The Link Issue 50

contributors

ELISABETTA BENINI

TRICHOLOGY TEAM LEADER, CRLAB

STEPHANIE HINKLE

EDUCATOR, BOSELYMD

REGISTERED DIETITIAN

WILLIAM H. COKER JR.

OWNER, IAMBILLCO HAIR REPLACEMENT CENTER

NICOLE MAPLES

OWNER, ELAN HAIR STUDIO

LISA FERESTAD

OWNER, CURA HAIR SOLUTIONS

DONNIE NEMITZ

CO-OWNER, THE HAIR SPECIALIST LLC AND IT CONSULTANT

JUDY GEISINSKY

LICENSED TRICHOLOGIST, FOUNDER, MILANO WIGS

BRITT SEVA

SALON BUSINESS COACH AND FOUNDER, THRIVERS SOCIETY

EMILY GUITIEREZ

OWNER, ADVANCED HAIR LOSS & SCALP SOLUTIONS

LENNY VENTIMIGLIA III

PRESIDENT, APOLLO IMAGE ENHANCEMENT CENTER

The Link Magazine is the official, quarterly publication of the American Hair Loss Council. The Trade Association Serving the Hair Restoration Industry. For advertising or contributing editorially, please contact us:

THE AMERICAN HAIR LOSS COUNCIL 615-721-8085 or info@ahlc.org

THE LINK STAFF

Publisher: Janine Farro

Editor: Donnie Nemitz

Editorial Committee: Lisa Ferestad, Kelly Nemitz

AHLC Board of Directors

Randy Clark, Board Member

Joseph Ellis, President

Janine Farro, Administrator

Susan Kettering, Executive Director

Marsha Scott, Past President

Graphic Design

Paul Scheuer

SUBSCRIPTIONS

Subscriptions to The Link Magazine are mailed FREE to AHLC members within the continental U.S. International members are provided digital copies. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition.

To become an AHLC member or renew your membership please call 615-721-8085 or log on to AHLC.org.

LEGAL

The opinions expressed in The Link Magazine are those of the authors and may not reflect the views of the AHLC. Advertisements in The Link may not reflect the beliefs, opinions or attitudes of the AHLC and do not imply endorsement.

© 2024 The American Hair Loss Council, All rights reserved. Reproduction in whole or in part without written permission is prohibited.

Getting the Most Out of Your Conference Experience

By Lisa Ferestad, Cura Hair Solutions, Atlanta, Georgia and Nicole Maples, Elan Hair Studio, Houston, Texas

The AHLC's HairNow Conference is a very special place for us and one of our favorite industry events of the year. It provides so many incredible opportunities like having many of your favorite vendors in one place, learning new techniques, seeing the latest innovations and networking with industry colleagues. As former new members ourselves, we know that preparing for a jam-packed educational event can be overwhelming. So, we put together a few tips to follow to ensure you get the most from your time and your investment!

Find Your Next Business Bestie

One of our favorite things about being an AHLC member is making a new connection. We met at the AHLC conference as new members in 2018. While we were both long time hair wearers, we were both new to hair replacement as business owners. We ended up sharing a table at lunch on the first day of the conference and quickly bonded over shared dreams (and shared fears). Seven years later we continue to share our dreams and our fears, almost on a daily basis! We support, challenge, and cheer for each other through the ups and downs of business ownership, and in life.

This conference is the perfect opportunity to find your next business bestie just like we did. The shared experience in both business ownership and in hair replacement is invaluable. Connecting with your fellow AHLC members allows for ongoing

support in so many ways, including business and client challenges, strategies for growth, marketing ideas, employee management and retention. It also gives you so many new cheerleaders to celebrate business successes!

Join Us for a New Member Lunch!

Is this your first time attending the conference? Has it been years since you have attended? Are you hoping to connect with other new members this year? We will be hosting lunch for new members on Saturday. Lunch Saturday is ‘grab and go’ but be on the lookout for where new members will be gathering! We will share more about how we met, how we support each other, and answer any questions you might have. It will be the perfect opportunity to connect with other new members.

We look forward to meeting you soon!

Our Top 5 Tips for Making the Most of Your Conference:

1. Check the website often for updates leading up to the conference. You will find information about pre-conference special vendor sessions that take place Friday and how to register. In addition, there are regular updates about conference sessions for Sunday and Monday.

2. Read the description for every session and map out your schedule ahead of time. Each session will be offered twice, once on Sunday and once on Monday. Think ahead about which sessions you plan to attend on which day so you don’t miss any of your preferred sessions.

3. Spend as much time on the vendor floor as you can. This is an incredible opportunity to meet with your preferred vendors face-to-face and to learn about new vendors. Make it a goal to introduce yourself to every vendor on the vendor floor – you never know what your business may need in the year ahead.

4. Don’t forget to have a way to share your contact information. Bring your business cards or make sure your digital contact information is up to date.

5. Network! Network! Network! The connections you can build with likeminded industry colleagues are priceless.

Nicole Maples (left) and Lisa Ferestad (right)

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Assessing the Software Needs of Your Business

By Donnie Nemitz, Co-Owner,

The Hair Specialists LLC and IT Consultant, Stow, Ohio

Going to the grocery store hungry might result in a cart full of food that you otherwise might choose to leave on the shelf. This analogy can also be applied to decision-making when choosing software systems for your business. However, having an extra bag of Cheetos is not the same cost or business impact as a wrong software decision.

We use software platforms simply to become more efficient and effective in running our businesses. We want to reduce the amount of time it takes to do a task and be able to manage assets such as inventory. We want the software to improve the overall customer experience, streamline internal shop processes, and

increase the visibility of our financials. These are all valid needs driving a business case to implement a system.

With over twenty-five years in manufacturing and information technology, I can confidently state that unprepared software decisions happen in organizations at every size and maturity level. Agnostic to whatever system is chosen, some consistent errors include rushing a decision without identifying current process needs and goals, assuming the software purchase alone fixes all problems, underestimating the amount of business sweat equity for an installation or overestimating the capability of business's resources. I've made these mistakes myself.

CONTINUED ON PAGE 9

Most software applications are designed to represent industry standard, common best practices and functions. Designing, customizing and configuring a system fully from scratch to match your specific business is costly and the implementation timeline long. Most unique processes that make an individual business special can be accommodated because a platform does expect to have some adjustments. But here, the take-away messages for an owner are to be ready to commit to the industry best practices that the system is designed to deliver, but assertively look for any gaps where the system does not cover a process that is specific, key, and essential to your business.

Buying a Cadillac When a Chevrolet Will Do

During the process of making a proper purchase, the early business assessment and software decision-making phases are owned by the business. A good IT partner can help you through this process, but that is a variable. The business is the entity that feels the direct pain of a wrong buy; hence the business owns its assessment and the setting of objectives for a new system. A first impression of a software's capabilities may be impressive and seem perfect but investing time before the actual shopping to prepare questions, identify goals, become fully aware of processes, and discover pain points is critical.

To help you make the right decision, review these business assessment questions and discussion topics:

■ What are the specific problems, pain points, goals/objectives or improvements?

■ What exact business processes do I need a system to accommodate to run my business?

■ What business process(es) are unique and critical that a system must be able to support? Our hair restoration industry's practices, needs, and

procedures can be considered unique and niche. This can cause some gaps between what a system does "out of the box" and your studio. (Looking for these gaps is a key exercise to prepare for when evaluating systems).

■ Can I commit the resources of my team or myself to make an implementation work? Business resources will be needed at various levels during an implementation. For example, data (such as client information, appointments and inventory), will need a cleanup, preparation or even entered manually. User training and the testing of your system are other big demands of time.

■ Where do I see my business growing that a system or partner would need to support? For example, do you plan to add a service that you are not currently offering, such as e-commerce for retail.

■ What is my timeline for launching a new system? Do you need to launch at the end of a fiscal quarter? During a slower business season? Or do you want to rapidly launch as soon as possible?

■ What risks are there? Where are the ways that customers might be negatively impacted?

■ What are my expectations from an IT partner during the implementation phases and business support postlaunch?

■ What are my total cost assumptions and budget?

■ Have I asked for input from other business peers, my employees or clients?

Sounds simple, but an IT vendor cannot provide answers to these questions or topics. Maybe your business needs the Cadilliac, but the discussions with different software vendors are more valuable when you are aware and prepared. You are looking for a solution and a partner that is the best operational and fiscal fit for your business.

Some studies have shown that >80% of IT projects are delayed and the average cost overrun >30%. Anecdotally, I agree. In my opinion, a great preventative measure is spending this effort on the front end assessing your business, then diligently matching and mapping the different software solutions while evaluating IT partners for competency. Another result of this due diligence is that an IT vendor will be aware they have a committed and accountable customer (which are all prerequisites for a successful, collaborative, and positive system installation).

Also keep reminding yourself that the last group of stakeholders to affect or disrupt are your clients. Throughout every phase of preparation/business discovery, software purchase, implementation, and launch, always be diligent to ensure customer disruption is prevented. No business owner wants to launch an online booking tool that breaks on day one. Make this a theme from day one of your assessment effort.

The main priority of your business is the delivery of great services and products to our hair restoration clients, not necessarily to be a renown IT expert. It is a good idea to consider bringing in a consultant or third-party advisor to guide the assessment, evaluation and, decision-making process for software and vendors.

Find me at HairNow24 if you want to chat further!

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The Importance of Scalp Health During Hair Prosthesis Removal

By Elisabetta Benini, CRLAB Trichology

Team

Leader

When it comes to removing a hair prosthesis system, the primary concerns of a hair restoration professional are the health and well-being of the client. During this delicate process, signs of imbalance or issues on the scalp may emerge, requiring careful assessment and a targeted intervention.

The removal of a prosthetic system can reveal a range of skin conditions, from mild irritations to more severe infections. It is crucial not only to promptly recognize and address these issues, but also to establish and maintain correct habits to prevent their recurrence. This ensures the ongoing health of the client's scalp. An experienced professional will be able to identify and treat these problems with competence and sensitivity.

During the removal of the prosthetic, it is important to carefully observe the client's scalp. If necessary, conduct a thorough evaluation of the scalp using methods such as capturing macro and microscopic images with a scope.

If issues are detected, it is our responsibility to provide to the client detailed information regarding the situation. This includes guidance on maintaining scalp balance and addressing any skin disorders. This advice may involve recommending specific products, suggesting hygiene improvements, and further consultation with industry and medical professionals. The key to properly address any issue

is collaboration. Collaboration is done with the client by establishing an open dialogue and creating a relationship of mutual trust. With medical professionals, we collaborate to avoid prescriptions that could be ineffective or harmful to the client's health. With our colleagues and peers, we collaborate by sharing our different experiences.

Education is crucial to ensure a client maintains a healthy and balanced scalp. It is the responsibility of the professional to provide the client with detailed information on proper scalp care practices. This advice includes regular washing (at least twice a week) with specific products, daily drying of the prosthesis (with a cool air dryer to prevent humid conditions that may encourage irritations or bacterial growth) and increasing the appointment frequency of salon hygiene services. Scheduling is particularly important during periods of heightened sensitivity, such as seasonal changes or when dealing with oily skin conditions or new medications.

What Factors Can Promote Skin Problems?

■ Incorrect application of the prosthesis, such as not precisely adhering to the original edge.

■ Neglecting scalp analysis or failing to rebalance the scalp during monthly service.

■ Failing to recognize problems, such as mistaking irritation for infection or vice versa.

■ Neglecting to discuss with the client new medications or hygiene habits.

■ Poor hygiene practices, including infrequent washing or neglecting salon hygiene services.

How Can We Avoid Scalp Problems?

■ Conducting preventive patch tests of the base materials of the hair system and adhesive materials and repeating them when you see the client is having a reaction on the scalp. Every individual is unique and may go through periods of increased sensitivity, so it’s necessary to repeat the patch test.

