Indonesia Design Magazine Ed. 56, Defining Luxury

VOL. 10 • No. 56 • MAY - JUNE 2013

defining luxury

Luxury Defining

VOL. 10 • No. 56 • MAY - JUN 2013

Rp. 60,000,- (Java & Bali), Rp. 65,000,(Other Islands), S$ 12.00, RM 28.00, US$ 10.00 (U.S. & Other Countries)

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main feature Luxury cruise

luxury sailing

Alila Purnama, translated as “full moon”, is without a doubt one of the most luxurious liveaboard Phinisi ships in Asia, and indeed the world, promising the adventure of a lifetime and a romantic voyage done aboard a floating fortress packed with the modern creature comforts.

Story by

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Arvada Haradiran photo by Alila Purnama Doc.

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main feature Luxury cruise garde tastes. As is typical with Alila’s emphasis on style and sustainability, the furniture throughout the ship is custom-made from locally sourced materials from Indonesia and will dazzle all who enter the ship’s lavish interior with their incredible attention to details and craftsmanship.

Alila Purnama’s owners, fashion designer Tasya Ascobat Reza, and her husband Zamzam Reza, initially wanted to build a boat that she and her family would use themselves, but decided instead to go further and draw on Indonesia’s rich heritage to craft a product of love that everyone can enjoy. Being Indonesian themselves, they wanted to showcase their proud culture as a sort of a floating museum that will literally sail the world. Well, it’s Indonesia’s waters for now, but if all goes well and expectations are met, it’s entirely possible that bigger and better things may just be in the pipeline in the foreseeable future. The husband-and-wife team chose Alila as the operator as they felt Alila would be able to deliver better services with their high standards.

The design furnishings for the luxury vessel were inspired by the many Indonesian maritime kingdoms

t sounds like the legends of old: navigating the seldom-sailed waters, you set anchor on a secluded island off the Indonesian high seas.

There, you discover that the island is overrun with fierce dragons. Real dragons! You pinch yourself on the arm to make sure you’re not dreaming, and you realize this isn’t a dream at all. In fact, tomorrow you’ll be setting sail to a no-man’s land between Papua New Guinea, the Philippines and Indonesia, to come to rest on the world’s most beautiful “Coral Triangle”: Raja Ampat, an area of mind-blowing marine biodiversity.

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Welcome to Alila Purnama, a 46-metre phenomenon that’s been taking the luxury market by storm. This three-deck behemoth has been built entirely by hand in the traditional style of a Phinisi, as used by the Bugis seafarers from south Sulawesi in Indonesia, and is constructed of Indonesia-sourced teak, rattan and other locally sourced materials that meets the standards of comfort and quality of Alila Hotels and Resorts.

Alila Purnama is operated by none other than the world’s award-winning luxury hotel operator Alila Hotels and Resorts, renowned for its quirky, avant-

that once ruled far and wide in this vast archipelago.

There are five well-appointed cabins including one master suite onboard, all of which are located below deck and which all feature ensuite bathrooms, a writing desk and a double wardrobe. Mind you, these five en-suite cabins are bigger than some hotel rooms! The master suite features a private balcony and sundeck, as well as large, wraparound windows offering 180-degree views of the landscape. Each of the four beautiful suites paid homage to the era of their namesakes with feature artwork in old photographs and furnishings reflective of West Java (Cirebon), Madura (Sumenep), Central Java (Mataram) and Bali (Klungkung). As is typical with Alila’s hallmark however, all of the feature artworks are presented in a contemporary manifesto of the cultural influence of the era.

In addition to the cabins, this luxury vessel also houses a library, a lounge equipped with comfortable sofas, a bar and an indoor dining area. It also has its own fully licensed PADI dive centre, spa therapist and plenty of space for wining, dining and relaxing while enjoying the sea breeze. An unmistakable influence

luxury sail clockwise FROM TOP

— Alila Purnama is 46 meters long, has three decks and is a double-mast traditional Indonesian “Phinisi” boat.

