ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Section A | Opening note Today a new sun rises for me; everything lives, everything is animated, everything seems to speak to me of my passion, everything invites me to cherish it, AIESEC Chandigarh, I stand humbled and honored for this opportunity to live my passion and to share it with you. All my life I have lived to constantly challenge myself and to win, win, not to become boisterous about it, but to simply, taste the sweetness of competition, of dedication, of hard work and of will. They say winning isn’t everything, but wanting to win is. Yes, I have tasted the bitterness of defeat as well, but what mattered the most was the pursuit of excellence, knowledge, skill and ultimately, happiness. Ever since I joined AIESEC, the only way forward for me was the way up, sure it wasn’t a bed of roses but neither did I expect it to be. And that is what I dream for every member of this phenomenon called AIESEC Chandigarh. A member who is not only contributing to the growth of the city and the local environment, but one who’s intellectual capacity is maximized through the skills that he/she acquires through the time spent in AIESEC, a member who is celebrated not only for their contribution to the local committee but for the son, the daughter, the friend, the student and most of all, the individual that they are. An environment where not only we attain the epitome of excellence but where every member is inspired by a culture of passion, technique and innovation. No coach has ever won a game by what he knows: it’s what his players know count the most. You have to learn the rules of the game; and then you play the game better than anyone else. There are plenty of teams in every sport that have great players and never win titles. Most of the time, those players aren't willing to sacrifice for the greater good of the team. The funny thing is, in the end, their unwillingness to sacrifice only makes individual goals more difficult to achieve. One thing I believe to the fullest is that if you think and achieve as a team, the individual accolades will take care of themselves. Talent wins games, but teamwork and intelligence win championships. My job is to give my team a chance to win, and AIESEC Chandigarh you are that team for me. Today we enter a new era where we perfect the basics, we strategies the future and where we play the game for the win. An era where our legacy encourages us, and the future awaits our conquers. Today, what matters the most is the Game Plan. AIESEC Chandigarh, let’s play.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Section B | Personal Information Full Name
Abhinav Dogra
Date Of Birth
3rd July 1990
Address
#1212 , Sector 8 — C, Chandigarh
Mobile
+91-7508679912
abhinav.dogra@aiesec.net | abhinavdogra.aiesec@gmail.com
II Academic Qualifications Bachelor of Engineering (B.E.) Computer Science & Engineering (C.S.E), Chitkara University 7th Semester | Aggregate – 6.3 C.G.P.A (10 Scale) Class XII D.A.V Sr. Secondary School Sector 8, Chandigarh | June 2008 | Aggregate – 75 % III Additional achievements & experiences President Sports Club | Chitkara University President of the Chitkara University Sports Club and was responsible for all the sports related activities in the university campus. Organized 2 Inter University Basketball Tournaments and other sports related activities. Head Marketing and Promotions | Algorythm Was offered the position of head of the marketing team for the annual college fest in the region and around. Getting sponsors and making the event sustainable. Sports and Extra Curricular · 1st & 2nd in Basketball Inter University. · 2nd in Tennis(doubles). · 2nd in Chitkara T20. · Participated in dance competitions in the college fresher's and events. · A part of many organizing committee in the university. · Participated in many interschool and open painting competitions. · BasketBall Team Captain | Chitkara University and School. · Selected for SSB— Indian Army final round of selection among 520 candidates in my university. Interests— Driving, Basket Ball, Music, Travelling and exploring new places IV Skills & interests Software
Skill Level
Package of which I have Experience
MS Office
Excellent
Word, Power point, Excel, Publisher
Web Development and Internet
Good, Excellent
HTML, ASP.Net, Firefox, IE
Animation and Designing
Good, Excellent
Photoshop, Corel, Movie Maker
Programming Language
Good
C#, C++, C, HTML, VB.net
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Section C | AIESEC Experience 1. List all positions held in AIESEC along with duration of the role. Also briefly elaborate on your contribution/performance, as well as the main learning you derived from each role.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH 2. Briefly describe your key achievements and failures in AIESEC in the past. Also mention your learnings from your failures and how they have affected your AIESEC journey. (Mention a max of three each) Geting into AIESEC is one of the biggest achivement that I have had in the past as just after that the major learning has taken place. There have been a lot of achievements that I have had in the organization. One thing which I always focussed was on giving my best in everything that I am doing, the outcome of which has been that every exprience has added up something in my learning. So my experiences which have produced decent results are –
A few areas, which I consider I could have & should have done better in AIESEC are:
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
3. List the Local/ National/ International conferences you have attended and in what capacity. Mention Year, Conference Name, Location and Role. Sr No. Year 1 Aug’09 2 Oct’09 3 Jan’10
Conference Name National Leadership Development Seminar Local Congress Local Congress
Loction Silvasaa Chandigarh Chandigarh
Role Delegate Delegate Delegate
4
May’10
Local Congress
Chandigarh
Delegate
5
June’10
June National Conference
Silvasaa
Delegate
6
Oct’10
Local Congress
Chandigarh
OC
7
Nov’10
National Strategy Conference
Silvasaa
Delegate
8
Jan’11
Local Congress
Chandigarh
Delegate
9
Jan’11
National Leader’s Summit
Jaipur
Delegate
10
May’11
Local Congress
Chandigarh
Facilitator
11
Jun’11
June National Conference
Jaipur
Delegate
12
Oct’11
National Strategy Conference
Silvasaa
Delegate
13
Nov’11
Local Congress
Koti, Shimla
Facilitator
4. Describe the experience of being a part of the Executive Body of AIESEC Chandigarh. How do you think other members on the team would evaluate your contribution to the team & LCs organizational direction? If someone in the world would ask me what has been the most challenging, intense and cherishable thing that I have experienced, I would say being on the Executive Board of AIESEC Chandigarh. This experience has been this way because of the teams and the people who I have worked with and lead. Difficulty and challenge comes with diversity. The more diverse it is the more challenging it is supposed to be. The Fellowship Being there as an EB member and working with such diverse people who are best in what they are doing is a tough job and a learning experience as well. You get to learn so many things when you work with such people. In the last 10 months while handling a lot of events and processes the team has relied on me and has shown full trust in me when it came to handle certain things. Above that the team has always challenged me to raise my standard of work. There are two adjectives that come in my mind are trust and trust. Professionally or personally we have been there as a team to support each other in everything that we have done. Together as a team we have celebrated success and faced failures.
