CAMBODIA SURVEY REPORT
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2 UNITING A GENERATION OF YOUNG LEADERS WHO AREN’T AFRAID TO SPEAK UP AND TAKE ACTION ON THINGS THAT MATTER.
YouthSpeak is a global youth movement and youth insight survey powered by AIESEC. We are focused on understanding the hopes and challenges surrounding various issues which involve young people like us. Over 100 countries and territories, 42 000 voices were captured in the 2015 comprehensive survey to engage stakeholders across government, business, third sector and education. This year, we are obtain responses from young Cambodians to provide decision makers with their opinion on how they envision the world in 2030 and what are the issues that they are ready to act upon today to make this future brighter.
The way the world will be shaped by 2030 depends on us.
How can we engage youths to take action?
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INTRODUCTION
As we finished Phase 1 of the YouthSpeak 2019 initiative for Cambodia, you will be able to find the finalized output of the YouthSpeak survey conducted from 1st March to 2nd May 2019. This report serves as an output (Phase 2) to provide decision makers with insights from young Cambodians on things that matter to them. Phase 3 will be YouthSpeak Forum which will happen on 30th June 2019 in Phnom Penh, aiming to gather 600 youths to participate to discuss, learn, and gain exposure towards the Global Goals.
DEMOGRAPHICS
Highest level of education Bachelor’s Degree
204
Secondary / High School Master’s Degree
67 11
Technical Training
7
PhD
2
Primary School
1
292
Responses Period: 1/3 – 2/5
7
8
Age representation
53.1%
39.4%
16 - 19 Years Old
20 - 22 Years Old
4.1%
1.4%
1.0%
1.0%
23 - 24 Years Old
25 - 27 Years Old
Over 28 Years Old
Under 16 Years Old
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Gender representation
52.8%
47.2%
Female
Male
DRIVERS IN LIFE Based on the results of the 2014 YouthSpeak global report, youths are willing to live a meaningful life. They are not following the flow but, striving to achieve a bigger purpose and live their life to the fullest. What is interesting to have a look at what drives them in life in order to understand how they want to be engaged to take actions.
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3 main motives that drive youths in life 61.9%
39.6% 26.7% 1.9% Friends
Spiritual values
2.0% Pain, Passion, Morality, Education, Value & Hardworking
2.2%
Social status
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3 things that youths would do if they could be paid for anything*
TRAVEL
CAREER
SOLVE SOCIAL ISSUES
*Based on the keywords search analysis
DRIVERS IN LIFE While taking important decisions, Cambodians are driven by Family, Purpose and Friends. Obtaining approval from family and friends are some of the more important factors. They definitely do not take important decisions with the intention to gain more power or social status. They are curious about the world and are willing to learn from others. They possess the desire to strive for their dream careers and contribute to the society. This generation is about “balanced�: they are ready to give and take.
WORLD IN 2030 In September 2015, the United Nations adopted the new global agenda for sustainable development in New York. The UN member states, governments, business, experts and leaders committed to address 17 global goals in the next 15 years for a better world. Young people will play a key role on the way to make it happen. But what do they envision in 11 years from now?
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Will your society be in a better or worse state in 11 years from now (by 2030)? Worse 23.3%
76.7%
Better
16
Who do you think has the strongest ability to influence the society today?
34.1%
27.4%
24.1%
7.0%
4.8%
2.6%
Youth-led Organization
Government
Individual
Private sector (Business)
NGO
No one
WORLD IN 2030 More than 75% of all the respondents believe that society will be in a better state. They believed that youth-led organizations have the strongest ability to influence society, however, at the same time the power and significance of government bodies and individuals to drive change cannot be underestimated. Cambodian youths want to take an active stand and believe in their ability to influence the issues around.
YOUTH FOR GLOBAL GOALS Coming to the part of “which issues youths care about the most” let’s see if young Cambodians are aware of the Sustainable Development Goals that were adopted back in September 2015, from which channels they learn about it and which issue they choose as the priority.