■ Education on correct hygiene practices.

■ Accurate identification of issues, no self-diagnosis but consultation with professionals and medical personnel.

■ Using products that do not align with individual sensitivities, such as those containing aggressive ingredients, allergens, or not specifically formulated for the scalp.

■ Respect for the application and removal protocols; taking care not to skip steps or use unproven do-it-yourself methods. When encountering scalp problems during the removal of a hair system, it is important to address the situation with care and attention. A comprehensive and personalized approach includes assessment, treatment, and ongoing support. These steps are essential to ensure that the client maintains a healthy scalp to promote long-term hair growth.

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Five Cancellation Policy Mistakes & What To Do Instead

By Britt Seva, Salon Business Coach and Founder of Thrivers Society

There are two universal truths in this industry: Every business owner (a.k.a., you if you’re a stylist or salon owner) needs to have a cancellation policy. And nobody likes talking about it.

Listen, having the hard conversation about (not to mention enforcing) your cancellation policy is not fun, but it’s necessary. Let’s dig into the top five most common cancellation policy mistakes and what to do about them!

Mistake #1: Not Having a Cancellation Policy

Real talk: If you don’t have a cancellation policy, you’re allowing your clients to walk all over you. Yes, sometimes life gets in the way (a sick child, a flat tire, an unexpected work meeting). But here’s the thing: adults are just older children.

Meaning, we’ll try to push the limits and get away with as much as we can.

And, like kids, we respond well to negative repercussions…which is where the cancellation policy comes in.

Does that mean you always have to enforce it, even when your client is having a run of bad luck? Not necessarily.

Around here, we believe that everybody should get one get-out-of-jail-free pass, one time that they can cancel against policy and it’s okay. BUT that comes with certain verbiage: “Thanks for reaching out. I totally understand about [situation]. I’m

going to give you a one-time pass on the cancellation policy ’cause I know you’ve never canceled before. In the future, if you do cancel regardless of reason within [whatever the policy is], there is a penalty of [whatever the penalty is]. Just something to keep in mind. I’ll waive it for this time. Hope you feel better [or whatever response makes the most sense].” When you use this language, it reinforces that this is a one-time thing. Next time, you’ll enforce the policy.

Your time is worth protecting, friend. Take the time to build a cancellation policy and practice talking about it to get comfortable and confident.

Mistake #2: Not Enforcing Your Cancellation Policy

Let’s say you do have a cancellation policy, but you never enforce it. Every time somebody cancels last minute or at a timeline that doesn’t work for you, you say, “Oh, no worries. I understand. See you soon.”

It’s fairly immature to go to any kind of business and say, “I should get a getout-of-jail-free pass because I’m having a bad day/my car got a flat,” etc. Everybody has bad days. Everybody has days where things go wrong. But you don’t need to take a full hit because somebody else’s day didn’t go as planned.

Does that mean you can’t be flexible? Of course not. You can use the verbiage in mistake #1 to communicate that you understand, but this is a one-time pass. Will there be instances where you need to bend your cancellation policy? Probably. Life happens, right? But enforcing it 99% of the time will enable you to run a solid business and protect your time.

Mistake #3: Only Posting It on Your Website

The average client doesn’t peruse your website on a regular basis. 99% of the time, they get on your site to book an appointment, maybe click around a bit, then log off. In other words, they aren’t going out their way to look for your cancellation policy.

Think about it this way: When you sign a waiver or fill out a form on a website, do

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you read the fine print? Probably not. Your clients don’t either.

Assuming your clients know and agree with your cancellation policy just because it’s on your website is not fair and possibly not legally enforceable. Instead, have a pop-up on your online booking platforms that reminds them of your policy every time they book. That way, they’re reminded of your policy and can decide before they book whether this appointment is a good fit for their schedule.

Mistake #4: Mentioning It at the First Appointment (& Never Again)

If you’re not talking about your cancellation policy, it’s not a policy. It’s an idea.

Should you explain how your business works (including your cancellation policy) early in the client/stylist relationship? Absolutely. You can do that verbally, in written form, or digitally.

Should you mention your cancellation policy the first time a new guest is in your chair? Yes.

It’s important to establish the foundation of the client/stylist relationship because people don’t know your business like you do. They don’t know your policies and systems inside and out. So, walking them through on their first appointment or sending friendly reminders throughout the year when big events or seasons (like the holidays) come up is good business practice.

How do you bring up your cancellation policy when big events or seasons approach? Try this verbiage: “Just a reminder: I know we haven’t talked about it in a while, but since the holidays can be pretty stressful, I’m using this time to remind my clients about our cancellation policy. I know your life is busy, my life is busy, so out of mutual respect, I wanted to remind you that [talk about your policy here].”

Finding a cadence that allows you to talk

about your policy with clients a few times a year keeps it top of mind for you and them.

Mistake #5: Over-penalizing

While some stylists never mention their cancellation policy, others take it a step too far and create overly rigid policies with heavy penalties.

We get it—if somebody doesn’t come in, it’s money out of your pocket, right?

That being said, there’s a lot of laws around services rendered and payments due for services rendered. In most places, the law is written so that if a service is not rendered, a consumer doesn’t need to pay. (Cancellation policy regulations vary by state, so check yours to be certain (or, one better, contact a local small business attorney for 100% certainty.).

you’ll lose the client, and they’ll blast you on review sites and social media.

Sustaining your reputation is what’s most important. A cancellation policy is meant to be a slap on the wrist and an opportunity for behavior correction. It’s not meant to make people feel like they’ve hurt us or for it to be too heavy.

Four Things to Consider When Crafting Your Cancellation Policy:

1. Decide what your cancellation policy will be. Consult a local small business attorney to help identify your options and implement an enforceable policy.

2. Have your clients agree to the cancellation policy in the salon. Taking the 30 seconds to restate it out loud to them shows that you mean it.

3. Create a way to invoice clients for the penalty charge. Have a structure in place so they can’t book their next appointment until the penalty is paid. They either follow your rule or can’t play with you anymore.

4. Customize your policy to your business. If you work five days a week, your policy will look different than somebody who works three days a week. If you’re more part-time, consider a 36, 48, or even 72-hour policy.

For example, if you have a policy where you charge 50% of the service, the client will likely win if they took you to small claims court. Or if you ran the client’s credit card on file with a 50% cancellation policy and they fight it, they’ll likely win due to consumer protection laws. Either way, chances are

Having and enforcing a cancellation policy is difficult. No doubt about it. But having the tough conversation helps you ensure you have clients in your business who care about it and you. So, build up the confidence you need to have the conversation to enforce that policy. Create the structure and the conversation. Consider what works best for you and your business, and don’t be afraid to hold people accountable for their actions.

THE FUTURE OF

By William H. Coker Jr., Iambillco Hair Replacement Center, Houston, Texas

My journey into the world of barbering began at the age of 12. A visit to a local barber college for a haircut left me dissatisfied, prompting me to take matters into my own hands when I returned home. Little did I know this experience would ignite a deep passion within me for the art of barbering. When I became a licensed barber in 1994, my whole life changed. I went from working construction jobs to building people’s confidence with clippers!

Barbering is a unique skill not everyone possesses. Upon joining the industry, I knew I had found my calling and envisioned myself standing behind a barber's chair for years to come. Obtaining my barber's license at 21 marked the beginning of my journey. Driven by this passion, I delved deeper into mastering every aspect of this craft.

I am firm believer in setting, rather than following, trends. I actively seek opportunities to elevate my expertise through participation in hair shows, continuous education, and industry conferences like the American Hair Loss Council's HairNow conference and Bronner Bros International Beauty Show.

After graduating from barber school, I became an entrepreneur by establishing Billco Barbershop in Gary, Indiana. This venture continues to thrive today with 12 chairs. A relocation to Houston allowed me to further expand by opening a hair

replacement center. Moving to Houston was powerful because I was able to reach out to a client demographic that needed the expanded barber services I provide.

The evolution of the barber industry undeniably reveals a shift towards hair replacement emerging as integral to modern barbering practices. Our societal standards emphasize self-care and appearance more than ever before. Adapting to these changes is paramount for barbering professionals. Before-and-after transformations are common and trending on today's social media.

I feel the future of barbering lies in embracing innovations such as hair replacement systems. This non-surgical procedure can be a gamechanger for any

barber. Adding these services is a strategic move not solely driven by financial gains, but also goals of efficiency and client satisfaction. As professionals in this dynamic industry, we strive for success and growth while meeting evolving client demands head-on. It is crucial to stay ahead of trends and offer comprehensive services that cater to diverse client needs.

Embracing change is key, evolution waits for no one. To fellow barbers and stylists alike: Ask yourselves where you see your career heading in ten years? Will you continue along familiar paths or dare to explore new horizons within the hair replacement business? As we navigate through shifts in consumer preferences and market dynamics, the ability to adapt swiftly and effectively will set us apart as industry leaders.

The longer you are in the industry, you will see your clients experiencing hair loss. A mentor once told me, “Don't lose your clients because they are losing their hair." That is the power of hair replacement.

"Turn your passion into profits,'" serves as a guiding principle for aspiring barber professionals seeking longevity and success in this ever-changing field. I pride myself in staying ahead by learning new innovations and techniques. I will also continue to inspire and challenge barbers to push themselves to further their careers.

Look ahead to see what is next for you because hair replacement is the future of barbering!

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How Nutrition Affects the Hair and Scalp

By Stephanie Hinkle, Registered Dietitian, BosleyMD Educator, and Yoga Instructor

To understand the connection between nutrition and hair we first must understand keratinization, the body's process of making hair.

Keratinization is the intricate process by which new hair cells form, mature, and eventually appear from the scalp. This produces keratin, our hair's primary protein. But here is the catch, keratinization is not an easy "walk in the park." It is a demanding process that requires ample energy and an array of nutrients to fuel the journey. Just like a construction site bustles with activity – your body diligently works to synthesize keratin, fueled by the nutrients you provide through your diet.

What happens when the body's nutrient supply falls short? Similar to a construction project that halts in the absence of essential building materials, the process of hair growth can come to a screeching stop when there is a deficiency of key nutrients.

When the body senses a shortage of vital nutrients, it prioritizes its resources, channeling them towards essential bodily functions to ensure survival. Unfortunately, since hair is a non-vital organ it often takes a back seat in this scenario. The body conserves energy by temporarily suspending hair growth until the deficiency is addressed and more resources become available.

CONTINUED ON PAGE 21

The 10 Best Foods to Help You Achieve Healthy Hair:

Provided by Judy Geisinsky, Licensed Trichologist, Founder, Milano Wigs

Salmon: Salmon is rich in omega-3 fatty acids, which are amazing for hair. They nourish hair follicles and promote a healthy scalp.

Spinach: Spinach is high in iron, vitamins A and C and folate (otherwise known as vitamin B9), all of which contribute to a healthy scalp and hair growth.

Sweet Potatoes: Sweet potatoes are loaded with beta-carotene, which the body converts to vitamin A, essential for maintaining a healthy scalp.

Eggs: Eggs provide protein, biotin and other essential nutrients that promote hair growth and strength.

Avocado: Avocados are packed with vitamins E and C, which help combat oxidative stress and promote collagen production for healthy hair.

Nuts and Seeds: Nuts and seeds contain omega-3 fatty acids, zinc and vitamin E, supporting hair health and preventing hair loss.

Greek Yogurt: Greek yogurt is high in protein, which is essential for hair structure and contains vitamin B5 (pantothenic acid), which is great for hair health.

Berries: Berries are rich in antioxidants, vitamins and minerals that promote overall health, including that of the hair.

Lean Poultry: Lean poultry is high in protein and iron. Protein is crucial for hair health and growth.

Oysters: Oysters are a great source of zinc, a mineral that supports hair growth and helps prevent hair loss.