LC – AIESEC Chandigarh Being present on the EB of AIESEC in Chandigarh is more than just being there and representing a department. Being an EB member is about what you can give to the LC rather than what LC gives to you. Its is that part of the game where you have to play selflessly. Being an EB member you have to be the example which you want the LC to be. You have to be that energy that you want to be there in the LC. You can no longer be careless and demotivated. Its more about coming up with new ideas everyday which can take the LC to the next level. The Executive board this year has been that challenge to come up with new things. We shared all our knowledge when it came to the LC and its benefits. Its challenging to live upto the name of AIESEC Chandigarh, but then its the best experience that one gets.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH 5. What are your three basic Learning’s/Values for life, which you have derived through your AIESEC experience? (Answer objectively) AIESEC teaches you so many things, but at the end what matters the most how much you retain in your life. Life is challenging and this is how it is supposed to be . There comes a time life when people are judged on not on the basis of work you do, but on the basis of what values you carry with you. Principles and values make the person what you are in your life. AIESEC at every moment has taught me something, which has made me the kind of person I am. What matters the most is not how much I learn here, what matters is how much I will implement when I enter the real world. The basic learnings and values that I take back from AIESEC are –
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Section D | Motivation
1. Why did you decide to run for LCP of AIESEC Chandigarh? What are the qualities required for this role & what makes you best suited for this role? WHY Ever since I have joined this fabulous organization, I have been through the most memorable journey of my life. Stepping in and becoming a part of a Local committee which was at par with excellence when it came to the excellent leaders it was lead by and the incredible culture it has, I have always considered myself lucky to be a part of the most appreciated and supported LC in the AIESEC network, known for its innovative and progressive streak. AIESEC journey has taught me something at every moment. It gave me an insight as to how I am as a person and how I need to be for my LC to benefit the most of me. Today I am at a stage when I understand the local chapter completely and am in a position to make decisions that lead to a golden future of AIESEC Chandigarh. When it came to applying for this position, there was no question of not doing it! More than the will power, passion and dedication you need to apply for this role, there was a feel of responsibility and being that one person who is there to give his heart out to this local chapter. I owe a lot to this organization and the time has come when I need to give it back to it and the people which it has. Today after having a belief in myself and my leadership I want to stand strong to take this local chapter to the position it deserves to be. I want AIESEC to be that organization which provides wonderful experiences to people and the city beautiful. I want this local chapter to that one entity in the entire network which sets examples for everyone. To be that leading LC in the network which drives a new change and other LC’s follow it. I want to do this not because this is challenging, but because I know this can be done. HOW
Challenge – It is not easy to lead a local chapter which is in the top three in the world and to take the challenge to take it to the position which it deserves to be at. It is more about achieving the ideal state of the LC which is tough but then nothing is impossible.
Vision – Over the years I have been thinking about what I want to achieve for this local chapter. Thinking about the state where I want to see AIESEC Chandigarh in 2012 where the LC has more than 400 members, doing 700+ exchanges, being that body in the local environment which people want to be a part of and something which is BIG and contributing the most in the national and international plenary.
The environment which I want to create – Creating that image which is colourful and exciting which people want to experience it once. They come and unknowingly this environment teaches them a lot of things which they take back from this local chapter.
Give Back – I do not think that there is a better way to give back to the organization for what all it is given me over the years.
WHAT –
My values - As mentioned above, the values that I believe in, make me strong and a good team player follow my heart and a fighter. This is what makes me feel that I am ready.
My experience – As mentioned earlier, the time that I have spent in the organization has given me an opportunity to experience AIESEC in the all the dimensions through the roles that I have taken. It has equipped me with knowledge and experience to handle crisis and stay calm and think about the solution.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
It’s more about the will – More than any other reason which makes me suited for this opportunity, the most important is the will. It’s more about how much do you want it and then how much are you ready to do for it. It is like I am ready to take this role as I am excited for it.
Other reasons which make me suitable are - Leadership, Commitment and Passion. Through my AIESEC journey I have lead teams and made sure that I am creating an environment which dares my members to reach that level and emerge as better personalities. I have those leadership skills which are required to lead this LC. I have been committed to my job and have done everything with passion and determination. All the three qualities which an LCP is known for. With all this “I am ready to be the face of AIESEC Chandigarh”
2. Please describe your career progress to date and your future and long-term career goals. How do you expect an LCP term to help you achieve these goals and why now? Career Short Term
Complete my graduation with distinction.
MBA in marketing with my own money.
Long Term-
Personal Short Term
Travel another country.
Become the LCP for AIESEC Chandigarh.
Spend time with family and friends.
Long Term-
Set up my own marketing firm.
Travel countries. Settle abroad
Be that stable in the future to support AIESEC.
Send mom/dad to see seven wonders of the world.
Support my sister in her future who is like a child to me.
Things that I have mentioned above are not the primary objective behind filling this application and applying for the post of LCP. But the main motive is that an LCP position will be more about understanding the working of an organiation. It will be more like being a CEO of the company and than handle various operations which are involved in between and also making sure that the organization is improving at the end. It is more about challenging yourself being a 21 year old and understanding how certain things in an organization works and experiencing it yourself. This makes you a better educated and experienced person which serves you in the long run.
3. Highlight your time commitment throughout the whole of next year (till Dec 2012; Academic or otherwise). Ideally, how much time should an LCP give to his role? Academic Commitments – 4th year of graduation and final exams in June and post that free from Academic Commitments. Till then have to manage my college which is not at all a problem. In the last 2.5 years there has been no problem in managing the college because of the kind of support I get from few teachers in the campus. Time available for AIESEC – Every second starting from the time I become the LCP till 31st Dec 2012, I am available for this local chapter. The moment I applied for this post, I understood the time commitment required from the LCP. He is someone who should be mentally occupied 24*7 thinking about the local chapter and handle his responsibility being physically present at places which are situational. I am ready for this commitment. 4. What is your vision for AIESEC in Chandigarh for the year ahead? What legacy would you want to leave behind?
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH The year 2012 will be more about challenging yourself to be unique and different. AIESEC chandigarh has always been the poineering LC when it has come to change and has been that LC which has produced global leaders in the past. This year will be more about being that one LC which again drives the change and redefines the way people percieve AIESEC internally and externally. Because that’s who we are! AIESEC Chandigarh will produce champions of courage & pioneers in the youngest global revolution in the world.
AIESEC Chandigarh has been one LC which has been known to be the most humble and value driven LC in the network. A LC which stands for delivering the best stakeholder experiences in the network. A place where people believe more in the values, hierarchy and respect than the performance and where people enjoy the environment as much as they can. AIESEC is more about learning and celebration for every small thing that we do in the local chapter.
5. What are your three most substantial personal accomplishments (non-AIESEC), and why do you view them as such? Provide a candid assessment of your strengths and weaknesses. Life gives you a lot of opportunities to do a lot of things. The biggest challenge is, how well do you utilize those opportunities and at the end make a difference to your life. My personal accomplishments have been as follows –
President Sports Club – After being basketball team captain in my university for a year, I got the opportunity to lead the sports club of my university. After which I was also offered the position of the Head Marketing and promotions team for the university fest. Both these opportunities that were offered to made me feel proud.
Basketball as a sport – I attained a very reputed position in the city when I was in my school. More than that I have been counted among the best and talented players of Chandigarh who have been known for their spirit.
A good Son - I belong to a family with educational background as their profession. Through my life have seen my parents trying to give me the best that they can. Why I count this as an accomplishment is because of the fact that I never let my parents down.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Strengths –
Weaknesses –
6. What is your understanding of the term leadership? Describe your leadership style? Explain how your style will be suitable for AIESEC Chandigarh in it’s current state.
“Leading is to make sure your successor is better than you” My leadership style can be described in the following manner
Connective Leadership - I prefer building a connection between my team mates and build people after analysing what they look forward to. I like to be close to my team.
Lead by Vision – It is about who I am and what I want to be. Being a leader it is important to have a vision. A vision which drives you and with which you can drive your team.
