11 Simple Secrets to Digital Marketing Success Optimize your digital strategy with tips other marketers don’t want you to know.
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Other digital marketers have been hiding these from you.
Success in digital marketing comes in many forms — click-through rates, “likes,” list size, conversion. How you get to that success can come in an equally wide variety with some strategies performing better than others. Our 11 Simple Secrets to Digital Marketing Success will guide you through thoughtful strategies for making the most of your digital marketing efforts.
Start with the end in mind............................ 2 Get tested......................................................... 3 Headlines will make or break you............... 4 Fear of missing out......................................... 5 Time is of the essence................................... 6 Playing smart................................................... 7 Now, it’s personal............................................ 8 I’m engaged...................................................... 9 The analytics advantage.............................. 10 The only constant is change...................... 11 Trust me, I’m a professional....................... 12
ONE
Start with the end in mind You must know what you want from your marketing before you start pushing pixels. What is the business reason behind this idea? Customer loyalty? Sales growth? Increase brand awareness? Once you know the answer to the business reason, you can look objectively at the marketing goal. Will growth in the mailing list help achieve this business goal? What if you tried to deepen engagement with your existing customers? Incentivize a purchase? Achieve loyalty? Is a 5% increase in Twitter followers acceptable? Or does your boss expect a 30% revenue up-tick? What works for email will be very different from a Facebook campaign or from an e-commerce initiative, so knowing the “why” and expected results before anything is executed will help set Setting goals is the you up for success and first step in turning pinpoint any potential the invisible into issues before they arise.
the visible.
Especially if the goal can’t be measured in dollars and Tony Robbins cents, make sure everyone knows this up-front so there is no shock at the end of a campaign. Be realistic, set expectations for everyone on the team and look at each step to ensure it’s leading you to where the business needs to be. 2
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Publishers Providing multiple solutions, AdStation is the leader in email data monetization. Featuring a response-based targeting system that processes 20 billion calculations a day to match offers to precisely targeted consumers, AdStation delivers industry-leading yields on a fully outsourced or strategically integrated basis. We’re setting the standard for the email marketing industry with consistent results and technology that’s one step ahead of the industry’s next move. Our data and unmatched technology mean AdStation earns more for our partners with each and every click.
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THE SECRETS ARE OUT
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