ISSUE 34
SUMMER 2020
YOUR PANDEMIC
SURVIVAL GUIDE
well, nobody saw that coming. WHAT TO DO NOW • WHERE TO GET HELP
B Y H A I R R E S T O R AT I O N S P E C I A L I S T S | F O R H A I R R E S T O R AT I O N S P E C I A L I S T S
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Tips and Great Advice From AHLC Members
Marketing Your Company During a Global Pandemic
Lessons From the 1918 Spanish Flu Pandemic
Best Practices to help minimize the Risk of Infection for You, Your Staff & Your Clients.
How we represent ourselves and our brand is more important now than ever.
In times of upheaval, we turn to history for a guide to what the future holds.
5 We Are Essential 6 Opening Safely 12 Welcome New Members 14 What Kind of Cape 16 Hair Now 21 Announcement 18 Saving for a Rainy Day 21 The Importance of Private Rooms
24 Marketing Following a Global Pandemic 26 Business Insurance and COVID-19 29 How To Forum 30 Lessons From the 1918 Spanish Flu Pandemic 32 Now is the Time to See Your Financial Adviser 34 AHLC Academy: AHLC MEMBER SPONSORED EDUCATION
THIS ISSUE MADE POSSIBLE BY THE SUPPORT OF THESE ADVERTISERS | PLEASE SHOW YOUR SUPPORT IN RETURN
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contributors SUSAN KETTERING
KELLY NEMITZ
ROSARIO GRECO
LENNY VENTIMIGLIA, IV KELLY CARSON
HRI OF PENNSYLVANIA PITTSBURGH, PA
THE HAIR SPECIALISTS HUDSON, OH
ROSARIO GRECO STYLES PORT PERRY, ONTARIO
ATLAS DIGITAL ST. LOUIS, MO
JOHN RANNEY
BRYAN SEPP
WILLIAM COLLIER
STACEY M. HANDEL
FREEDOM CLINIC NORTH YORK, ONTARIO
HAIR BY BRYAN DEAN GAINESVILLE, FL
WILLIAM COLLIER DESIGN SEATTLE, WA
GARDE BIEN SPA SALON, INC KNOXVILLE, TN
AHLC EDITORIAL STAFF
TINA HEVEY STUDIO SEVEN13 ST. PETERS, MO
JOSEPH ELLIS
SHERRY SCHAEFER
ISAAC SANCHEZ
RALEIGH HAIR CONCEPTS RALEIGH, NC
ALTERNATIVE HAIR PENFIELD, NY
HAIR AGAIN FRESNO, CA
The Link Magazine is the official, quarterly publication of the American Hair Loss Council. The Trade Association Serving the Hair Restoration Industry. For advertising or contributing editorially, please contact us: THE AMERICAN HAIR LOSS COUNCIL 222 Everbright Avenue, Franklin, TN 37064 615.721.8085 or info@ahlc.org
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THE LINK STAFF
SUBSCRIPTIONS
Editor: Janine Thornhill Creative Director: Terrell Thornhill Editorial Committee: Paul Albee, Flora Fuentes, Kelly Nemitz
Subscriptions to The Link Magazine are mailed FREE to AHLC members within the continental U.S. International members are provided digital copies. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition.
AHLC Board of Directors Joseph Ellis, President Susan Kettering, Executive Director Marsha Scott, Past President Janine Thornhill, Administrator
To become an AHLC member or renew your membership please call 615.721.8085 or log on to AHLC.org.
LEGAL STUFF The opinions expressed in The Link Magazine are those of the authors and may not reflect the views of the AHLC. Advertisements in The Link may not reflect the beliefs, opinions or attitudes of the AHLC and do not imply endorsement. © The American Hair Loss Council, All rights reserved. Reproduction in whole or in part without written permission is prohibited.
WE ARE
ESSENTIAL March 2020 was a wake-up call for my salon and I’m sure that you all feel the same. The novel coronavirus epidemic and the COVID-19 disease it causes, brings a lot of change to the industry. Or does it?
SUSAN KETTERING AHLC Executive Director Owner, HRI of Pennsylvania Pittsburgh
Barbers and cosmetologists will recall how sanitation was a big part of our training. So by practicing what we were taught, we have half the problem solved. Unfortunately, many of our mayors, governors and health inspectors are clueless about the depth of our training as Hair Restoration Specialists. The AHLC is currently developing a template that every hair replacement salon can follow to petition for and receive proper licenses and
classifications for Hair Restoration Salons. With these credentials, we will be able to remain open, reclassified as an essential business. When this packet is complete it will be available to all AHLC members with instructions on how to best address this issue in your particular state. I understand that barber and cosmetology boards hold a yearly conference so we’re looking into the possibility of the AHLC presenting our case there, in an effort to educate all state boards at once. As Hair Restoration Specialists, we understand the essential nature of our work. We are also confident that we can safely provide service to clients without putting ourselves or anyone else at-risk. We are working to make sure our businesses are properly classified to reflect this.
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Minimizing the Risk of Infection for You, Your Staff & Your Clients. A COLLECTION OF TIPS, BEST PRACTICES & GREAT ADVICE FROM INDUSTRY EXPERTS
I
t seems that with each passing day, we understand a little more about the novel coronavirus pandemic, receive new guidelines, advice and even conflicting news and reports about personal and public health and safety. To add to the confusion, this issue – how to safely continue to serve our clients or even in many cases if we are even legally allowed to do so – continues to be politicized and a highly debatable topic.
At this writing, most AHLC members are back to work to some degree. Many are running at a reduced capacity while a few are still waiting, not yet allowed to reopen.
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As the trade association for the hair restoration industry, we’ve prepared a collection of best practices from our members and recommendations and practical guidance from state and local agencies. While everyone’s situation will be unique, we urge you to comply with your local guidelines. After all, we are in the midst of an infectious-disease crisis that has wrought global devastation and taken countless lives with no end in sight. But, as other epidemics have shown, trying to shame people into 100 percent risk reduction is counterproductive. What salon owners need now is a manual on how to conduct business safely in a pandemic. The focus here is on getting back to work while minimizing risk.
FIRST, DO NO HARM We still have a lot to learn about COVID-19, the disease caused by the novel coronavirus, but we now know that not all activities or settings confer an equal risk for disease transmission. Enclosed and crowded settings, especially with prolonged and close contact, have the highest risk of transmission, while casual interaction in outdoor settings seems to be much lower risk. A sustainable anti-coronavirus strategy could involve redesigning spaces to reduce crowding, increase ventilation and promote physical distancing, thereby allowing clients to receive salon services while mitigating — but not eliminating — risk. Sanitation stations, temperature checks and blow-drying bans are all playing a part in the new way salons operate. Your state's board of cosmetologists and barbers will provide a detailed set of safety guidelines that include temperature checks, suggested personal protective equipment and disinfecting best practices.
EDUCATE YOUR STAFF Your team is likely as anxious as you are. Connect with your employees one-on-one. Let them know what new processes and cleaning standards you’re putting in place. Suggest any cleaning certifications like those offered by Barbicide or training to help your team come back stronger and more efficient than ever. Returning workers should be trained on the risks posed by germs if they are to confidently work with and service clients again. All employees and stylists should fully understand and be able to effectively communicate your salon’s safety policies before returning to work. Wearing shields and protective wear through salons is also highly encouraged.
ACCOMMODATE SOCIAL DISTANCING The elimination of waiting areas, reduced work stations and fewer appointments can help to minimize the risk of exposure to COVID-19. Many salons insist that clients must wait outside or in their vehicles until they receive a text that they can enter for their appointment. Only clients being serviced are allowed inside the salon and no walk-ins are accepted.
