The Monthly Magazine of Korean Agriculture & Food
December 2020 vol.302
Into the Farm
Special
Win-Win
High-Quality Korean Grafted Cactus Dominates 90% of the World Market
2020 Online BKF Successfully Completed
Organic-Certified Haenam GABA Rice is Popular with Chinese Consumers
2020 K-F
d
Online Exhibition www.agrotrade.net
What is Agrotrade Online Exhibition The Online Exhibition is an online page which categorizes and exhibits outstanding Korean agricultural products by theme. If you click on the desired products and leave an inquiry, a one-on-one video business consultation can be arranged with the company.
STEP 1
STEP 2
STEP 3
Click on the
Free samples of
A video
product of your
the concerned
consultation will
interest on
product will be
be arranged along
AgroTrade
sent by the aT
with interpretation
website to apply
service
�
�
CONTENTS
December 2020 vol. 302
Photo by Dameulstudio
COVER Kimchi is a traditional Korean dish consisting of pickled cabbage, which is the main ingredient, with radish, garlic, red pepper powder, ginger, green onion, and salted fish to ferment.
28
16
SPECIAL
Cover Story
2020 Online BKF Successfully Completed
The Golden Age of
Export Story
Korean Kimchi
12 12
06
High-Quality Korean Grafted Cactus Dominates 90% of the World Market
A Fantastic Pairing, Kimchi and Ramyeon 20
08 10
INTO THE FARM
WIN-WIN
Is kimchi really good for the body? The pride of kimchi country
Organic-Certified Haenam GABA Rice is Popular with Chinese Consumers
Hansung Food CO., LTD. is Leading the Globalization of Kimchi
Kim Ji-won The Assistant Manager of New Northern Business Department at Overseas Business Office of aT
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Founded in August, 1995, Published monthly by the
WELL-BEING FOOD Korean Asparagus Charms the World
227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0963 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.
K-Food Story 32
ISSUE IN SNS
CEO Lee Byung-ho
Son Heung-min, A Korean Sensation in the Home of Soccer
EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry & Trade Division) EDITORS Lee Young-ju REPORTERS Kim Young-min (kimym@agrinet.co.kr)
36
K-FOOD RECIPE
Lee Ki-no (leekn@agrinet.co.kr)
Tteokbokki with Gummy Charm Covered in Red Sauce
Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH) Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE)
EDITORIAL BOARD BEIJING Chung Yeon-su 070-4617-5090 (beijingat@at.or.kr) SHANGHAI Park Seong-kook 070-7077-6197 (shanghaiat@at.or.kr) CHENGDU Chung Yeon-su 070-4617-5090 (chengdu@at.or.kr) DALIAN Koh Jung-hee 86-134-7856-3887 HONGKONG Kim Suk-ju 070-4617-2696 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-24-6282-2987 (hanoi@at.or.kr) HOCHIMIN Park Il-sang 84-28-3822-7504 (atcenterhcmc@gmail.com) BANGKOK Yang Jae-seong 070-4617-7226 (bangkok@at.or.kr) JAKARTA Lee Seoung-bok 070-4617-2695 (jakarta@at.or.kr)
36
TOKYO Jang Seo-gyeong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Kwon Tae-hwa 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Shim Hwa-sop 1-212-889-2561 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (fmcwoo@at.or.kr)
Extras
DUBAI Song Bong-seok 971-4-339-2213 (dubai@at.or.kr) PARIS Ha Jung-a 070-4617-2699 (paris@at.or.kr)
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VLADIVOSTOK Shin Jae-hun 070-4617-3277 (chekov@at.or.kr)
CULTURE & TOUR Let’s Go On A Trip to Ski Resorts in Korea, A Korean Frozen Kingdom
QINGDAO Lee Sang-kil 070-7938-0863 (qingdao_logistics@at.or.kr)
EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea
26
PHOTO STORY
44
2020 MONTHLY PICK
Tel +82-2-3434-9072
Fax +82-2-3434-9077
You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.
46
K-FRIENDS STORY
C over Story
4 Korea Agrafood
Can eating kimchi prevent COVID-19? A French research group recently analyzed the correlation between the number of deaths from COVID-19 and dietary habits by country, and found that eating kimchi helps prevent from contracting the deadly pandemic.
The Golden Age of
Korean Kimchi It is said that kimchi contains an enormous amount of lactic acid bacteria that increase immunity. Of course, additional research is necessary on the direct link between the prevention of COVID-19 and kimchi, but this year’s kimchi exports hit a record high in three quarters, and the kimchi craze is blowing around the world.
December 2020 5
C over Story
imchi, indeed, is uncondiK tionally loved by many Koreans. It goes without saying that kimchi is served with every meal for Korean dish, but even when eating foreign menus such as Western, Chinese, and Japanese. If you pick one dish that goes best with kimchi, everyone will definitely say ramyeon. Kimchi and ramyeon are like a soulmate that always come with the package, as much as there is a saying that ‘if you don’t have kimchi, you can’t eat ramyeon’. This is because the various seasonings of fermented kimchi bring out the ‘umami taste’ to ramyeon.
A Fantastic Pairing
Kimchi & Ramyeon In recent years, exports of kimchi and ramyeon are in spotlight to have increased drastically. According to the Ministry of Agriculture, Food and Rural Affairs(MAFRA), the September’s exports of kimchi and ramyeon increased 36.3% and 38.5%, respectively, compared to the same period last year. Accordingly, the MAFRA is planning to promote the food culture of eating kimchi and ramyeon together in connection with Hallyu marketing.
6 Korea Agrafood
Exports for 5 Years of Kimchi and Ramyeon (Unit : USD 1,000)
Kimchi USD USD
108,488
104,992 USD
97,456 USD USD
81,393
78,900
2016
2017
2018
2019
2020.9
Ramyeon USD
466,996 USD USD
USD
456,794
413,094
380,991
USD
290,366
2016
2017
2018
2019
2020.9
December 2020 7
C over Story
Is Kimchi Really Good for the Body?
imchi is a traditional Korean dish consisting K of pickled cabbage, which is the main ingredient, with radish, garlic, red pepper powder, ginger, green onion, and salted fish to ferment. It is rich in vitamins and fiber, and contains calcium, phosphorus, and minerals, so it is effective in preventing various adult diseases. In particular, it contains a large amount of useful microorganisms, such as lactic acid bacteria, which are effective against colon cancer and Parkinsonâ&#x20AC;&#x2122;s disease found by the World Institute of Kimchi, an affiliate of the Korean government, and it has transferred the technology to companies. Recently, a clinical trial is in progress after discovering the fact that lactic acid bacteria in kimchi reduces the atopic dermatitis index. A numerous health functions of kimchi are already internationally recognized. The American health journal called <Health> has listed kimchi in the worldâ&#x20AC;&#x2122;s top five health foods, and world-renowned scientific magazines and daily newspapers such as <Science>, <Nature> and <The New York Times> selected kimchi as one of the best health foods.
8 Korea Agrafood
The Pride of Kimchi Country t was in 2001 that the name ‘Kimchi’, which is I currently used worldwide, was confirmed. The Codex Alimentarius Commission(CAC) determined the standard of kimchi and named it the Korean kimchi, and Korea was recognized as the origin of kimchi. In 2013, kimjang, the making and sharing culture of kimchi in Korea made to the UNESCO’s List of the Intangible Cultural Heritage of Humanity. Kimjang refers to making heaps of kimchi with family and neighbors working together to eat during the
winter all at once. Baechu(cabbage)-kimchi is commonly made, also known as kimjang-kimchi. In fact, any material that can be fermented after pickling in salt and seasoning can be kimchi. The ingredients and seasonings, the method of making, and the timing are often different according to the region, customs, preferences, and season. And the taste is also diverse. There are about 300 types of kimchi known so far.
