EXHIBITOR SPOTLIGHT
Rayell
Trending Natural Collections Add Beauty to the Home
Presenting, long-term AGHA member and exhibitor Rayell’s exciting new furniture collection, featuring chairs and cabinets crafted from rattan. RATTAN FURNITURE COMPLEMENTS RAYELL’S POPULAR HOMEWARES COLLECTIONS
The popular business was founded over 25 years ago by Ray and Ellen Porter and has been led by their son Kevin Porter since 2011. Since that time, Rayell has evolved into a thriving homewares, giftware and art wholesaler. According to Kevin, Rayell’s buying team has been keeping a very close eye on current market trends. In addition to furniture, Rayell is also set to debut a broad selection of highly-trending new products in August 2021.
TRENDING NATURAL ELEMENTS ARE USED THROUGHOUT
“This year has seen Rayell move into some larger furniture items. We trialled some rattan cabinets earlier in the year and were blown away by the response. So, we’re excited to be launching a furniture collection made up of gorgeous rattan chairs and stylish, practical rattan cabinets,” Kevin told AGHA. “We’ve expanded our artwork range to include new finishes and designs. Planters and pots are also a huge focus this year,
We have the capability to design some of our own products which ensures we stay ahead of the curve in terms of innovative product offerings 40 | AGHA INDUSTRY CATALOGUE JUL - DEC 2021
Rayell’s buying team has been keeping a very close eye on current market trends. In addition to furniture, Rayell is also set to debut a broad selection of highly-trending new products in August 2021 with a new ceramic collection and a natural wood range on offer,” he said. Explaining how each new product is determined, Kevin said his team works closely with its customer base to understand their product needs and what underpins their buying decisions. “Each product is carefully researched, refined and backed up by strong industry know-how! In addition to excellent relationships with our overseas factories, we have the capability to design some of our own products which ensures we stay ahead of the curve in terms of innovative product offerings,” he said. “We work with retailers of all shapes and sizes, scattered across our country and whilst one product might appeal to one market segment, another will be a firm favourite with a different demographic. With this