— The lounge of Alila Purnama

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main feature Luxury cruise of the Majapahit Empire is reflected in the Lounge and Dining Area. Here the symbolic Surya Majapahit (the Sun of Majapahit) is evident in the design of the ornamental lamp above the dining table. The warm and lively decor reflects the glory of the Majapahit Kingdom with its powerful maritime influence. In the Library, its decor is influenced by the Sultanate of Ternate, the most powerful and influential among the Spice Islands of Maluku.

The luxurious traditional boat was built over a period of two years, using the services of an expert boat builder who learned the trade from his father. It was built entirely by hand on Bira Beach in South Sulawesi, the last remaining sanctuary of the archipelago’s great Phinisi boat builders who can trace their lineage to the very first Bugis seafarers; their ancestors. The Alila Purnama’s craftsman built the boat with no planning at all, relying instead on memory of what his father taught him. A naval architect from Hasanuddin University in Makassar was also employed to help infuse the Phinisi with science and modernity.

Renowned Surabaya-based Indonesian designer Hidajat Endramukti was also brought onboard to help design the interior and to instill a sense of place. “Luxury is all about creating a sense of place; a sense of belonging,” Hidajat explained about his interior design, “to achieve that effect I

place strong Indonesian touches throughout, such as local materials and local fabrics like the Balinese Songket and Palembang Songket, and so on. All of the accessories in the interior are also all from Indonesia, such as Wayang Bali. And then of course each of the cabins are decorated in specific Indonesian theme, such as Cirebon, Java or Bali.

This all helps to instill a strong sense of place, which is important to provide a unique, memorable experience. As we know, many of Alila Purnama’s clients will be foreigners, or outsiders of the Indonesian culture. It is important that we provide this localized experience.”

Hidajat’s approach undoubtedly goes hand-inhand with the hallmark of Alila’s hospitality code: providing a stylish, relaxing environments and superb hospitality that creates a unique guest experience, and reflecting the best of a contemporary lifestyle.

The luxurious traditional Indonesian ship launched her maiden voyage for the first time on December 15, 2012, on a six-day sail that began in Bali and brought passengers to Raja Ampat in West Papua.

A six-night expedition starts at USD 54,000++ for as many as 10 passengers. The price covers unlimited diving excursions outfitted by an onboard PADI dive center, water activities, meals and nonalcoholic beverages, and the attention of a 16-member crew (which includes a chef and a spa therapist). Through

October, the ship will sail the Flores Sea and the waters of Indonesia’s Komodo National Park, home of the world’s largest lizard species, the Komodo dragon.

luxury sail FROM left

— The library — One of the three decks at Alila Purnama

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Cerita berikut ini terdengar lebih seperti legenda ketimbang kenyataan: Anda mengarungi laut lepas yang jarang dilalui kapal, lalu melabuhkan jangkar di sebuah pulau terpencil selepas perairan Indonesia. Ternyata, pulau tersebut dikuasai oleh naga-naga ganas! Untuk memastikan tidak sedang bermimpi, Anda mencubit lengan dan menyadari ini

bukan mimpi. Bahkan, besok pagi Anda akan berlayar ke tanah tak bertuan antara Papua Nugini, Filipina dan Indonesia, untuk kembali melabuhkan jangkar di “Segitiga Karang”: Raja Ampat, sebuah area dengan keanekaragaman bahari terindah di dunia.

Inilah pengalaman yang bisa Anda dapatkan di Alila Purnama, sebuah kapal mewah sepanjang 46 meter berbentuk Phinisi, kapal tradisional Indonesia yang dahulu kala dipakai oleh leluhur pelaut Bugis dari Sulawesi Selatan untuk menaklukkan laut Indonesia. Sesuai namanya, kapal dioperasikan oleh Alila Hotels and Resorts, operator hotel-hotel mewah yang sering memperoleh penghargaan berkat cita

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main feature alila purnama

main feature luxury cruise rasanya yang unik dan ultramoderen.