December 2020 9
C over Story
Hansung Food CO., LTD. is Leading the Globalization of Kimchi im Soon-ja, CEO of Hansung Food CO., K LTD., is leading the globalization of Korean kimchi, and is walking the path of becoming the first kimchi master in Korea. CEO Kim Soon-ja founded Hansung Food dating back to 1986. When she was ill as a child, her mother and grandmother made delicious kimchi for her, and this was when the
10 Korea Agrafood
idea for business came up to let others try and taste the very kimchi. Excluding 40 kinds of baechu(cabbage)-kimchi, which has been the main focus for 35 years, there are as many as 300 kinds of kimchi recipes developed by CEO Kim. Of these, up to 28 domestic patents were attained, and the cactus baek(white)-kimchi also received a patent in the United States.
The kimchi master always accentuates some important factors in the process of choosing ingredients and making kimchi, which are that they must use domestic products and stick to ‘traditional methods’. According to CEO Kim’s expression, it is ‘to the extent that I can be called stubborn’. All ingredients for kimchi, such as cabbage, radish, red pepper powder, and garlic, are entirely produced in Korea. Here, the traditional method of making kimchi by the ancestors is insisted, by directly grinding glutinous rice to use as a paste and boiling salted seafood. This is due to the belief that the best ingredients and traditional recipes must be consumed to generate the finest taste of kimchi. CEO Kim Soon-ja said, “The most flavorful kimchi that satisfies myself will be enjoyed by customers as well. Even if the production process is not visible, they could know by eating kimchi. I make kimchi with the idea that customers are researchers at Hansung Food Research Institute.”
The export of kimchi fully took place in the mid-2000s, shipping off to Dubai, UAE and pioneered new markets such as Moscow, Russia and Iraq. The Hansung Food broke the prejudice that kimchi is salty and spicy, and the strategy of making it hygienic with decent ingredients and a good care touched the heart of global consumers, and the number of destinations added to 28 countries. In addition, the signature color of red was diversified into yellow and purple, and the shape was varied to unique forms to differentiate it. As a result, the company was awarded USD 1 million Export Tower in 2016, and last year’s export reached USD 3 million. The Hansung Food had already completed the registration of the U.S. FDA before earning the patent for baek-kimchi, and ISO certification was also obtained in 1996, which was unfamiliar to domestic companies at the time. The Halal certification was also achieved in 2013 with the possibility of expanding kimchi exports to Islamic countries. Accordingly, it became possible to trade kimchi to Malaysia, Singapore, and Qatar.
Hansung Food CO., LTD. +82-32-684-9300
www.hskimchi.co.kr
December 2020 11
Into the Farm
High-Quality
Korean Grafted Cactus Dominates 90% of the World Market 以質取勝包攬世界市場90%的韓攻嫁接仙人掌 12 Korea Agrafood
The SamSung Farm, located in Eumseong, Chungcheongbuk-do, is the largest cultivation farm in Korea for grafted cactus. It draws attention as it continues to export unique yet highquality grafted cactus to 34 countries around the world, including the United States, and the Netherlands. The exports have been stagnant due to COVID-19 earlier this year, which have recently recovered to 90% of the existing exports. The <Korea Agrafood> visited SamSung Farm, which claims the world’s best quality as a farm specialized in exporting grafted cactus.
位于忠淸北道陰城的三星農園是韓攻嫁接仙人掌栽培規 模最大的出口農園?他們所生産的差別化優質嫁接仙人 掌已出口美攻?荷蘭等世界34憾攻家，備受世界市場的 襲目?雖然，今年初因新冠疫情一度中鉤出口，但近來 出口量已恢復到以往出口量的90%?本期內容就讓我們 一同尋訪生産世界最優質嫁接仙人掌産品的三星農園?
Boasting the most vivid colors and quality around the globe Founded in 1997, SamSung Farm is an export-specialized farm designed to distribute the entire amount of production to the world. Beginning with the export to the United States and the Netherlands in 1998, and the export volume increased, reaching out to 34 countries. The export amount also exceeded USD 600,000. The products exported by SamSung Farm are the finest in the world. It is popular in the U.S. and Europe, as well as Southeast Asian markets as it has vivid colors and excellent storage properties. Grafted cactus is an ornamental plant, so
世界最優的鮮明顔色及質量
成立于1997年的三星農園是按照全部産品捲外出口進行 規琬設計的出口型農場?産品自1998年開始捲美攻和荷 蘭進行出口以來，出口量越來越增加，出口攻也頑大到目 前的34憾攻家，麟現出口額超過60万美元? 三星農園出口的産品可以說是世界最好的?這些産品不僅 顔色鮮艶，而且保存性也蜈好，深受美攻?斛洲及東南亞 市場的歡迎?嫁接仙人掌的顔色也酪富多樣，有紅色?黃 色?粉紅等多種顔色，觀賞價値蜈高? 保持鮮艶顔色的核心技術在于利用特制的營養液進行育種 和栽培?以往捲外出口的攻家主要是美攻?荷蘭和加拿大 等攻家，而現在出口攻已頑大到俄羅斯?中南美?斛洲等 攻幷呈不鉤增加之勢? 金基弘三星農園代表說道，“在芎前新冠疫情泛濫時期， 嫁接仙人掌具有蜈好的家庭觀賞價値，所以出口需求恢復 December 2020 13
Into the Farm
it is characterized by its bright pigment in yellow, red, and pink. The key is the technology of breeding and cultivating through nutrient solutions specially formulated to maintain intense colors. Previously, exporting countries included the United States, the Netherlands, and Canada, but in recent years, the number of destinations steadily increased to Russia, Latin America, and Europe. Kim Ki-hong, CEO of SamSung Farm, said, “The grafted cactus can be enjoyed for orna-
14 Korea Agrafood
得也蜈快?而且，韓攻先進的核心栽培技術具有蜈强的競 爭力，所以産品已包攬世界市場的90%”?
面向世界市場進行嚴格管理
三星農園的癩一憾競爭優勢是每年都向市場推出新的嫁 接仙人掌爲消費者提供酪富多樣的新産品?韓國的農村 振興廳每年都繇給三星農園提供所開屠的新顔色嫁接仙 人掌，幷篩選出具有出口玭力的産品捲其進行出口商品 化推向世界市場?這些産品因其顔色鮮明質量好，所以一 直受到進口客商高圭最優質嫁接仙人掌的好評? 在栽培技術方面，利用營養液栽培出各種不同顔色産品的
mental use in the age of COVID-19, thus exports are recovering rapidly. Korea’s core cultivation technology is far superior, so it is highly competitive and dominates up to 90% of the global market.”
Thorough management targeting the international market Another competitiveness of SamSung Farm is that it introduces a range of products to consumers every year by releasing new grafted cactus. The Rural Development Administration supplies new colored grafted cactus each year to SamSung Farm. Among them, those with great export potential are selected, retouched into export quality, and presented to the world. Due to its vibrant color and excellent quality, it is always recognized as a premium, top-notch cactus by importers. In terms of cultivation skills, only Korean researchers have the expertise to create desired colors through nutrient solution cultivation. This knowhow is recognized as a patented technology that cannot be trailed even in advanced flower countries like the Netherlands. The market for grafted cactus is fierce in competition for new products among countries to establish a new consumption market every year. Accordingly, in order to maintain continued exports in the international market, the plan is to expand the currently traded 40 types of grafted cactus to 50 types to satisfy the needs of numerous global consumers. CEO Kim said, “By expanding the current export volume to over 800,000 units, Korea will continue to retain over 90% of the world’s consumption market for grafted cactus. To this end, we will immediately grasp the preferences of customers around the world and build a more robust system that reflects desires on new products.”