CLIENT SCREENING In the new 2.0 salon, customers can expect rigorous screening at the door that could include temperature taking, a checklist for symptoms and required use of face masks while receiving service. In so doing, beauty professionals protect themselves, their clients and their businesses. Evaluate your front desk and check-in process to eliminate possible touchpoints, including paper forms. You may also want to communicate to your clients that you will not be accepting walk-ins, and that pre-booking of appointments and providing a credit card at the time of booking will be required to limit contact at your front desk. This will also allow for contact-free payment.
SANITATION STATIONS Create sanitation stations and insist they are used by customers upon entry. Routinely sanitize exposed touchpoints between appointments.
STOCK UP ON • Toilet paper • Paper towels and tissues • Hand soap • Hand sanitizer • Disinfectant wipes • Cleaning supplies • Face masks & Gloves
BLOW-DRYING Some salons have chosen to discontinue blow-dry services as it is believed that germs can more rapidly spread with the presence of blow-drying tools. If you are going to continue using blow-dryers be sure to disinfect them before servicing each new client and aim dryers down at the ground rather than in an upward motion. Running the dryer on high heat for 30 seconds while pointed at the ground will clear any pathogens before using on a client.
CONSIDER YOUR PRICING There’s a lot of work that goes into preparing your business for reopening and keeping your clients as safe as possible. Barbicide and other necessary cleaners aren’t free, and you’re just not going to be able to see as many clients as before. That said, demand for your services will be higher than usual when you reopen. While you don’t want to price gouge, it’s fair for you to raise prices here and there. Your revenue has already taken a hit from your temporary closure, and your clients know this. Consider having a “COVID-19 tax” of around 5% on all of your services. It’s important to communicate to customers that this tax helps to keep them safe at your business. They’ll be happy to pay a little bit extra for the reassurance and extra care.
DEEP CLEAN While your clients are still away, use the time to deep clean and organize your space. If you have any magazines in your waiting area, toss them. Dirty baseboards? Wipe them. Dusty retail shelves? Dust them. Messy office? Organize it.
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CONTINUED... EVEN MORE GREAT TIPS OPTIMIZE YOUR AHLC MEMBER PROFILE Before you reopen, update your business information, add high-quality photos, and include keyword-rich descriptions to your Business Profile at AHLC.org. Incentivize potential clients in your area with the reassurance that you take client health seriously and offer to address any concerns, pre-consultation over the phone, or via video chat.
REITERATE HOW IMPORTANT IT IS FOR EACH EMPLOYEE TO:
• Remember that their safety (and the safety of your clients) is of the utmost importance; • Monitor themselves for signs and symptoms of COVID-19;
REVIEW YOUR ANNUAL GOALS
• Complete a COVID-19 risk-self assessment regularly;
You may have started the year off strong, with a plan in place and goals outlined. Now, things look a lot different. Take time to review performance indicators such as revenue, retention, and new clients. Reset expectations, revise your goals and outline how you plan to achieve them. Specifically, create goals for your team around add-on services and product sales. With fewer appointments each day after reopening, it’s important to increase the average ticket for each. Now’s your chance to make up for lost time.
• Wear a face mask/covering and gloves, depending on federal and state mandates;
UPDATE YOUR STAFF HANDBOOK Use this opportunity to freshen up your employee policies and expectations — especially as it relates to new cleaning procedures. Work out a clear plan of action for staff to take if a fellow employee or a client exhibits
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symptoms. Share positive language your team can use to help remind clients who aren’t following social distancing guidelines.
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• Wash their hands upon arrival and before and after each appointment; and • Disinfect every product and/or equipment used during an appointment, taking care to make sure that the proper time elapses to ensure efficacy.
RETHINK RETAIL What’s the new normal for retail going to be? The fewer points of contact, the better. Rather than focusing your efforts on making sure your retail space is overflowing with products, offer direct shipping of products to your clients. Or better yet, add an online store to your existing website (read about adding retail to your website: The Link, Issue 33
https://issuu.com/ahlc/docs/thelink-33/20 ) For retail products you sell in-person, place them out-of-reach, or in a locked case to minimize how many hands touch them. Have your staff use disposable gloves to reach each product, upon request. Also, consider adding new inventory to your retail section. Clients will be excited to stock up on items to help you get back on your feet.
MAKE UPDATES TO YOUR SPACE Get your clients excited about returning to your space with a little renovation, too. Nothing feels cleaner than fresh paint, and it’s an inexpensive way to change the feel of your space. Pick bright, fresh colors to further convey how clean your space is. Space feeling a bit dingy? Swap out light bulbs and clean any shades to make the lighting as bright and welcoming as possible. Update your signage, redo your front window, or even redecorate your restroom for an additional wow factor. If need be, rearrange your space to allow for proper social distance between clients. Bring in carts and trays to stay organized and keep everything clean (and minimize time required between clients). Each station or room can have a cart that is ready and sanitized. Make your space more welcoming than ever in anticipation of your reopening. Share each step of the transformation with your community on social media. Get them excited to see the new space in person.
BUILD OUT EMAIL AND TEXT CAMPAIGNS
PLAN (AND SCHEDULE) YOUR SOCIAL MEDIA POSTS
UPDATE YOUR ONLINE PROFILES.
Perhaps your sales process has changed a bit, or you’ve been putting off building email and text campaigns. Now’s the time to prioritize email and text marketing.
Take the time now to plan your social media strategy, and schedule out a few weeks of posts. Get creative!
Just like on your website, you’ve probably made updates to other online profiles like Yelp and Google My Business related to your closure, revised hours, and online offerings. Before you open again, update each profile with the date of your reopening and any changes made to your schedule and services.
• Share what you’ve been up to during your closure
FOR EXAMPLE: • Record a welcome (or welcome back)
video.
• Share any upgrades you’ve made to your business and what cleaning processes you’ve put in place to keep everyone safe.
• Tour your space on-camera.
• Share any updates to your service menu
• Share how you’re keeping the space as safe and healthy as possible.
UPDATE YOUR WEBSITE Focus on getting your staff and marketing efforts back in action. Make sure your clients know when and how you’ll be reopening — and reiterate that you can’t wait to welcome them back. You’ve likely made changes to your website to highlight your closure, any COVID-19 specials you’re offering, or your virtual services. Don’t take these pages down. Instead, update them with new information. FOR EXAMPLE:
• Homepage banner: Announce your reopening date at the top of the page • Pop-ups: Update them to include your reopening and welcome back promotions • Pricing: If you increase prices or opt for a COVID-19 tax, make sure your clients know. • FAQs: Share what steps you’ll take to ensure the safety of your clients and staff
• Showcase any new and improved offerings you’ve added.
• Create or update any existing Facebook and/Instagram ads to promote your reopening.
WELCOME BACK! Reopening is an opportunity to show how much you appreciate your clients and their ongoing support. Make it special for them, even if things are different than they used to be, with small gestures that mean a lot.
• Place “welcome back” signs around your facility. • Put up a collage of social media posts shared during your closure, such as a client tagging you in their haircut fail, wearing an at-home face mask, and others. • Put together “welcome back” gift bags with a note, branded stickers, and a coupon for a discount on retail.
PREPARE FOR A SECOND WAVE If you are unable to meet your local requirements for Essential Business Status (See page 5 We Are Essential), accept and prepare for another possible closure. The reality is, we don’t know how COVID-19 will play out over the coming months or years. That said, you now know what works and what doesn’t when temporarily closing and reopening your business. Just in case you must do it again, have a plan in place as it relates to finances, staffing and virtual services. You might not need it, but it’s always better to be safe than sorry.
Get on the
forum
AHLC.ORG/FORUM
The AHLC Member Forum is a benefit of membership. It’s an active, online message board where Members help Members, 24/7, providing an invaluable support resource for Hair Restoration Specialists, Stylists and Business Owners. Contact us at 615.721.8085 and we’ll make sure you get the help you need.