Pemilik Alila Purnama, perancang busana Tasya Ascobat Reza, dan suaminya Zamzam Reza, awalnya ingin membangun sebuah kapal pesiar mewah yang akan mereka gunakan sendiri. Tapi akhirnya, mereka memutuskan untuk membuat kapal yang menampilkan unsur-unsur budaya Indonesia di mana semua orang bisa menikmatinya juga. Sebagai orang Indonesia, mereka ingin menyebarkan kebanggaan budaya di sebuah “museum terapung” yang bukan tidak mungkin kelak akan mengarungi dunia, bukan hanya perairan Indonesia seperti sekarang.

Sejalan dengan fokus Alila di desain ramah lingkungan, raksasa tiga dek ini sepenuhnya dibangun dengan tangan menggunakan bahan-bahan lokal dari Indonesia, dari kayu jati sampai rotan. Furnitur di kapal pun seluruhnya dibuat custom-made dengan tingkat keahlian dan detail yang tinggi. Desain yang terinspirasi dari berbagai kerajaan maritim Indonesia yang pernah menguasai Nusantara ini, dijamin akan memesona semua orang yang menginjak kaki ke dalam kapal.

Terdapat lima kabin mewah di bawah dek kapal, termasuk kabin utama, yang semuanya berbentuk suite. Setiap kabin juga memiliki ensuite bathroom,

meja tulis dan lemari pakaian. Jangan salah, walaupun namanya kabin, namun ukuran kamarnya lebih besar dari beberapa kamar hotel! Suite utama memiliki balkon pribadi dan tempat berjemur, serta jendela yang membalut kontur kabin yang menawarkan pemandangan 180 derajat ke lansekap luar. Keempat suite indah lainnya mengambil nama dari era-era terbesar Indonesia, berikut dekorasinya yang berupa featured artwork: foto-foto lama dan perabot-perabot bertema Jawa Barat (Cirebon), Madura (Sumenep), Jawa Tengah (Mataram) dan Bali (Klungkung). Sesuai dengan ciri khas Alila, karya-karya seni ini disajikan dalam sebuah manifesto kontemporer dari pengaruh budaya pada zaman tersebut.

Selain kamar-kamar kabin, kapal mewah ini juga memiliki sebuah perpustakaan, ruang lounge dengan sofa yang nyaman, bar dan ruang makan indoor.

Kapal juga memiliki dive centre berlisensi resmi PADI, terapis-terapis spa dan banyak ruang untuk makan dan bersantai sambil menikmati angin laut.

Bila Lounge dan Dining Area hadir dengan pengaruh Kerajaan Majapahit melalui simbol Surya Majapahit yang tercermin di desain lampu hias di atas meja makan, perpustakaan tampil dalam gaya Kesultanan Ternate, kerajaan paling kuat dan berpengaruh di

luxury sail clockwise FROM TOP

— The Sriwijaya Master Suite — The Starboard — The bathroom in Sriwijaya Master Suite

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main feature Luxury cruise

Project Data —

Project Name Alila Purnama Location Indonesia Boat Total Length 46 meters Total Floor Area

Upper Deck 86.3 sqm.

Main Deck 198.8 sqm.

Lower Deck 113.4 sqm.

Room size, Master Suite 19.1 sqm. + 6.5 sqm. (bathroom) Suite No. 2 14.1 sqm. + 3.8 sqm. (bathroom) Suite No. 3 14.1 sqm. + 3.8 sqm. (bathroom) Suite No. 4 13.2 sqm. + 3.6 sqm. (bathroom) Suite No. 5 13.2 sqm. + 3.6 sqm. (bathroom) Client/Owner Tasya Ascobat Reza & Zamzam Reza Interior Design Consultant Endramukti Design Started 2010 Completed 2012 Contact for reservations Taufik Rachman, rtaufik@alilahotels. com

luxury sail clockwise FROM TOP

— Enjoying the view from the starboard — View from one of the decks at Alila Purnama — The Cirebon Suite

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antara Kepulauan Rempah Maluku.

