smashing the real estate myth with Agent Dynamics
smashing the real estate myth
agentdynamics.com.au
Thank you for taking the time to read our e-book series, “smashing the real estate myth with Agent Dynamics.”
This series was written to give you, Agency Principals and Agents, an alternative approach on how to manage ourselves and our teams and how to recruit better.
The Agent Dynamics system applies to all facets of Real Estate and all types of real estate professionals - Salespeople, Property Managers, Business Owners and importantly support teams.
Our goal is to promote alternate, or lateral, thinking and for readers to see that the “perfect” sales person or property manager does not exist, they just think they do.
To be fair, each book in the series was not written to be a quick fix ‘How To” guide or instruction manual but rather as a study on how our industry is changing and what we can do because of that change.
We hope that you will identify with our little anecdotes, case studies, testimonials and stories and that you will see how we can help you fufill your business and personal goals.
AGENT DYNAMICS: FIRS T CL A SS
Julie Davis and Neil Williams
WHAT WILL YOU GET OUT OF READING SMASHING THE REAL ESTATE MYTH?
Understanding • Magic pills, smoke and
Purpose • Working to your
Reality • There isn’t an off
mirrors - what exactly
strengths, embracing
the shelf solution,
is this myth that we
your uniqueness and
straight out of the box
speak of?
approaching your
style plan that will
business in the best
make your business a
possible way.
success.
Neil Williams talks about what it means to be ‘in flow’ and how that will compound your success.
S M A S H I N G T H E R E A L E S TAT E M Y T H
You don’t have to be a particular type of person to be a successful real estate agent.
that you have to be a particular type functions are wide and various of person to be a successful real comprising hot and cold prospecting, estate agent. client nurture, marketing, follow up, negotiation and the list goes on. At Agent Dynamics we believe that any personality type can be We invest our hard earned cash successful in our industry provided attending seminars to learn the they are working to their strengths “427 Simple Steps to Listing Since the first offer Success”, we listen to audio, watch was made on the first and working in flow. video and read books and e-books, ‘two bedroom cave It is true that some people are just like this one, in an effort to with stainless steel more suited to sales but remember, upskill and get the edge. appliances and views the selling is only a small part of the interaction that we have with Don’t get me wrong, we always to die for’ there has our clients. The agent’s roles and need to be improving our skills and been a perception,
Successful agents are leveraging the prospecting elements that they enjoy the most and are obtaining further leverage by employing others to do the tasks that they don’t enjoy. How much sense does that make? good training and self-learning is enjoy and out of flow when doing invaluable but….and there is always those that we don’t enjoy. a “but”… at Agent Dynamics we think there is a better way. Early in our careers we are taught to believe that we must master all The facts are that not all agents the different prospecting methods enjoy door knocking, in fact most to be successful. The result is that if hate it. At a recent seminar in a we are made to carry out functions room of 71 highly successful agents that are not in our flow then we only two said that they actually can end up so out of flow that we enjoyed it. Most said that they only either leave the agency and look did it when the boss sent them out elsewhere or exit the industry. In to do it and they had experienced short we just don’t want to turn up little or no success. However the anymore. two agents that did door knock said that it was a major part of their I know that the agents who are prospecting and were getting great meeting their expected level of results. success are all working in their flow. They are leveraging the prospecting Ask some sales people about elements that they enjoy the most cold calling and you get a similar and are obtaining further leverage response “it doesn’t work for me”. by employing others to do the tasks Farming is the same, why do some that they don’t enjoy. How much agents know their farming area sense does that make? backwards? They can quote you days on market, sale prices, market When we talk with some of the top share, withdrawn sales etc. like agents around the country we see they’ve swallowed their phablet that they stick to what they enjoy while others don’t even bother and it’s normally only one or two of farming. Why it is that one agent the myriad of prospecting methods can attend a networking function available to them. Each of them has and get five appraisals while others a different profile to the others and will fall asleep after 5 minutes? all are working to their strengths to maximize their return on time and The reason is because we are in effort. flow when doing the tasks we
So are you in flow? Are you jumping out of your skin to get to the office as early as possible? Are you excited about your next appointment or is it just another hour you won’t ever get back? Can’t wait to pick up the phone and chase up that advertising money that hasn’t come in yet? Looking forward to an afternoon of door knocking? How is that accounting looking? Have you managed to engineer a harbour bridge out of receipts, invoices and the like? How are your ads looking? Is the copy and paste of old ads going well? Our profile testing has been perfected over the last 20 years and is specific to real estate. Taking the Agent Dynamics profile will not only tell you what personality frequency or type you are but it will highlight your in flow activities and overwhelmingly emphasise your not in flow activities. It is a reality check, and AH HA moment you must have!
Are you in flow? DATE:
Print out this page, or the whole book for that matter, and use this simple planner to see what tasks you do and whether or not your daily work is balanced in favour of what you enjoy doing!
DAY OF WEEK: Item#/Time
Event/Task
Enjoy doing
# 1 - 30min
Write Ads for Web
a
Don’t Enjoy
OR take our profile test and we will work it out for you!
S M A S H I N G T H E R E A L E S TAT E M Y T H
Click Here & Get your Agent Dynamics Profile
TOTAL(S) In Flow
Not in Flow
Ooh, that’s why...Aha! Yes, yes... That explains it! These are the three most common reactions to getting your Agent Dynamics Profile. You won’t believe the difference understanding and working in flow makes Some light reading get the NEXT book in the series: ‘Opening doors VS Closing windows’
Learn about us through what our CLIENT’S are saying: Client case studies and lasting impressions
Work in flow - Get your Agent Dynamics Profile: Tell us more and we’ll reach out to you
Regardless of your role, your experience, where you work and your position we can help.
PRINCIPAL
SALES MANAGER
SALES AGENT
TEAM
OR
POD
agentdynamics.com.au
PROPERT Y MANAGER
ADMIN/SUPPORT
To get more information or to book in a time to talk please contact us in one of these ways: Online julie@agentdynamics.com neil@agentdynamics.com www.agentdynamics.com
S M A S H I N G T H E R E A L E S TAT E M Y T H
Tel: 0412 752 366 Julie 0417 249 688 Neil
Social Media: twitter.com/agentdynamics facebook.com/agentdynamics linkedin.com/in/agentdynamics