Hair serves as a barometer of overall health, reflecting the body's internal state and nutritional status. By nourishing our bodies with a balanced diet rich in essential nutrients, we provide the building blocks for robust keratinization and healthy hair growth.

Many hair loss conditions, including common androgenetic alopecia, often have inflammation at the center of the issue. Androgenetic alopecia, also known as male-pattern baldness or female-pattern baldness, is influenced by genetic and hormonal factors. In this condition, hair follicles gradually shrink over time, producing finer and shorter strands until they eventually cease to grow. Research shows that inflammation at the hair follicle plays a significant role in this process. Inflammation can disrupt the normal hair growth cycle, leading to a reduction in both the quantity and quality of hair. Understanding this inflammatory aspect is crucial in developing effective strategies to manage and potentially reverse the hair loss associated with androgenetic alopecia.

Inflammation disrupts the delicate and intricate cycle the three phases of hair growth: anagen (growth), catagen (transitional) and telogen (resting). Thus, inflammation plays a pivotal role in various hair loss conditions.

When inflammation occurs at the hair follicle, it can interfere with this growth cycle, leading to premature entry into the resting phase and impeding new hair growth. Inflammatory processes may damage the follicle's environment, affecting blood flow, nutrient supply, and the normal functioning of cells crucial for hair development. Consequently, the disruption of the hair growth cycle due to inflammation contributes to the manifestation of conditions, such as alopecia, causing a noticeable impact on the thickness and density of the hair. Mitigating inflammation is a key aspect to promote a healthy hair growth environment.

Eating healthy foods is like giving your hair a special kind of superpower. Imagine your hair as a superhero cape and the nutrients from food are what make it strong and shiny.

■ Proteins , like those found in chicken or beans, act as the building blocks for your hair, making it tough and preventing it from becoming weak or breaking easily. Foods with omega-3 fatty acids, such as fish or nuts, are like magic potions for your scalp, keeping it healthy and happy.

■ Vitamins and minerals , like vitamin A from carrots or vitamin E from almonds, are like little helpers that make sure your hair gets everything it needs to grow. Biotin, found in foods like eggs, is like the superhero's sidekick that boosts hair growth and stops it from falling out.

■ Drinking water is like giving your hair a big, refreshing drink. Just like plants need water to grow, your hair needs water to stay hydrated and look its best.

Now, let's talk about energy, the superhero's fuel. Your body needs a lot of energy for hair growth, just like superheroes need power to save the day. Eating healthy food is like putting the right fuel in your superhero's tank. So, when you eat healthy meals, you're not just feeding yourself, you're also giving your hair the energy it needs to grow strong and fast.

Remember, every bite you take is like a little adventure for your hair superhero, making sure it stays healthy and ready for any challenges that come its way!

When your body faces a deficiency or a shortage of nutrients, it prioritizes the essential organs like the heart, liver, and lungs over less critical areas like hair and nails. This means that if you're not getting enough of certain nutrients, your body will direct those resources to where they are needed most for survival.

In times of nutritional deficiency, hair may be affected, leading to issues like hair loss or dullness. This emphasizes the importance of maintaining a balanced diet to ensure your body gets the necessary nutrients for overall health, with the added benefit of supporting healthy hair as well. So, while hair may not be a vital organ, it can serve as a visible indicator of your overall well-being.

Aiden's Story

By Emily Guitierez, Advanced Hair

Loss and Scalp Solutions, Frederick, Maryland

On December 18th, 2021, Aiden's life would change forever. It was evening in Medellin, Colombia, when his mother and he were involved in a tragic accident. Aiden was two years old when he and his dog were playing in the house. His mother was cooking when a pot of boiling cooking oil suddenly fell. Aiden's mother suffered burns all over her hands. The oil burned Aiden's head, neck, and down his back. A neighbor rushed them to the hospital.

The medical staff separated Aiden from his mother to transport Aiden to the pediatric burn center. Aiden spent the next 24 hours in critical condition. The doctors emphasized that if Aiden could endure the surgeries that were to come, then his chances of survival increased significantly. Aiden spent the next 90 days at the hospital receiving wound care for second- and third-degree burns.

Fortunately, with the support of his family, friends, and an excellent medical staff, Aiden was discharged and sent home for the final stages of recovery. Two months later, Aiden and his parents returned to the US, where they currently reside in Miami. They followed up care with Jackson Hospital, where they learned that Aiden's hair would never grow back due to the scarring along the left side of his scalp.

Aiden's father, Mike, was desperate to find a solution. Aiden's scars were a constant reminder of the tragedy. He felt it was his due diligence as a father to find a solution for his son's hair loss. Unfortunately, due to Aiden's young age, the doctors could not perform any transplants or laser surgeries. We are hopeful that during his teenage years and with technological advancements he may be able to benefit from another surgery. Mike then started researching wigs, which directed him toward non-surgical hair replacement.

On October 4th, 2022, I received a message from Mike inquiring about hair replacement. He previously connected with other non-surgical hair replacement techs, but some did not work with children or were not

comfortable with trauma-driven hair loss. Fortunately, a colleague referred them to me. After a few virtual consultations, Aiden and Mike traveled to Frederick, MD.

The moment I saw Aiden, I felt an emotional wave. To see a young child impacted by such trauma, I knew I would do anything to help him feel "normal." My team and I started Aiden in a poly/skin hair system and medical tape. We designed it specifically for the area in need. Since they lived in Florida, we wouldn't be able to help with maintenance. We also felt he was too young for adhesive. For these reasons. we decided that Aiden’s hair system should be removed daily for comfort and longevity.

Over the next few months, Mike and I kept in touch. Aiden was having success with the hair system, and they felt it was completely undetectable. I was confident about moving Aiden into an advanced cranial prosthetic. They returned to Maryland for the parameter appointment, which uses a 3-D scanner and fiberglass mold to create a custom prosthetic.

The system was delivered a few months later. With his parents' permission, we brought in a media company to capture his story. My goal was to share his story to help other victims realize that solutions are available.

I have worked with all types of hair loss, including genetic, autoimmune, and cancer-related hair loss. But working with burn victims has a special place in my heart. I come from a family of firefighters, and I've seen firsthand the devastation to the first responders and the victims. Burn survivors with scarring alopecia will never grow their hair back without invasive procedures. That is why we, as a hair restoration industry, need to be their advocate. Unfortunately, most insurance coverages do not provide cranial prosthetics, but we were fortunate to "gift" Aiden his prosthetic. I feel confident we can be the voice that is needed for change and become involved.

There are a few ways a center can engage. There are burn centers located all over the country. I recommend contacting local center rehabilitation teams who work with victims on emotional and physical recovery. Another way is to research the local burn survivor support groups and participate in events. This is a great way to build relationships with the volunteers and survivors. Social media is a powerful tool. Look for hashtags and geotags to find others in the burn recovery community.

One of the first outlets we contacted is the Phoenix Burn Society. They are a non-profit organization that serves burn survivors, loved ones, burn care professionals, researchers, and anyone else committed to empowering the burn community. After speaking with their representatives and educating them on cranial prosthetics, they were astonished that such a thing existed. They next invited the Advanced Hair Loss and Scalp Solutions team to their podcast, "Girls with Grafts," which plays on Spotify. These some examples that help to spread awareness of burn recovery and hair restoration.

At Advanced Hair Loss and Scalp Solutions, we are still finding our footing in this community. We will continue to strive with a goal of positively impacting the lives of other survivors just like Aiden.

We thought it would be interesting to poll studio owners for direct insight into which structure works best for them and why. Whether the goal is incentivizing stylists or business stability, the feedback from the owners proves they have strong reasons for why a certain method works for them. Here are some examples:

How do you pay your staff?

Why did you choose to pay your staff that way?

(Both) "My salon has always been on a straight commission. If we are training someone new, they are placed on a base pay with a small commission, and it increases as we see potential and creativity."

- Susan Kettering HRI of Pennsylvania

(Both) "We believe in strong financial incentives as a means of keeping team members happy and motivated. If your business is winning, they should be too!"

- Deborah Long Elite Hair Loss Solutions

(Both) "In hair replacement we work more as a team. We help each other any time and anyway needed. However, a commission can inspire motivation to work more. Also, some stylists are more in demand and can work faster. Years of experience is not considered as much as number of satisfied clients. Some people get stuck in years but not growth. I feel rewarding your staff based on all of the above. Years of experience, quality of service, number of satisfied clients, retail, dependable, dollars generated, continuing education, team player. All need to be compensated."

- Sara Lou Manning Custom Design Hair

(Both) "So I could incentivize them as well as offer stability."

- Anndrea Argyle Argyle Hair Solutions

(Both) "It gives them a base salary and an incentive on commission for wigs, toppers and misc. sales. The productivity has been great."

- Jack Morlan Studio 409, Inc.

What advice do you have for owners who are considering a change in how they pay their employees?

(Salary/Hourly) "People today do not want to work on a commission basis. They need to know how much they’re going to make on a weekly basis. Basically, they aren’t able to take the risk of not knowing what commission will bring."

- Randy Clark Randy Clark and Associates

(Both) "Don’t just jump into a change. Look at all angles before you move. There are lots of nice owners in the industry that have good systems in place. Ask the pros. You don’t have to re- invent the wheel."

- Sara Lou Manning Custom Design Hair

(Both) "I give them something to work for on top of a base salary."

- Jack Morlan Studio 409

(Commission) "If it works for you, don't change."

- Roberta Kozel Salon IAOMO

(Salary/Hourly) "Pay them well or they will leave."

- Jennifer Reiland-Meath Reiland's Hair Clinic

(Both) "Allow them to have a base pay while being bonused with commissions. Make sure they understand the structure. Many stylists get caught up on the percentage but cannot recognize how much more they will be making."

- Anonymous

Hire Slow, Fire Fast

By Lenny Ventimiglia III, President,

Apollo Image Enhancement Center, Houston, Texas

In 1997, I took over Apollo Image Enhancement Center at the ripe old age of 22. When I started with the company, there were 13 people doing jobs that could be done by a team of six. In my first company meeting, I looked around the room and felt that only one person there would be around for an extended period of time. 27 years later, not only is she still a member of the team, but also one of my closest family members. She is celebrating 40 years with Apollo this year. Also, two other managers have now been on our team for 18 and 17 years respectively.

The foundation of any relationship is trust! It took me over ten years to learn the importance of hiring the right people and having a diligent hiring process. Our philosophy now is "hire slow, fire fast." Apollo has found our most success in the hiring process is from using referrals and recommendations from co-workers and friends. I had always been taught to not work with family. But I have found that by hiring referred friends and family members, you can create a familystyle work environment that clients can see and feel.

What we have found to be the best hiring process is (regardless of what platform you use to find potential candidates) is by using our management team, not just myself, to sort through the applications to find who they think would be the best team addi-

potentially a new member of the family!

Once a new hire starts with the company, they are provided with a detailed employee handbook and a regimented training period. The first 90 days of employment is a trial basis. This allows us to make sure that they are the right fit for our team. If both parties decide to move forward at the end of that period, they are restricted to back room work and removal/cleanup of the clients over the next 90 days. All of our hires have been stylists that have never worked in hair replacement before, so this gives them a chance to learn what we do and how our business is different from a typical hair salon or barbershop. After the first six months of employment, new stylists are then presented with a non-compete agreement before working with clients one-on-one.

When hiring, our main focus is on abilities: respectability, dependability, reliability, accountability and responsibility. These are core values for our team. Our long-term employee retention rate is an indicator of their abilities to create and maintain a strong company culture.

tions. Once an interview has been booked, we set up a time for the management team and me to meet with the candidate separately. Their opinions are very valuable in the hiring process because they will be working with the new hire every day, this is

The reason we have found it crucial to hire people from outside of our industry is because in our state of Texas, learning a specific craft can help enforce a non-compete agreement. Not having a non-compete agreement specifically tailored to your state's laws is the biggest mistake I’ve ever made in business. It has literally cost me millions of dollars. "Earn" from my mistakes!