Excerpts used with permission from the excellent resources available to salon owners at www.mindbodyonline.com
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“THE BEAUTY OF THE NATURAL LIES IN THE DETAILS.” K
Introducing the first hand-colourised alternative hair enhancement collection that mimics what nature does effortlessly.
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CHIARO SCURO a Sherri Renée concept
Chiaroscuro - the visual discipline of using thematic hues (colours) and graduated values (light and shadow) - is observed from nature and adapted for our collection to achieve a more profound sense of realism, tonal unity and colour dimension. 3D Colour Modeling™ is applied to hairs surface as if an imaginary light source (the sun) is gently shining around the face. Brighter colour values (light) reside in the front, temple, and top - then naturally graduate to darker, less intense colour values towards the crown, sides and nape (shadow). A natural shadow root is hand-painted to bestow a completely seamless, naturalistic appearance. This analytical division of light and shadow mimics the three-dimensional volume and form necessary to impart realism to alternative hair.
K Top and full designs available in 12 colour palettes For more information, visit www.sherrirenee.com/chiaroscuro-colour-collection Due to the COVID-19 pandemic, custom orders may take between 8 - 12 weeks to process depending on specifications.
PRECUSTOMS
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Sherri Renée & Co. |
CUSTOMS
K
CONSULTANCY
K
EDUCATION
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DESIGN EXCELLENCE
25 Crossroads Drive, Ste 190, Owings Mills, Md 21117 | 844-265-4637 | sherrirenee.com
Welcome New Members! Arnoldo Chavez, Hansen Fontana San Francisco, CA
Arnoldo was born and raised in Guadalajara, Mexico then moved to the US in 1992. He began at Hansen Fontana in January of 1998 as a consultant, and quickly moved up the ranks to manage all sales and operational duties, then into the role of CEO. Arnoldo takes great pride in being straightforward and honest with our clients. He enjoys traveling and is a huge sports fan of the San Franciso 49ers, Giants and Warriors. He still travels frequently to Mexico to visit family and is an active investor in his homeland.
Melinda Galloway HPT Advanced Hair Aesthetics Del Mar, CA
Melinda is a board-certified Hair Practitioner of Trichology, has been providing beauty and wellness services throughout San Diego since 1996. Her passion for hair loss disorders evolved from her own personal struggle with Trichotillomania (hair-pulling, an anxiety disorder associated with hair-pulling). Early on in her career as a cosmetologist, she saw a gap between the cosmetic hair service industry and medical professionals in educating, helping, and treating hair loss. That’s when she decided to step in and close that gap. Extending her studies in Trichology, Melinda attended national seminars, conferences, and training to gain knowledge and certifications in hair and scalp disorders. As a hair health and growth specialist, Melinda is dedicated to helping her clients regain and maintain their self-esteem and self-confidence by helping them to look and feel their best.
Christine Tebben, Hair Loss Solutions Inc. Vadnais Heights, MN
I started in the cosmetology field 18 years ago and I never once imagined all of the opportunities that awaited me. I foresaw my future like most students as simply working at a nice salon cutting and coloring but an amazing instructor at Century College where I attended cosmetology school saw something in me that set the stage for the rest of my career. She saw that I am a perfectionist and had a real eye for detail. She knew I could go much farther while being constantly challenged working as a hair restoration stylist. I interviewed with the biggest nationwide hair restoration companies and got the job. I immediately took to the work, loved the training and all the different aspects. I soon realized I did not care for the way the clients were being treated. It was as if they were just a number. I then sought out employment at another hair restoration salon and loved the field even more. After employment for both companies I had the operation down and wanted to open my own salon that would focus on a personalized approach to hair loss and treat each client as the individuals they are. I then opened my doors calling my salon simply Chrissy Flipp Salon (maiden name). I had a nice base of clientele and loved each one of them but I still wanted more. So after establishing 3 successful years in business I decided on a new business name, Hair Loss Solutions and was looking to take my business to the next level. I signed on 2 new hair suppliers, launched a website, started advertising and trained another stylist on hair restoration and am so pleased to say it has continued to grow & thrive 12
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for 13 glorious years. I love what I do. I love that the industry is always evolving; being a hair restoration expert is my absolute passion. I could not imagine doing anything else. My clients are the highlight of each day and I only hope to continue my company’s growth. Each and every day I feel so blessed knowing that my life has put me in this position to help others look and feel their absolute best. It is life changing for each one of my clients and it is life changing for me as well. I never take this process for granted. My clients are the strongest people I know, and I hope to be a gift to them and to this community for a long time to come.
Angelique Vailes, AV Healing Hands LLC College Park, MD
Angelique, a native Washingtonian is a licensed cosmetologist, custom wig maker/designer and an educator who has used her innumerable talents to touch many lives in the field of cosmetology and image recovery. She began her journey as a hairstylist and has been a proud member of the Maryland State Beauty Culturist’s Association since 1997. She developed a distinguished career as a professional stylist throughout the metropolitan area, but also broadened her experience by working in New York with one of the top stylist, Gerard Dru “Stylist to the Stars”. Ms. Vailes has extensive knowledge of various products and hair care techniques and has been trained to work with many fabrics of hair. In addition, she has developed a unique expertise in customized wig making and is skilled in providing a variety of hair replacement options. As a result, she enjoys working with a very diverse clientele and is able to take the best approach to not only meet but also exceed her clients’ expectations. Ms Vailes has also received numerous awards and recognition for her work. She partnered with Glynn Jackson, TV One’s “Tangles and Locks” hair icon, and has participated in various hair shows and competitions in the U.S. and Internationally. Her proficiency in cosmetology is accentuated by her experience with professional make-up artists such as Danessa Myrick, Reggie Wells, Sam Fine and Derrick Rutledge. She has worked as a freelance make-up artist for MAC and Bennett Career Institute. She is currently a volunteer hairstylist and make-up artist for the National Cancer Institute. As the owner of AV Healing Hands located in Maryland, Ms Vailes has participated in several community events to volunteer her hair car services and expertise on hair replacement solutions.. Ms Vailes varied experience and her dedication to staying on top of cutting edge techniques, are a testament to her personal commitment to providing customized hair care, image recover and cosmetology solutions wrapped in an atmosphere of unparalleled customer service as she helps others rediscover, design and display their unique image.
Kevin Carlton, Hair Systems By Kevin Bryan, Murrieta, CA Marcus Quick, Illusions By Marcus Ltd., Williamsburg, VA
Did we miss you? If you missed getting your photo and bio in The Link when you became an AHLC Member, please contact us. 615.721.8085 or email thelink@ahlc.org
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What Kind of Cape? Reopening salons during the coronavirus pandemic has brought a flood of new rules and regulations to keep everyone safe. But, as the old saying goes, the devil is in the details. Emerging from the tidal wave of news is the disparate ways states are enacting guidelines. We went to our members for suggestions on dealing with regulations their states have in place for capes. The conversation started with a simple question from member John Ranney and evolved as the discussion progressed.
Note: Submissions have been edited for clarity and style.
Tips &Tricks SECRETS OF SUCCESS FROM THE BEST OF THE BEST Does anyone know where to get disposable cutting capes? John Ranney, Freedom Clinic
We have to make ours out of painters plastic, and we are resorting to reusable gowns from the linen service. Cost is about (38 cents) per use. Not bad and reusables are better for the environment but also carry a risk in handling.
Bryan Sepp, Hair By Bryan Dean
Technically every client is to get a new cape. Especially if you are not using a sani-strip. Right now, I am using a fresh cape for each client regardless of a towel or sani-strip. I like a fresh cape for each client, I wouldn’t want to smell the previous client’s fragrance or anything else.