Lead by Example – To lead it is better to know how to do it. I will be that leader which walks with you thought the journey.
Emotional Leadership – I prefer making an emotional connect with the team. The more close you are as a team and as individuals to more power you feel when you are together. I will be that power to my team and to AIESEC Chandigarh
Section E | LC Administration 1. List down the different aspects of the job role of an LCP. Major responsibility is as follows –
Accountability and governance
National role and representation (internal / external)
EB management
Portfolio support
LC management
All the bigger heads can be explained as –
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
2. Analyze the trends of the past three years (including 2011) of AIESEC Chandigarh's strategic direction (include performance & culture). How do you see the organization direction of AIESEC Chandigarh shaping up in the coming two years?
Year 2012-13 Growth Strategy and Organizational direction will be about challenging yourself beyond the limits and understanding the emerging trends. Major focus will be on the retention, membership training Redefining the culture which will define the years to come which will help in the overall growth of the local chapter. New expansion initiative and increasing the activities in the current umbrella entities will be a growth factor for the year 2013. AIESEC Chandigarh has been that local chapter which has always set the trend and now again the time has come when we need define another level for this local chapter. Being good will not serve the purpose and the year will be about challenging yourself to be great because doing well won’t take us anywhere now.
3. What should be the Focus Areas of AIESEC Chandigarh for 2012-2013 and how will you implement them?
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH “First choice organization for delivering high volume of excellent stakeholder experiences through physical and virtual platform around the world. We are known for engaging and delivering socially responsible, culturally sensitive & entrepreneurial leaders around the world who create a cross generational impact on the society.” The focus areas for the year can be summarized as :
Growth in GCDP + GIP - OGX
Enhanced External positioning in the Student and corporate sector
OS Evolution
Effective recource development & management
Expansion in entity operations
Growth in OGX o
Implemention of an effective communciation model with the EP’s.
o
Operational training of membership since the begning of the year.
o
iLEAD project for delivering LEAD sessoins in colleges.
o
Capatalizing on events and partnerships in and around the city with Media presence.
o
College Ambassador system- Every college has an AIESECer now.
o
University Partnerships – College based entities in Ambala and Shimla.
Enhanced potitioning in the student & corporate sector [Branding] The AIESEC brand created in the city with the increase in the volume of good stakeholder experiences. There are national partnerships like with LinkedIn and CCD for the café space which are expected to convert next year.
Partneships Branding depends a lot on the availability of resources to the customer and the activities that we are doing to engage them with ourself. Other than this the othe things that can be done are –
o
Effective use of the partnerships that we have, national and local.
o
Promotions for the corporate sector with the CDs and newsletters.
o
Presence & partnerships with external forums and prence at the majot youth hangouts in the city with the events that AIESEC does and partnering with ecxternal events
o
LEAD Sessions in schools and colleges and events in collaboration with external bodies in the city and increase the visibility of the organization.
Effective resource development and Information management Myaiesec.net is the biggest tool that we have with us right now.
Refer to section G, CIM, Q3 spheres in which IM plays a huge role
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
Expansion in entity operations
2012 will be more about the expansions and creating a new entity which can help in increasing the scale of operations of AIESEC. Two new entities which will come in action in the middle of the year are –
MMU, Emax – Ambala region
St Bead’s, BCS, JP Solan – Himachal region
Refer to ques. 7 Section E
Two new expansion initiatives will be taken in the 1st quarter (Ambala and Shimla) and ambassadors will be recruited from these regions. Members will be the end responsible to do all the activities in these entities.
Independent EB Structure for the entities which are established.
OS evolution –
Department strucutre in Non- X since the beginning of the year.
Executive body in AIESEC in Dehradun.
EB with dual job roles, LCC Training since the beginning of the year.
Increase in the capacity of the department, so as to increase the scale of operations.
Quality task force strucutre and LCD support group.
4. List down action steps for AIESEC Chandigarh in 2012, with respect to the six elements of the National Long Term Direction, laid down at NSC 2011. Expanding the AIESEC India Network
External Business Model
2015 Education and Training
Organization Structure Evolution
Transition
Information Management
The six elements which were laid down at the NSC are as follows – Expanding the AIESEC Network –
University based entities for better impact.
Entities exploring the city and the nearby area themselves to get the knowledge and then capitalize in the area on their own.
Partnering with govt. and private organizations and using their network to grow in the unexplored areas.
External Business Model –
The pricing structure for all the 4 programs and events.
Models to sell programs like GCDP and TMP will be the priority.
Collaborative events with other organizations like MUN and social events.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Education and Training
Training of the MB and the EB on separate grounds as per the need like Leadership aspect, goal setting, plan of action, the Game Plan, sales, marketing etc.
Quarterly reviews and personal goal settings with the MB and then training them over things which need to be improved.
Evolution of Organizational Structure –
Refer to ques. 3, same section Information Management –
Refer to ques. 3, Non Exchange (CIM)
Transition –
With a good IM the transition will not be a problem.
Personal meeting and joint meeting with the old EB will be done to make sure that proper knowledge is flowing down to the incoming EB.
Evaluation and pattern discovery of various departments since the last 5 years with both the Incoming and Outgoing departments.
5. What is your vision statement for AIESEC Chandigarh from 2012-2015, keeping in mind the BHAG, and the direction the organization is headed towards, at the international, national as well as local level. Also, come up with a stand that the Local Committee will adopt for the year 2012 in particular, and explain it. “First choice organization for delivering high volume of excellent stakeholder experiences through physical and virtual platform around the world. We are known for engaging and delivering socially responsible, culturally sensitive & entrepreneurial leaders around the world who create a cross generational impact on the society.” AIESEC Chandigarh is very much on the road to achieving the 2015 vision. We as a local chapter understand the need of being that top organization which will bring change in the world. Keeping in mind the BHAG „to engage every young person in the world” the stand that AIESEC Chandigarh will take next year is – Having a Game Plan and daring to do it.
6. Propose the organizational structure that you plan to follow for the next year including the second level management, non-exchange roles & LC Entities. LCP – 1 EB – 12 [11 VP’s + 1 LCP] Middle level Management – 29 Team Leaders Management Body - 41
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
The Executive Body –
All the VPs will work directly with the LCP to take major administrative decisions.
A Synergy model will be laid down in the EB which will be governed by the task forces o
Entity taskforce - LCP, VP ER, VP F, VP Expansion and VP TM .
o
Exchange task force between the LCP, VP ER, VP Ogx outbound, VP GIP TN/ET and VP GCDP ICX will work closely.
o
Event task force - LCP, VP ER, VP TM and VP CIM
Second Level Management Body –
Global Community Development Program – ICX
iLEAD is a new project which will be initialized instead of Ask. This will increase the scope of the current project and give us new dimensions to work on.
Job role of the iLEAD interns will be to deliver LEAD Sessions in schools and colleges. This will be a support to OGX and help them in raising and delivering seminars and also in recruitments.
Global Internship Program – ICX
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
Corporate Sector has a lot of market in the Chandigarh region which is unexplored. Tricity will be divided into two regions for some of the projects because of the number of clients that we have under that project.
Pharmacy, finance and Media are regions which are unexplored. The Team Leader will be responsible to handle the current clients in Tourism and also explore the new markets.