技術是韓攻硏究團隊所擁有的糾家技術?這項技術被認爲 是荷蘭等花卉先進攻家也難以脚超的專利技術?嫁接仙人 掌是每年都爲構建新的消費市場，各攻在新産品上進行激 烈競爭的市場?爲了保嗇産品捲世界市場的持樓出口，三 星農園計琬將目前出口的40多種嫁接仙人掌頑大到50多 種，以滿足世界消費者的需求? 金基弘憐示，“我們將把目前的出口量頑大到80万株以 上，以保嗇維持世界嫁接仙人掌消費市場占有率的90%以 上?爲此，我們將穩固構建一套能誥快速把握不鉤變化的 世界消費者喜好幷使其轉化成新産品的生産郞係”?
SamSung Farm +82-10-5182-5183
ing1974@hanmail.net
December 2020 15
Special
Successfully Completed
網上出口洽談繇圓滿結束
2020 BKF
he ‘2020 Buy Korean Food(BKF)’ hostT ed an online event due to COVID-19, which accomplished a fruitful result with USD 16 million worth in export consultation. The BKF was held for 3 days from 21 October, and 1-on-1 online meetings were arranged between overseas buyers and Korean exporters. In particular, a large number of related industry distri-
16 Korea Agrafood
因新冠疫情以以陸上繇議方式擧辦的“2020出口洽談繇 (2020 Buy Korean Food, BKF)” 以1600万美元的出 口洽談成果圓滿落幕?從10月21開始爲期三天的本次 BKF出口洽談繇上，海外客商和韓攻出口企業之間的洽 談是以在陸1:1捲接洽談方式進行?令人關注的是，爲了 入駐阿裏巴巴?蝦皮(Shopee)等海外各攻的著名網購商 城有衆多的相關行業銷魔商參加了本次洽談繇?
bution buyers attended and drew attention to enter famous online malls from overseas countries such as Alibaba and Shopee.
網絡方式更好
今年是迎來BKF出口洽談繇的 第12憾年頭，本次洽談繇是陸 上邀請12憾攻家的62家企業侮 韓攻的161家企業進行了出口 洽談?盡管本次活動規模略小 于去年的陸下活動，但總郞評 價是1:1捲接洽談的麟際成果顯 著?尤其是，主管本次活動的 韓攻農水産食品流通公社 (aT)，通過事先配送韓攻出口 企業的産品信息及樣品，爲洽 談的順利進行創造了穡件?韓 攻農水産食品流通公社相關人 憐示，“農食品的特点是需要通 過品嘗思能捲其味道及包裝等做出評價的，所以，我們通 過事先屠送産品信息及樣品等爲洽談的順利進行做了許多 准備?”除此之外，東南亞地袴的蝦皮(Shopee)，中攻的 阿裏巴巴等海外著名網購商城負責人，關于進入網絡市場 戰略及成功案例等的介紹也以Webinar(網絡侮硏討繇的 合成詞)方式進行?而且，還通過由在韓外攻人等100人 組成的品評團，使26家出口企業捲其産品包裝及商品性等 得到全方位反饋，獲得了好評? 美攻Kreassive公司客商憐示，“活動之前我們就已獲得
Better Performance Through 1-on-1 Consultation
Better because it was online Celebrating 12 years this year, BKF invited 62 companies from 12 countries 1:1 to conduct virtual consultations on export with 161 Korean companies. Compared to last year’s offline show, the size has moderately diminished, but it is evaluated that substantial consultations were made through 1-on-1 meetings. In particular, the Korea Agro-Fisheries & Food Trade Corporation(aT), the host, delivered samples in advance along with product information of Korean exporters to facilitate smooth consultation. An official from the aT said, “Due to the nature of agricultural products, we must have a
捲接洽談獲碩果
December 2020 17
Special
chance to taste and evaluate packaging, so we did our best to prepare for the online gathering. We made sure to send out samples and product data beforehand.” In addition, strategies on online market entry and successful case studies were discussed in a webinar(a blend of web and seminar) by officials of leading overseas online mall such as Shopee in Southeast Asia and Alibaba in China. Moreover, to hear feedbacks on overall product packaging and commercial value of 26 exporting companies from a product evaluation group consisting of 100 foreigners in Korea, also received great reviews. A buyer from Kreassive in the U.S. said, “Before the event, comprehensive information of the exporters and products of interest were provided in advance, so on-site consultation could carry out without any problems. We aim to launch soon after creating strategic products to introduce at the U.S. market with companies we are interested in.”
Heated consultation with Korean Wave A total of 363 online consultations were conducted at BKF this time. Major items of interest vary by country. For example, tteokbokki and fried food, premium fruits such as shine muscat and melon were highly popular in Greater China. Japan was attracted to tteokbokki powder sauce with adjustable spicy taste, and the United States for organic sikhye(sweet rice punch) and cup tteokbokki with various flavors. Not to mention, dangjo pepper, which is effective in obesity and diabetes, fascinated the Middle East. An official from the aT said, “As the time to spend at home increased dramatically caused by COVID-19, there had been numerous inquiries on home convenience meals. And the representative Korean spicy menu like tteokbokki and kimchi were also in demand due to the influence of the Korean Wave. Fresh quality fruits such as
18 Korea Agrafood
出口企業的詳細信息和洽談産品的樣品，這使得洽談能誥 得以順利進行?我們將侮相關企業一道生産進入美攻市場 的戰略商品幷推向市場?”
乘韓流之風，洽談熱度火爆
在爲期三天的本次BKF出口洽談繇上共進行了363件網上 洽談?各攻的主要洽談品目也有所不同，如家庭快餐産品 炒米桀及油炸食品，高圭水果陽光袒系葡萄及甛瓜等在中 華圈蜈受歡迎?日本則捲可調辣味程度的炒米桀調料粉， 美攻捲有机食醯和各種口味的杯裝炒米桀感興趣?捲癎肥 及糖尿病等有效的糖調辣椒則在中東地袴備受關注? 韓攻農水産食品流通公社相關人憐示，“受新冠疫情影 響，人們居家的時間變長，所以關于家庭快餐産品的咨詢 自然也多了蜈多?其中，在韓流的影響下炒米桀和泡菜等 韓攻的辣味食品備受關注?而且，優質的陽光袒系葡萄等 新鮮水果也蜈受歡迎?”蝦皮(Shopee)負責人說道，“新 冠疫情正在使網絡食品市場得到大幅度的屠展，同時在韓 流的影響下家庭快餐及紅參等韓攻食品的信譽度也在不鉤 提高?可以說，現在正是韓攻農食品進入東南亞網絡市場 的最佳環境和机繇?”
訣樓加緊配送樣品等后樓支援
韓攻農水産食品流通公社評價稱，盡管今年的BKF出口 洽談繇是首次以網絡方式擧辦的洽談繇，但所取得的成果 意義重大?韓攻農水産食品流通公社計琬在訣樓加强后樓
shine muscats also received constant attention.” An official from Shopee said, “With the recent pandemic, the online food market is growing significantly, and the reliability of Korean home convenience snacks and ginseng are climbing up with the influence of the Korean Wave. The time has come for Korean agricultural products to enter the Southeast Asian online market. Now is the opportunity.”
