Event Report for AIESEC Chandigarh’s
Global Entrepreneurs Program: Campaign Concept Ø An initiative by AIESEC in India to provide the youth a unique combination of multi-cultural entrepreneurial, social and leadership experience. Ø Aims to build young leaders who can make a positive impact on society. Youth would go and work abroad on a host of social issues ranging from Youth Entrepreneurship, HIV/AIDS, business models on sustainability, development studies, human rights for ethnic groups, Cultural Education,, Education, Environment, and all those on which AIESEC and its partners are working on. Ø It would equip the youth with quality such as leadership, entrepreneurship, team work, management, finances, communication skills, event management, client servicing and the most important the vision to make positive impact on society. All in all, a golden opportunity for youth to develop themselves and be one step ahead of their peers. Ø This is done through global exchange/internships. The internship would be of a minimum duration of 6 weeks. Ø The campaign is initiated through an event . The Objectives of the Event Ø To involve the youth in a multi-cultural event. Ø
To make them realize the importance of Entrepreneurship
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To create a truly global environment within Chandigarh
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Create a sense of Global Team Management through Activities and Competition.
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To discover the hidden innovation and creativity.
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To create awareness about the global issues and need for social change.
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Fun
EVENT PROMOTIONS The Colleges and other places that were targeted for promotions: S.D. College, Sector-32 Chandigarh DAV College, Sector- 10 Chandigarh Government College for Girls, Sector- 11 Chandigarh MCM DAV College, Sector- 36 Chandigarh SGGS College, Sector-26 Chandigarh Punjab Engineering College, Sector-12 Chandigarh UILS, Punjab University DCET, Punjab University Rayat and Bahra College, Kharar Rayat and Bahra College, Ropar Indo Global group of Colleges Chitkara group of Colleges UIET, Sector- 25 Chandigarh ICL group of colleges Punjab University- All hostels Off-campus Promotions at Sec- 8, 9, 10, 11, 17, 35
The banner and the placard that were used for promotions:
This was also the advertisement which came in Indian Express one day before the event.
GEP EVENT The event was held on 15th Feb 2009 at Tagore theatre from 10 a.m. to 1 p.m. More than 300 students from different colleges in and around the city were present there. The main objective of the event i.e. awareness amongst youth on social issues, team experience and culture and the importance of Global Entrepreneurs Program was achieved. There were two external sessions: one was taken by Kotak Bank on leadership and the other one by our Platinum Partner- University of Fraser valley.
Agenda of the EVENT • • • • • • •
Introduction to AIESEC Youth for Leadership Session Team Activity Introduction to Global Entrepreneurs Progaram External Session by University of Fraser Valley Session by Kotak on Leadership GEP- Projects and Opportunities
Fund-Raising for the event A total of Rs.1,03,000 was raised for the event. The Products were sold to 1 Platinum Partner(Rs.30,000), 2 Gold Partners(Rs.20,000) and 3 Silver Partners(Rs.10,000). The exact pricing details have been shown in the Budget.
BUDGET FOR THE EVENT INCOME Study Overseas UFV Framebox Bulls Eye Chitkara SIEC
TOTAL
AMOUNT 30,000 25,000 16,000 12,000 10,000 10,000
1,03,000
EXPENDITURE
AMOUNT
Venue Printing Stationary Phone-Calls Misc.Expenditure
28,090 8,000 2,000 2,000 2,000
PROFIT
60,910
TOTAL
1,03,000
MEDIA COVERAGE • Associate partnership with MY FM (94.3): 5 promos daily for continuous 5 days before the event • Media Partnership with Indian Express for Pre-event and Postevent Coverage • 1 pre-event advertisement(same as the banner) of GEP event in Indian Express • 3 Post-Event articles in Hindustan Times, Indian Express and Times of India • The links for the articles: http://www.indianexpress.com/news/cultural-connection/424081/ http://timesofindia.indiatimes.com/Chandigarh/Youths_discover_uncommon_ground_at_Tag ore_Theatre/articleshow/4133967.cms