SPRING 2017 GENERATION OF SOLUTION-CREATING LEADER
EVENT REPORT - March 11th and 12th , 2017 HCMC University of Technology -
Agenda:
Introduction……………………………………………
1
General statistics………………………………….....
2
Part 1 – YouthSpeak Ambassador
3
Part 2 – YouthSpeak University Tour
4
Part 3 – YouthSpeak Forum
5
3.1 Audience Statistics…………………………...
6
3.2 Main Activities………………………………...
8
3.3 Audience’s Feedback……………………….
12
Part 4 – YouthSpeak Contest
16
4.1 Achieved Milestones …………………………
16
4.2 Main Activities …………………………..........
17
4.3 Audience’s Feedback ………………………..
21
4.4 Winning Teams
24
Part 5 – YouthSpeak Exhibition
26
5.1 Audience Statistics…………………………...
27
5.2 Main Activities………………………………...
29
5.3 Audience’s Feedback…………………………
32
Part 6 – Marketing Features………………………
33
Part 7 – Media Coverage…………………………..
37
Part 8 – Our Partners….…………………………...
41
Introduction: Youth For Global Goals (Y4GG) is an initiative powered by AIESEC aimed at activating the leadership potential of young people of the world by engaging and mobilizing them through offering purposeful and cross-cultural projects around the globe that are designed to impact and contribute to the Sustainable Development Goals. YouthSpeak is a part of Y4GG and a global youth movement powered by AIESEC that allows young people to engage and take action over issues that matter to them. YouthSpeak enables young people to voice their opinions and take action. YouthSpeak Spring 2017 includes 4 platforms: YouthSpeak Ambassador, YouthSpeak University Tour, YouthSpeak Forum - Contest and YouthSpeak Exhibition.
This event is proudly to receive support from VCCI as co-organizer as well as UN agencies (UNICEF), government representatives and other influential business partners. 1
General statistics:
500 students joining YouthSpeak Forum (Total event registration: 950)
500 attendants at YouthSpeak Contest +800 participants at YouthSpeak Exhibition (Total event registration: +2000)
25 influential companies 3 local and international NGOs
2 government representatives 11 inspirational guests and speakers
Exposure over 5 national broadcast channels, 41 articles and reporting 2
RESULT YouthSpeak Ambassador Spring 2017 includes 3 main campaigns: • Successful stories series of hard-working experiences of normal people who was trying to step out of their comfort zone • “Sẹo” album series of emotional pictures that represent ugly tattoos from past experiences. • Video #Thanks4NotGivingUp the purpose of the video is to encourage young people keep trying and following their passion by saying “thank you” to themselves for never giving up
Lê Đình Hiếu CEO of G.A.P Institution
Hồ T. Cẩm Như Project Coordinator of CHANGE
Ngô Công Trường Founder of John&Partners
Nguyễn Thùy Liên Chairwoman of Proself
Tống Khánh Linh CEO of The Yen Concept
Tuệ Nghi CEO of NP Trading Investment
Dr. Nguyễn Bá Hải
3
PART 1 YouthSpeak Ambassadors 05/12/2016 – 12/02/2017
An Online Campaign nominating & showcasing top 7 young & talented Vietnamese with their inspiring stories about solving social issues for Sustainable Development in Vietnam
RESULT YouthSpeak University Tour Spring 2017 are 4 events organized in top 4 universities in Ho Chi Minh City. The event contents are customized in order to match students’ background in 2 fields: technology and business. Date
25/12/2016
Time
09:00 – 13:00
Scale
50 students
Date
06/01/2017
Time
08:30 – 12:00
Scale
50 students
Date
07/01/2017
Time
08:30 – 12:00
Scale
75 students
Date
18/02/2017
Time
08:30 – 12:00
Scale
57 students
PART 2 YouthSpeak University Tour 25/12/2016 – 18/02/2017
A series of events which are organized in top 4 universities in Ho Chi Minh City, aims to raise young students’ awareness about SD (Sustainable development), 17 SDGs of UN and “Solution-oriented” mindset
4
PART 3 YouthSpeak Forum “Generation of Solution-Creating Leaders ”
Agenda Day 1_11/3: 8:30 – 12:30 8:30 - 9:30 Opening ceremony 9:30 - 9:50 Opening remark 9:50 – 10:15 Reflection Activity 10:15 - 10:25 Clip
10:25 - 10:45 Keynote Speech 10:45 - 12:30 Panel Discussion
Day 2_12/3: 9:30 – 13:15 9:30 - 9:40 Music Performance 9:40 – 10:00 Keynote Speech 10:00 – 11:00 Panel Discussion 11:00 – 12:15
Presentations from 2 best team
12:15 - 12:30 Reflection Time
12:30 - 12:50 Call to Action 12:50 - 13:15 R&R and Closing Speech
5
3.1 Audience Statistics: University of Economics
19.17
Foreign Trade University - HCMC
10.83
Economic
University of Technology
10.17
Technology/Science
University of Social Sciences and Humanities
8.67
Social/Teaching/Hum anities Other
International University
