Guess #AI #Smartstore #Fashion ALTAVIA PRESENTATION

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Adidas milk-carton shaped packaging

print

Adidas created a limited-edition pair of sneakers called UltraBOOST LTD which colors remind a cookie and cream cake.

For the launch of these sneakers Adidas created a milk-carton shaped shoe-box with black milk-like splashes on it. This kit contains a pair of the limited edition UltraBOOST, a pair of socks and a glass cup.

#Adidas #Cookie #Bottleofmilk #Limitededition ALTAVIA PRESENTATION

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print

Consumers often forget to shake their Orangina before drinking it. That’s why the brand developed a can that can talk when you put it upside down.

The talking can is supposed to be a genie lamp and when consumers rotate it the can says « Orangina ! Fait ton vœux ! » (Orangina ! Make a wish !) as if a genie wakes up and consumers can get a wish granted through the magical drink packaging system

#Orangina #Talkingcan #Makeawish ALTAVIA PRESENTATION

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Metro magazine turns into camera

print

Each year Metro Magazine organizes the Metro Photo Challenge. To encourage people to take part of the contest, the Brazilian edition of Metro gives the possibility to its readers to transform the printed magazine into a camera. People just have to follow some instructions (cutting, sticking, assembly) and they will get a new camera from their Metro Magazine. Thanks to this innovative system the number of applications increased by 78% compared to last year

#Magazine #Metro #Transformation #Camera ALTAVIA PRESENTATION

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Dior wrapped its Montaigne boutique

print

Dior wrapped the emblematic facade of its boutique on Avenue Montaigne with a huge colorful tarpaulin. This was for the launch of the Autumn -Winter 2018-2019 Ready-to-wear Collection.

This spectacular decoration was inspired by the spirit of the protest and feminist posters of ‘May 68.

#Dior #Montaigne #May68 #Facade ALTAVIA PRESENTATION

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Odore: the fragrance dispenser

digital

Odore is the name of a smart fragrance dispenser based on a simple premise: consumers exchange personal data in exchange for free sample of perfume products. This device has been implemented in some places in London. The appeal of it is built around offering consumers more engagement and experience while providing brands with insights and data which can be applied in other parts of the business.

#Odore #Fragrancedispenser #digital #technology ALTAVIA PRESENTATION

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The north face data-led campaign

digital

The North Face, the famous outdoor clothing brand, has partnered with JCDecaux to launch its first data-led interactive campaign at ION Orchard Mall in Singapore.

This campaign uses real-time weather information geo-located around the mall to deliver targeted and relevant advertising for potential customers.

For example if it rains outside the screen will display rain jackets or parkas.

#TheNorthFace #Digitalscreen #Dataledcampaign #Singapore ALTAVIA PRESENTATION

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Lego star wars interactive digital screen

digital

In the UK, Lego implemented interactive digital screens in selected malls to promote the launch of the « Solo: A Star Wars Story » movie and Lego collection.

Shoppers could create their own galaxies and spaceship crew using digital Lego blocks in a limited time. At the end of the limited time, customers were invited to take a photo with the spaceship crew they created. This attraction allowed kids to “interact with Lego Star Wars in a unique way” said Al Galletly, Lego Brand Manager #Lego #Starwars #Galaxycreation #Interactivead #Digitalscreen ALTAVIA PRESENTATION

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Innisfree new digital retail experience

digital

Korean cosmetics giant Innisfree has implemented a new retail store concept in China to offer an unique customer experience.

This new store includes several innovative features such as: an augmented reality mirror which allows customers to virtually wear different make-up, a smart skin analyzer which analyzes your skin condition and recommends you appropriated products, a sampling vending machine, an augmented reality photo booth ‌

#Innisfree #Koreanbrand #digital #retail ALTAVIA PRESENTATION

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Best of altavia’s print productions for l’oréal

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LANCÔME MALL STAGING For the launch of the new Lancôme makeup collection : Lancôme Beach club (Summer collection) Altavia Hellas

Greece

has produced this colorful mall staging. This staging has been implemented in a mall called Golden Hall in Athens

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L’ORÉAL PARIS SHELFSTOPPER Altavia Poland created this shelfstopper with a mirror effect for L’Oréal Paris.

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Poland

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L’ORÉAL CARDBOARD SLEEVE Altavia Germany produced this creative cardboard sleeve for L’Oréal Men Expert

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Germany

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L’ORÉAL MULTIPLE BRANDS BEAUTY BOXES For multiple brands Altavia Kazakhstan redesigned and produced these beauty boxes

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Kazakhstan

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URBAN DECAY COUNTER DISPLAY For the launch of the new Born To Run eye palette of Urban Decay, Altavia Paris has produced this counter

France

display

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FRUCTIS DECOR LEAFLETS Altavia Kazakhstan designed and produced these decor leaflets These leaflets were translated into two other

Kazakhstan

languages to be adapted to Turkmenistan and Tajikistan.

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AMBRE SOLAIRE DISPENSER Altavia Deutschland has produced this dispenser for Garnier Ambre Solaire product which can contain 50

Germany

leaflets.

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LA ROCHE POSAY COUNTER DISPLAY This counter display has been produced by Altavia Croatia for La Roche Posay

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Croatia

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L’ORÉAL PARIS BOX Altavia Croatia produced a box composed of 3 l’Oréal Paris items. These products are for hair coloration.

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Croatia

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Best of altavia’s design, creation prepress and digital for l’oréal ALTAVIA PRESENTATION

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VICHY PACKAGING DESIGN Altavia China has designed this packaging for Vichy

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China

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LANCÔME POSTER CREATION Altavia China has created this poster for Lancôme

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China

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VICHY E-BANNERS Altavia Hellas has created this e-banners for two Vichy product ranges : Pureté Thermal and Idéal Soleil

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Greece

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THANK YOU!

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