EXPERT & MILK MACHINE The Coffee Experience
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The perfect smart experience with Nespresso
What do we want to communicate with the launch of EXPERT & MILK?
Nespresso is synonymous with innovation
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What do we want to communicate with the launch of EXPERT & MILK?
We want to reinforce the revolutionary and disruptive brand image
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What do we want to communicate with the launch of EXPERT & MILK?
Personalization and innovative design combined in the new smart coffee machine of Nespresso
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What characteristics will we highlight to achieve this? Create an own personalized coffee
Smartly access to an ordering of capsules
Simplified machine care and assistance through the Nespresso Club
From anywhere, through my mobile device The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
How are we going to make it?
Telling the same story through different online and offline actions‌
The perfect smart experience with Nespresso
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A Smart Experience for the Perfect Coffee
The perfect smart experience with Nespresso
Coffee Session: Live the perfect smart experience with Nespresso
We will propose a
new experience in a
smart home,
inviting technology and lifestyle journalists to live it
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
Coffee Session: Live the perfect smart experience with Nespresso
From any space of the event, journalists will access through the Nespresso app and
create their own perfect coffee
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
Where are we going to do it? In a location that allows to integrate
the atmosphere of a home and the smart solutions
Model House of Smart House | Suite Duhau of Palacio Duhau, Park Hyatt
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
A good option to make this possible is‌
through an alliance with strategic partners A company that provides technological devices that can lend mobile devices during the event so that journalists can live the experience. For example: Samsung A company of integration and technological solutions that can provide devices to recreate the Smart Home. For example: Smart House
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
With whom are we going to make it possible? This moment will be completed with an
About coffee by Consuelo Leรณn, Coffee Ambassador of Nespresso
informal talk.: About the new machine and technology by Tomรกs Balmaceda, (@CapitanIntriga)
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What other actions will help us tell this story?
La nueva mรกquina de Nespresso combina estilo e innovaciรณn
Press Release to main media The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What other actions will help us tell this story?
Press Release to main media The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What other actions will help us tell this story?
Santiago do Rego
Federico Wiemeyer
New Nespresso Ambassadors (Guest of the Coffee Session)
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What other actions will help us tell this story? Action with influencers We propose to these influencers to select 5 to which we will be giving a machine “Expert" in exchange for a post in Instagram. Our idea would be to create a new experience of “Coffee Session” called “Coffee Session
in the House”
where each of the influencers will receive in their respective home five “techie” or “lifestyle” friends who will be surprised by a talk with the Coffee Ambassador Consuelo.
Influencer
A +
Consuelo
Friend A
Friend B
Friend C
Friend E
Friend D
Influencer
B +
Consuelo
This idea allows us to amplify the content not only in on-line format like social networks but also to enter into their inner circle of influence and achieve an organic recommendation from an innovative idea.
Friend A
Friend B
Friend C
Friend D
Friend E
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What other actions will help us tell this story?
@M.Vicky.M
@Nadineid
Daughter of Daniel Awada, niece of Juliana Awada (first lady Argentina). Work as a generator of content in the best Argentine brands, Ginebra, Cheeky. Frequent traveler.
Followers: 156K
@FieritaCatalano
@MonaGallosi
Recognized bartender in Argentina. He participates in two programs of the Metro radio "Su Atención por Favor" and "Dias Como Estas�. He works for the best brands of alcoholic beverages.
Followers: 13.9K
@PoggiDiego
He currently works in "Technology and Social Networks" in TN / Telenoche and does radio in "ONE 103.7" #MorningTime together with Agustina Casanova.
Guillermo Catalano lover of technology. Currently conducting the program "Combate" by CANAL 9.
Followers: 59.1K
Creative photographer linked to gastronomy and also has a hashtag called #CafeConVicky. She had a great performance at Masticar.
Followers: 23.7K
Followers: 72.1K
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What other actions will help us tell this story?
@PoteLicius
@CatCourreges
She is an event decorator, stylist and art director. A passion for fashion and art. Through her photos, she likes to transmit love to life, nature, gastronomy, fashion, art and design in all its types. She Travels constantly for inspiration and ideas.
Followers: 17.3K
@SommelierDeCafe Recognized critic who owns his own website and Instagram / Facebook as a Coffee Sommelier; But also writes through his own vision in his web Nicolásartusi.com and in the “La Nacion Revista”, among others.
Followers: 31.3K
@ImQueena
Agustina Marzari Bobbio is the most recognized Martin is a creative photographer Argentine fashion blogger who portrays different spots, in the world, is associated places and moments. Masticar with brands with high was his first contact with the purchasing power and brand, and he is interested in recently was at NY Fashion continuing to participate in Week. actions with Nespresso. Followers: 56.3K
@PorDondePaso
Annie has a mobile photography user about Life, Love & Stuff. She works as a Content Creator, so her photos are really creative. High level of engagement.
Followers: 67.9K
Followers: 24.1K
The perfect smart experience with Nespresso
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The perfect smart experience with Nespresso
What other actions will help us tell this story?
@LucilaViggiano
@FoxDecoBlog
Dolores used to work as a lawyer. In 2016, she decided to leave her career behind to be a lifestyle influencer. She has a high level of participation in social networks.The contents of her account are: gastronomy, decoration and fashion.
Followers: 162K
@Dolores_ Mendilaharzu In her Instagram she unites her passions: pastry, photography, travel and community.
Followers: 50.8K
@Carina.Michelli
Carina Michelli is a journalist and decorator Cool Bs As is a user that whose Instagram account recommends different spots and makes thousands of places to go eating and hanging followers sigh once and out. Is a profile that´s linked to again. Carina not only has gastronomy and has a high level a dreamy home, but she’s of engagement on Social also very talented taking Networks. her photos.
@CoolBuenosAires
Followers: 25.1K
Lucila Viggiano is a young actress, cook and TV host of the "Cooking for You" program. She´s part of the Tastemade program and has her own YouTube channel.
Followers: 12.2K
Followers: 58.7K
The perfect smart experience with Nespresso
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Thank you!