Out Going Exchange – GCDP/GIP
No. of TL’s in these departments will depend on the choice of the VP’s.
LEAD Sessions by interns is the new growth strategy. There will be no IS’s not.
University based partnerships in outbound region to increase the raises.
Important for Exchangers – Quality Task force – QTF will come under the VP F to make sure that the accountability factor comes in action. VP F is the right person to lead this team as he is the one responsible for the logistical investment.
There will be one TL Delivery and AIESEC Experience with every Vice President Exchanger.
Job role will be tracking of intern, feedbacks, homestays and pickup’s, case studies and trainee reception. Majorly it is about tracking.
Every TL Delivery will be a member from the Exchange department and will be accountable to the VP F for the trainee management.
Vice President Communications and Information management
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
Talent Management
External Relations
*Members will be added in the department as per the requirement of the VP ER.
Finance
Local Committee Development
*VP Finance will be responsible for the Quality Task force
Entity trainers will help in the training and evaluation of the entities.
7. Give your take on expansions as a concept for an LC like AIESEC Chandigarh, which is unfortunate to have a huge market to capitalize on within the local reality itself. Give a detailed plan of all possible LC Entities with Organizational structure & timelines.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH In the year 2012 there will be 6 official entities that will be working independently. Ambala Region – Entity in either of the college – MMU or E-Max Shimla Region - Entity in either of the college or school – JP Solan, BCS and St. Beads
Chitkara University – Baddi VP OGX – The only one responsible for the OGX raising in the university. TL OGX can be divided as per the need. Focus will be on raising and mathching on time. VP CIM – Support suystem to promote OGX and help in raising EP’s. CIM Manager to start the IM Processes and support in promotions and branding through showcasing impact. Time Lines –
Entities Chitkara Baddi
Recruitment’s Feb, Aug (returned
EP’s)
OGX Raises
OGX Realizations
Continous process
May –july Dec – Jan
Chitkara University Punjab Campus A similar structure to what CU-Baddi is having with them. The problem faced by both the entities is the same. Making sure that AIESEC is branded well as an organization and students are being engaged with AIESEC.
VP OGX – The only one responsible for the OGX raising in the university. TL OGX can be divided as per the need. Focus will be on Raising and matching.
Entities Chitkara punjab
Recruitment’s Feb, Aug (returned
EP’s)
OGX Raises
OGX Realizations
Continous process
May –july Dec – Jan
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Thapar University –
Entities
Recruitment’s
Thapar University
Feb, Aug (returned
EP’s)
OGX Raises
OGX Realizations
ICX Raises
ICX Realizations
Continous process
May –july Dec – Jan
Jan
Feb , July
OGX Raises
OGX Realizations
ICX Raises
ICX Realizations
Continous process
May–july & Dec – Jan
Q1, Q2
July, Aug Depends on the raising also
Dehradun –
Entities Dehradun
Recruitment’s Feb, Aug (returned
EP’s)
Ambala
Shimla
Focus will be to recruit members in the beginning of the year so as to train them and prepare them for the times ahead. Not more than 6 members who will be the AIESEC representatives will be selected from these area. Shimla will be focusing on the winter cycle to help OGX grow.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH 8. What role does AIESEC Chandigarh play in the national association presently? How should this role evolve in 2012? AIESEC Chandigarh is one of the leading LC in terms of exchange and in taking up new initiatives. This is because of the fact that we have been up to date in understanding and implementing the emerging trends in the network and because of which he hold the position of being in the top performing LC’s in AIESEC India and the network. Chandigarh has been the leading LC in contributing the most in the national strategy. It not only contributes to National Association through its BCPs, and intellectual inputs but also by exhibiting the original value-driven culture which it is known for. In the year 2012, this LC will not only become more noticeable as AIESEC Chandigarh will be the leading LC in terms of creating those possibilities and help others understand, which will take us close to the 2015 vision. Some tangibles that we as an LC can take are collaborative events with other LC’s, inviting other LC’s at our LCONG’s and other LC forums and sending our members to other LC’s to help them in certain portfolio’s. AIESEC Chandigarh will be that LC which will be the first one to take certain initiatives which are of a great importance. 9. Layout a synergy plan & accountability structure between different portfolios in the LC. How will you as LCP ensure you track common bottom-lines of two VPs? (Also consider LC Entities, EwA and LCC Activities into account) LCP
ICX
ICX
OGX
TM
CIM
ER
OGX
TM
CIM
ER
F
LCD
Building IR, Exchange Strategy
Manpower planning, training, evaluation, RNR’s,CEED’s
Project Branding, Elearning, myaiesec.net training, LEAD Sessions
Partners network, product packaging, MDP’s, Project funding
Financial Policies, Budgeting, Project feasibility
Exchange synergy
EP Induction, EP, Assessment, Reintegration, X+L
Virtual Platform, OGX Promotions, EwA Stage, LEAD Sessions
MDP’s, College Partnerships and partner’s network.
Budgeting, financial policies, Investment in expansions
Matching and raising.
Membership Mailers, Updates, Virtual Platform, Media ,defining EWA stage elements
Recruitment & Event Raising
Membership Investment. RNR, ILCEP’s, International Internships
Training , membershi p planning, RnR.
Event Promotions & Partnerships, hoardings
Virtual Platform, Operational Budgeting.
Media publications and partnership s in Entities
Fund Raising, In Kind Raising
Project packaging and fund raising.
Building IR, Exchange Strategy
R&R, Membership Efficiency, EwA, AIESEC Exp
Talent Planning, Preparation, Experience Marketing
Publications, Media Coverage, External Communicati on
Market Expansion, KM, University Relations
Newsletters, Blogs, Media for associate members and Alumni
Recruitment & Event Selling, Talent Sponsorships
External Sessions Support, certification for membership
Funding Partners, Learning Partners
Proposal Standardization & Virtual Platform as a Product.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH F
LCD
Monitoring Receivables, Logistical Management
Accounting, Receivables, Investments in CEEDs to build IR
R&R
Survey Budgets, Publication, Partnerships
Planning according to budget deficits
Synergy and product packaging
Matching and raising accordingly
EP Induction and membership training and assessment
Events and branding in the entities. LEAD Sessions
Events MDP’s
and
Investment and accounting.
Investment in building infrastructure
10. List down all the events AIESEC Chandigarh should host in 2012-12 along with objectives, financial implications & a time-line (including conferences – Local, Regional & National). Event Name / TimeLine Empower [Mid Feb]
Type Large Scale
Objective Creating brand of AIESEC among the youth of the city. Boost Feb Recruitments Help OGX in raising
Financial Implications Fund raising will happen with the FEB Recruitment’s. We can create one product which is recruitment’s and event which is easy to sell. Money can also be generated through the OGX Raises. Similar event will also be done in Dehradun to promote exchange [Time line will be
different] Local Leadership Development Seminar [March] MUN [March]
LC Small Scale
Medium Scale
Induction of new recruits
Branding of the organization in student sector OGX Raising.
Local Congress [May]
LC Medium Scale
Local Review
No money required, but raising a venue and getting external partners for the sessions. Good Product to be sold with the recruitment’s Not much financial investment is required. Can be done in collaboration with some private college that can be the title partner. Promotions & a good branding guaranteed. No major financial implications.