I am going to be a Debbie Downer here with my reply. Disposable capes are a total waste, our planet does not need more garbage in the landfills. There is no issue taking a cape off of a client and placing it into the laundry. If you are being safe and wearing a mask and washing your hands, you should be safe. There is just as much “exposure” with the handling of disposable capes. Please look at buying more regular capes and keeping the landfill free of these little plastic gems.
from the
forum
AHLC.ORG/FORUM
Stacey M. Handel Garde Bien Spa Salon, Inc.
Our county guideline is requiring clean capes per client. We, too, are using a clean cape for every client. But we always did. I just ordered personalized cutting capes with our embroidered logo ... maybe more for me than clients. We also have chemical capes. The harder part is changing lab coats/aprons between clients, which they are requiring too. Lots of laundry.
Joseph Ellis, Raleigh Hair Concepts
We are doing a lot of laundry. Each client gets a clean sterilized cape. We will probably do that for at least the rest of the year. For towels, we are using the biodegradable, one use, EasyDry towel.
Sherry Schaefer, Alternative Hair
New (fresh) cape for each client. Using my current cape inventory (cloth), one per client, and laundering them daily.
Isaac Sanchez, Hair Again
William Collier, William Collier Design I agree with Bryan Sepp... I don’t understand why we need to throw away capes when we can just wash our regular capes in hot water. We ordered extra capes and robes so that we can do just that. Wishing you all the best!!
Tina Hevey Studio Seven13
Not sure what they are mandating. Missouri has been vague on the board’s website about any of the COVID-19 stuff. They now have a link to the Barbicide recommendations is all I can see. I have to say I am disappointed in our board for lack of info. I use a clean cape each client – cloth or chemical and am fortunate to have a sanitize cycle on my wash machine that I use as well.
After waiting 2 months I received my order of disposable cutting capes. I been using them, very thin plastic, not as hot as I thought they would be. When we opened, I didn’t have enough cutting capes so I was asking clients to bring in a large towel. That worked very well, clients have no problem with it, and they feel they are contributing to the effort. A friend here in California has them for around $80 per 100. You can find them cheaper, but the wait might be very long. These have been a good alternative for me.
The AHLC Member Forum is a benefit of membership. It’s an active, online message board where Members help Members, 24/7.
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A N N O U N C I N G
SAVE THE DATE
APRIL 10-12, 2021
MANCHESTER GRAND HYATT
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Saving for a Rainy Day Having a Emergency Fund is Essential for Businesses KELLY NEMITZ, The Hair Specialists, Hudson, OH
here is little doubt that the past few Tmonths have increased our levels of anxiety, stress and fear more than any other time in our careers. I mean, how often have we had to plan for an immediate, openended full shut down of our businesses, laying off employees, communicating with clients, and just financially trying to figure it out. A flood subsides. A storm is cleaned up. Who would have ever thought this is something we would ever have to deal with? Not to mention, combined with balancing, the stresses of home and family. So. What did you learn? What would you have done differently? Did you have a savings account to get you by? Did you have debt payments and no cash to make those payments? Do you wish the financial aspect of all of this could have been minimized? In fact, the COVID-19 pandemic may 18
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prove to be a wake-up call for many. I personally did not understand proper financial management until well after I launched my business. I grew up not knowing much about budgeting. It was just something my family did not do. Credit cards were treated as a normal, necessary, and regular way to get by month to month. On my 18th birthday, as expected, I applied for as many as I could. And boy, the opportunities were everywhere and so easy to open the mail because the companies knew my birthday and sent these wonderful offers! Three new credit cards came almost immediately in the mail!!
Everyone has credit card debt, a car payment, mortgage on their house and everyone lives paycheck to paycheck. Right? Every month I would stress about money, hoping I made enough to cover my bills. I was no longer in control. I would focus on paying the minimums on everything. I was so tired of always being broke! I had a good job, but nothing to show for it. I was running in circles financially trying to maintain. Great solutions like transferring balances to a new credit card just made everything worse.
Obviously, I totally deserved a shopping trip, and I maxed them all out as fast as my 1992 Chevy S10 could drive to each store. I loved showing off all the new stuff I had, until those much-less-pretty bills and letters started to arrive.
Many years later, I was listening to financial adviser Dave Ramsey on the radio when he asked, “Are you sick and tired of being sick and tired? Are you living paycheck to paycheck? Do you want to tell your money what to do instead of your money telling you what to do? Do you want to have financial freedom?”
I remember telling myself for years, welcome to “adulting.” This is normal.
I thought to myself, “yes, yes, and heck yes!”
I began to research Dave, bought his CDs, books, and started listening to his radio show. He said he could teach me to get out of debt. I kept thinking, “but how?” I felt like I was so far in, I did not know where to start. The more I listened, I became more comfortable and less scared of the word “budget.” Ramsey has seven steps to financial freedom. The steps themselves are not hard. It is hard to change your behavior. The other hard part is not only having patience but trust. Budgets do not magically immediately create financial freedom. It takes time, effort, discipline and even creativity. You fall off the horse, then get back on. The first several budgets I did were ridiculously terrible. After that I became better. Once you are accountable for every single dollar, it is extremely eye-opening to see where the money is spent. Trust me, you spend more money than you think
you do. This journey takes longer than you anticipate, it doesn’t always work out exactly how you plan, but that’s OK. We are creative and entrepreneurs. If there is a will, there is a way ... including our money! And yes, creative people can budget.
time to process the situation. It did not remove my anxiety and stress throughout this shutdown, but it certainly prevented a panic. This gave my staff some calm as well. Debt then becomes the last resort for survival, not the first.
At any moment I know how much money is coming in, how much is going out, where I need to hold off on spending. This spills over into my personal life as well. I have yearly, monthly and daily goals. Every dollar has a purpose, and it is our job to tell every single one where to go.
Having financial freedom in your personal life and with your business is a great feeling. And, years later, I am still on that journey. But no longer are you spinning in a circle, but are taking steps forward. I recommend giving yourself the best gift by telling every dollar where to go, building emergency funds and sticking to your plan. Check out Dave if you like at daveramsey.com. But talking to other business leaders, reading a business management book, looking for articles, even hiring business coaches are all great steps too.
At first, you build an emergency fund for, well, emergencies. A washer breaks. Go buy a new one from the fund, then replace the fund. What I used to call emergencies are not emergencies anymore. I used this fund all up during COVID-19 and that is OK. The fund allowed some breathing room to pay my bills, keep inventory and delay dipping into other accounts. It allowed me
Get out of debt now! Your salon, team, and your clients need you!
Debt controls you as long as you let it. It is never too late to start focusing on finances. If you feel angry, or sad about your finances, maybe it is time to start a journey to feel good. Working to remove debt from my life has been one of the most wonderful gifts to myself, my family and my business.
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The Importance of Private Rooms ROSARIO GRECO, Rosario Greco Styles Ltd., Port Perry, Ontario Our priority always has been to provide comfort for both our clients and stylists. To be comfortable is to feel safe. And we would never open our doors back up without the confidence that we can do that for everyone. Rest assured, we are proud to have that confidence. Thankfully, we were able to implement our private rooms into Rosario Greco Styles five years ago. That’s five years of helping clients with scalp ailments. And five years of practicing the safety measures that will be mandatory practices for hair, beauty, and spa business when we are able to re-open during the COVID-19 pandemic. We know all about keeping things clean and isolated. Our two private rooms are located on the second floor, above and away from the hair salon. They are secluded, yet inviting spaces only accessed by one client and one stylist at a time. The rooms, as well as tools and hands, are kept sanitized at all times – before, after and in between every visit.