Continual support with sample delivery The aT evaluated that although BKF was the first to be held online this year, it achieved meaningful results. The aT will continue with support such as follow-up management and delivery of additional samples so that export consultation can lead to actual trading of agricultural products. There are over 50 follow-up consultations currently in progress even after the event, and samples are being distributed. Danny Kim, Managing Director of HAESER PRODUCTS CO., LTD., said, “At the show, an American buyer showed interest in abalone and snow crab canned products, and we are currently conducting a market trial as aT helped us ship off samples. The online meeting was restricted to chat only, so it’s a shame we couldn’t try out tasting, but it allowed us to have us an in-depth conversation. In the next year, it will be useful for domestic exporters to receive information on foreign buyers in advance.” An official from the aT said, “Hosting an online event was not easy since direct tasting is limited, and both parties must sign in at the same time. However, I believe it made everyone focus and discuss in detail for 1-on-1 meeting, which was definitely a plus point. Although the online consultation was unexpectedly held this year due to COVID-19, we plan to promote an online conference in parallel with the offline exhibition next year.”
管理的同時，還要通過追加配送樣品等各種支援，讓出口 洽談的成果眞正轉化成農食品的麟際出口?BKF出口洽 談繇結束后，目前仍有約50件在進行后樓洽談之中，而且 配送樣品的支援也在進行之中? (株)海署物産(HAESER PRODUCTS CO., LTD.)的 金大熙常務說道，“在本次洽談繇上美攻客商捲鮑魚和雪 蟹罐頭憐現出了蜈大的興趣?目前，我們通過韓攻農水産 食品流通公社的支援已屠送樣品幷正在做市場測試?由于 出口洽談在網上進行，雖然不能芎面品嘗産品，但也有能 深入交談的優点?明年的洽談繇，如果韓攻攻內的出口企 業也能事先了潁海外客商的信息，一定繇捲洽談有更多的 搗助?” 韓攻農水産食品流通公社相關人憐示，“網上出口洽談繇 確麟有不能芎面品嘗産品，需要在同一時間登湳等問題 和麻煩?但由于在網上進行1:1洽談，所以也有能誥進行 深度討論的優点?雖然，今年擧辦網上洽談繇是因新冠疫 情而不得已做出的臨時決定，但我們計琬明年在擧辦陸下 洽談繇的同時，仍將一道擧辦網上洽談繇?”
December 2020 19
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Organic-Certified
Haenam GABA Rice is Popular with Chinese Consumers
獲中攻有机認嗇的海南GABA米， 受中攻消費者靑器
n this February, Ttangkkeut Organic I Agriculture Corporation was selected as the participant of the ‘New Business Model Creation Project in China’ promoted by the Korea Agro-Fisheries & Food Trade Corporation(aT). The export to China began in earnest with various supports from this project. In particular, the export of organic GABA rice, which has been certified as an organic product by the Chinese government, is becoming more active. It has been recognized by Chinese consumers as premium organic rice that has secured quality and safety, and the volume of export to China is climbing up.
The first to obtain China organic product certification in Korea In last December, Ttangkkeut Organic
20 Korea Agrafood
土末黃土親環境營農組合法人于今年2月入選由韓攻農水 産食品流通公社(aT)組織麟施的“捲華新商務模式創新支 援事業”，幷通過獲得多方面的支援，全面開始了係統的 捲華出口業務?尤其是，獲得中攻政府有机産品認嗇的有 机GABA米更是迎來了捲中攻出口的新局面?隨着産品 在中攻消費者中形成優質安全高端有机米的形象，捲中攻 的出口量也在不鉤增加?
韓攻攻內首獲中攻有机産品認嗇
土末黃土親環境營農組合法人于2019年12月，在韓攻首 次獲得中攻有机産品認嗇?隨着出口GABA米的質量和 安全性得到中攻政府的認可，中攻芎地消費者也開始了捲 産品的放心購買?由此，通過今年11月出口7.2菫GABA
Agriculture Corporation is the first domestic entity to acquire China Organic Product Certification(CQM) in Korea. As the Chinese government approved the quality and safety of exported GABA rice, local Chinese consumers also began to trust and purchase it. Accordingly, in November of this year, it exported USD 39,000 worth of 7.2 tons of GABA rice, laying the foundation for a fullfledged entry into the Chinese market. The corporation achieved a range of international certifications such as USDA organic certification, Halal certification, and low car-
米，麟現出口額約3.9万美元，轝麟了全面進入中攻市場 的出口之路? 除了中攻的有机産品認嗇，土末黃土親環境營農組合法人 還獲有美攻的USDA有机認嗇?淸眞認嗇及低爺認嗇等各 種攻際認嗇?通過這些認嗇的獲得，保嗇了産品不受攻際 形勢變化影響，成爲可持樓穩定出口的熱門産品地位? 捲華出口目標是，今年30菫?2025年1000菫?2030年1 万菫，幷以此爲目標正在加强市場營銷和廣告宣傳活動?
在優質高端市場受歡迎
韓攻捲中攻出口的有机GABA米主要是以高端市場爲目 標努力提高産品的附加値?産品在中攻市場上採取的幷不 是低價運營的競爭方式，而是以韓攻高端有机GABA米 December 2020 21
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bon certification in the United States, along with CQM. By securing international qualifications, the rice has become a popular product that can be exported steadily for a long period of time regardless of worldwide circumstances. The export targets for China are 30 tons this year, 1,000 tons in 2025, and 10,000 tons in 2030, and marketing activities and promotion events are reinforced.
Sought-after in the finest premium market The Korean organic GABA rice exported to China is raising its added value by focusing on the premium market. In order to build the image that the product guarantees the quality, Chinese middle and upper class consumers were selected as targets instead of low priced competition in the Chinese market. Yun Yeong-sik, CEO of Ttangkkeut Organic Agriculture Corporation, said, “In order for Korean organic rice to enter the Chinese mar-
22 Korea Agrafood
Organic GABA rice has been recognized by Chinese consumers as premium organic rice that has secured quality and safety, and the volume of export to China is climbing up.
的形象，將消費捲象確定爲中攻中上層消費群郞? 土末黃土親環境營農組合法人尹泳植代表說道，“爲了使 韓攻的有机米進入中攻市場，我們採取的是分步走的方 案?目前，我們已完成捲中攻芎地有机GABA米市場的 市場調査和試探性的營銷?而后，我們還要大力推行廣告 宣傳及營銷，樹高端有机米品牌形象，入駐中攻麟郞店等 各項進入中攻市場的准備工作”?
ket, a step-by-step scenario was established. That, first, a marketing test was conducted for organic GABA rice in China. Next, we plan to thoroughly prepare intensive promotions and marketing activities to build up the premium brand image, then successfully launch at offline stores in China.”
Diversification of export items and exporting countries The GABA rice is exported not only to China, but also to the United States, Hong Kong, and Singapore. The export price is more than twice the price of what is sold in Korea, yet it is still chosen by local consumers. As consumers rely highly on safety certifications, the fact that the corporation already obtained several kinds from the most recent CQM, USDA organic certification, Halal certification, to low carbon certification, is definitely an advantage. Besides, organic GABA rice has been found to be effective in a number of functionality including preventing adult diseases such as high blood pressure, cerebral infarction, and dementia, as well as improving diabetes and removing cholesterol. As a result, it is gaining popularity as a nutritional diet especially for examinees and researchers, the elderly to prevent dementia, and children in the growth period with excessive brain activity. CEO Yun said, “As the number of locals in China is growing recently, we are going to expand the export complex from the current 10ha to 300ha in 2025. In addition to organic GABA rice, we plan to develop 5 kinds of GABA rice porridge and processed rice products, and export them from 2022.”