Once you are confident that you have found the right member of your professional family, it’s on you as a business owner to retain them and consistently improve company culture. We are constantly trying new things and working towards improved and amazing team culture, especially as we aim to grow our business.

Welcome New Members!

Sondra Dickey, Salon Trikos, Wheaton, Maryland

A Washington D.C. native, stands out as a premier hairdresser with over three decades of expertise. Since founding Salon Trikos in 1996, she has established herself as an architect of confidence - blending precision cuts, coloring vibrant hues, and providing unparalleled care and styling. She provides personalized service to each client, forging enduring trust through focused advice and tailored styles. Sondra's determination to stay at the forefront of the continuously evolving hair industry is highlighted by her latest certification in hair restoration. As a certified nonsurgical hair restoration specialist, she continues to exceed industry benchmarks with her unwavering passion and timeless flair. Sondra is committed to “Restoring crowns and empowering confidence.”

Kerri Robinson, Ker About Your Hair LLC, Kearney, Mississippi

I am a certified trichologist and fine hair specialist in the Kansas City, Missouri area. I have been in the cosmetology industry for over 35 years. Because I have fine, thin hair myself, suffer from androgenic alopecia and telogen effluvium, I understand the frustration and humiliation that guests go through. My mission in my business is to ensure that all my guests know that I will listen, be compassionate, and help them achieve their hair goals as much as possible through holistic and non-surgical methods.

Nicole Tompkins, Bella Niche Studio, Eden Studios, Edina, Minnesota

Patty Fitzsimmons, Patty Fitzsimmons Hair, Chanhassen, Minnesota

As a hair stylist, I witness the struggles that my clients endure due to hair loss. For this reason, I have directed my business to focus on helping clients by offering services and solutions that prevent and recover hair loss. Because every hair counts!

Sharon Peters, Ower, Philly Finest Hair Salon Inc., St. Petersburg, Florida

Sharon Peters is a native of Philadelphia. She graduated from an elite cosmetology school in Upper Darby, Pennsylvania. She was introduced to the salon industry at the tender age of 13, and that experience sparked a passion in her soul that never left. It became imperative that being a hair stylist was her calling. Since then, Sharon's primary concern is rebuilding, treating, rehabilitating the hair structure while creating gorgeous healthy hair and making people feel beautiful in and out. Throughout her career, Sharon has performed in several hair competitions and has travelled the country performing on stage platform artistry.

I am a hairstylist of 25 years, own Bella Niche Studio, and co-own its parent company Eden Studios. Adding the service of alternative hair to my business in 2014, I found passion in the hair loss industry by helping women wear hair comfortably and confidently by ordering hair specific to them, their lifestyle and their circumstances. I also provide further customization and teach my clients how to wear, maintain, store, and travel with their hair. I’ve also worn wigs full time myself to help my clients through their experiences!

SPONSORED MEMBER

Pamela Mollineaux, NPM Chroma Hair

Studio, Delray Beach, Florida

With 14 years of experience as a cosmetologist, I embarked on my trichology journey last year. My overall goal is to create a comfortable and relaxing private environment where my clients can come to age with grace and confidence through treatment-based color and hair thinning and hair loss solutions services.

VENDORS

At XYON, we merge science, innovation and beauty for optimizing men's and women's hair health. Founded by leading hair restoration physicians, dermatologists and drug formulation scientists, XYON offers specialist hair loss consultations, prescription offerings and nonprescription products including non-medicated shampoo, conditioner, scalp serum and hair oils. Our products are never tested on animals, and we source recyclable packaging made with post-consumer material to complement our industry-leading hair growth solutions. XYON is a unique and fully integrated specialist solution for men and women's hair loss.

HairSmart is a turn-key non-surgical hair loss solution provider to professionals. It combines LLLT + Ayurveda + Nutraceuticals to provide science-backed, yet plant-based hair loss solutions. We work exclusively with hair loss providers to create turn-key solutions for their clients. We also private label for select providers.

If you missed getting your photo and bio in The Link when you became an AHLC Member, please contact us.

CONFERENCE PREVIEW

Please join the Envy & Ellen Wille team of experts as we unveil our newest collections of wigs, toppers, and a muchanticipated innovative accessory.

Our education team will present the newest innovations and provide hands-on demonstrations. This unique opportunity will equip you with the latest techniques to boost your salon's service revenue significantly.

Our training isn't just about learning new techniques—it's about revolutionizing how you approach your craft. Here’s what you’ll gain from our one-hour class:

■ Master Crucial Skills: Learn quick-fix alterations, troubleshooting techniques, and diverse styling approaches tailored to different hair types and styles.

■ Enhance Client Experience: Using our expertise, you will be equipped to offer personalized solutions, ensuring each client leaves your salon feeling exceptional.

■ Stay Ahead of Trends: Keep up with the latest industry trends to ensure your services are always in demand.

■ Exclusive Guide: All participants will receive a free Salon Client Experience Guide to elevate your service offerings and keep clients coming back.

At Envy and Ellen Wille, we pride ourselves on fostering strong, collaborative relationships with our partners. Our commitment to your success is unwavering, and we offer expert support coupled with agile customer service to ensure your business thrives.

We are proud to partner with over 1,000 local boutiques, oncology centers, hospitals, large retailers, and leading e-commerce platforms across the U.S. and globally.

Our vast network allows us to deliver tailored solutions that meet the needs of end consumers efficiently and effectively.

Restoring Hair. Raising Revenue. Rewarding Results.

The International Hairgoods team is excited to see you in Dallas at HairNow24! Please visit our booth on the vendor floor to discover our extensive assortment of alternative hair, human hair toppers, hair systems, and wigs. Visit with our consultative team and technical experts to discuss the latest technologies in various (stock and custom) hair loss solutions, hair bonding, and innovative, industry-leading attachment options.

Get an introduction, or a refresher, on Micro Point Solutions (volumizing extensions for the top of the head) techniques and education. See, touch, and feel the difference with premium created fibers and Cyberhair®! Sign up with IHI to join our private Facebook group for peers to share tips, hacks, and network with your hair replacement industry friends all year. Finally, drop your info in our raffle box to win IHI bucks and prizes.

IHI is pleased to present insightful and practical education led by hair restoration authority and educator, Shanna Moll, to elevate your expertise for tapping into a lucrative market with our comprehensive guide for all hair loss solutions. This class will help you meet your clients where they are and gain invaluable insights into the latest non-invasive technique of Brillant

Bonding, a no shave, no damage, better bonding solution. You will learn how to boost your salon's revenue potential by seamlessly integrating new services into your workflow. We will discuss tailored solutions for clients experiencing hair loss by mastering the art of effective consultation for Brillant Bonding. Please join us for this transformative session that will equip you with the knowledge and confidence to meet your clients' needs with compassion and innovation.

IHI is celebrating over 50 years in innovative and exceptional quality non-surgical hair replacement solutions for women and men. And we have many of our AHLC partners to thank for this legacy! Don't miss out on your opportunity to revolutionize your approach to hair restoration! Come learn, share, and connect with IHI at HairNow24!

HairSmart is a comprehensive, non-surgical hair loss solution provider to industry professionals. It is the world's first company to combine LLLT (low-level laser therapy), ayurveda, and nutraceuticals to create science-backed, yet plant-based complete hair loss solutions for men and women. Our product range includes: four laser cap devices, topicals, hair growth nutritional supplement, DHT blocker, shampoo, and conditioner. We also private label for select providers and we are the country's leading private labeler for laser caps.

Our four core areas of focus are: Building confidence, honoring ayurveda, embracing technology, and encouraging joy.

Rooted in the Wonder and Mystery of Ayurveda

Ayurveda, a 5000-year-old ancient Indian holistic medicine system, understands health through the balance of three fundamental energies, or doshas (vata, pitta, and kapha). This philosophy extends to hair care, linking hair health to the equilibrium of these doshas:

■ Vata (associated with dryness), when imbalanced, can cause dry, brittle hair and scalp issues, leading to increased hair loss.

■ Pitta (characterized by heat) oversees metabolic functions. Excess pitta can weaken hair follicles, resulting in thinning hair and premature graying.

■ Kapha (responsible for growth and lubrication), when excessive, can create an oily scalp and impede hair growth.

HairSmart uses the ayurvedic integrated approach focusing on internal health to nurture and sustain hair wellness, addressing the root causes of hair loss.

Our founder, Prerna Khemka, will be teaching a course at the annual HairNow conference titled, "How to Realize Explosive Growth with the Latest in Non-Surgical Advancements."

■ Unveil the latest plant-based technology in hair - Science of Ayurveda

■ Learn how to create strategic, stackable hair packages that help to land, upsell and cross-sell a client.

■ Learn how to automate and grow your recurring income. From $99 to $349 a month, per client!

■ Cover all your bases. Comprehensive diagnosis and comprehensive protocol, something for everyone.

Judy Geisinsky, aka "The Hair Doctor," is not just a product developer, she is also a clinical trichologist dedicated to unlocking the full potential of her clients and infusing happiness into their lives, despite their hair challenges. In her class you will further explore her various approaches and tips and tricks for creating happy clients and restoring their confidence. Judy’s class will walk you through key elements of the client experience including:

■ Understanding Clients’ Needs: Delve into truly understanding each client's unique needs, concerns, and desires.

■ Educating Clients: Learn how to empower your clients through education.

■ Personalization: Discover how to create bespoke solutions that match your clients’ individual style preferences and needs.

■ Attention to Detail: See how proper craftsmanship and attention to detail results in natural-looking, comfortable hair solutions that exceed clients' expectations.

■ Building Trust and Rapport: Learn key points to foster a supportive and nurturing environment where clients feel safe to express their concerns and share their experiences openly.

■ Empowering Clients: Learn how to empower clients to take control of their own hair journey by equipping them with the knowledge, skills, and tools they need.

■ Celebrating Successes: Find out how to celebrate clients' successes, no matter how small, creating a ripple effect of happiness that extends far beyond the salon walls.

Visit our booth and discover the extensive selection of wigs, toppers, and accessories offered by Milano Collection. Our range of innovative products is specifically designed with hair

loss clients in mind, ensuring both beauty and comfort.

Explore our must-have accessories, along with our natural-looking wigs and toppers that are crafted to enhance your style with ease.

While you're here, take the opportunity to engage in one-on-one conversations with us. We're eager to understand your unique needs and preferences better, so we can tailor our offerings to better serve you.

Whether you're seeking personalized options or simply want to learn more about how our products can meet your growing needs, our team is here to provide expert guidance and support.

Don't miss out on this chance to experience firsthand the quality and innovation that sets Milano Collection apart in the alternative hair industry.

We look forward to welcoming you to our booth and helping you find the perfect solutions to enhance your confidence and style.

Amani Hair – Made for Stylists by Stylists.

Provide your customers with effortless pieces for the perfect modern lifestyle.

We are thrilled to announce that we will be participating in the American Hair Loss Council's HairNow24 show in Dallas. Amani is dedicated to providing you with our high-quality products that you have come to love and trust. Our commitment to using 100% European unprocessed virgin hair remains steadfast, ensuring excellence in beauty with our new product lines.

Introducing the Pixie wig, the newest star of our Berlin Collection! This exquisite piece boasts a lace front combined with

Visit my Booth at HairNow24 for a Deep Dive Into How You Can:

■ Multiply your income by 3, 5, or even 10.

■ Gain powerful communication and consultation skills guaranteed to close more sales.

■ Develop a business plan that works.

■ Create a crystal-clear brand guaranteed to out-position your competition.

While at my booth, be sure to register to win a customized Expert Brand Position 30-Day Jump Start Program (a $3,000 value).