5.50
University of Economics And Law
5.17
University of Science
4.33
University of Law
4.33
University of Finance and Marketing
3.83
University of Foreign Languages & Information Technology (HUFLIT)
3.67
University of Pedagogy
2.83
University of Technology and Education
2.83
Saigon University
2.50
Banking University
1.83
Other
14.33
Study Field 12% 13%
52%
23%
Studying Year 6% 1
16%
29%
2 3
21%
4
28%
Other
Analysed from 500 people joined forum
6
Possibility of introducing the event to friends: 99.4%
3.1 Audience Statistics: Graduation Year 30.00% 20.00%
24.30%
Ethnic Minority
26.80% 27.50%
Yes 2%
13.90% 7.50%
10.00% 0.00% 2017
2018
2019
2020
Other
Joined YouthSpeak 2016 Yes 16%
GPA Analysis 40.00% 30.00% 20.00%
30.11% 27.62%
11.88% 10.00% 5.80% 0.00%
No 98%
17.13%
6.35% 1.10% 0
7
No 84%
3.2 Main activities:
Day 1: 11/03 Vietnam and the Sustainable Development path
Opening Ceremony & Keynote
8:30 – 10:45 Mr Phạm Hoàng Hải - Head of the Secretariat of VBCSD "Vietnam is striving in the path to implementing 17 SDGs, and young population is the key to accomplish those targets. VCCI cooperate with YouthSpeak towards a sustainable development of Vietnam before 2030 by creating the opportunity for youth to experience reality, turn ideas into actions that have a positive impact on Vietnamese society.
Mr. Richard Bale – Consul General of Canada to Vietnam in Ho Chi Minh City "Achieving SDGs is an essential factor to contribute for a better sustainable Vietnam in future. It is important to understand the current problem, then espescially to find solutions to the current problems that your country is experiencing.“
Vietnam and I 2030 Ms. Phạm Thủy Tiên – Lecturer in University of Social Sciences and Humanities_VNU “We all dream about a better Vietnam in 2030. However, Vietnam is facing significant problems on the way actualizing sustainable development, especially the reality about irresponsible production and consumption and lack of relevant skills. Our Vietnam in 2030 can be better or worse, it depends on us.”
Sustainable Production and Consumption Ms. Nguyễn Dạ Quyên – Co-founder Vietnam Supply chain Community, Director CEL Consulting "You are the consumer, you have the right to choose. Your small actions will make the manufacturers change. You have to realize that you are the creator of that change. What we consume determines the lives we live. Be curious, be responsible & knowledgeable consumers” 8
3.2 Main activities:
Day 1: 11/03
How to survive in digital age ? SDG 4: Quality education Target 4.4
Panel Discussion 10:45 – 12:30
Mr. Nguyễn Minh Tâm – Head of Strategy Development, Prudential Việt Nam “You have to define what are the ones you need in terms of skills. Skill is what you can do and demonstrated directly. Knowledge transferring to skills will never be lost.”
Ms. Nguyễn Hương Quỳnh – Director of Nielsen Vietnam “Be proactive and confident, but your approach must be appropriate. We can train an unskilled person, but the important things is attitude – a positive attitude.”
Mr. Dương Văn Bá – Deputy director from Student Affairs Department, Ministry of Education and Training " In the skills we need, problem-solving and solution-creating skills are important in all jobs, and be the initial skills to attain others. The Ministry of Education and Training strategy is aimed at enhancing the skills of start-ups, creating career thinking, job opportunities for new graduates, and strengthening the support for students.”
9
3.2 Main activities:
Day 2: 12/03
Innovation: From ideas to life
Panel discussion 10:00 - 11:00
SDG 4: Quality education Target 4.4
Mr. Chương Đặng – Founder Kujeans, Ru restaurant, phở Bar “Business ideas can start from what you have and what you want. You are not good in terms of ideas, but what makes you outstanding, is your passion for the projects.”
Mr. Bùi Hải An – Co-founder and COO of Silicon Straits Saigon (SSS) “Sometimes passion is that the more you do, the more clearly you know what you love. Successful startups always thinking about something, and they come up with something that can solve their problems.\"
Ms. Trương Lý Hoàng Phi – CEO of the BSSC (Business Startup Support Centre), Secretary-General of the YBA (Young Business People Association) of Ho Chi Minh City "If it is just a short-term thinking, you should not do it immediately, all must be done with wellpreparation and patience. Whether you start up or work in a business, the solution you create will make your society better. Hope when you encounter any problems, always think about how you can solve them”.
