EXHIBITOR SPOTLIGHT
High Quality Products and Excellent Customer Service by
Alfresco Gardenware
Looking to get back into the workforce after having children, Julia Longmuir saw an exciting opportunity in the wholesale supply of garden décor products. Without a background in importing and facing significant risks, Julia embraced the steep learning curves ahead and opened the doors to Alfresco Gardenware in September 2005. She has enjoyed running the successful wholesale business ever since. AGHA recently chatted with Julia about her business and the trends she is noticing in the gardenware sector.
Stockists buy from us for our on trend product range with a fast sell through.
WHAT ARE SOME OF THE CHALLENGES FACING THE WHOLESALE INDUSTRY TODAY?
Alfresco Gardenware also creates designs from customer requests, supplier offerings, marketplace research and overseas trends.
Starting a business from scratch with little resources in 2005 was not easy. That seems like eons ago. Who knows today if it would even be possible. Supply from China or any other country is increasingly difficult. International fairs are still quite HOW DO YOU SELECT THE a way off and so the timeframe PRODUCT RANGE ON OFFER? for sourcing new lines has blown out. Stockists buy from us for our on trend product range with The factories are all stretched a fast sell through. We have to the max and many are a team of people constantly imposing higher order working on new products and quantities and longer supply our ideas come from a variety times. Additionally, shipping is of sources, including our in all sorts of disarray. Times extensive knowledge of what are certainly interesting and sells and what doesn’t. We who knows what the new make our own designs, and we type of normal will be in the also use our supplier designs giftware industry.
CONSTANT PRODUCT DEVELOPMENT TO KEEP UP WITH CURRENT TRENDS AND ENSURE PRODUCTS ARE CONTEMPORARY AND FRESH. 12 | AGHA INDUSTRY CATALOGUE JUL - DEC 2021