This program includes:

■ Your Expert Brand Position & Statement created just for you.

a wefted back cap design, thus offering a perfect blend of style and comfort. Crafted with our signature 100% European virgin hair, the Pixie wig promises luxurious quality and a natural look that is sure to turn heads.

And, by popular demand we are bringing back our Oliver W wig for men, which features the latest technology for a natural and comfortable fit. Crafted with meticulous attention to detail, the Oliver W wig mimics the appearance of real hair, providing a realistic look that's indistinguishable from natural hair growth. Experience the confidence-boosting transformation with our Oliver W wig!

We're delighted to unveil new stunning colors for our Franka wig from our ready to wear collection! Whether your client is looking to switch up their style or simply enhance their natural look, our diverse selection offers something for everyone. From vibrant hues to subtle shades, our

■ Your target market clearly defined.

■ The challenges of your target market's client to create opportunities for you.

■ What truly separates you from your competition.

■ Tips and techniques on how to be a powerful communicator and more.

Someone’s going to win! It could be YOU!

Also, I will be offering complimentary 30-minute business, branding, and communication strategy sessions throughout the conference. This is your opportunity for a no-cost strategy session with Glenn (me) to discuss:

■ Your 1,3 and 5-year goals.

■ Developing a clear plan to make your goals happen.

■ Easy to implement action steps.

■ Where to find the resources that you need to build, maintain, and sustain continuous business growth.

wigs are crafted with precision and quality to ensure a seamless blend and comfortable fit.

Join us for our seminar titled Maximizing Efficiency: Mastering Inventory Management and Learn Precision Techniques in Hands-On Training with Amani Hair. Nazy Curtis will provide hands-on training on Sunday and Monday.

Learn how to expand your inventory without the upfront cost, ensuring you have the pieces you need when you need them. Discover the importance of working with a supplier who supports your business goals and how to strategically invest in your own success for the long term.

We are more than happy to schedule private meetings with all our clients during the three-day show. Just give us a call to set up a convenient date and time (limited time slots available).

Visit our booth on the main vendor floor –we can't wait to see you there!

■ Crystal clear brand positioning.

■ How to own niche market dominance.

■ The communication, consultation, and closing skills required to increase your income and revenue.

■ And so much more.

During my breakout class, From Beauty Business to the Business of Beauty, I will cover how to create, implement, and effectively use a business plan in order to easily implement actionable steps to build, grow, maintain, and sustain ongoing business growth and profitability.

In addition, this class will cover the value of "niche marketing" and how to dominate your niche with your Expert Brand Position. This class will also touch on multiple marketing options designed to increase client awareness and demand. Also, most importantly, how to communicate, connect, and close client consultations effectively to deliver greater client value and profits to the salon and stylist.

Are You Looking for High Quality Hair Systems and Competitive Pricing?

Look no further and take your hair loss center to the next level! HaiRevolution is here to help! Our new operational management team is driven and dedicated to providing the best. Our founder, Amnon Zakay, a seasoned professional with 42 years of experience in the hair industry, is here to showcase his expertise.

You will have the opportunity to witness firsthand the incredible products and cutting-edge techniques that have made Amnon Zakay a renowned figure in the industry. Whether you are looking to enhance the quality of hair services

at your salon or seeking alternative and wide variety of hair models for women and men, HaiRevolution has the knowledge and experience to provide and guide you towards success. Check out our special wholesale pricing for professionals. You’re going to love it!

At our booth we will demonstrate a high-quality of human-hair systems that are designed to meet the diverse needs of professionals looking for the right hair unit to fit and please every client. From premium hair quality for custom hair systems to premade toppers and wigs. In the future, we will be offering video classes and others to our members. More information will be provided.

We will introduce you to our unique method, the ITHL, that requires no chemicals, glue, or shaving. The ITHL is a great tool for any hair replacement center to attract new clients to your business.

We can help you elevate the standards of your hair loss center, and more importantly, we will help you keep more profits in your pocket!

We take pride in offering competitive pricing and fast delivery options for all our products. Please check out our website to learn more. We understand the importance of efficiency and affordability in the hair industry, and we are committed to providing you with the best value for your investment.

Don't miss this exclusive opportunity to learn from an industry expert and see our hair systems at HaiRevolution.

Visit our booth and expand your possibilities!

Take your business to new heights. Your customers deserve the best, and we are here to help you deliver excellence, in every strand!

As a hair restoration specialist, you may have noticed during consultations that your female clients have an initial hesitancy to fully engage in the hair replacement process. While some people may be comfortable, many others are looking for an "in-between" solution to their hair loss problem. This moment is where we introduce On Stage hair extensions and hair volumizer!

As many of you already know, hair extensions have become increasingly popular in the hair replacement world, and for good reason. In addition to being a high-margin revenue stream, hair extensions offer an easy, affordable, and customizable solution for your client's hair loss problem - without the psychological commitment. This can help attract new clients who may not be quite ready for traditional replacement services.

On Stage Hair Extensions are not only faster and easier to learn than other similar products— they also offer a reusable,

sustainable, ethically sourced. and costeffective hair loss solution. In addition, On Stage Hair Extensions continuously invests in improving the product line.

For example, the Beaded Wefts and Strands have undergone significant improvements. The Ultra Beaded Strands now feature a remarkable 40% reduction in size, making them even more undetectable. Despite the smaller size, they still provide the same amount of hair as the original version. Additionally, the Ultra Beaded Flat Weft also boasts a 40% reduction in size and weight, while being identical on both sides. This means that when hair is styled up, the beads remain hidden, even from the bottom side!

In addition, On Stage is introducing The No Shave Extended Wear Volumizer that attaches with the same small beads as the Beaded Weft and Ultra Beaded Weft!

Integrity and value are crucial when introducing a hair replacement product to your client base. These seamless, naturallooking solutions are the benchmark of the beauty industry and can be effectively used to achieve many of your clients' hair goals.

By offering these services and this particular product line, you can expand your clientele, increase your revenue and most importantly satisfy your client's needs.

Finally, On Stage Hair Extensions can help keep salon employees engaged and motivated by giving them a new challenge, an opportunity to develop their skills, and a path to prosperity.

At our booth during HairNow24, you will see how quickly On Stage Hair Extensions can create customized hair replacement solutions that will set you apart from the competition. Our innovative and unrivaled application technique makes it the perfect service addition for a more modern approach to addressing your client's hair loss needs. Our superior quality, reusable, and ethically sourced hair is available in multiple lengths, textures, and application methods - making it the most versatile product on the market today. Come see and touch our hair personally. Try it for yourself!

With over 30 years of experience as a professional stylist, Bernard Ory has a passion for the hair industry.

BosleyMD, which stands at the forefront of hair growth technology, will be showcasing the latest technologies affecting mitochondrial function and scalp health. BosleyMD will be featuring their awardwinning artists, trichologists, and educators at their booth and classroom sessions.

As a trailblazer in the hair loss category, BosleyMD is committed to offering cuttingedge, 100% drug-free technology that surpasses other market offerings in terms of speed and effectiveness. Endorsed by Bosley doctors and enriched with stateof-the-art artificial intelligence technology, their drug-free solutions represent

significant advancements in the hair care realm.

BosleyMD’s targeted scalp care and daily hair care systems to once-a-day supplements, BosleyMD delivers a range of solutions that address hair loss from the inside out. The latest breakthrough from BosleyMD is an innovative hair regrowth treatment designed to enhance hair thickness and fullness in just 45 days offering a secure attachment for toppers and alternative hair pieces. Incorporating hair growth products can increase biological hair density contributing additional support for topper wearers giving more thickness to ensure a comfortable and confident fit.

Our one-hour classroom session will

feature “Curvature Cutting” for seamless blending techniques for fine and thinning hair, toppers & wigs. This unrestrained methodological approach offers the most natural looking blend lines connecting alternative hair to biological hair.

Blending biological hair with wigs or toppers entails specialized techniques to assist the integration of the new hair piece to reflect a natural and undetectable look extending a flawless blend. These highly focused techniques give fine & thinning biological hair a fuller, thicker appearance through unique cutting and styling methodologies.

All techniques will be demonstrated on live models.

Stop by our booth to discuss customized educational training for hair restoration in your business!

Discover NHLMA's state-of-the-art hair boosters and injectables. Experience cuttingedge follicular analysis that reveals specific vitamin deficiencies, environmental interferences, up to 400 food intolerances, gut, and cardiovascular health, plus more — beyond what typical blood labs can determine.

Experts from National Hair Loss Med Aesthetics (NHLMA) will be showcasing advanced hair loss solutions and offering exclusive on-site services. One of the highlights will be the Epigenetic Follicular Tests, which are designed to uncover hidden aggressors in hair health. These tests go beyond conventional methods, offering a comprehensive view of the factors affecting hair quality and growth.

Certified Nutritionist Julie Clarke will be on hand to speak about several crucial topics:

■ Detoxing heavy metals, chemicals, parasites, mold, and EMFs.

■ The role of binding supplements and chelators.

■ How mineral deficiencies can lead to metal retention in the body.

■ Strategies for promoting hair growth and scalp health.

In addition, NHLMA will be offering miniconsultations where you can get personalized advice for your hair loss concerns, or those of your clients. Our team will perform in-person testing for hair, skin, nails, and immune health, providing a holistic view of your overall well-being and how it impacts hair health.

Also, explore our ongoing educational courses designed to enhance your expertise and improve your business:

Client Tracking and Scoping. Learn how to accurately track and manage your clients' hair loss needs for better results.

Stem Cell Starter Sets. Take home kits to start treating your cases with stem cell technology, opening new possibilities for hair restoration and regrowth.

Gain insights into the future of hair loss treatments with NHLMA President, Carly Klein. She will discuss the groundbreaking potential of cryopreservation, where you can use your own follicular stem cells for customized scalp and skin treatments. This innovative approach could revolutionize hair loss management, offering long-term solutions and improved outcomes for clients.

NHLMA certified trichologist, Brandy Lesaffre, will also cover new topics in hair loss management, including essential lab tests for conditions such as alopecia areata, androgenetic alopecia, and scarring alopecia. Learn how to address deficiencies with proper supplementation and stay at the forefront of hair loss treatment technology.

Take advantage of our exclusive testing and offers at the event. We will provide discounted rates on immune testing and comprehensive hair, skin, and nail tests. This is an excellent opportunity to get crucial insights into your health at a reduced cost.

Additionally, receive complimentary gifts (while supplies last) with your purchase. Thus, enhancing your experience and giving you valuable tools to take back to your practice. Walk away with a deeper understanding of hair health and the tools needed to be successful in your practice. Our comprehensive approach ensures you are well-equipped to offer the best solutions to your clients.

Don’t miss this opportunity to advance your knowledge and services in hair loss treatment! Visit us to engage with our experts, participate in insightful discussions, and take back to your business some innovative solutions that will transform your practice.

Easihair pro dominates the modern hair addition world with the best quality of luxury hair extensions and the most comprehensive hands-on and online education.

We are part of the family-owned, Healthy Hair Inc. family of brands, serving the hair replacement industry since 1967. EHP partners with the same human hair manufacturer since 1992 and aims to measurably change lives, from product sourcing to customer satisfaction. We partner with salon professionals like you and provide world class education programs and initiatives that drive profitability, effectiveness, and efficiency; empowering you to succeed both personally and professionally.

As a premiere education and manufacturing company, we provide training with a guarantee that you will understand and be able to expertly execute our high-quality, low-tension systems with beautiful results. And there is never a "one size fits all!" We support you in designing a custom look

and identifying the right products for a safe and effective application that will meet the unique needs of each guest.

The easihair pro creative team will be on site at the HairNow24 Conference showing continuous transformations that you will not want to miss!

Join our one-day certification for the in-depth knowledge on how to consult and create stunning trendy looks. Also generate interest from new guests looking for hair replacement experts like you! We will cover each phase from consulting, designing the best system that suites their individual needs. Adding length, coverage, color, and cutting to create natural looks your guests will love. We will also incorporate techniques to help you capture the process and generate future sales through social media platforms. This certification incorporates both the Revive top of the head extensions and tape-in and sewn in methods of adding hair extensions.