Hidajat Endramukti, arsitek yang merancang interior Alila Purnama memang menempatkan sentuhan Indonesia yang kuat di seluruh ruang kapal. “Kemewahan adalah tentang menciptakan a sense of place,” jelasnya. Untuk mencapai efek tersebut bahan dan kain-kain lokal seperti Songket Bali dan Palembang, serta asesoris seperti Wayang Bali atau lainnya, ikut menghiasi kabin dan ruang kapal. Rasa yang kokoh akan sebuah tempat ini, akan memberikan pengalaman yang unik dan mudah diingat oleh tamu-tamu kapal yang notabene adalah orang-orang asing yang tidak pernah terekspos dengan budaya Indonesia.

Kapal tradisional Indonesia yang mewah ini pertama diluncurkan pada 15 Desember 2012, berlayar selama enam hari yang dimulai di Bali dan membawa penumpang ke Raja Ampat di Papua Barat. Sebuah ekspedisi enam malam mematok harga mulai dari USD 54.000 + + untuk sebanyak 10 penumpang. Harga ini meliputi wisata menyelam tidak terbatas yang dilengkapi oleh PADI dive centre, kegiatan air, makanan dan minuman non-alkohol, dan kru kapal beranggota 16 termasuk koki dan terapis spa. Pada Oktober mendatang, kapal akan melayari Laut Flores dan perairan Taman Nasional Komodo di Indonesia, rumah spesies kadal terbesar di dunia, komodo.

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main feature luxury airline

first class beyond

Among the world’s finest airlines, Singapore Airlines occupies a solid top place. Among the world’s finest First Class products however, Singapore Airlines has gone above and beyond industry standard, and took it to a whole new level of with the Singapore Airlines Suites.

Story by Arvada Haradiran photo by Singapore Airlines Doc.

singapore suite

— Units in the center of the cabin can be combined to form a double bed, ideal for traveling couples. Each full-sized bed measures 27 inches by 78 inches.

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After becoming the first airline in the world to take the delivery of, and fly, the Airbus A380 super-jumbo in October 2007, Singapore Airlines continued to boldly lead the way by rolling out yet another exclusive feature that came with the A380: a brand new cabin class, the Singapore Airlines Suites.

Featuring an unparalleled level of luxury in the widest seat in the sky, the Singapore Airlines Suites boasts a standalone bed that was not converted from a seat.

The “class above the first class” promises to be “a class that is yours alone”, and it’s easy to see why from the moment you enter the Suites cabin.

The number 78-23-35 (to be exact, it’s 35.25 inches,) seems to be the winning formula here as they are the specs for the bed length, entertainment screen size and seat width (all in inches), respectively.

Designed by French luxury yacht interior designer Jean-Jacques Coste, the Suites was an industry game-changer when introduced in 2007 and still manages to trump most of its competition today with an impeccable craftsmanship and, perhaps most importantly, an elegant, incredibly attentive, if not a little psychic, award-winning flight crew. Expect to be continuously referred to by your first name, although none of them had so much as glanced at your boarding pass, and having your every whim and wish fulfilled in jolting speed.

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main feature luxury airline Each seat in the Suites cabin is crafted from fine, luxurious leather, upholstered by Ferrari’s leather experts, Poltrona Frau of Italy, and measures an elbow-spreading 89 cm wide (with armrests up).

In front of each seat, a 23-inch (58 cm) LCD TV screen is mounted on the front wall. The 78 inch (200 cm) bed is separate from the seat and folds out from the back wall, with several other components of the suite lowering to accommodate the mattress.

Units in the center of the cabin can be combined to form a double bed, perfect for traveling couples.

The beds are accented with hand-stitched Italian leather, trimmed in Burr Wood and topped with a plush mattress and Givenchy bedding; and can be completely sealed to form a fully encapsulated cabin by way of sliding doors and self-adjustable rollerblinds. The walls and doors extend 1.5 meters high, providing an unparalleled sense of privacy unlike any other within the industry.

There is no doubt that the Singapore Airlines Suites is one of the best premium products out there.