Membership development and Motivation Last lap before JNC
Balakalakaar [June]
Large scale
Creating a platform for underprivileged. Leverage from social event. Showcasing DT projects. A good ER product. AIESEC’s youth initiative. Profit
A well-planned ER Raising will be carried out as it is a big event in terms of fund raising capacity. Also brands Projects right before Realization Cycle.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Creating recognition just before Aug recruitment’s Engagement with AIESEC Display cultural Diversity Profit
Should be done in collaboration with CITCO, Tourism dept. for free venue, logistics etc, 90% of BD should be profit. Another product that can be sold with the recruitment’s. Not much investment in the event.
For Connecting Youth and Companies through Panel Discussions & Business Plan Competitions
Can get a lot of funding considering it involves Business Plan Competition, Prospective Partners JCBL, TIE and colleges.
LC Small Scale
Induction of new recruits.
Local congress [October]
LC Medium Scale
Local Review and planning Q4. Membership Training and Competency Development
No money required, but raising a venue and getting external partners for the sessions. Good Product to be sold with the recruitment’s Self-sustainable.
Balakalakaar [November]
LC Large Scale
Global Village [July/August]
Large Scale
Youth to Business Forum
Medium Scale
Leadership Development Seminar [September]
Creating a platform for underprivileged. Leverage from social event. Showcasing DT projects. AIESEC‟s youth initiative. Profit
Fund raising will happen by combining both the Balakalakaar together. Huge Investment will be required for this event and a profitable event also.
Expect from the above mentioned events, there will be a lot of other events that will happen throughout the year. Majorly these would be some collaborative events which other organizations Principal Summit
Happens in July – August and more than that depends on TOI. Focus would be to raise money for this event and be a partner with them. Help in getting a good hold on schools in Chandigarh and present international internships as a case study to them.
LEAD Sessions
Will happen continuously in the year with the CIM team responsible for it. This will be done with the interns who will be raised in the project iLEAD. A sellable event.
Environment Day
Will happen in collaboration with ESI by the GCDP Department
HIV AIDS
Will happen in collaboration with CSACS. A collaborative event.
Promotional events before
These events will be done by the OC of BKK in collaboration with the NGO’s in city and other partners. Focus would to do events on issues which are of a
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH BKK
concern at that time. Volunteer engagement would be a plan.
Alumni Event
Multiple Alumni gatherings will happen. No BIG event will be done. An EB event.
Other department specific events
Global Villages in entities, college fests and events in Dehradun with some NGO’s will also be the focus.
11. Critically analyse the culture of AIESEC in Chandigarh. What aspects of the current culture will you retain and what aspects will you change in the coming year? How do you plan to do the same? As mentioned above as well AIESEC Chandigarh is one LC which is amazing when it comes to the culture and living the 6 values. The previuos years have seen a lot of passion, competitiveness and commitment to result which has brought the LC to where it is right now. Things I wanto to retain
Things I want to emphasize on
GBM and MBM’s on time. We have been time specific when it comes to certain things
Work and Fun together
LCONG culture with fun aspect to it. Good for learning.
Trainee Interaction with the Membership.
Large Membership & activities like Sports evenings and involvement of trainees in these activities.
Sell OGX is the best way to do OGX.
Strong department culture.
Being more humble than what we are.
Sense of competition through RNR’s.
Office Culture
Culture of any organization in world is a very important part which decides whether the organization will achieve its goals or not, defines how one’s experience will shape up in the organization. A good culture where after every match you play in the local chapter you get refreshment to bring back your energy for the next big fight and justifies of we being a youth organization(full of energy). 12. Describe the role a VP will play in the LC (around performance & attitude) in 2012. A VP role is one of the most intense roles that we have in AIESEC. A VP being one person who is responsible for so many things which are happening in his LC. AIESEC Chandigarh is one such local chapter which is known to give the most internse experiences to its members. Every year the role of tehe middle level management body is evolving and becoming more independent. It is more about the presence and strategizing for the department and handling teams in the local chapter. Every year certain things are added in the role of a VP and the next year will be –
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
Lead by example Overall responsibl e for his Dept.
LC Direction
Culture Departm ent work & Promises
Presence at all forums
Role Model
13. What immediate change/evolution is required in the LC’s Communication Strategy, Organizational Structure, Rewards and Recognition, Information Management and Functional Management, in order to equip ourselves for approaching 2015?
There is a need to adopt certain strategies for the change/evolution in certain processes in the LC. Communication Strategy –
Communication financial model to be adopted for better branding. Investing in media for promotions in the city to increase the engagement of people.
EWA Stage to be defined by the events. Changing the concept of the events like Empower and Y2B. Getting a venture capitalist which funds the ideas of the students.
Implementation of Guerrilla Marketing for the promotions of the projects. Easy and out of the box.
Brand knowledge to the membership.
Organizational Structure –
Refer to ques. 3 Section E – LC Administration. Rewards and Recognition –
More investment in the rewards and recognition.
Investing money in sending members n internships for IR.
Information Management –
Refer to Question 3 Non Exchange - CIM Functional Management –
Refer to ques. 6 Section – F
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH 14. What is your understanding & link between AIESEC 2015, the BHAG, the three wheels, and the programmes? How will you effectively implement the four ELD programmes, keeping in mind the LC’s realities?
AIESEC 2015 – “Engage and develop every young individual in the world”
Understanding: It is essential that ever member understands what AIESEC 2015 is created for. The larger vision and emotion behind the direction of the organization. Changes: We make the required changes in packaging our products, managing experiences and tracking our success. Planning: Our long term vision is derived from AIESEC 2015 and is for the same time frame. Continuity in that vision year on year is the essential for a stable path to 2015.
15. What ideal role will AIESEC play as an International youth organization in Chandigarh in 2012?
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Section F | Exchange
1. Please give your (probable) targets/plans for the next year. Please justify the same, especially along the lines of: a. b. c. d.