While one room is used for consulting and scoping, the other is our wig room. Wigs stay on display, but the ones sold to our clients are stored away properly. As mentioned before, our priority is to keep our clients comfortable. And when dealing with hair loss, there is a lot of emotion and vulnerability involved. So we do all we can to create a calming environment. With the right lighting, soothing music, and a stylist you can trust, along with the extra reassurance that our facilities are clean, it will only add to a stressfree experience. One your clients deserve. I never thought we would ever have to deal with something like this. I don’t think anyone did. As much as we will be adapting to new practices and measures, there might not be that much adapting to do, because of the health and safety measures we already take in our day to day at Rosario Greco Styles. It’s relieving to know that we have been keeping our clients and staff safe, the way some businesses are already
mandated to during a pandemic. Its truly new territory for most of us small, and big businesses. As much as it has been bitter, it has certainly been sweet, giving me time to go over how Rosario Greco Styles operates as a welcoming environment for all. Safe and professional. I’ve also had time to sterilize, repaint and do minor renovations to the salon for an even better experience for all clients. We can’t wait to see our clients again and to get back behind the chair. I know that there will be more procedures to come from the government. And we are confident that along with new rules, we will be able to maintain the fun and welcoming environment we are known to be.
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join the conversation We all need help from time to time. Part of the AHLC’s mission is to provide a support network for our members so they can better help their clients. The Member’s Forum at AHLC.org is just another way we do just that. When you post to the forum, your message is instantly sent to over 300 AHLC members. Recipients are able to answer from any computer, tablet or phone, and before you know it, a conversation is born.
And often, just talking about it makes all the difference.
ahlc.org/ forum • log in • start a new topic • get talking
Call 615.721.8085 if you need help logging in or using the Forum. We’ll walk you through it. :)
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Where Do We Go From Here? Marketing Your Company During a Global Pandemic
LENNY VENTIMIGLIA IV, President, Atlas Digital, St. Louis
W
e have just experienced a rare moment in history where, no matter who you are, a single global event has most likely directly affected you. While it may seem as if life is beginning to return to normal, everybody was touched by COVID-19 in some way. Because of this, businesses around the world have started to change the message of their marketing campaigns. Turn on your TV or radio and it won’t take long to see some of the most recognizable brand names focusing their ads around community, support and unity. So what can we learn from the world’s most powerful companies? How we represent ourselves and our brand is more important now than ever.
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Watch Your Tone Be sensitive in your message. You never know how somebody may have been affected by COVID-19. It’s probably not smart to make light of the situation or to joke about it. The most important thing you can do in your marketing efforts right now is to be careful of your tone. Coming across as insensitive can make you look selfish or as if you don’t care about the wellbeing of others. Be positive, but do not be dismissive. People want to feel that things can and will get better, but we cannot pretend as if nothing happened and that there is no reason to worry. Let your audience know that you are here to help them. Also, consider easing up on urgency in your ads for the time being. Many of your
clients or potential clients may have lost their jobs or a sizeable amount of their income. We love to use “Act Now!” and call to actions in advertising, but leniency will be greatly appreciated right now. If you are running a special, maybe extend it longer than usual. If someone is interested in your product but cannot commit right now, be understanding. They could be in a better financial position in the coming weeks or months than they are right now, so we shouldn’t leave them with a bad impression.
How Can You Help? Don’t forget about the message to your current clients. They are the reason many companies will be able to open up for business again and why their doors will be kept open for the foreseeable future. How are you protecting them? Make sure
to clearly communicate to your client base the precautionary measures you and your staff are taking to sanitize your workplace and keep customers healthy. Many people may not feel comfortable going into stores and shops right now, but you can help put their minds at ease. Posting a notice on your website with the preventive measures you have taken, sending out a mass email, or even just putting a sign up can go along way. Let them know that you care about their wellbeing. Right now could be a great opportunity for your company to help potential clients. Unfortunately, many businesses were not able to survive the shutdown during these stay-at-home orders. So what happens with their client-base? Now is a great time to send a message saying you are here to help. Feel free to offer service to people who usually get their hair done elsewhere. ou can also offer to sell over-the-counter products to people who can no longer buy them where they usually would. If somebody walks through your door, even just simply to buy an inexpensive product that you would usually just sell to your current clients, there is a good chance they will keep coming back and could become a long-term customer. You can do this by reaching out to old leads who did not become customers, or old clients that stopped buying from you. Let them know that if they need help, you’re still here. By helping people now, you will be helped in return and paid back down the road. Companies will be smart to have long-term strategies right now in regards to acquiring new business.
Financing We all probably know somebody who was impacted financially due to COVID19. It may be tough for some consumers to afford to buy anything other than the necessities for a while. This is where offering financing can help you continue to bring in new business. Monthly financing plans have become more common and for good reason. Your company can bring in a steady flow of revenue from month to month to ensure the
bills are covered, and the buyer does not have to pay the full cost upfront. It is a winwin for both sides. If you are not already offering payment plans to your clients, this is a great time to consider doing so.
What Can You Do In The Short-Term? As even more consumers have turned to online shopping during this pandemic, online advertising has actually gotten cheaper. CPM (cost per thousand people that see your ad) has lowered across social media platforms and search engines. This offers a great opportunity for companies with a solid online marketing strategy. More consumers are online, and you can get your message in front of them for a lower cost than usual. That’s typically not how advertising works. Google has even been offering free advertising credits for new users. If you have not taken the time to develop an approach to paid online advertising, there is no better time to do so than today. Now, correctly and efficiently advertising online is more difficult than it may seem. Digital marketing is complex and if you do not know what you are doing, you will likely just be throwing money away. I have seen a company in the past that spent over $15,000 in online advertising without receiving a single lead or sale. Reach out to professionals in digital marketing for help, it is worth it.
The Convenience of Online Online convenience has become even more important than ever before. Not only is it now the best time to start advertising online but also to incorporate convenience features into your website. Consumer behavior is changing, and more people expect to be able to do online what they can do over the phone. Many websites are outdated and could use more of a modern touch, especially in functionality. Now is a great time to incorporate the ability for clients to book appointments online or to be able to place orders. Let’s face it, fewer people want to pick up the phone and call your business
these days. Also, many of the people who have traditionally avoided using digital platforms have been forced to so during the quarantine. Many consumers would rather click a few buttons on their phone or computer and book their appointment or buy something without speaking to anybody. This is a process a business owner should fully embrace because you are able to bring clients into your business and make money without any additional effort from you or your staff.
CRM Systems A good customer relationship management system can be a game-changer. They are the best way to reach your clients all at once or to send promotional offers in bulk. Right now, using a CRM system can help you explain to your clients the preventive measures you are taking to keep them safe, while also keeping them informed of any other important information. You should also use CRM systems to track your leads. Maybe somebody will not be in the financial situation to join your program today, but they could be down the road. Keep in touch with these people by creating lists of leads to reach back out to. Send them an offer to try out your products. Getting somebody’s email address can be the ticket to new business, so don’t lose that information. Have a place to store those addresses and a way to send them your marketing message directly to their inbox. In a world where people have been stuck in their homes for weeks and weeks, having a strong online presence has never been more important. These strategies are a good starting point for putting together a marketing message following COVID-19 and increasing the strength of your brand online. LENNY VENTIMIGLIA is the son of Leonard Ventimiglia III, president of Apollo Image Enhancement Center, and Grandson of Leonard Ventimiglia II, former president of Total Concepts. Lenny is the third generation in the hair industry but specializes in digital marketing through his company Atlas Digital. Atlas Digital specializes in PPC and SEO strategies to help businesses increase their online presence and generate qualified leads. Contact: Lennyventimiglia@gmail.com
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Limit Of Insurance is shown in the Declarations. The loss or damage must be caused by or result from a Covered Cause of Loss.” Three key elements are important, he says — “suspension of… operations,” “direct physical loss or damage” and “covered cause of loss.”
