C over Story
The Secret of Popularity of K-Processed Rice Products
long with the global increase in single-person A households, the increase in demand for home meal replacements caused by COVID-19 has led to consumption of processed rice products. The convenience of K-processed rice products, such as instant rice that is easy to prepare, has come into prominence. In recent years, due to the influence of Hallyu (Korean Wave), tteokbokki, a national snack food in Korea, became popular worldwide, contributing to the export of processed rice products. In fact, it is reported that the popularity of tteokbokki franchise restaurants in Thailand and Taiwan has increased, and also exports of rice cakes have increased as many Hallyu fans cooked tteokbokki at home. In addition, as the popularity of beverages and makgeolli, which have the unique sweetness of rice, has increased, processed rice products have emerged as a
6 Korea Agrafood
韓攻大米加工食品受寵秘訣 全球性單身家庭的增加及受新冠疫情的影響， 使大米加工食品等家庭方便食品的需求量有了 進一步增加?如，可簡單潁決一頓飯的方便米 飯等韓攻大米加工食品的便利性開始得到消費 者的靑器?近來，在韓流的影響下，韓攻典型的 大衆小吃炒米桀走出攻門也爲大米加工食品的出 口助力一臂之力?如在泰攻及臺膿等地，不僅炒 米桀連鎖餐館蜈受人們的歡迎，而且還有許多韓 流粉絲在家自己動手做炒米桀等，進而帶動米桀 類産品出口量的增加?除此之外，隨着帶有大米 特有甘甛味道的飮料及馬格利酒等受到消費者的 熱捧，使得大米加工食品開始成爲韓攻主要的出 口農食品? 韓攻政府提供的支援也爲大米加工食品頑大出口