Membership Volume & Experience Logistical Management Stakeholders Experience Delivery International Relations
GCDP – 1
GCDP – 2
Total GIP – 1 GIP – 2
Project Project Project Project Project Project
AIESEC Chandigarh in 2012 Incoming Exchange Conserve 60 Genesis 30 iLEAD 30 Rural Development 90 Foot Prints 30 World View 50
Project Eureka/ Phoenix Project Tourism/ Initiatives Build your Future TN/ET Akshar
120
170
290 90
70 20 15 60 30
105
Total OGX Inbound OGX Outbound
195 Outgoing Exchange GCDP + GIP
50
GCDP + GIP
40
90
Entities Targets Incoming Exchange Entity Name
Project
Target
Combined Target
Chitkara Baddi
-
-
-
Chitkara Punjab
-
-
-
Project Eureka/Phoenix
5
TN/ET
5
Hospitality/ Tourism
10
Build Your Future
5
iLEAD
10
Worldview/Akshar
12
Dehradun
Thapar University
Projects [Conserve, Genesis, footprints etc.] ASL
67
20 8
8
Ambala
-
-
-
Shimla
-
-
-
Incoming Exchange Total
560
Outgoing Exchange Entity Name Chitkara – Baddi
Upper Limit
Lower Limit
Minimum Exchange
40
20
20
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Chitkara Punjab
20
10
10
Dehradun
50
40
40
Thapar University
40
30
30
Ambala
10
10
10
Shimla
10
-
-
Total
110 Outgoing Exchange Total
Grand Total
200
760
Membership Volume & Experience: AIESEC Chandigarh membership capacity: (as per 2 cycles) Entities Floating Membership Pre JNC Post JNC CU Baddi 30 50 CU Punjab 10 20 Dehradun 40 60 Thapar University 25 50 Ambala 5 15 Shimla 5 10 Total 115 205
Leadership Role Capacity 3+3 3+3 5+4 1+5 1 1 12 + 17 (x2) = 46
AIESEC Chandigarh Team Member Opportunities – 150 floating membership [220 - 300] Entities – 80 floating membership [100 - 200] Total Membership – 200 + [Floating membership] Team Leader Opportunities – 58 + 46 + 12(EB) = 130 + Including the OC’s Membership Experience – With the OS Evolution, more leadership opportunities will be available to the members. Increased focus in the TM Process and department culture so that the membership gets a good experience and enjoy the process. Focus on membership learning. International opportunities like CEED’s and International conferences will be offered to the membership throughout the year. LCONG’s and RnR to bring in the feeling of competition in the departments. Management Body will be made twice a year to provide rich leadership experience. Informal forums and GBM’s will cater to the fun aspect which is important to build a better culture. Logistical Management – With the amount of exchange happening next year and increased membership that we have to cater, the main focus will be on the trainee house management and logistical management in the local chapter. Office infrastructure to build office culture. To have the LC Computers, this will be working with high speed internet connections. Printers and scanners will be available. Partnerships for GBM Venue, LC Events, printing partners and refreshment partners. Exchangers to have a Budgeting module which will be reviewed by the VPF every month for better finance management. Quality Task force will come in action from the starting of the year. They will build tracking modules so as to increase the efficiency in intern tracking. Will be accountable to the VP F.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Stakeholder Experience and Delivery – For better stakeholder Experience and high quality AIESEC Experiences following measures should be taken. Clients – Good CRM. Use of newsletters for updating will be done. Feedback mechanism should be adopted with both ICX and OGX Clients. Servicing and engagement will be the focus area. Trainees Processes in the QTF job role to be followed by TL Deliveries. Engagement in the internal forums and GBM’s and doing forums for the trainees. Adopting online measures to update the trainees about events in the LC. Exchange Participants – Selection – Selection through the normal interview process should happen. Induction & reintegration – Induction and integration through EPIC and EPM’s should be done. A good communication flow should be maintained with the EP’s. Parents – Forums for parents after every recruitment cycle that we have. Invitation to parents for events that we do in the LC. Parent Newsletter to be made. Members – TM Processes to be followed and providing diverse job role for the members. Goal setting, feedbacks and monitoring with skill building sessions to the members. Clarity of job roles and training on team building, management and comm. flow Member kits at Local Leadership development seminar. Board and Alumni – Refer to NON – exchange section
International Relations – Sending members on CEED’s and international conferences. Effective use of myaiesc.net and Exchange website – to be made and updated by VP CIM. Network newsletters and case studies of interns to be made.
2. How will you ensure Delivery will be a part of the basic Exchange process? Also, mention any new initiatives around Delivery. TL Delivery Structure will be followed in all the exchange departments. Synergy and understanding of the job role will play a very important role in the Quality Task force.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
Refer to Ques. 6 Section E for job role clarity
3. Mention the major reasons for the imbalance in OGX and ICX. How do you plan to bridge the gap and also grow ICX at the same time. There are a lot of factors for the imbalance that we have in OGX and ICX. Coming from a country like India where people want to go abroad, there is no problem where we cannot do OGX. Chandigarh has been an ICX Dominant local committee in the past. Few issues which have overpowered everything effort that we make in OGX are as follows –
Society – People still think that the youth is not mature to take decisions.
College problems – Professional institutions focus more on studies. Support is less.
Matching – Matching not at the right time is the problem.
Decision Making in ICX and OGX – People who are our clients take quick decisions to take interns whereas students take a lot of time in finalizing their internship and decide the country they want to go.
Branding in the local environment for OGX.
In the previous years – focus has been on the expansions and building new entities that was done by VP OGX. We never focused on the Chandigarh market effectively.
Action Plan
Entities will play a very important role in the process.
Capitalizing on the events and thus having a good hold on the student market.
University based partnerships and asking college to provide scholarships to students.
iLEAD project specially for OGX will help in raising.
2 new OGX Entities to be formed – Ambala and Shimla.
Off campus promotional activities and investment in Media for promotions.
Showcasing Impact will help in breaking the mind sets that people.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH 4.
Analyze the underutilization of OGX in the last 2 years with respect to potential market and givestrategies to increase the same. Also mention what role Entities will play in this.
Refer to ques. 3 same section. For Role of entities refer to ques. 7 Section E 5. Describe the experience of a member in an Exchange Team.
6. List down any innovation(s) that you intend to bring in exchange/exchange departments. iLEAD
Instead of doing ASK, I propose to start a new project iLEAD. Support to OGX Departments as the job role will be on delivering LEAD.
Training
Operational training to the members and the team leaders in Q1 to equip them with the right knowledge to do exchange.
OS Structure
TL Deliveries in every exchange department working in QTF.
International Relations
Investment in CEED and International Conference and also in sending VP OGX to get the IL’s in peak matching cycles.
Office Culture
A professional work environment. Meetings only in offices.
Matching
Focus on matching through the beginning of the year. Operational Training of the members.
Synergy with NON-X
CIM to work for OGX and Corporate Sector. ER to work for OGX Outbound, Corporate sector and support GCDP ICX in funding of the projects. Finance to work in synergy with all exchange departments for delivery.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Section G | Non-Exchange
External Relations 1. Critically analyze the External Relations portfolio this year & list down the roles & responsibilities of VP ER in 2012. The year began with LC in debt where we had to pay a huge amount to the MC from the previous years. ER saw times when things were not working out at all. The trends of the year can be mentioned as below –
ER was given the event Y2B which went good with the involvement of Facebook as a brand coming down to Chandigarh to deliver a session.
Board involvement was good. MDP with Chitkara was a support. Corporate office was raised from the ER.
Money was not raised for the recruitments which could have got some money for the LC.
Money raised from new market Ludhiana at the time of JNC was a success
Selling of GBM’s was a good case practice. This is the way forward to 2012. More collaborative events in synergy with OGX.
Roles and Responsibility of VP ER in 2012 –
Areas I will focus in 2012 –
Innovation over product packaging will happen for sure, where we sell customized products to the customers like. iLEAD sessions, Y2b and Empower, GBM and Leadership Development Seminars, space in newsletters etc.
Collaborative events in synergy with CIM.
Sales culture in departments, where focus will be on the sales training in departments and better packages to the team leaders who go for appointments.