出口品目及出口捲象攻多樣化
有机GABA米不僅出口中攻，還出口美攻?香港?新加 坡等攻家和地袴?盡管出口價格高出韓攻價格的2倍以 上，但依然蜈受芎地消費者的歡迎?這些都緣于通過獲得 中攻有机産品認嗇?美攻USDA有机認嗇?淸眞認嗇?低 爺認嗇等保嗇了産品的安全，使産品在消費者中有蜈好的 信譽?而且，有机GABA米還有預防高血忘?腦梗塞? 老年痴簞症等成人病及改善糖尿病?降低圈固醇等功效? 所以也是防老年痴簞症及有益于屠育生長期傅童?應考生 和硏究人員等補腦的熱門營養食品? 尹泳植憐示，“根据中攻芎地不鉤增加的消費者瑠量，我 們計琬到2025年將目前出口園袴的10公頃種植面積頑大 到300公頃?出口品目也除了直接出口有机GABA米之 外，還計琬開屠GABA米粥等5種GABA米加工産品幷 從2022年開始出口加工産品”?
Ttangkkeut Organic Agriculture Corp. +82-61-534-8877
+82-61-537-0444
www.onlyorganicfarm.com(Korea) guanhaimi.com(China) haenam-organicfarm.com(USA)
CEO Yun Yeong-sik
December 2020 23
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aT’s New Business Model Creation Project in China
韓攻農水産食品流通公社 “捲華新商務模式創新支援事業” Kim Ji-won the Assistant Manager of New Northern Business Department at Overseas Business Office of aT
The ‘New Business Model Creation Project in China’ operated by the Korea Agro-Fisheries & Food Trade Corporation(aT) fosters distinguished agricultural products for China and supports the advancement of a distribution platform suitable for the latest local trends. The project utilizes 11 strategic items set by aT to develop new products that are in demand but not circulated in China, or it supports marketing expenses necessary to target new distribution stores such as O2O stores, online malls, franchises, home shopping, and reverse shopping malls.
由韓攻農水産食品流通公社(aT)組織麟施的“捲華新商務 模式創新支援事業”是一項專門爲培育捲華出口明星農食 品及爲進入最新潮銷魔平臺提供支援的項目?葉，捲利用 韓攻農水産食品流通公社所確定的11憾捲華出口戰略品 目，開屠在中攻有需求但尙未流通的新商品，以及捲攻略 O2O勒場?網購商城?連鎖店?電視購物?逆直購商城等 所需的營銷費用給予支援? 24 Korea Agrafood
Please introduce the achievements of the New Business Model Creation Project in China
Company A designed a powdered stick-type of ‘Yuja Kombucha’ targeting female consumers who are interested in beauty and health after many years of market research, and finally knocked on the door of Chinese market. As a result, it has successfully introduced to eight leading distribution stores in 2019 for the first time. Company B developed ‘Yuja Passion Fruit Tea’ by combining a fruit preferred by Chinese consumers with yuja tea, a traditional Korean citron tea, and has now entered a few online and offline malls including Dongbang Home Shopping. In addition, samgyetang, which was difficult to present at mainstream market due to price problems, was launched for the first time in CCTV, China’s state-run home shopping channel, and
supplied as food ingredients to the largest Korean food chain stores. What kind of efforts has been made to successfully enter the Chinese market in the case of Ttangkkeut Organic Agriculture Corporation?
The first export was made after three years of preparation from the development of new varieties to the acquisition of organic certification in China, and registration of a rice processing plant for Chinese export. Through a two-year support project, the packaging design of organic GABA rice ‘Gwanhaemi’ was customized to Chinese style and market strategies were established by conducting market tests for local consumers at a luxury store in Beijing. In addition, it has become more competitive by securing quotas by recruiting buyers who can import rice in China, and has also entered a premium online mall that is powerful in distributing fresh agricultural products. Lastly, in preparation for online launch, we supported the designing of a product detail page(e-directory) and a promotional video that emphasized the safety and differentiation of Korean products, and recipes. As soon as the export begins in full-scale, promotions will commence on major social media and video platforms. Please comment to the domestic agricultural exporters interested in the Chinese market.
The ‘New Business Model Creation Project in China’ aims to ‘create a new business model’ for exporters and buyers. This year, aT’s Chinese buyers network was used to arrange a 1-on-1 video consultation to support domestic exporters struggling with COVID-19. Currently, we are actively discussing specific terms and conditions, so the future is looking bright. We hope for your continued interest in the New Business Model Creation Project in China.
請舅介紹一下捲華新商務模式創新支援事業所取得的 成果 A公司格過多年的市場調査，以注重美容和健康的女性 消費者爲目標開屠了棒袋粉産品“柚子康普茶”幷以此敲 開中攻市場的大門?其結果，于2019年通過産品進入8 家有麟力的商場成功麟現了産品捲中攻的出口?B公司利 用韓攻的傳統茶――柚子茶，通過嫁接適合中攻消費者 口味嗜好的水果(百香果)開屠出了“柚子百香果茶”?目 前，該産品已進入東方電視購物等多家網店和麟郞店? 除此之外，因價格問題難以進入中攻主流市場的參鷄湯 也首次在中攻的官方電視購物臺――中央電視臺 (CCTV)上推出，幷達成了爲最大的韓食連鎖店供應食 材? 土末黃土親環境營農組合法人爲成功麟現捲華出口都 做了絞些努力？ 土末黃土親環境營農組合法人從新品種開屠到獲得中攻 有机認嗇?注冊出口中攻用大米加工廠等大約格三年的 准備后成功麟現了捲中攻的出口?兩年來，利用支援項 目改善了捲中出口定制型有机GABA米“觀海米”的包裝 設計，幷通過在北京的高端勒場以芎地消費者爲捲象進 行市場試銷等確立了市場戰略?而且，還通過在中攻尋 胥可進口大米的客商，以保嗇進口配額和市場競爭力? 幷使産品進入到捲新鮮農産品的流通有優勢的高端網購 商城之中?最后，還爲産品的網上銷魔，支援制作了産 品的詳細網頁和突出韓攻産品安全性及差別性幷配有烹 斐指南的廣告片制作?根据出口業務的屠展需求，我們 還將主要利用社交網和視頻平臺訣樓提供廣告宣傳支 援? 捲打算進入中攻市場的攻內農食品有絞些建議？ 麟施“捲華新商務模式創新支援事業”的目的就是要爲出 口企業及客商創建“新的商務模式”?今年，爲了支援新 冠疫情下擧步維艱的出口企業，由韓攻農水産食品流通 公社斡旋利用中攻客商網絡平臺組織了一捲一視頻洽談 等活動?目前，正在積極協商具郞的交易穡件，成果也 蜈値得期待?在此希望捲華新商務模式創新支援事業給 予更多的關注?
December 2020 25
Photo Story
“Remembering the Stone Pagoda that has Endured Firmly Despite Many Difficulties...”
From large stones to small pebbles like the size of children’s hands are unceasingly accumulated to form a huge tower. The pagoda looks risky as it goes up, but it is exquisitely balanced even amid a strong typhoon. It is so hard to believe that a human kind created such a thing, what did the men think while building this incredibly high tower piling each stone? We can assume that it could have been one’s own prayer for individuals, for neighbors, or for the world. Like a saying that sincerely pray to come true, we can sincerely look into the little wish and hope in our hearts right now. The photo shows stone pagoda at Maisantapsa Temple, located in Jinan, Jeollabuk-do, Korea.
Well-being Food
Korean Asparagus Charms the World 世界の人?を魅了した韓國のアスパラガス
28 Korea Agrafood
CEO Kim Young-rim
sparagus is drawing attention as a versaA tile food ingredient that is used to make salads and soups and roasted and grilled with meat. In Korea, Yanggu in Gangwon-do has emerged as the main region that produces asparagus of good quality. The asparagus produced in this region was recognized for its high quality from Japan and started being exported to Singapore this year, and is now broadening its presence to Hong Kong. At the center of this success, there is an agricultural company called Yanggu Aspara CO., LTD.
