Event Report THE DEHRADUN MARATHON
AIESEC in DEHRADUN An Entity Of AIESEC Chandigarh Presented By: Anuja Keshava Team Leader AIESEC DEHRADUN
WHEN
MARATHON: Sunday, 29th April 2012
WHO
200+ Participants 20+ Volunteers
AIESEC in Dehradun, an entity of AIESEC Chandigarh have gone a step forward in organizing the first ever Dehradun Marathon-Walk for the Environment in the city.
EVENT OBJECTIVE:
We at AIESEC in Dehradun believe that a strong network of compassionate youth, get an opportunity to give back to the society and work for a good cause. Showcasing AIESEC Culture to participants Brand positioning amongst youth and clients.
AGENDA: DEHRADUN MARATHON – Run For The Environment AIESEC in Dehradun aimed at bringing together people from all walk of life, generating awareness among them, awakening them to the importance of environment by putting our best foot forward to do our ‘bit’ towards planet Earth. The Marathon was an attempt to reconnect the citizens of Dehradun for a green present and future, to the morning glory of chirping birds, clear sky, and fresh air and experience the first rays of solar energy, as it strikes the planet.
KEY HIGHLIGHTS:
Promotion via television network, posters and website Live Coverage from a television channel 200 participants and 20 volunteers
PROMOTIONS: I. Promotion Activities: - Posters put up in major colleges and student hangouts: 50 - 5 newspaper articles and advertisements: Hindustan Times, Dainik Jagran, NavBharat Times, Amar Ujala, Dehradun Classifieds.
- Promotional Video on Network 10 II. Promotional Places: - All major Hangout of the city - Educational Institutes partnering with AIESEC Dehradun - Major student Hangouts: Pinocchio Pizza, Kumar Sweets, Kukreja Lounge, Hi-Jinks, Silver City Multiplex.
III. Registration Process: - Registration stall set up in colleges, outside student hangout places also with the help of Promotional Partners and Youth Partners.
SPONSORSHIP PARTNERS: - Ecowin PVC Windows & Doors - A Infrastructure - Global Aqua Treatment Technologies Pvt Ltd. - Trishla Vinyl Tubes Pvt Ltd. - Jindal Saw Ltd.
PROMOTION PARTNERS: - Hotel Kukreja - Kumar Sweets - Pinocchio Pizza - Silver City Multiplex MEDIA PARTNER: - Network 10 - Hindustan Times, Dainik Jagran, NavBharat Times, Dehradun Classifieds.
YOUTH PARTNERS: - University Of Petroleum & Energy Studies SPE Chapter - ENIGMA Inspired & Remixed - Association for Computing Machinery UPES Chapter
TOTAL Sponsorship Money Raised : Rs 1.25 Lakhs TOTAL Profit : Rs 60,000
PROMOTIONAL PAGE LINK: http://www.youtube.com/watch?v=-LD5-MQl9RU http://www.facebook.com/events/365401230169181/