Adding a new board member – Jyoti Kamal (Media Back ground)
2. Give your (probable) ER target for the next year. Justify the same. Product
Raising Target
Balakalakaar [may/june/ November]
5,00,000
Empower + Y2B
3,00,000
Justification Product can be sold to Banks, Infrastructure companies, colleges. This event is about branding and the direct impact that we do. National NGO’s which work on such issues will be tapped for revenue generation. Profitable event. Promotions will happen in partnership with the Chandigarh administration. Recruitment promotional events. National partners will be present at these events and ER
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH [Feb/Aug]
Global Village
partners will get access to the youth and branding. Packaging will be done with GBM’s and iLEAD sessions for the year. 3,00,000
[July/August]
LEAD MUN
BoA and Alumni
iLEAD, projects, LEAD sessions
1,00,000
2,00,000
2,00,000
Local conferences, GBM’s and LDS
1,00,000
Total
17,00,000
Infrastructure companies and Banks. This event is about branding in open areas like Sector 17 or Sukhna lake. Large target audience and internationalism. Partnership with CITCO and Chandigarh administration will be done to get support for promotions in the city. LEAD MUN can be sold to colleges, training institutes and coaching centres as it is an event which involves the students. Involving BoA in the events is very important and Chitkara’s have always been very supportive financially. Alumni who are well established in the city can also be engaged in the events. These projects will run in the colleges and is about the initiative the youth wants to take for the society. Such initiatives which are being done by the internationals are supported in the market. Target – Immigration companies and training institutes, colleges, National NGO’s which support for a cause. There are a lot of companies who wish to reach out to the youth of the city and even if they pay in small numbers together it will be huge.
In-kind raising like corporate office, GBM venues, stationary and delegate kits for some events will take place.
Financial Management 1. Describe your understanding of the role of Vice-President Finance in the LC.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH 2. Define a financially sustainable LC. How do you envision AIESEC Chandigarh in 2012 with respect to financial sustainability? A financially sustainable LC should meet the following criteria –
Fixed deposits of minimum of 5-6 Lakhs to recover form crisis situations.
Exchanges are managed with the exchange funds raised from GCDP-OGX and GIP ICX of the LC.
ER generated is the profit and is spent of asset generation of the LC.
A profit of minimum 60% is generated from all the events.
A good bank balance to spend on immediate requirements.
In the year 2012 the focus would in following ideal structure and spending the money wisely. The model that we will follow is as follows –
Asset generation for the LC i.e. Printer, camera, scanner and permanent office.
Well planned events for the LC with more than 50 % profit.
Innovation will be made in the year like – o
Better intern tracking model for the QTF, so that planned investment can be made on trainee houses.
o
Outsourcing the trainee houses.
o
Budgeting for Exchange Departments which will be reviewed every month.
o
Membership kits for all the members in the LC. Help them in training.
Investment on Promotions for which the return on investment is high.
Investment on sending members on short CEED’s to get the IL’s from countries like Russia. Will help in OGX Realizations
3. Analyse the investments made this year and mention the major investments that you shall be focussing upon for next year. Also, mention any areas for cost cutting and how [Considering high volume of traineeship investment through GCDP and trainee house management]?
Major investments made this year were on -
Major investments and cost cutting that will be made next year are as follows – o
Money
spent on the intern houses has to be cut down. Cost cutting measure adopted will be
o
Outsourcing intern houses, partnering with bhawan’s for 100 interns.
o
Investment on sending membership abroad on international internship and LC-LC CEED’s for better IR, a part of the RnR’s.
o
Cost cutting on the venues for GBM’s and events should be raised.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
Talent Management 1. Describe your understanding of the role of Vice-President Talent Management in the LC considering two essential components of the Experiential Leadership Development stage, Team Member Programme and Team Leader Programme, fall under this portfolio’s purview? Give tangibles as far as possible. The role of VP Talent Management is quite important with respect to Membership development & Capacity Building of the LC. Some key aspects of it are: HR Planning in the LC and related TM processes (14 processes right from planning to H4TF). Carrying out the Recruitment process in the LC (Promotion, Selection, Induction) Tracking & Analyzing Performance & Competency Management in the LC and hence designing & executing R&R. Strategic Member Education. Ensuring Implementation of the Learning Environment in the LC. Designing LDS Agendas & Activities. Individual focus on H4TF to increase value of the AIESEC brand for any member. Certification for the membership to increase the external value. Bringing externals to GBM’s and MBM’s for efficient training. Handling the associate members and creating better job roles for them.
The job role of a VP TM is more like and art. It is more about focussing on the fact and making sure that every member in the local chapter is going through a diverse experience. VP TM plays an important role in weaving the culture and efficient development of the membership. He looks for the proper functioning of the organization. He is supposed to have a different game plan for the local chapter.
2. Analyze the recruitment’s conducted this year. What innovations do you propose in the existing processes to make them even more effective for next year? The year has seen 3 successful recruitment cycles. The response of the applicants was the highest in the year and quality of applicants was good. February Recruitments – ZooZoo 11(1500 forms sold)
Major bunch selected were hostellers.
We saw a membership in June
May Recruitments – VP TM and CIM (only virtual)
6 people were selected and focus was to recruit people who could join the exchange teams.
August Recruitment’s – Team Magik (3600+ forms sold)
Result is the smartest batch of the year.
Selections were carried out taking care of all the processes in details.
Innovations for 2012 Recruitment Cycles –
January Recruitments – Every year we face a problem at this time of the year that we are not able to reach out to maximum people because of the exam cycle Chandigarh college have.
Role specific recruitments – People to be recruited for specific jobs.
Associate Members – These members will play a very important role in all the recruitments.
Outsourcing one of the 2 processes (GD or TA) which will bring credibility to the selection process.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH 3. How to increase external value of our Membership? Like the initiative taken by the Indian MC to conduct a career fest at the NLS 2012, AIESEC Chandigarh should look forward to promote the local talent to present clients. Things that we can do which will help to increase the external value of our membership can be –
Certification from the board or any other credible organization for the TL & TMP program.
Outsourcing GD or TA.
Participation in the external forums of the members.
Conducting LEAD programs in schools and colleges by externals or BOA and Alumni.
Communications & IM 1. Describe your understanding of the role of Vice-President Communications & IM in the LC. The role of Vice President Communications and Information is mostly misunderstood. Over the years CIM as a portfolio has evolved in its process and the way it functions. CIM as a portfolio will play a major role in achieving the 2015 vision where we aim to engage every stakeholder in the world. Promotions and Marketing of AIESEC as an organization and the way it is changing will only be managed by this portfolio. The portfolio can be divided in two main parts –
Internal Comm
Communicati ons
Exteral Comm
CIM
Knowldege Management
Information Management
Information Systems
Internal Communications and Branding
External Communications and Branding
International Relations and Internal branding with the help Internal newsletters and publications
Partnerships and representation at external forums
Accessibility to information systems
Defining branding guidelines
Media relations
Documentation of forums
Content Development
Defining key message for the externals
E-learning – Training on myaiesec.net
Myaiesec.net Training
Dynamic presence
Storing information on aiesec.net
Understanding the AIESEC brand
External branding recruitments
Social
Showcasing Impact
media
and
Information Management
. Defining IM policies
Website management
the
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH 2. How would you assess the role of Communications in 2011? How can this portfolio tangibly contribute to the achievement of the LC’s goals (Exchange, Leadership, Membership, External Value) & objectives in 2012? How will this be tracked? Communications as a portfolio has evolved over the years. We are coming from the time when we did not have a website to today having the best website in AIESEC India and being one portfolio which has shown tremendous growth in online presence. This portfolio has always played a very important role in the overall development of the organization. In the year 2011 CIM has grown more than ever with better understanding of the department. Tangible ways in which this portfolio will help in the achievement of the LC’s goals are – Exchange –
Branding internally and externally.