Smooth sailing in a shower of favorable reviews from buyers Yanggu Aspara consists of farmers who have been cultivating asparagus only for over 15 years. It was established in 2017 to expand the
アスパラガスはサラダ?ス―プに使われるほか?肉と一緖 に炒めたり燒いたりしても美味しいことから?樣?な料理 の食材として脚光を浴びている?韓國の江原道（カンウォ ンド）楊口（ヤング）では良質のアスパラガスが生産され? 主産地として浮上している?特に?韓國はもちろん?日本 で質の高さが認められるにつれ?今年はシンガポ―ルへの 輸出に成功した?これに續き?香港市場まで輸出先を廣げ ている?こうした成果の中心には?農業會社法人（株）楊口 アスパラがいる?
バイヤ―の好評のなかでの輸出の船出
農業會社法人（株）楊口アスパラは?アスパラガスだけを 15年以上栽培する專門農家で構成されている?2017年に アスパラガスの輸出擴大を目的として農業會社法人を設立 し?日本への輸出に乘り出した?質の高さと價格競爭力を 備えており?日本のバイヤ―からも好評だ?輸入の要請が 增えているとはいえ?輸出量はまだまだの狀況だ? こうした人氣の秘密は?他の商品に比べて高い認知度があ December 2020 29
Well-being Food
Asparagus of Yanggu Aspara is rich in nutrients and great in texture, helping the export increase further.
export of Korean asparagus and started exporting asparagus to Japan. The high quality and appealing prices were enough to receive great reviews from Japanese buyers. The stock the company secured to export is now running short amid the growing request for the export. Behind this popularity, there are a relatively high level of recognition compared to other products, and the firm and solid stalks which contribute to the longer shelf life. What’s more, the vegetable is rich in nutrients and great in texture, helping the export increase further. Thanks to these merits, the asparagus Yanggu Aspara produces is very popular particularly among salad bars, sandwich izakaya, and highend Japanese restaurants, and fried food restaurants in Japan. Kim Young-rim, CEO of Yanggu Aspara, said, “Japan was a major market for the export, but we succeeded in expanding the export market to Singapore this year and sending some samples to Hong Kong. Korean asparagus is of a high class in the foreign markets. Currently,
30 Korea Agrafood
ることとアスパラガスの組織が丈夫で流通期間が長いとい うことだ?これが功を奏したのだ?また?アスパラガス特 有の榮養成分と食感の面ですぐれている点も輸出に大きく 寄與している?これにより?日本の現地のサラダバ―?サ ンドイッチ?居酒屋?高級日本料理店?天ぷら專門店など での人氣も高い? 金英林（キム·ヨンリム）農業會社法人（株）楊口アスパラ代 表は?「日本が主力輸出市場だったが?今年はシンガポ―ル まで輸出市場を擴大し?香港にもサンプルを送った?韓國 のアスパラガスは海外市場で上位クラスに屬する?現在? 輸出量を擴大してほしいとのニ―ズがあるが?量が足りな い狀況だ?」と述べた?
質の高さと安全性で世界の舞臺で競爭
農業會社法人（株）楊口アスパラがこのように海外で認めら れている理由は?他にもある?それは?徹底した栽培管理 システムでバイヤ―の信賴を高めたということだ?生産過 程で收穫までの全過程にまたがる管理システムは?嚴しい 日本の新鮮農産物の輸入規定に合格するほどだ?このよう に?安全性への取組みが國際的にも高い商品の認知度維持 に一役買っているのだ? 繼續的にバイヤ―の購入要請が續くことから?最近では栽 培面積擴大のために栽培を希望する農家の敎育も强化して
we are struggling to meet the demand for an increase in the export volume because it is too much to handle.”
Vying in the global market with high quality and reliability There is another reason that Yanggu Aspara has been recognized abroad this much. It is its thorough cultivation control system, which contributed to winning buyers’ trust. This control system applied to the whole process from production to harvest satisfies Japan’s import regulations on fresh produce that are notorious for their demanding and thorough standards. As there is a ceaseless request for Korean asparagus from foreign buyers, reinforced education is being provided to would-be farmers who desire to cultivate asparagus in order to expand the combined asparagus cultivation area. The Rural Development Administration(RDA) provides professional consulting on a regular basis to help the asparagus farmers to solve some challenges they face when they cultivate the vegetable. In the meantime, the Korea AgroFisheries & Food Trade Corporation(aT) offers additional support for export distribution, and the RDA supports research on various processed asparagus products and helps Korean asparagus go global. Kim said, “We are planning to increase the export volume by expanding the cultivation area and employing various export marketing strategies. We are also planning to find a way to increase added values by developing various processed food products including snacks, noodles, and tea products.”
Yanggu Aspara CO., LTD. +82-33-481-7588
いる?農村振興廳から專門的なコンサルティングを定期的 に受け?栽培過程での未熟な部分や困難な課題を解決して いる?こうした過程を通して?栽培技術が段階的に高まる とともに?農業會社法人（株）楊口アスパラの商品は最高の ものと認められている? また?韓國農水産食品流通公社（aT）は輸出物流費の追加 支援に乘り出し?農村振興廳では樣?な加工製品の硏究を 支援し?韓國のアスパラガスの世界進出を支えている? 金英林代表は?「栽培面積の擴大と樣?な輸出マ―ケティ ングにより?輸出量をさらに增やす計畵だ?また?スナッ ク?麵?茶など樣?な加工食品を開發し?付加價値も高め ていきたい?」と述べた?
Virtues of Asparagus Asparagus is rich in various nutrients including vitamins, amino acids, and protein. It contains an ample amount of aspartic acid that is known to be good for fatigue recovery and hangover removal. It also contains rutin and quercetin of flavonoids and protodioscin of steroidal saponins, which are known to have great anticancer and antioxidant effects.
アスパラガスの效能
アスパラガスはビタミン?アミノ酸?タンパク 質が豊富に含まれている?特に?アスパラギン 酸が大量に含まれており?疲勞回復と二日醉い の解消にすぐれていることが認められている? アスパラガスにはフラボノイド系の成分のなか にルチンとケルセチン?ステロイド系サポニン の成分のなかにプロトジオシンなどが大量に含 まれており?抗がん·抗酸化にすぐれ た效果があることが 知られている?
z1954@hanmail.net
December 2020 31
Issue in SNS
#Tteokbokki#Son #Tottenham
Son Heung-min A Korean Sensation in the Home of Soccer Son Heung-min, aka Sonsational, is enjoying his prime time at a premier league in the home of football, England. In the 2020-21 season, he recorded eight goals in just 8 appearances and was listed as one of the leading English Premier League(EPL) goalscorers. With the help of Sonâ&#x20AC;&#x2122;s passionate and focused playing, Tottenham Hotspur FC for which Son is playing now has come into the spotlight, raising worldwide soccer fansâ&#x20AC;&#x2122; interest in whether the team would get the cup for the first time in its history. <Korea Agrafood> introduces Son Heung-min who is receiving acclamations from Korea, Spurs, and football fans around the world, and his favorite Korean dish.
32 Korea Agrafood
Shiny Super Son at EPL
This season, Son’s playing is outstanding. In this 2020-21 season, he recorded eight goals and two assists in 8 appearances including one at a match with West Bromwich Albion FC. He scored an offensive point of 1.25 per game. Among EPL players, Harry Kane, a Son’s teammate, is the only one who got a higher offensive score than Son. talkSPORT, a sports radio station in the UK, highly rated Son who was named as one of the EPL Best 11 based on the results of the eight rounds in the 2020-21 season, best describing Son as being on fire. His performance increases every day, so does his value. Tottenham is preparing to offer Son a new contract that would make him one of the highest earners in the team to make him consider com-
mitting his future to the team. According to Transfermarkt, a site providing information about player values and transfer, his transfer fee is highly estimated at USD 88.60 million dollars. The physical agility of his all body parts is a great weapon. In fact, he scored four goals with his right foot, three goals with his left foot, and one goal with his head. Jose Mourinho, who is the manager of the football club and called aka a serial winner, spoke highly of Son for his scoring power that is not much affected by whether it’s his left or right foot, or his head. The manager said, “Son proved himself as a world-class player and he did what he can do. And he couldn’t be better than this”, with his thumb up.