But we all know of course what truly makes the first class experience special extends beyond mere cabin designs and free-flowing caviar and throne-like seats; personalized attention plays just as important role, if not the most important, in instilling that exclusivity of the premium class. Here Singapore Airlines provides plenty of that in leaps and bounds. Welcome to the golden age of premium air travel.

Sebagai salah satu perusahaan penerbangan terbaik di dunia, Singapore Airlines terus berinovasi dan menjaga dominasinya di pasar. Bersamaan dengan kiprahnya menjadi maskapai pertama di dunia yang menerima pengiriman, dan kemudian menerbangkan pesawat Airbus A380 super-jumbo pada Oktober 2007, Singapore Airlines meluncurkan gebrakan eksklusif pada pesawat dua lantai tersebut: kelas penerbangan yang lebih tinggi dari kelas penerbangan tertinggi yang selama ini ada, Singapore Airlines Suites. Kelas supermewah ini menampilkan berbagai kemewahan yang masih sulit ditandingi hingga kini.

Kabinnya yang terdiri dari 12 tempat duduk, dirancang oleh interior desainer luxury yacht asal Perancis, Jean-Jacques Coste. Setiap kursi duduk dilapisi kulit mewah yang halus, hasil karya Poltrona Frau dari Italia, ahli kulit kepercayaan Ferrari.

Kursi-kursi, didesain berukuran 35.25 inci (89 cm) dengan armrest yang bisa dinaikkan sehingga luas dan nyaman. Di depan kursi, layar entertainment LCD TV berukuran 23 inci (58 cm) siap menghibur sepanjang perjalanan.

Janji Singapore Airlines bahwa kelas Suite adalah “sebuah kelas yang menjadi milik Anda sendiri” diterjemahkan benar-benar secara harafiah. Setiap tempat duduk di dalam kelas ini dilengkapi dengan pintu geser dan tirai yang bisa diatur sendiri, sehingga penumpang dapat memiliki kontrol atas tingkat privasi. Maka, setiap kursi di kelas Suite menjadi

singapore suite

— The walls and doors extend 1.5 meters high, providing an unparalleled sense of privacy unlike any other in the industry.

OPPOSITE PAGE

— The Singapore Airlines Suites is a brand new product, the hallmarks of which are sophistication, luxury and comfort.

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kabin eksklusif bagi setiap penumpang yang berada di dalamnya.

Tempat tidur yang ditawarkan pun bukan merupakan konversi dari kursi duduk seperti umumnya, melainkan dikeluarkan dari dinding belakang setiap kabin penumpangnya. Beraksen jahitan tangan ala Italia, tempat tidur dihias dengan aksen kayu Burr Wood, dan dialasi kasur empuk dengan bedding Givenchy. Untuk mengakomodasi kasur, beberapa komponen di kursi duduk diturunkan dan kursi menjadi bagian yang menopang tempat tidur.

Sementara itu unit-unit tempat duduk yang berada di tengah kabin (middle aisle) dapat disatukan sehingga tempat tidur menjadi double bed, yang ideal untuk pasutri. Setelah itu, tentunya aransemen ini dapat sepenuhnya disegel dari pandangan luar

sehingga memberikan privasi maksimum dengan bantuan partition panel yang tingginya mencapai 1,5 meter. Tempat tidur sendiri memiliki panjang 78 inci (200 cm), memberikan kenyamanan optimal.

Melengkapi ekslusifitas kelas ini adalah pelayanan flight crew-nya yang prima. Awak pesawatnya mampu memanggil nama Anda tanpa sekalipun melihat boarding pass, dan setiap permintaan Anda akan dipenuhi dengan elegan dan penuh perhatian.

Maka tidak bisa dipungkiri bahwa produk maskapai penerbangan Singapore Airlines ini adalah salah satu yang terbaik di dunia, bahkan berada di posisi unggulan yang sulit ditandingi di industri penerbangan. Inilah kelebihan yang berhasil disuguhkan Singapore Airlines secara melimpah. Selamat datang di zaman keemasan perjalanan premi udara.

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