Exchange website for the AIESEC network to brand our projects.
Promote opportunities in the local environment like international internships and TMP and TLP with the use of Media and online platform.
Partnering with market leaders in the local environment to help grow (online and offline).
Showcasing impact internally and externally to improve the brand of the organization and making an environment for people to connect to it.
LEAD Workshops in schools and colleges.
Leadership –
Certification of the leadership roles from external partners.
Showcasing impact stories of the current leaders and associate members.
Opening and Promoting Leadership opportunities in the event OC’s and QTF in the external market and associate members and showcasing their experiences.
Partnering with other youth organizations and college clubs to promote the TLP Programs.
LEAD Workshops in colleges.
Membership –
Representation at external forums and creating opportunities for members also.
Membership case studies which showcase their learning and valuable experiences.
Capitalizing on the youth network’s like school clubs and other youth organizations in the city and also virtual membership to promote TMP Programs.
External Value –
Extensive use of Media and showcasing stories and impact created by the organization.
Events like Empower, Lead MUM, Y2B.
Showing parents and client case studies and showcasing them in the market.
External sessions to the general body which will increase the value of the organization.
Tracking in CIM is hard but can be tracked on various grounds which will define the brand of the organization in the local environment also.
No. of raises through promotion on social media and AIESEC Chandigarh website. No. of websites advertising AIESEC on their homepage. Member Education regarding the AIESEC Brand Experience. No. of Print, Radio articles and TV appearances. No. of website, blog updates.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
Newsletter frequency (quarterly/weekly). No. of fans on AIESEC Chandigarh Facebook Fan page. No of online registrations on the AIESEC Chandigarh website. No of surveys filled as a result of LEAD Sessions. No of printing and Cafe partnerships. No. of LEAD sessions delivered. No. of students attending events and LEAD Sessions. No. of volunteers at the events.
3. What are the various spheres in the LC in which Information Management plays a huge role or can a play a huge role? Information Management is one of the most important processes for any organization in the world to sustain for years. Development of new tools nationally has taken place. AIESEC India national website and myaiesec.net will play a very important role in effective information Management. Various spheres in which the information management plays an important role is
Development of the tools for effective CRM. Use of external websites can also be done. IM manager helps to maintain the access to the information of the local chapter. Accessibility will be checked by the IM manager with the help of myaiesec.net as a tool. Search tools and tracking tools will be generated on myaiesec.net ad effective use of Google as a tool.(Google offers various tools that can be used). Data backup of the LC is an important thing. Using external HDD and servers for the backup and also uploading all important files on myaiesec.net and making archie wiki for the tracking. Membership training on IM systems like myaiesec.net will be carried out for effective and quick use. Feedback mechanism will be developed for effective feedback from clients and trainees. Live Streaming to make sure that things are projected externally to increase the external value and engaging people online. Event reports, discharge reports, conference reports and outputs of GBM to be uploaded on IM systems. CRM tool present on the external websites can be used. Training to the Management Body regarding the same will be done.
4. What are the possible ways for a VP CIM to make AIESEC the first choice Youth Organization in the city? With changing times what meters the most is what people think about AIESEC, but what AIESEC tell people about it. Here CIM plays a very important role. To become the first need to be –
AIESEC becomes that brand which is
Highly Attractive With High Awareness
Which results to be the Star Brand Sector
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH Ways in which we can be the Star Brand Sector will be
VP CIM will focus on the visual and web positioning of the Local chapter and its activities. What matters the most is how we project them about the things happening in the LC.
Partnerships with external events, forums, café and student organizations to increase the presence of AIESEC as an organization.
Increasing the interactions with the youth and people through online presence, forums and discussions.
Do student surveys and implement ideas or do things which people want to have. Thus being one organization which works for what people want to do.
Events and forums to the students in the city which challenge their worldview.
Showcasing better delivered experiences to people who at the end value those experiences.
By making AIESEC Talent recognized by externals and companies by providing them certifications.
Use of Media to promote AIESEC and its activities in the city and regions around.
Creating opportunities for people where is they can volunteer and work with AIESEC over the topics and projects that they want to (associate members).
There is a process that we can implement to achieve the state of being Start brand in the city.
BOA and Alumni Engagement 1. How do you see the Board of Advisors being serviced the best ? What inputs-tangible and intangible, can they give to facilitate the LC’s progress? Board is one the most important asset that the LC has. Our LC’s board consists of one the most influential and experienced people of Chandigarh. Board supports us with a lot of things like financial support, In-kind support in terms of office, network support etc. More than board engagement, board servicing will be the focus area next year. Ways in which we can service the board are –
Sending updates of things happening in the Local chapter through newsletters like events and inviting to board to all the LC events and chat shows with the membership.
Delivering all the services that we promise the board, like promotions of Chitkara.
Board members success stories and sharing them on Social Media and blogs.
Quarterly reports to be send to the board.
Inputs that we can get from the board are as follows -
Financial support to the LC when it is needed [high raising cycles]
Network support from the board. Using their network to expand in the city and around.
Certification from the board, example Chitkara can provide us with leadership certificates.
Endorsements from the board will help in business development.
Expansion strategies and new projects.
Support for GCDP-ICX Projects.
ABHINAV DOGRA | MANIFESTO FOR LOCAL COMMITTEE PRESIDENT 2012-13 AIESEC CHANDIGARH
Mentors the EB members to help them in strategies and innovations.
2. How do you see the Alumni being serviced the best? What inputs-tangible and intangible, can they give to facilitate the LC’s progress? Chandigarh today being what it is in the network is because of the people or leaders who have lead it in the past. We have come a long way and have a great legacy behind us. It is because the people in the past who have supported this LC in some manner or the other. If Chandigarh as a local chapter I known to be the most humble and value driven, it is surely because of the people who have lead it and the values which they instilled in the organization which were carried forward by the successors. Alumni are the most important people for any organization in the world. AIESEC is known to build young leaders and AIESEC Chandigarh has made people who now are well established in the respective fields. Today before we start to service the Alumni, the biggest step will be to form a network and get all those people back to the organization. Few steps that we can take to service the Alumni are as follows –
Promoting stories about the success of the Alumni and their business in our network.
Giving them a network where they can expand and collaborate with other organizations.
Sending them newsletters and updating them about the LC and its standings.
Inviting the Alumni to LC events and forums. Inviting them to the GBM’s where they can come and talk to the members.
Alumni get together - An environment for the Alumni to come and relive their AIESEC Experience.
Support that we can seek from the Alumni is –
Network support in terms of expansions.
Endorsements from the Alumni who are well established in the market.
In-kind support in terms of Office and GB Venue’s and other things.
Certification to support the TMP and TLP programs.
Training of the members on sales, marketing and CRM.
Mentors to the EB members.