Our gorgeous models will be joining us at the certification class and 60-minute breakout sessions for a real life look at how each transformation takes place. These sessions give you the opportunity to ask our master

training team the great questions you have regarding any of the easihair pro systems and products. There will be lots of giveaways and prizes at our booth and in sessions. Stop by the easihair pro booth to witness live transformations and capture them from start to finish. The team will be using easihair pro's Revive top of the head hair extension system alongside the easihair pro low-tension hair extension application systems to create fun and trendy looks that guests are looking for.

You will also see in action the newest hair extension system, the Undetectable Tape Row. This new system gives you all the flexibility of adding length or fullness in just minutes. This is a win-win for you and your guests. The low-tension applications will give your guests a comfortable wear; and the quick applications allow for more frequent visits for re-applications. Witness the unveiling of the easihair pro's newest Revive top of the head system, Revive Light. Don’t miss this transformative event. Registrations are open and limited so reserve your spot at our one-day certification today.

Beauty, Quality, Service and Choice.

No price increases in over 2 years.

Why Visit with Us?

If you are looking for true collaboration, we call our philosophy "Partnering." Come to our booth and see what that can mean for you.

How do we Measure Success?

When you sell pieces that you purchase from us and your clients are smiling in the mirror.

The Difference?

We lead, others follow. It takes more than copying to be the best.

■ The original Joli Dancer. The most beautiful, best performing, breathable, all hand tied, non-glue prosthetic for people with alopecia. Now in its 5th generation.

■ TRÉSOR LUXE. Likely the very best quality hair at the show in a full system.

■ EZ TOPPE Pür Silver. Innovation in antibacterial, anti-odor bondable hairpieces for women and men. Safer, cleaner, better customer and salon experience.

■ Holey Jolie. There is more than one way to ensure client retention. We think of stuff like that. We are always working for you.

■ Accessories that defy the norm. ClearVu™ is the only portable long hair, small footprint wig and topper display stand that doubles as retail display.

Responsiveness

We endeavor to always be responsive to your requests, orders, and needs. But if anything goes awry, the “buck stops here.” All customers have the direct text number for our founder and CEO, Michael Leigh.

Great Value in a Premium Brand

The only vendor at HairNow24 that has not increased prices since September 2022. We have worked incredibly hard to control costs, improve efficiencies, and absorb inevitable cost increases.

Beautiful Hair

The best application-specific designs for alopecia and other causes of hair-loss. Also, it is the most beautiful hair. Compare ours with any other. We are located directly across from the registration desk before you enter the vendor bullpen.

Jackie and Doris Yu are thrilled to invite you to the House of European Hair's booth at the HairNow24 conference. We will be showcasing an array of innovative and high-quality hair products and techniques. This is why you do not want to miss it!

The House of European Hair team will be exhibiting a variety of human gray hair, men's, and women’s hair pieces, plus our specially designed kid's hair line. Our selection caters to a wide range of needs and preferences, ensuring that you can find the perfect solution for anyone. Explore our latest offerings in hair textures and hair colors. We understand that versatility is key in hair restoration and our new textures are designed to meet the highest standards of style and functionality.

Watch live demonstrations of wig ventilation techniques, showcasing how we ensure the durability and natural look of our wigs. These sessions will highlight the meticulous

craftsmanship that goes into each piece. See firsthand the superior quality of our hair pieces. We will display different hair units, allowing you to feel and see the difference in our products. Our hair pieces are not only high-quality but also crafted with precision to meet the highest standards.

Our experts will be on hand to provide answers and offer insights. This is a great opportunity to learn more about our products and get professional advice tailored to your needs.

Get to know Jackie and Doris, who bring over 40 years of experience in the hair industry. Learn about their journey, how they have stayed relevant in the ever-evolving beauty industry, and their secrets to keeping up with current hair trends and techniques. We promise an engaging and enjoyable experience at our booth. Not only will you learn valuable hair techniques, but you'll also have fun exploring our products and networking with like-minded professionals.

Visiting our booth will provide you with a comprehensive understanding of our products and techniques, ensuring you leave with new knowledge and inspiration to enhance your practice or want to

Strengthen Your Bond with Jon Renau

Whether you are a returning attendee, or new to AHLC, do not miss our exclusive demonstration on the floor led by Caiden Britt. Discover alternative ways to simplify your application process using our tapestacking techniques. Our meticulously designed stock customized templates ensure a precise bond every time, saving you valuable time and increasing your bottom line.

Live Demonstrations: Join Caiden Britt as he demonstrates multiple bonding

techniques, including tape-stacking, tailored to your favorite Jon Renau stock systems. Experience firsthand how these techniques can streamline your workflow and improve client satisfaction.

Men's Hair "On Demand" Subscription Program: Learn about our new subscription service designed for your men's hair replacement needs. This program offers convenience and consistency, ensuring you always have the right products on hand.

Custom Orders Meet Technology: Explore our cutting-edge technology that facilitates custom orders, ensuring precision and personalization for your clients. See how we can help you offer bespoke solutions with ease.

purchase one of our hair pieces. Do not miss out on this chance to see the latest in hair restoration and meet industry leaders who can help you stay ahead of the curve. We look forward to seeing you there!

Booth Highlights:

■ Human Gray Hair Pieces. Explore our selection of natural-looking gray hair pieces.

■ Men’s and Women’s Hair Pieces. See the latest in hair piece technology for both men and women.

■ Kids' Hair Line. Discover our specialized hair pieces designed for children.

■ New Hair Textures. Check out the new textures and styles we offer.

■ Wig Ventilations. Demonstrations of how our high-quality wigs are ventilated and crafted.

■ Product Quality Showcases. See firsthand the superior quality and craftsmanship of our hair pieces.

■ Q&A Sessions. Get your questions answered about the HEH hairline and learn more about our products and techniques.

Consultative Staff: Our knowledgeable and consultative staff will be available to help you identify opportunities to increase your bottom line and enhance your practice. Learn how to maximize your resources and optimize your business strategies.

Giveaways and More: Participate in our exciting giveaways (valued at over $3,000) and discover all that Jon Renau has to offer. From innovative products to valuable resources, there is something for everyone.

Join us for our class, Maximizing Your Hair Replacement Toolbox, taught by hair replacement expert Caiden Britt. Engage with advanced techniques and connect with the supportive Jon Renau team. Together, let's take your expertise and business to the next level!

We Look Forward to Seeing You at Our HairNow24 booth!

Come visit to say hello and learn about our latest product offerings. We have many exciting new things to show you including the NEW Petite Wig and the NEW Petite Grande Topper. Don’t miss the opportunity to touch and feel these exquisite pieces. We are also showcasing the NEW Signature Care Follea Shampoo and Conditioner and Signature Care Washing System. These exclusive offerings provide luxurious care to maintain the beauty and longevity of Follea

Why Choose StudioYOU?

Visit our booth (there is always a treat) and discover Brilliant Bonding, a no-shave, no-damage, longer-lasting hair replacement method. Watch live demos of applications, removals, and custom hair designs for the most natural look. If your studio does not offer every hair loss solution, we are here to help! Let us increase profitability while working less.

Do you have an exit plan? Now is the time to take charge of your business and your life!

Expert Guidance

At StudioYOU, you'll learn from Shanna Moll, a seasoned professional who built a thriving business from scratch. Shanna offers invaluable insights and practical advice to help you achieve your professional goals. Whether you are starting out

Wigs and Toppers. We will also have on hand the full Follea collection of wigs and toppers so you can learn more about the exquisite hair quality and craftmanship.

Our friendly and knowledgeable team will be on hand to answer all your questions. Whether you are interested in learning more about our products, exploring educational opportunities, or discovering how to become a Follea retail partner, we are here to help. This is your chance to get the latest news and updates directly from the experts.

Whether you are a loyal customer, a potential partner, or simply curious about our brand, we promise you will leave our booth inspired and excited by what Follea has to offer. Do not miss out on this opportunity to see, touch, and learn about Follea.

or looking to elevate your existing business, StudioYOU provides the expert guidance you need to succeed.

Compassionate Approach

Experienced training that goes beyond technique. Shanna understands the emotional rewards of a fulfilling career. At StudioYOU, we believe that caring for clients and your craft can lead to both financial and emotional prosperity. Our compassionate approach ensures you master technical skills and develop a deep connection with your clients, fostering loyalty and long-term relationships.

Business Mastery

Join StudioYOU to unlock strategies that transformed Shanna's solo venture into a team of five, earning over seven figures a year. Learn how to create a business with heart, where profitability and passion go hand in hand. We provide tools and knowledge to streamline operations, enhance services, and maximize earnings. Our comprehensive training covers everything from client management to marketing, ensuring a solid foundation for sustained success.

But that’s not all. We also invite you to attend our break-out education class where you will hear from our Sales and Education Specialist, Missy Szymanski. Missy has 12 years retail and management experience in the wig industry, working with Follea’s third largest retail partner. She will be sharing knowledge on how to grow your business, expand your customer base and become a leading authority on wigs and toppers in your area. With a background selling all price points of synthetic and human hair wigs, she will provide valuable tips on overcoming price objectives and learning how to sell the right piece to the right customer without feeling intimated by price point, leading to greater sales success for your business.

See you there!

Global Impact

Gain insights into the world of alternative hair as Shanna shares her expertise from running a successful business in Austin and a partnership in San Diego. StudioYOU is not just a local phenomenon; we have a global reach and impact. By learning from Shanna, you’ll be equipped with strategies relevant in various markets, staying ahead of industry trends and expanding your business horizons.

Advocacy and Education

Joining StudioYOU means contributing to a movement advocating for positive industry change. Shanna is a mentor and a changemaker, dedicated to improving industry standards and practices. Our commitment to advocacy and education ensures you are part of a community that values excellence, integrity, and continuous improvement.

Choosing StudioYOU means gaining expert guidance, embracing a compassionate approach, mastering business strategies, benefiting from global insights, and joining a movement for positive change. Visit our booth to learn more about Brilliant Bonding and how StudioYOU can help you take charge of your business and life.

prestigious and quality wig and hair piece line located in Memmingen, Germany, that we have been so fortunate to represent. Best of all, he will be here to answer all of your questions firsthand.

We are proud to display our booth once again at the American Hair Loss Council's annual HairNow Conference.

We wish to extend a special thank you to Ingo Mayer, owner of Gisela Mayer, the

Mastering Hair Loss Solutions: Design, Customize, Transform

Step into the world of hair restoration artistry at our comprehensive workshop on designing and customizing specialized hair loss solutions. Whether you are a novice hair professional just starting your journey or a highly seasoned expert, this workshop addresses extraordinary challenges associated with various types of hair loss.

Workshop Highlights:

■ Address Unique Challenges. Our workshop covers a wide range of hair loss conditions. This includes multiple stages of pattern baldness, alopecia, trichotillomania, burn or trauma-induced hair loss, scarring alopecia, and site-specific hair loss. You will learn to approach each condition with a detailed understanding, enabling you to craft ideas for effective and personalized solutions. Using in-depth discussions and real case studies, you will gain insight into the causes and characteristics of different types of hair loss; equipping you to provide targeted and effective treatments.

■ Craft Bespoke Solutions. Unlock the secrets to creating personalized hair loss solutions tailored to an individual's

Gisela Mayer wigs and hair pieces feature fantastic styles and stunning highlights with a new easy to use concept. All styles are sorted by cut: short and stylish, classy bobs, wild curls, stunning straight and wavy lengths.