December 2020 33
Issue in SNS
Let’s Enjoy Korean Snack Son Likes Thanks to Son’s brilliant playing, Korean fans’ love for the other half of the duo, Harry Kane, is growing each day. The duo earned 29 scores during a period from the 2015-16 season when Son was transferred to Tottenham to the eighth round in the 2020-21 season. This is the second-highest record in the history of EPL, after the legendary EPL duo-Didier Drogba and Frank Lampard-who scored more. So, for Korean fans, Harry Kane is a legitimate target for their affection. Korean soccer fans are showering Harry Kane with Korean gifts to show their love for him. In fact, a manager of the official Tottenham Hotspur fan club said that Korean fans sent snacks and hot chicken flaver ramen to the football club. Sending presents to foreign teammates of Korean players is not something new. Before Son, Korean soccer fans sent Choco Pie, a signature Korean snack, to Park Ji-sung’s teammates, Rio Ferdinand and Patrice Latyr Evra. Park Ji-sung also used to play at the EPL.
Additional Information A Snack Given to Teammates of the Korean Player Korean soccer fans give a representative Korean snack as a gift to teammates of a Korean player who is playing abroad. They give a snack in token of their gratitude for taking care of or being nice to a Korean player who lives and plays abroad. Choco Pie, which delivers this warmth as its commercial phrase indicates, is the very representing gift. It is a kind of pie made with pieces of bread covered with chocolate on top and bottom with marshmallow therebetween. It is a snack that nobody dislikes. In fact, it is highly popular in some countries including Russia. In addition to the chocolate snack, hot chicken flavor ramen which features its spiciness is also a popular gift as it is gaining a huge popularity abroad.
Tip Check out the highlights of Son’s playing on the official Tottenham account. https://www.instagram.com/spursofficial/
34 Korea Agrafood
Especially the third episode in which Park Seo-jun, a famous Korean actor who shot to worldwide stardom after starred in Itaewon Class, a recent Korean hit TV series, appeared as a friend of Son’s caught the eye of many viewers. A scene in which Son Heung-min confided in his friend Park Seo-jun was most viewed because it is not an everyday thing fans can see from someone who has become a world-class soccer player. Son said in the episode that he doesn’t have many friends and close ones he can turn to because he went to Europe in his early days, and so he was really happy when Park came. He said about food, “I love snack foods, especially tteokbokki. I don’t think there is any Korean who doesn’t like tteokbokki”, showing his affection for the food. Let’s learn how to make tteokbokki picked first by Son in the recipe section.
Tteokbokki Son’s Favorite Food that Refills His Energy Tteokbokki is a special food even for Son Heung-min who lived abroad for quite a long time including his childhood. Recently, a documentary about Son was made. The documentary, which is titled “Sonsational: The Making of Son Heung-min” and produced by tvN, a Korean broadcaster, follows his footprints he left.
December 2020 35
K-Food Recipe
Tteokbokki with Gummy Charm Covered in Red Sauce
teokbokki is one of the snacks T loved by many Koreans throughout all four seasons. Considering the addictive spicy and sweet taste and the ultra-simple recipe, no one can deny that tteokbokki is the favorite folk food. You can choose sauces and ingredients to your taste and make your own type of tteokbokki. Recently, the popularity of the food is growing more as Son Heungmin, a soccer player at the English Premier League(EPL), picked tteokbokki as his favorite food. <Korea Agrafood> introduces how to make this addictive food that makes you never stop thinking about it once you try it.
36 Korea Agrafood
December 2020 37
K-Food Recipe
Tteokbokki Recipe
Two Servings Cooking Time: 15min 800kcal(two servings)
2
3
4
5
6
7
Main Ingredients 20 pieces of rice cake, 2 sheets of fish cake, 1/2 green onion, 1/2 onion, dried anchovies, kelp, 1 egg
Sub Ingredients(sauce) 2 tbsp of red pepper powder, 1 tbsp of red chili paste, 2 tbsp of soy sauce for soup, 3 tbsp of sugar, a half spoon of curry sauce
Tip Fish cakes can be added to the stock, making it more savory and making tteokbokki all the more delicious. If it is too spicy to eat, it is a good idea to add cheese atop.
38 Korea Agrafood
1
1 2 3 4
Soak rice cakes in water and boil an egg to be cooked evenly. Put dried anchovies and kelp in a pot and pour three cups of water into the pot to boil them. Make sauce while boiling the stock. Cut fish cakes horizontally into big pieces, cut onion vertically, and cut green onion slantly.
5
When the stock is boiling, add the prepared sauce and the fish cake into the stok and boil it again.
6
Put the rice cakes and the prepared onion and green onion all together into the stock and boil it until it is done.
7
Put the peeled egg on the top of tteokbokki.
KoreaAgrafood
KoreaAgrafood
Tteokbokki Tour to Seoul
As a national snack of Korea, tteokbokki can be come across at every corner. A basic type of tteokbokki is made by boiling down a red chili paste-based sauce. Boosted by the high popularity, it has evolved to various modified versions. There are “oil tteokbokki” made by frying rice cakes without a signature spicy thick soup-like sauce, “royal tteokbokki” made by mixing rice cakes with a soy sauce-based sauce with the addition of beef and shiitake mushrooms, “tteokbok-
rants serving tteokbokki on the spot are lined on both sides.
ki on the spot” with lots of soup and some special ingredi-
For oil tteokbokki, Tongin Market located in Tongin-dong,
ents such as starch noodles and dumplings, and so on.
Jongno-gu, Seoul, is famous. For royal tteokbokki which is a
What is funny is that there are respective neighborhoods fa-
type of tteokbokki known to be eaten by ancient royal fami-
mous for these types of tteokbokki. When it comes to tteok-
lies and servants at royal palaces, it can be tasted in some
bokki on the spot, Sindang-dong, Jung-gu, Seoul, is the
traditional Korean food restaurants in Chebu-dong, Jongno-
most famous. There is even Tteokbokki Town where restau-
gu, Seoul.
Simple & Easy-to-Eat Tteokbokki Products Exported Abroad YoungPoong’s Tteokbokki
Saongwon’s DeepFried Laver Rolls
Samjinamook’s Fish Cakes
YoungPoong, an agricultural compa-
Saongwon
Samjinamook is a food company
ny, is promoting the taste of tteok-
deep-fried laver rolls
specialized in fish cakes and has
bokki with its tteokbokki brand,
that are crispier
been in the industry for about 70
Yopokki. It is currently exporting its
and more flavorful
years. The fish cakes Samjinamook
products to about 50 countries. It ex-
with its patented
produces have excellent gummy
ports various tteokbokki products in-
techniques. Its
texture and good taste with a high
cluding tteokbokki, cheese tteokbok-
deep-fried laver
content of fish flesh. A basic square
ki, spicy tteokbokki, and black soy
rolls ranked first
type of fish cakes is the steady seller
bean sauce tteokbokki, and they are
on a Korean consumers’ taste eval-
of Samjinamook. In addition to the
packed in two types-cup and pouch.
uation list. The company exports
square fish cakes, Samjinamook
various deep-fried laver rolls prod-
sells other various fish cake prod-
+82-53-593-4788
ucts including mild and spicy deep-
ucts including cheese fish cakes
www.ypfoods.co.kr
fried laver rolls, curry-flavored deep-
and vegetable fish
sells
fried laver rolls and others. It also
cakes. It also sells fish
sells other fried products including
cake bars and fish
squid, chili, and sweet potato fritters.
cake soups.