But the devil is in the details especially in the world of insurThen came COVID-19. Your ance While “suspension of governor ordered your salon operations” is obvious given the closed. And reopening comes government’s closure orders, with myriad guidelines likely to “direct physical loss” and “covered slash your business. But you have cause of loss” are something else. “that” insurance policy. You’re cov“Physical or property damage... ered, right? Well, it’s complicated. requires physical harm generally evidenced by changes in Christopher J. Boggs, executhe physical characteristics that tive director of the Independent require repair,” he writes. Insurance Agents and Brokers of American Virtual University, “Consider an invisible virus on says coronavirus isn’t necessarily any property or even in the propcovered in business income loss erty, does the presence of a virus policies. But that should not stop on a surface or in the air change you from filing a claim. the physical characteristics such that repair is required? Given In a blog post last updated the everyday application and March 16, Boggs walks through meaning of those terms, no, the the business income insurance virus does not result in property agreement form and the various damage. definitions of a covered loss, explaining how and why coverage “So, there is no property dammay be denied. age as required by the form, and without property damage, busiThe form, Boggs writes, states ness income coverage does not insurers “will pay for the actual respond.” loss of Business Income you sustain due to the necessary A “covered cause of loss” is ‘suspension’ of your ‘operations’ even more complicated. Boggs during the ‘period of restoration.’ writes: “Is the presence of the The ‘suspension’ must be caused virus a covered cause of loss? Of by direct physical loss of or damcourse, whether it’s a covered age to property at premises which cause of loss or not matters only are described in the Declarations if presence of the virus can cause and for which a Business Income property damage according to 26
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Are You Covered?
Well, it’s Complicated. the courts. “There is a specific exclusion within the policy that may apply in addition to a mandatory exclusionary endorsement. Let’s look at both exclusions. “Within (International Organization for Standardization’) business income policy written on a special cause of loss form, the following is excluded:
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depending on the consistency (mist vs. droplets); and One to three days on surfaces – depending on the surface
Most Business Income policies have a 72-hour “deductible” or waiting period; so unless the waiting period has been reduced by endorsement (CP 15 56), there won’t be qualifying property damage after a maximum of three days for there to be a “l. Discharge, dispersal, seepage, qualifying loss. But what about migration, release or escape of recontamination? Every new ‘pollutants’ unless the discharge, contamination is a new event and dispersal, seepage, migration, a new waiting period begins. release or escape is itself caused “If the pollution exclusion is by any of the ‘specified causes of ignored, there is a mandatory loss.” endorsement attached to ISO “A ‘pollutant’ is defined in the property policies that removes form to mean: ‘any solid, liquid, all doubts, the CP 01 40. ISO gaseous or thermal irritant or Released the CP 01 40-Exclusion contaminant, including smoke, of Loss Due to Virus or Bacteria vapor, soot, fumes, acids, alkalis, in 2006 as a mandatory endorsechemicals and waste.’ A contamiment to specifically exclude loss nate ... is defined as contaminaresulting from a Virus or bacteria. tion of food or environment with “ISO stated in the initial filing microorganisms such as bacteria, that the presence of viruses was VIRUSES, fungi or parasites. NEVER intended to be covered “Based on the policy wording due to the pollution exclusion, but and the applicable meaning of they anticipated that some would ‘contaminant,’ the unendorsed torture the policy. The CP 01 40 policy excludes coverage for was introduced to negate ‘efforts the presence of a virus via the to expand coverage and to create pollution exclusion. … “But even sources of recovery for such if the virus is considered property losses, contrary to policy intent.’” damage AND the pollution excluThus, Boggs says, “There is no sion is ignored, how long will the business income coverage. There ‘damage’ be present? ‘Surface can be disinfected in one day. ‘If is no property damage, thus not taken care of and disinfected there is no coverage.” But that doesn’t mean you should simply by the owner – according to give up. “… (I)f the insured wants recent scientific research, the to make a claim, do it and let the virus can live for only a short carrier decide.” time: “Up to four hours in the air
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How To Forum.
AND GET THE HELP YOU NEED
ahlc.org/ forum
This how-to is all you need to get in and get going in the Forum.
1 2 3
Log-In. The AHLC Member’s Only Discussion Forum is private, and accessible only to current AHLC Members. To log-in, go to AHLC.org and select LOG IN from the navigation menu.
Go to the Forum. After you sign-in, you’ll be directed to a landing page called The Member’s Resource Center. There, you’ll see all the features and benefits available to AHLC Members. Select the Go to The Forum Button.
Select a topic.
Once in the Forum, you’ll see all the topics (or posts) other members are already discussing. Each Forum Post consists of an initial question and any comments about that topic underneath. This is also called a “Discussion Thread.” Here you can: • Browse and read what others have contributed. Just click each topic. • Join the discussion and post your own comments to existing topics. • Start your own thread by posting a new discussion Topic. You also can: • Adjust your Forum Account Settings, add a Forum profile pic and set your email preferences. • Search all topics by keyword Live Chat with other members. THE LINK MAGAZINE
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We didn’t learn the lessons of the Spanish Flu pandemic, and there is a reason. In times of upheaval, we often turn to history for a guide to what the future holds. KELLY CARSON AHLC Editorial Consultant, The Link Magazine
I
n the case of COVID-19, the disease caused by the coronavirus, the so-called Spanish Influenza pandemic of 1918-19 offers us a window of what could come in the months and years ahead because the scant lessons learned at the time were quickly thrown by the wayside. With the world in the grips of World War I and thousands of American men being drafted into the military, it’s not surprising the U.S. government didn’t broadcast the fact that the flu likely would claim hundreds of thousands American lives. After all, it was a time before instant communication, before 24-hour cable news cycles, and before the internet. The only way the world became aware of the full scope of the pandemic was through Spanish media. The country was neutral during the war and free of government news censorship. That’s why is called the
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Spanish Influenza, and not, say, the Kansas Flu, where it is believed to have started. Governments and media in the United States purposely misled Americans about the impact of the pandemic because the nation was at war. There was enough fear to go around without exacerbating it with a deadly flu. John M. Barry, author of “The Great Influenza: the Story of the Deadliest Pandemic In History,” said in a recent Yahoo News article that the federal government had no plan to deal with the pandemic and instead pushed a story of calm and comfort. “Some of them told outright lies, some of them simply misled,” Barry said in the March 6 interview. “As a general rule, there were very misleading statements in an effort to reassure. The Chicago public health director said, ‘Nothing is done to interfere with the morale of the community.’ And what that meant was, basically he lied
every time he made a statement.” The first wave in 1918 wasn’t particularly deadly, though thousands lost their lives. “World War I was not only costly, it required much of the medical community to be stationed overseas. In 1918, little was known about influenza. While this lack of knowledge did not negatively impact infection control actions, effective treatment and prevention methods were not fully utilized.”Miles Ott, Shelly F. Shaw, Richard N. Danila and Dr. Ruth Lynfield wrote in their 2007 report “Lessons Learned from the 1918–1919 Influenza Pandemic in Minneapolis and St. Paul, Minnesota,” published by the U.S. National Library of Medicine National Institute of Health. When the war ended Nov. 11, 1918, cities around the country hosted victory parades and celebrations. People threw off the shackles of the war days and partied with abandon.
But then the second wave came in 1919.
“Coordination between different levels and branches of government, improved communications regarding the spread of influenza, hospital surge capacity, mass dispensing of vaccines, guidelines for infection control, containment measures including case isolation and closures of public places, and disease surveillance were all employed with varying degrees of success,” the scientists wrote in their 2007 report. Mitigation efforts proved too little, too late. Hundreds of thousands of people would die by the time the flu began to wane in 1920.