Discover our great variety of individual styles and natural looks made of human hair, high heat, and synthetic fiber. Our

need. Using an intuitive, artistic approach, you will learn how to rethink, form, and employ an architectural perspective to enhance your client's natural hair. This segment of the workshop focuses on the importance of customization and creativity in hair restoration. You'll explore various design techniques, including how to match hair texture, color, and density, to create seamless and natural-looking solutions that boost your clients' confidence.

■ Cutting-Edge Techniques. Learn the latest advancements in hair replacement materials and integration methods. This workshop introduces designer tools and intuitive forms, simplifying the design process. Additionally, you'll be guided on how to effectively use a professional designer website to source the best materials and techniques available, helping you to continuously improve your offerings and stay competitive in the market.

■ Expert Guidance. Benefit from the knowledge and experience of industry experts with over three decades of hands-on experience. We will offer interactive demonstrations, real-life case studies, and personalized guidance throughout the workshop. This personalized approach ensures that you leave the workshop with a new approach to hair restoration and the confidence to apply these skills in your practice.

■ Practical Tools and Strategies. Gain access to practical tools, proven

unique color nuances, whether naturally rooted or balayage effect, provide incomparable naturalness to the color selection.

We offer a myriad of constructions to appeal to the most discerning tastes and palates. Our hand tied, high quality, fiveand six-star lace top and lace front models offer unparalleled wearing comfort.

We are proud to offer a range of sizes from super petit to extra-large and every size in between.

Whether a minimal top of the head filler or a full-fledged luxurious wig. We fill the needs of women and men globally.

strategies, and actionable insights that you can immediately apply in your practice. This part of the workshop covers essential topics such as effective client communication, precise measurement and fitting techniques, and maintenance of hair systems to ensure long-lasting results.

■ Transform Lives. Discover how your work can have a profound impact on to your clients' lives. Hair loss can significantly affect a person's self-esteem and quality of life. By mastering the art of hair restoration, you have the power to restore not just hair, but confidence and joy. Our workshop will you with the skills and knowledge to make a real difference, transforming lives one client at a time.

At Our Booth:

Discover our exclusive collections, including: the Parisian Signature, Chiaroscuro, Youth, and Luxe lines. Explore solutions for all levels of hair loss.

■ Low Volume and Density. Volu, Extensions, and Halo.

■ Mid-Level Loss. Anatomically correct toppers in various shapes and sizes.

■ Full Coverage Enhancements. Custom solutions for specific conditions like alopecia areata, surgical-related hair loss, and frontal fibrosis alopecia

Visit us to find the perfect hair restoration solution tailored to your needs.

With more than a decade of experience partnering with dozens of hair studios, enCOMPASS has become a leading marketing expert in the industry. Our wealth of data provides us with a unique advantage when it comes to creating marketing campaigns that are both effective and efficient.

This year the focus of our break out class is on how studio owners can make educated decisions on where to allocate their marketing dollars. With the digital landscape constantly evolving and offering an endless array of tactics and channels,

it can be difficult for studio owners to determine which approach is best for them. That's where enCOMPASS comes in. Our class is designed to equip studio owners with the knowledge and data they need to make informed decisions when it comes to their marketing strategies. The goal is to help them get the most bang for their buck, maximizing the effectiveness of their marketing campaigns. By providing insights into the latest trends and tactics in the industry we help studio owners stay ahead of the curve and reach their target audience in the most effective ways possible.

Studio owners will learn about the latest marketing techniques, such as search engine marketing, social media marketing,

about your incredible business! Stop by our booth and attend our class at HairNow24 to discover how Meevo can support your salon and the hair loss community by:

Spend Less Time Managing and More Time Making Magic

As the hair loss community continues to grow, it is more important than ever for salons to have a reliable software solution that sets your business up for success, empowers your team, promotes efficiency and productivity, and drives growth–whether it be increasing clientele, bookings, retail sales, or all of the above.

Meevo is a true all-in-one business management software and payment processing solution built to do just that (and lots more!). Meevo was designed to equip beauty and wellness businesses just like yours with advanced yet easy-to-use tools that support employees (from the front desk and service providers to owners and managers alike), foster client loyalty and engagement, and take your business to new heights.

Got questions or want to hear more about Meevo?

We’d love to meet you in person and hear

■ Maximizing your earnings and preventing lost revenue

■ Boosting operational efficiency and team productivity

■ Increasing brand awareness and online presence

■ Attracting new clients and retaining existing ones

■ Keeping you on the pulse of industry tips and trends

■ Providing free and ongoing educational opportunities

From small and multi-location businesses to franchises, Meevo empowers thousands of industry professionals to save time, increase profits, and streamline daily operations.

AI-Powered Tools and One-ofa-Kind Innovations

With one-of-a-kind AI-powered tools that conveniently automate the scheduling process, simplify waitlist management, and allow guests to check themselves in, Meevo’s innovative solutions give you more

display advertising, online video, email campaigns and more. They will also gain insights into how to track and measure the success of their marketing efforts, allowing them to adjust their strategies as needed to achieve the best possible results.

enCOMPASS Advertising Agency's wealth of data make them the ideal partner for studio owners looking to improve their marketing strategies. Gain invaluable insights and knowledge that can help you make informed decisions and maximize the effectiveness of your marketing campaigns.

Don’t forget to stop by our booth to receive industry-exclusive one-sheeters and giveaways.

time back in your day to focus on what you love so you can spend less time managing and more time making magic.

Cater to the needs of the hair loss community and elevate your unique business with a software solution that simplifies inventory management, loyalty programs, scheduling and appointment management, email marketing, guest interactions, and more.

Key Meevo Features for Salons:

■ Product Variants

■ Standing Appointments

■ Packages

■ Visit Note Templates

■ Visit Note Annotations

■ Docs and Forms

■ Image Gallery

■ CareCredit Integration

■ Payment Plans/Programs

■ Payment Types

■ Insurance Receipt

■ HIPAA Compliant Platform

■ Service Add-Ons

■ Online Booking Deposits

■ User Defined Fields

Are You Ready to Simplify Your Social Media Strategy?

Meet Maggie Carey, the CEO of Master It Media and the innovator behind Painless Posting. With decades of experience in information technology and an awardwinning theatrical background, Maggie has crafted a unique approach to social media that makes it accessible and impactful for entrepreneurs and business owners alike.

Maggie is not just a strategist. She is a powerhouse of innovation and insight, known for simplifying the complex world of social media. Her methods are proven, practical, and powerful; designed to give businesses a competitive edge in the digital landscape. As a social media presenter for the New York Public Library and the co-host of a networking event, LinkedIn Local Hudson Valley, her expertise is widely recognized and respected. You are invited to join Maggie at her booth where she will be ready to share

valuable tips, answer your pressing questions, and show you how tools like her Painless Posting can transform your social media strategies. Whether you're looking to create a consistent branded online presence or just curious about the latest in social media trends, Maggie’s booth is your first stop for all things social media. In addition, you will find exclusive conference offers tailored to fit every budget, including a special package developed just for hair restoration salons.

Be sure to not miss the “Google Business Profile Power Up” workshop on Friday, September 13th. This interactive session will guide you through optimizing your Google business page. It is a unique opportunity to not only learn but apply key optimizations on the spot, ensuring that by the time you walk out, your business will stand out in a competitive market on Google searches and maps.

Get ready to learn! The Secrets to Simplifying Social Media Success is a breakout session geared towards those

looking to easily enhance their organic reach. This workshop will equip you with the latest actionable strategies and tools to navigate the ever-evolving landscape of social media, without relying on paid ads. Participants will discover firsthand how these approaches are directly applicable to the hair restoration industry.

Highlighting a client-centric approach, Maggie Carey and her dedicated team has demonstrated this principle in action by transforming the social media presence of numerous hair restoration centers. By developing customized content strategies tailored to each client's specific brand voice, the team at Master It Media has significantly enhanced client online visibility and engagement.

Join us at HairNow24 to transform your approach to social media with Maggie Carey and Master It Media.

Visit her booth for exclusive offers, engage in insightful workshops, and take the first step towards significantly enhancing your social media presence.

HairUWear and American Hairlines are excited to present at AHLC at HairNow24.

Our expanded booth will feature both ready-to-wear wigs and toppers from Raquel Welch, Gabor and HIM, as well as non-surgical hair replacement solutions for men and women from American Hairlines. Our sales and education teams will be presenting new wigs and systems with intermittent model demonstrations at the booth. 2024 will be our first AHLC since launching the following incredible collections: Gabor Designer Series, Raquel Welch Sheer Luxury and a new collection of textured systems for men and women from American Hairlines.

The American Hairlines classes on Sunday and Monday, titled Elevate Your System Customization Skills and Dispelling Online Myths, will include demonstrations of techniques

for how to perform a natural-looking system customizations for men and women (coloring, perming, steaming, and cutting methods). Brandie Reyes will also open a discussion regarding the increased exposure to nonsurgical hair replacement online and through social media and how to obtain legitimate, credible information versus believing the myths and misinformation often found online.

At out booth, we will feature model demonstrations and discuss options for selecting the perfect system and application techniques for different ages and lifestyles. You will be able to witness first-hand dramatic before and after images!

American Hairlines and HairUWear offer a variety of training options: hands-on workshops, in-studio training opportunities as well as virtual options for non-surgical hair replacement.

Email education@hairuwear.com , visit www.hairuwear.com or contact your account executive for additional information.

American Hairlines is very proud to be celebrating 45 years in non-surgical hair replacement systems for men and women. Our longevity is due to the consistent unsurpassed quality, innovative design and superior customer service.

Brandie Reyes

American Hairlines Educator, Brandie Reyes, is a successful hair replacement specialist and stylist from Phoenix, Arizona since 1996. She has traveled North America with American Hairlines since 2005, sharing her passion and vast knowledge of non-surgical hair replacement and American Hairlines products with Industry Professionals. As the featured presenter and educator at countess hair loss symposiums, trade shows and training workshops, Brandie inspires those she meets; not only providing them with technical and product knowledge, but also give them the tools to help develop their businesses. Brandie’s work has been featured on television, catalogs and HairUWear marketing materials.

CRLAB is proud to announce the launch of our supplements line in the United States. At our one-hour class on Sunday and Monday, we will review the five new CRLAB supplement products, their ingredients, and the benefits of the supplements to your business. We also will review the benefits to your clients for improving their hair, skin, and scalp. This class is taught by Elisabetta Benini, CRLAB Trichology Team Leader & US Trainer. She is a laboratory pharmacist and has a master's degree with honors in cosmetology from COSMAST University.

At our booth throughout the weekend, we will demonstrate our CRLAB Trico test with revolutionary software and Trico test

Experience the Enhanced Hi-MO USA at HairNow24

With the opening of our local office in Dallas, we are here to provide you with our advanced products, knowledge, and 5-star customer service to help elevate your business beyond your competition.

The South Korean-based Hi-MO company is a leader for total hair solutions. Established in 1987 with over 30 years of continuous growth. Due to research and development, investments, passion and enthusiasm, Hi-MO has become the role model of the Asian markets. Boasting the largest hair research and development facility in the world, Hi-MO services the South Korean market through 70 retail offices with over 700 stylists and branch managers. Hi-MO has 3,500 trained manufacturing technicians at the factories that are dedicated to providing near perfection in every detail with each product they produce.

Hi-MO takes great pride in providing high-end wigs, toppers, extensions, and

equipment. We will be doing live Trico-test on AHLC attendees. Stop by our booth to see what your scalp looks like, and we will check your hydration and PH.

In addition to CRLAB and CNC, we will feature this year our Simply Natural Michelangelo stock injected hair system and Raffaello and our v-looped stock hair systems made of 100% natural and unprocessed hair. On Sunday, we will demonstrate a live cut-in at our booth on a male model.

For our revolutionary CNC, we will demonstrate the application of a long-hair bonded CNC on a female model with alopecia at our booth.