+82-43-883-0100
+82-51-412-5468
saongwon0615.cafe24.com
samjinamook.com
December 2020 39
Culture & Tour
Letâ&#x20AC;&#x2122;s Go On A Trip to Ski Resorts in Korea, A Korean Frozen Kingdom The season for winter sports has come. The most favorite winter sport for Koreans is undoubtedly skiing. Many people start to flock to ski resorts around the time from December to February when it snows. Ski resorts are equipped with various facilities and amenities such as a food court where people can fill their stomach when they get the munchies after skiing and a sauna where people can warm themselves, and can thus be a perfect tourist destination in winter. For this reason, ski resorts in Korea are very popular among foreign tourists, and some of them offer various programs such as ski lessons for foreigners. Letâ&#x20AC;&#x2122;s hit the road to ski resorts, the must-visit destinations in Korea in the winter.
40 Korea Agrafood
How About This Ski Resort? eing as skiing is a representing winter B leisure activity in Korea, it can be enjoyed everywhere in Korea. As many as ten ski slopes have already been opened as of December 1. A ski slope in Korea consists of various courses, for example, a novice course on which novice skiers can enjoy skiing and intermediate and master courses on which skiers can enjoy skiing while looking at the view. When you suddenly have an urge to go skiing from Seoul, Elysian Gangchon in Chuncheon in Gangwon-do particularly, may be a perfect choice. Just in one hour by Gyeongchun Line and Intercity Train eXpress(ITX) trains after departing from Yongsan Station in Seoul, you will be in a snowy field. It is thus called “a ski slope on your way home from work”. The resort operates a pricing system by which you can set freely the time for skiing and pay for it accordingly. So, visitors can enjoy skiing to their heart’s content at a reasonable price. +82-33-260-2000
www.elysian.co.kr
Yongpyong Resort, which is called a mec-
ca of Korean ski resorts, is where you can enjoy the best thrilling course while appreciating the extensive snowy landscape. It is the first Korean ski resort that is nestled in Balwangsan Mountain 700 meters above sea level. It was upgraded one step further as it was used as the venue for alpine competitions and spin competitions held at the Pyeongchang Winter Olympics in 2018. +82-33-335-5757
www.yongpyong.co.kr
December 2020 41
Culture & Tour
Letâ&#x20AC;&#x2122;s Have Some Fun with Customized Skiing Programs nybody, regardless if they are physically chalA lenged persons or foreigners who want to learn how to ski in Korea, can enjoy skiing in Korea. It is because there are some ski resorts that provide customized programs for them. High1 Resort located in Jeongseon in Gangwon-do started operating a ski school for physically challenged people for the first time in Korea. Thus, its keyword is the ski for the disabled. The ski school offers a one-on-one private lesson and a group lesson by eight qualified instructors. It also offers monoski for those with spinerelated impairments, biski for those with dexterity impairments by cerebral palsy and the like, and many others for all types of disability. Vivaldi Park located in Hongcheon in Gangwon-do provides ski lessons to foreigners. Many ski resorts offer ski programs for foreigners, but Vivaldi Park is
42 Korea Agrafood
one that also gives a ski lesson for children. When you book it beforehand, you can have up to a 15% discount and are eligible for a lift ticket and a discounted gear rental.
Additional Information Book Online! If you make inquiries beforehand, you can have kind answers. The lesson fee is lower than the fee for general lessons. In addition to that, you can have a 50% discounted skiwear, and family members who come along with you can participate in the lessons together. High1 Resort: Vivaldi Park:
1588-7789 www.high1.com 1588-4888 www.sonohotelsresorts.com
Not Eating is A Loss! Tasty Snacks in Ski Resorts food court is another fun you can have A especially when you become hungry from skiing. You can have a special treat to your eyes by eating food while surrounded by unique snowy views in all four directions. And, you can also have dozens of options you can choose from. The most popular food in the food court may be a warm bowl of soup. It can melt frozen fingers and feet. Especially, fish cake soup and ramyeon are no longer just an ordinary food there, adding a refreshing taste and feel when you eat in a snowy field. Eating it while looking out over the white snow can be a perfect healer itself. Tteokbokki is another food that is hard to resist in a ski resort. It is always good, but you can appreciate a deeper taste of red chili paste when you have the food while taking a rest
there. Chicken is another treat. Having chicken with a beer in a warm, snug room after having a light meal outside is just what the doctor ordered. It can ease your body worn out by skiing all day. On top of these, you can also have other typical Korean winter snacks including roasted chestnuts, fish-shaped buns made by adding adzuki bean filling into the dough and pressing the dough into fish-shaped molds, and steamed bun with red beans inside or other fillings inside. Letâ&#x20AC;&#x2122;s enjoy another beauty of a trip while having lots of fun enjoying skiing and various Korean foods to boot.
TIP All the products introduced above can be purchased on e-commerce sites.
December 2020 43
▼ Welcoming the new year of 2020, the focus was on the three Korean agricultural products with high potential of export. The trios are paprika, strawberries, and tomatoes.
Jan ▶Korean traditional liquors are increasingly recognized abroad for its taste and quality at world liquor show.
Feb
2020 Monthly Pick Looking Back 2020’s Korean Agricultural Products and Issues by Korea Agrafood Despite the repercussions of COVID-19 this year, Korean agricultural products are delightfully enjoying a reputation as overseas consumers perceive them as safe and reliable nourishment. In particular, kimchi achieved the highest export performance in three quarters, and processed foods such as ramyeon and gochujang, as well as fresh agricultural produce like strawberries and grapes, also gained popularity. Hereby, <Korea Agrafood> will touch upon this year’s spotlighted Korean agricultural products and issues. Review with Korea Agrafood e-book
▼ Gochujang, doenjang, and ganjang drew attention not only as condiments for Korean diet, but also as ingredients for fusion dishes with their unique flavor.
https://www.agrotrade.net/brd/m_108/list.do
Apr
Mar
44 Korea Agrafood
▼ Korean yellow melon is the only type of melon cultivated in Korea, as it implies in the name. Lately, it is processed in a range of products such as facial masks.
May ▲ As the spicy taste of Korea is rapidly spreading out to the world, it is emerging as a representative keyword of Korean food. Tteokbokki and Hot chicken flaver ramen are the signature cooking for fiery spicy craze.
▼ Samgyetang is the essential health food to consume on a hot summer day in Korea. It is exported as a convenience meal, which is a popular stamina-enhancing meal for overseas consumers as well.
Jun
Jul
◀ Due to COVID-19, functional foods that are good for immunity and health are in great demand. Ginseng is certainly the most preferred functional product of all.
Aug
◀ Korean grapes are one of the most common summer fruits for Koreans and global consumers. In recent years, Shine muscat is the beloved variety that attracts much attention.
Sep ▲ Paprika is cherished by consumers around the world for its numerous colors and rich nutrition. From 2020, Korean paprika is traded to China.
▼ Green tea, yuja tea, and omija tea, are the trio of Korean teas, which are steadily adored for their excellent health functions and are increasing in global consumption, lately.
Nov
◀ K-drama is the trigger to the Korean Wave. Thanks to the K-drama fever, Korean agricultural products such as ramyeon, soft been curd stew, and chicken are also selling well.
Dec Oct ▶ With over 300 types of products, kimchi lies in the center of Korean dish. Not to mention, this year’s export performance hit a record-high just in the third quarter.
December 2020 45
Friends Story Episode 7 Korean Apple
To be Continued...
Asparagus
INVITATION
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