So why didn’t we know more about the Spanish Flu before COVID-19 took over the headlines? As Lauren Spinney wrote in her 2017 “Pale Rider: The Spanish Flew of 1918 and How it Changed the World,” “grief and recovery were often private.” “The Spanish Flu is remembered personally, not collectively,” Spinney wrote. Our national archives are filled with photographs of masked Americans trying to lead normal lives during the pandemic, but social mores of the day often dictated that people didn’t discuss their illness in polite company. In her 2012 book “Envisioning Disease,
Gender, and War: Women’s Narratives of the 1918 Influenza Pandemic,” author Jane Elizabeth Fisher suggests the country’s failure to respond to the flu might be attributed to a general weariness of death. “The silence surrounding the 1918 influenza pandemic can also be interpreted as a kind of tribute to its awe-inspiring destructive power, the terrifying number of people it killed, and the inability of human language to adequately represent mortality on such a large scale.” In a Slate interview published May 2, author Rebecca Onion and scholar Elizabeth Outka take a look at why the 1918-19 pandemic was mostly overlooked in our collectively history. “Diseases are recorded differently by our minds than something like a war,” Outka says in the interview. “By their nature, diseases are highly individual. Even in a pandemic situation, you’re fighting your own internal battle with the virus, and it’s individual to you. Many, many people in a pandemic situation may be fighting that same battle, but it’s strangely both individualized and widespread. “A pandemic’s enormous impact is just not necessarily one that’s recorded in the ways we expect history to be recorded. You can record the economic loss; you can count the bodies — though that can be difficult, too. You can study the science of
the virus, but there’s a difficulty with making the loss visible,” she says. “Of course, that’s one of the reasons we have memorials to people who died in wars — to take something not quite tangible and turn it into something people can see. I think with diseases, that can be difficult to do,” Outka says. “Diseases often impact bodies in ways that are difficult to define. Viruses are invisible, contagion can often be tracked generally but not specifically. I think these are all things that feed into this.”
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YOUR FINANCIAL FUTURE
Now is the Time to See Your Financial Adviser T
he social distancing and stay-at-home orders necessitated by the coronavirus have led many of us to feel isolated. Still, we’ve fought back through social media, “virtual” gatherings and walks in the neighborhood, where we could greet friends and neighbors (from 6 feet away). But when you’re dealing with the financial effects of the virus and you’re investing alone, you could encounter some problems that may prove costly. Of course, with so much investmentrelated information available online, on television and in any number of periodicals, it’s not surprising that some people feel they can invest without any assistance. But the volatility of the financial markets over the past few months has also pointed to the dangers of going solo in the investment world. And you might find that a professional financial adviser can help you in several ways, including the following:
Taking emotions out of investing During this period of market turbulence, many self-guided investors are letting their emotions drive their investment decisions. As a result, they sell investments when 32
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their price is down, “locking in” their losses. Furthermore, if they then stay out of the financial markets, they will miss out on the eventual recovery – and some of the biggest gains in market rallies usually occur right at the beginning. But if you work with a financial adviser who has helped you develop a personalized investment strategy based on your goals, risk tolerance and time horizon, you will be far less likely to react to extreme market conditions by making ill-advised decisions.
Maintaining perspective When you’re putting away money for the future and you suddenly have a lot less of it, you might start to wonder if that future is somehow in jeopardy. But if you’ve been working with a financial adviser and following your investment strategy, you’ll know that you don’t have to immediately cash out those investments that have lost value, and you may not need to liquidate them for decades if they were designed for a longterm goal, such as retirement. By the time you do need to sell them, their value may well have appreciated significantly. And if you’ve got a well-constructed portfolio, you’ll also own shorter-term, less volatile investments to help meet your current cash flow needs.
Understanding the history of investing The recent market instability is unique in the sense that its cause – a worldwide pandemic – is so highly unusual, and it hopefully will be a once-in-a-lifetime experience. Typically, prolonged market downturns are triggered by explainable financial or economic factors, such as the bursting of the “dot-com” bubble in 2000. However, market drops of 20 percent or more – generally referred to as bear markets – are not at all unusual and have happened every few years over the past several decades. Financial advisers are well aware of this history and share it with their clients. And for many people, the knowledge that “we’ve been here before” is reassuring and makes it easier for them to continue following their investment strategies. The road to your financial goals is a long one, with many twists and turns. So you might like to have some experienced company along the way. To find your local Edward Jones Financial Advisor, please visit www.edwardjones.com. This article was written by Edward Jones, Member SIPC
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ZOOM SEMINARS & ROUNDTABLE DISCUSSIONS International Hairgoods will be hosting a series of seminars and roundtable discussions relating to Total Hair Solutions, starting on June 29. PLEASE WATCH OUR WEBSITE OR FACEBOOK PAGE, OR CONTACT 800.328.0311 OR PROMOS@INTHAIR.COM FOR DATES AND TOPICS. THESE EVENTS ARE FREE.
CROSSFIT EDUCATIONAL TRAINING At New Image Labs, we offer Crossfit Educational Training that prepares you to be the best in the hair replacement industry, whether you’re a rookie or a veteran. Either we travel to your salon, or you can attend one of our in-house training seminars held at our corporate office in West Palm Beach, Florida. We deliver intensive, hands-on training and certification sessions that will help you gain in-depth knowledge of our latest technology and products and how they will benefit your business. Our renowned team of educators provides expertise in application, theory, and technique to help you meet your clients’ needs and demands. Get ready to train with the best of the best! Educators: Ricky Knowles, Keith Zimmerman, Randy Clark, Shannon Sorbara Thomas Hoyer and Angelo David Topics Covered: • Tools for success using Pro|Gen Probe scalp analyzers • Attract new clients with Pro|Gen Active Care scalp therapy • Repair and maintain processed hair with Pro|Gen Nutrifuse hair products • Become a hair fiber master with Pro|Gen Fiberbond Keratin Thickening Fibers • Increase your bottom line with our new Club.W women’s collection • The art of delivering to the female market with top-of-head and micro-linking application • Transform pre-custom lace and skin units to custom units • Become a certified Luxia Artiss hair extension stylist • Deliver pre-custom skin units from start to finish • Procedures for custom hair orders, from mold making, proper hair samples, distribution, etc. Stay up to date with any future Crossfit Educational Training opportunities by visiting our website: HTTPS://WWW.NEWIMAGELABS.COM/PAGES/TRAINING OR CONTACT: DEBBIE METZ 800-359-4247, EXTENSION 343 DMETZ@ NEWIMAGELABS.COM 34
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TWO DAY HAIR REPLACEMENT MASTER CLASS Amani Newport Beach, CA Train with Nazy Curtis, founder of Amani Newport Beach. With over 20 years of experience, Nazy offers the highest quality human hair replacement and service. The Two Day Hair Replacement Master Class will educate you on the causes of Hair Loss and how to offer valuable service to your clients. • Work hands-on with unique and truly high-end human hair pieces • What causes Hair thinning or hair loss • Working with State of the Art treatment Complex • Discover new ways to meet the individual needs of both your male and female clients • Demonstrate ways to tailor pieces to your clients’ exact needs and keep them coming back • Show you ways to work with color: Highlights, Low lights in a very sufficient way Price: $1,700.00 CALL AMANI HAIR FOR REGISTRATION INFORMATION 949-520-7711.