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Do you know what the Sustainable Development Goals are?
No 32.6%
67.4%
Yes
20
Which Global Goals youths care about the most?
31.5%
9.6%
26.7%
71.5%
20.4%
7.0%
4.1%
27.4%
3.3%
9.6%
15.9%
10.4%
23.0%
1.9%
4.8%
18.1%
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How do you know about the Global Goals?
44.3%
AIESEC
21.7%
University
9.3%
24.7%
Friends
Others channels
YOUTH FOR GLOBAL GOALS Education and Poverty together with Decent Work and Health are four key issues Cambodian youths care about the most. These are the areas where they need opportunities and support to start acting upon them. Two-third of the respondents know about the Global Goals. Most of them mentioned AIESEC and University as their two key sources of information from where they can learn and start acting upon the Global Goals.
LEADERSHIP In AIESEC we believe that Leadership is the fundamental solution to achieve peace and fulfillment of humankind potential. In order to get closer to this vision by 2030, we need young people to step up as leaders to drive positive societal change. Therefore, it is imperative to understand which leadership characteristics do they value the most.
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Key characteristics of a leader*
Responsible
Visionary
Open minded
1
2
3
Honesty & Humility
Selfless
4
5
*Based on the keywords search analysis
LEADERSHIP The top characteristic that young Cambodians perceive that leaders should possess is being Responsible. Walk the talk and do what has been promised are some of the most important qualities youths are looking for towards our leaders.
ENGAGEMENT It is a universally known fact that for long-term change to be driven, the young people of today have to play a key role in driving that change. But, how do we really sensitize youths towards issues that matter? How do we get crucial information to reach them effectively so that they listen, and then, act? We attempted to understand what channels of engagement does youths rely on.
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Channels that youths use the most to keep themselves updated on day-to-day basis 88.1% 55.9%
51.5% 3.0%
Snapchat, WeChat, LinkedIn
4.8%
5.2%
The most trusted sources used while looking up for information 62.2% Academic Institutions
53.0% Parents / Relatives
49.6% Professors
30.7% Friends
28.9% Government
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ENGAGEMENT 88% of the respondents use Facebook to keep themselves informed, while the second and thirdmost used channels are Google and Instagram - but these channels are about half as popular as Facebook. This implies that the daily dose of crucial information for most of the respondents comes from what is being shared by their 'friends' on social media. For important information to get through to these people, it is important that such information is being shared by either their friends or channels/groups that they follow. It has become a requirement for messages to be packaged in a way that more people sharing it in order to make it reach out to more people. Interestingly, when it comes to trusted sources while looking up information, 62% respondents selected academic institutions. 53% mentioned parents/ relatives and about 50% mentioned professors. Thus implying that, most people are fairly convinced that academic institutions maintain trustable and credible information, as well as the people they look up to (such as parents/ professors/friends).
EDUCATION ​ ased on the previous YouhtSpeak survey insights : Education is the burning B issue for youths. We know that they prefer experiential learning to have a real hands-on experience. Has the situation changed? Which formats of experiential learning that they preferred and what it means for the potential employers and educational institutes?
NPS (Net promoter score) for current education system in terms of providing enough knowledge & skills for the future
-22.6 as of 2.5.2019
31
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Practical experiences that youths want to live the most in order to grow professionally and personally
39.6% Volunteering
9.6% Case Studies
7.4% Workshops
34.1% Exchange
5.6% Study Tours
3.7% Conferences
EDUCATION Youths are largely unsatisfied with the education system, with a Net Promotor Score of -22.6 as found in our survey. What’s is the reason? May be the answer can be found in the way youths perceive education itself. If we really want to engage the young generation to act upon issues that they care about the most, they need a support system that contributes to their personal and professional development. They want hands-on experiences. Based on the survey results we can clearly see that this experience that we are talking about lie in the area of exchange and volunteering.
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