Our CNC prosthesis involves the creation of a hair prosthetic based on the needs of each individual client. The CNC production process begins with the exact reproduction

hairpieces with attention to details. This ensures the most natural looking and client-friendly products available. What sets Hi-MO apart is their continuous research and development advancements, like the Computer Numerical Control Technology (CNCT) 3D head Scanner and milling procedures. This technology produces a replica of your client's head at the factory for perfect fitting custom made products. This computer numerical control technology transfers your client's system specifications digitally and eliminates the need for any mold. This process saves time, maximizes accuracy, and save shipping expenses.

Expand your new sales capabilities without increasing your in-house inventory with our virtual order system (VOS). With this technology you can show your clients how they would look with a new style easily without trying on several wigs from your inventory.

We will also feature the innovative Featherline micro hair extensions, the lightest and strongest in the market. Featherline can be used with all the popular attachment methods. They can also be cut and sized without any fear of unraveling or fraying.

At the HairNow24 conference, our booth will feature our 3D head scanner, manned

of the client's head through 3D scanning to recreate the precise shape and area of the head. The base of the prosthesis is made up of a biomedical grade polymer resin membrane and dermatologically tested. Real and completely virgin hair is manually grafted one-by-one, respecting its natural distribution, texture, and thickness.

The prosthetic system is applied (without having to shave any underlying hair) using liquid or solid medical grade adhesive. Prior to the application of the CNC each customer is compatibility tested with the materials that are in contact with the skin for allergies

Our CRLAB teams from Italy and the US will be on-hand to answer all questions and to share with you how you can become an official CRLAB partner.

by our technicians to explain and demonstrate all the advanced benefits this technology has to offer to ensure the perfect fitting customized products in the world.

Also experience up close, the Virtual Order System (VOS). Come feel and touch our Featherline Micro wefts, the thinnest and strongest wefts on the planet. Both our hand selected human hair and manufactured NextArt hair are incorporated into our premium brand Agacci wigs.

We cordially invite you to visit our booth and explore all the ways to incorporate Hi-MO’s advanced premium products and technologies into your business elevation journey into the future.

Our educational class will be presented and covered by Richard Gizzi, a global educator and innovator with over 50 years of experience. His class is designed to elevate and assist those who seek to personalize business growth through advanced technology in the custom-made wig and cranial prostheses market.

Elevate your hair business, product knowledge and skills with Hi-MO’s science and technologies.

Looking forward to seeing you in Dallas!

One-Day Business Seminar Coaching, August 4, 2024, Amani Headquarters, Newport Beach, California, Cost $399

Take your business to the next level, transform, and learn all the steps for a successful business to elevate your skills and set yourself apart from other salons and stylists. Train with Nazy Curtis, founder of Amani Hair Newport Beach. With more than 25 years of experience, Nazy will provide you with an understanding of target groups and solutions, consultation technical training as well as an overall marketing strategy. As a bonus, get answers to your questions about color-customized human hair systems.

For additional information or to register contact Rike, info@amanihair.com.

CRLAB Back To The Basics

July 21-22, Laguna Hills, California

Learn all the steps for a successful CRLAB client consultation, Trico test, scalp treatments, and a thorough understanding of the client's needs, careful assessment of this scalp and hair, and tailored recommendations for scalp treatments and hair care products. Communication with the client and proper use of products and tools are essential for achieving optimal scale health.

The cost is $600 for the 2-day training and includes lunch.

Academy 1 and 2

October 13 - 14, Laguna Hills, California

Academy 1: Physiology And Abnormalities Of Hair And Scalp

• Hair structure and physiology

• Main anomalies (dandruff, seborrhea)

• Types of hair loss (anagen and telogen alopecia, cicatricial and non-cicatricial)

• Skin and scalp diseases (psoriasis, dermatitis)

• Chemical alterations (bleaching, perms, extreme heat

• Healthy habits to improve the hair life cycle

• Facts vs fiction

Academy 2: Microscope

• Trichotest

• The importance of the first consultation

• Focus on various hair and scalp conditions and how they appear under the microscope

• How to recognize the main scalp conditions

The cost is $600 for the 2-day training and includes lunch.

CNC Back To The Basics

July 28-29, Laguna Hills, California

Learn all the steps for designing a beautiful CNC hair prosthetic with CRLAB Master CNC Trainer Diana Ford. The two-day training will include live models for hands-on training with creating a CNC, 3D scanner, application, removal, customization, & cut-in.

The cost is $600 for the 2-day training and includes lunch.

CNC-XT Training

October (one-day training) Date and Location TBD

This one-day class was created to show all the steps required to design and apply the CNC XT. The training will include a live model for hands-on training for the design of the XT, 3D scanner, application, customization, and cut-in.

Cost $300

Our CNC and CRLAB trainers Diana Ford and Elisabetta Benini host monthly webinars. For additional information please contact karen.harvey@crlab.com.

Curated Education

Education is key to running a successful alternative hair business carrying Follea wigs and toppers. We understand our partners have different educational needs. That’s why our education and training program caters to each individual business to maximixe effectiveness. Along with an online educational course (best suited for our newest partners) and virtual training, we also offer in-person learning and training curated to our retail partners’ needs. On a case-by-case basis, our B2B sales representative is available to travel to your store/salon after mapping out staff training needs and what you would like to review from a product and logistics perspective.

For more information contact 949-612-5922.

American Hairlines Two-Day Non-Surgical

Hair Replacement Certification

August 18-19, Lenexa, Kansas (Kansas City) November 10-11, Lenexa, Kansas (Kansas City)

Included In The 2-Day Certification

*One-On-One Virtual and In-Studio Training opportunities also available.

• Understanding Hair Loss And Hair Growth

• Non-Surgical Solutions For Hair Loss

• Detailed Review Of System Construction

• Client Consultations For Men And Women

• Live Model Demonstrations Of American Hairlines Systems

• Hands-On Template-Making

• Hands-On System Removal And Maintenance

• Hands-On Men’s System Application Customization

• Hands-On Women’s System Application And Customization

• Home Care Instructions

Mention AHLC The Link when you register for $100 off your Certification registration. Contact your American Hairlines Account Executive, 866-618-1200 or education@hairuwear.com.

HairUWear On The Road Two-Day Hands-On Workshop

August 11-12, Chicago, Illinois

November 3-4, Atlanta, Georgia

Transform your business and elevate your skill with hands-on training by the industry’s best instructors. Our new extended program covers everything you need to know about wigs, toppers, clip-in extensions and hairpieces over two incredible days. (**Hands-On Activities )

Mastering The Basics

·**Hair Extension & Pieces Application

·** Heat Styling Tru2Life® Fiber

·**Cap Customization

·**Wig Styling & Steaming

· Stages of Hair Loss & Ready-To-Wear Solutions

· Wig Construction

Advanced Certification

·**Restoring Tru2Life® Fiber

·**Point Cutting Techniques for Wigs

·**Cap Customization

·**Customizing Hair Density

·Human Hair Care & Styling

Curriculum is subject to change. Contact your HairUWear Account Executive or email education@hairuwear.com to register.

Your Own Hair System and Wig Personal Trainer

Are you tired of saying "I don't know" or "I'm not sure" to your clients? Do you want to be the best hair replacement center in your territory?

With private, personalized expert training from Doris Yu, you can be. Doris is a highly experienced and certified hairstylist who has been in the hair replacement industry for over 40 years and owns three hair replacement salons — two in Los Angeles and one in Phoenix. She has a wealth of knowledge and expertise that she can share with you so that you can confidently answer any question your clients may have, and capture the hair replacement clients in your area.

In this training, Doris will cover everything from consultation skills, custom wigs molding and hairline design to hair piece perms and bleach, attachments, resizing, cut and thinning, stock and custom order form use with accurate specs and more; whatever you specifically need to advance your center's skills and services. She will also provide you with telephone or online support after class so that you can always get the help you need and you'll have access to House of European hair systems wholesale. Don't miss this opportunity to learn from the best.

To schedule your training call 888-HAIRART, ask for Wig Education (option #2), or scheduling@hairartinc.com.

Intro to Hair Replacement Certification (2 days)

Virtual and In-Person (Contact Us for Dates)

Master the fundamentals of cosmetic hair replacement and elevate your profits with the comprehensive hair replacement certification class. The class includes hands-on technical instruction, coaching for thorough client consultations, and in-depth discussions on business and marketing strategies. Become fearless in providing highdemand services! Note that this class covers non-surgical hair restoration for both women and men.

Micro Point Solutions Certification (1 day)

Virtual and In-Person (Contact Us for Dates)

Specialized hair extensions targeting hair loss at the top of the head! Micro Point Links hair extensions provide natural-looking fullness without damaging healthy strands. A certified stylist applies the glue-free Micro Point Links strand by strand, knotting two, four or six strands depending on the client’s need. The link knots around a single piece of their existing hair, making them the ideal solution for someone looking for increased volume, density, and scalp coverage. Plus, they do not add extra stress to the healthy hair strands they are tied to.

Cyberhair Certification (Virtual)

The Cyberhair Customs Designs Certification

This certification addresses the technical and business aspects of working with Cyberhair®. This comprehensive certification encompasses the many possibilities of non-surgical hair replacement for women and men and will exceed the expectations of your hair loss clients! Typical Cyberhair custom lead time is 4-6 months.

Call 800.328.0311, 1001 to register or email Promos@IntHair.com.

In-Person Education

Masterclass: Toppers + Wigs Certification

July 28-29, October 6-7, Carlsbad, California

During these two-day, hands-on certifications you will acquire the skills needed to expand your product offerings and increase your revenue through upselling. The knowledge you gain will help you grow your business and set you apart as a more skilled and professional individual in your field.

In this certification you will learn:

• How to increase your ROI, reduce returns and maximize your time.

• Business development strategies

• Best practices for marketing your business and acquiring new customers

• Professional customization and servicing techniques to promote a better client experience while you generate recurring revenue

• How to further your industry knowledge and expertise in alternative hair

To learn more visit jonrenau.com/education or contact us at education@jonrenau.com or 800-462-9447.

On Demand Education

Ready when you are, regardless of distance or time zone. No travel expenses, lost time, or waiting for the education you and your team need.

Men’s Hair Replacement On Demand Certification

New to hair replacement or looking to expand your current knowledge? From perimeter to full scalp bonds, temporary tapes to long-term hold, this certification provides multiple techniques and options based on your skill level and your client’s needs.

Cheveux Direct Inject On Demand Certification

Cheveux Direct inject systems offer our hair replacement customers the ability to design handcrafted custom systems with high-quality European hair, the most natural innovation added to Jon Renau.

Masterclass On Demand Certification

Business Success Mastery + Product Knowledge for Success will lead you through the hair loss client's journey, providing you and your team with actionable steps to emphasize capturing new clients while gaining market share to engage today’s clients and give the best client experience.

Topper On Demand Certification

Designed to provide you with the tools and knowledge you need to service the fastest growing segment in alternative hair, the topper client. Because after all, not every client is ready for a wig!

To learn more visit jonrenau.com/education or contact us at education@jonrenau.com or 800-462-9447.

National Hair Loss Medical Aesthetics Academy: Integrating Theory and Watch Live Practicals in Hair Loss Management.

Scalp Conditions and Diseases Regenerative Treatments

Stem Cell Therapy. Discover the scientific principles and techniques involved in these regenerative methods that utilize a patient's own cells to speed up the repair of hair follicles. Learn about how exosomes, sourced from stem cells, can deliver regenerative signals to hair follicle cells.

• Microneedling for the scalp to infuse Custom Compounded Blended Topicals: Learn effective numbing practices and precise injection locations, to boost scalp treatment and stimulate hair follicles.

Led by our skilled medical professionals, participants will gain both theoretical knowledge and hands-on experience with these cutting-edge techniques, achieving expertise and capability in the latest in regenerative treatments.

Get in Touch: For more information on how to participate in our upcoming sessions and elevate your professional abilities, please contact us at education@nhlma.com or 602-283-2355.