THE BAUMAN CERTIFIED HAIRCOACH Our program teaches hairstylists and beauty professionals how to help clients with their hair loss by identifying hair loss early, learning about different types of hair loss, learning how to monitor and track hair loss and understand which treatments and services they can offer to help clients fight it. Our one-of-a-kind, hands-on training class also offers participants the unique opportunity to align themselves and have a relationship with world-renowned hair restoration specialist, Dr. Alan J. Bauman. Participants learn and observe the Bauman PRP protocol and a PDOgro procedure during a live patient demonstration as well as learn how to use the scientific and highly accurate hair measurement device, the HairCheck. This training and knowledge offers HairCoaches an undeniable advantage in a competitive market to set themselves apart as a true hair expert. Bauman Certified Hair Coaches offer the following advantages: • Stand out from the crowd by becoming a respected Hair loss authority to clients and fellow stylists • Create an additional service and revenue by using the HairCheck tool to measure your clients’ amount of hair density loss and regrowth • Leverage your relationship with hair loss expert Dr. Bauman to confidently and effortlessly refer your client to the “next level” of treatment • Exclusive access to HairCoach pricing on non-competitive, Bauman-recommended, physician-only laser devices and prescription products for your clients. Next Class Dates: June 26 and September 25 in Boca Raton, Florida. VISIT WWW.HAIRLOSSCLASS.COM, TEXT TO 561-220-2628, OR EMAIL LIZ ASHE AT HAIRCOACH@BAUMANMEDICAL.COM
TWO-DAY NON-SURGICAL HAIR REPLACEMENT CERTIFICATION October 25, Lenexa, KS (Kansas City)
Included In The 2-Day Certification • Understanding Hair Loss And Hair Growth • Non-Surgical Solutions For Hair Loss • Detailed Review Of System Construction • Client Consultations For Men And Women • Live Model Demonstrations Of American Hairlines Systems • Hands-On Template-Making • Hands-On System Removal And Maintenance • Hands-On Men’s System Application Customization • Hands-On Women’s System Application And Customization • Home Care Instructions CALL YOUR AMERICAN HAIRLINES ACCOUNT EXECUTIVE OR 888.389.4785 TO REGISTER.
HAIRUWEAR ON THE ROAD TWO-DAY HANDS-ON WORKSHOP
October 4-5, Washington, DC October 18-19, Nashville, TN Transform your business and elevate your skill with hands-on training by the industry’s best instructors. Our new extended program covers everything you need to know about wigs, clip-in extensions and hairpieces over two incredible days. Schedule subject to change. Day 1: Mastering The Basics • Hair Extension & Pieces Application** • Shade Selection • Special Occasion Hair & Updos • Heat Styling Tru2Life® Fiber** • Wig Construction • Wig Styling & Steaming** • Stages of Hair Loss & Ready-To-Wear Solutions • Client Consultation • Cap Customization** Day 2: Advanced Certification • Human Hair Care & Styling • Restoring Tru2Life® Fiber** • Thinning a Wig** • Adding Bangs to a Wig** • Point Cutting Techniques for Wigs** • Coloring Trends & Application Techniques • Cap Customization** • Customizing Hair Density • Tools to Develop Salon Service Menu **Hands-On Activities, Curriculum is subject to change REGISTRATION Day 1 (Sunday) – $175 per person Day 2 (Monday) – $250 per person Days 1 and 2 – $400 per person (Save $25) Day 2 Policy: To participate in the extended education program on day 2, applicant will be required to have attended day 1 or a single day HairUWear On The Road workshop within the prior 24 months. Registration fee includes: Workshop Admission, Beverages and Lunch Provided, Hairuwear On The Road Kit Your complimentary Day 1 Kit includes: Lace Front Wig, Canvas Blockhead, ClipIn Extensions, Hairdo® Color Ring, Essential Care Kit, Styling & Customizing Tools, Training Materials, $500 Retail value! Your complimentary Day 2 Kit includes: 100% Human Hair Lace Front Wig, Advanced Styling & Customizing Tools, Certification Tool Kit, Advanced Training Materials. $900 Retail value! CALL 888.389.4785 TO REGISTER
INTENSIVE ADVANCED HAIR REPLACEMENT TRAINING
HairArt Salon: Los Angeles, CA Date Open (call for available dates) Learn everything you need to know about the hair replacement business from one of the leaders in the industry. HairArt has been in the hair replacement business for nearly 40 years and founder and head stylist, Doris Yu will teach you all the intricacies of the business; from how to discuss with your clients the delicate nature of hair thinning/hair loss and recommending the correct solutions, to making a mold, proper hair ordering, techniques for applying perm and semi-perm attachments, performing proper hair ventilation, cutting and styling. You will get an intensive hands-on training on mannequins and actual clients, so by the end of the course, you will be able to incorporate hair replacement solutions for your clients immediately and add to your portfolio of services. Techniques and client interaction are crucial for success, so a one-day or two-day course is not enough practical experience to fully understand, which is why we strongly recommend a minimum of a one-week course. All training materials and hair are included in the cost of the course. Mannequin, tools, and practice pieces are yours to keep. Cost: $6,000 for one-week course. $10,000 for two-week course CONTACT: 310-217-8900
REGIONAL HAIR ACADEMY TWO DAY WOMEN’S HAIR REPLACEMENT
Gemtress’ Two-Day Women’s Hair Replacement Certification Class offers an in-depth curriculum with hands-on instruction. Learn the perfect type of attachment to resolve any woman’s level of hair loss. Our expert instructors will provide educational training for your staff that will empower them to offer this valuable service to your customers.
INNOVATIVE STANDARDS HAIR REPLACEMENT FOR MEN & WOMEN Hair Academy, Ft. Lauderdale FL
TWO DAY, HANDS-ON ON RITE/GEMTRESS HAIR REPLACEMENT CERTIFICATION Hair Academy, Ft. Lauderdale FL
ONE-DAY MEDICAL HAIR LOSS CERTIFICATION The topics and trends covered are a must for maintaining a competitive advantage in your marketplace. Now including: the three dot placement system – allowing you to create the perfect graft alignment every single time. Topics Include: Design concepts, Custom ordering, Pre-cut texturizing, Blending and finishing, working with synthetic hair, chemical effects on processed hair, wig and enhancements alterations, full-head and perimeter bonding techniques, three point placement system.
HAIR ACADEMY ADVANCED EDUCATION CLASS PRESENTS: MEN’S AND WOMEN’S SPECIALTY COLORING CLASS WITH CHRIS GARNER
Hair Academy, Ft. Lauderdale FL - In this hands-on class, you will learn about how the factories process and colors a hair system, the different types of hair, ventilation methods, and color, and which levels can be bleached and colored. Including how to achieve all the fun color trends that we are seeing all over social media today.
HEAD FIRST HAIR LOSS PREVENTION & SCALP THERAPY CERTIFICATION
Hair Academy, Ft. Lauderdale, FL - This class will educate you on the causes of hair thinning, hair loss and general scalp ailments. This in-depth two day training course certifies your salon as a hair renewal center. Includes: Diagnostic assessment package including the analysis edition software, A Head First Advanced Scalp Care & Natural Hair Start‑up kit, Center listing in our online directory and an invitation to join a private Head First Facebook group, Marketing collateral for your salon, Ongoing technical support and webinar updates CALL 800-327-5555 FOR MORE INFORMATION AND DATES.
SHERRI RENÉE ATELIER CHIAROSCURO COLOR DESIGN TWO-DAY WORKSHOP, BALTIMORE, MD Chiaroscuro Color Design is one of five quintessential principles necessary to deliver the ultimate alternative hair couture to your clientele. Our adaptation of this Renaissance painting technique brings beautiful color, depth, and realism to each creation. Chiaroscuro Color Design I is a two (2) day intense workshop that explores “behind the scenes” observation, artistry, color chemistry and inspiration to render successful chiaroscuro color design that deliver extraordinary results to your clientele. Topics include the foundation of light and shadow, color placement, proportion and color compatibility. A must take for any serious alternative hair professional who wants to truly understand the what it takes to bring your to creations life.
FOUNDATION I TWO-DAY WORKSHOP, BALTIMORE, MD
This workshop is designed as a proven fast-track method to understand/apply the fundamental principles of alternative hair from an artists paradigm. Brand distinctions, basic design solutions and ordering methodology are discussed. Whether you currently offer alternative hair products and services at your studio or have a strong desire to start your journey. Sherri Renée empowers you with the knowledge, tools and confidence necessary to master this growing industry. CALL 844-265-4637 OR EMAIL INFO@SHERRIRENEE.COM FOR MORE INFORMATION. THE LINK MAGAZINE
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