10
3.2 Main activities:
Day 2: 12/03
Speech New step in innovation technology and opportunities for startups
9:40 – 10:00
Ms. Nicole Nguyễn - Marketing Manager - CARDANO Labo Vietnam “Block Chain Technology is not limited to any country, it is technology that brings sustainable development in the future. This is a low-cost start-up opportunity for young people, its development potential is still waiting for you to explore.”
Closing keynote Ms. Phạm Thủy Tiên – Lecturer of University of Social Sciences and Humanities_VNU
12:30 – 12:50
“We do not know how much we can do when we are not putting ourselves in a challenging environment. If we do not do small things, we will not have big things. If everyone choose to do the easy one, then who will do the hard”.
11
3.3 Audience’s Feedback
General feedback from audience (11/03) Opening Remark - VCCI
Opening Speech
4% 2%
Excellent Good Normal Bad Very Bad
4% 4%
17% 23%
54% 22%
Reflection and I Activity "Vietnam & I 2030"
3% 1% 16%
25% 63%
39%
27% 25%
Keynote Speech “Sustainable Consumption & Production"
11% 1% 0%
4%
5% 43%
27%
Opening Remark - Consulate General of Canada to Vietnam in HCMC
Panel Discussion “How to survive in digital age ?”
3% 1% 18%
19%
61% 12
31%
47%
3.3 Audience’s Feedback
Excellent Good
General feedback from audience (12/03) Panel Discussion "Innovation: From ideas to life"
Keynote Speech "Technology Innovation"
5% 2%
2% 0%
Normal Bad
21%
18%
37%
Very Bad
28%
35% Reflection Time
52% Call to Action
2% 2%
2% 2%
15%
21% 23%
52%
13
23%
58%
3.3 Audience’s Feedback Understanding of Sustainable Development Goals (SDG)
Understanding of SDGs’ necessary GOAL 12
80%
GOAL 4
83% 78%
79%
80%
81%
82%
83%
84%
What is your thought about SDG after the event? • All the goals are practical and actions on these goals are necessary • Those are the goals that need collaboration among individuals, organization and government • These goals can really be achieved • Words must be accompanied by specific action • Sustainable development goals of the United Nations is not only an opportunity for the country, the world to become a better place, but also an opportunity for students to find a path for their life. Role of myself in order to contribute is to improve myself and make small actions to spread the idea to everyone. • I will introduce these goals to more people • There is need to spread these goals to more people. I believe that Vietnam will develop sustainably in the near future. Personally, I will implement goal clean energy and save water first, to encourage people around me to use water more effectively. 14
3.3 Audience’s Feedback
15 25
ACHIEVED MILESTONES • 127 teams of 5 members registration • 127 solutions (63 solutions for Goal 4, 64 solutions for Goal 12) • Winning team individuals wins 3,000USD (include of being Exchange participants of Global Volunteer in AIESEC) • Top 2 is developed by them and advisor
PART 4 YouthSpeak Contest Young Solution Project”
YouthSpeak Contest powered by AIESEC is to empower young people initiate ideas on solving issue about SDGs 4 (quality education) and 12 (Responsible Consumption and Production). Day 1_11/3: 13:50 – 20:30 13:50 – 15:20 Workshop 15:35 – 15:55 Teamwork 1 15:55 – 16:55 Teamwork 2 17:10 - 18:50 Feedback and dinner 18:50 - 20:30 Teamwork 3
Day 2_12/3: 9:30 – 13:15 8:00 - 9:20 Round 1 9:30 – 10:40 Round 2 11:15 – 12:15 Final round
16
4.1 Main activities:
Workshop
SDGs 4: Quality Education
13:50-15:20
SDGs 12: Responsible Consumption & Production
17
4.2 Main activities: Workshop & Teamwork 11/03 13:50-17:00
18
4.2 Main activities:
Mentor 11/03 17:00-19:30
19
4.2 Main activities:
Contest 12/03 8:00-10:30
20
4.3 Audience’s feedback
Feedback Day 1 Workshop
Teamwork
Mentor
64.38% 62.16%
50.65%
31.17% 25.68% 20.55% 14.47%
11.84%
10.53% 2.63% 1.32%
Excellent
Good
Normal 21
Bad
1.32%
1.30%
0
1.37%
Very Bad
4.3 Audience’s feedback
22
4.3 Audience’s feedback
23
4.4.1 The Winner
YOUTHCOMPASS PROJECT (Career orientation and development path for freshmen and senior students at Hochiminh City)
The project aims to substantially increase the number of students who have relevant skills and clear career path to get decent jobs. Youthcompass project invole university and business to collaborate in creating list of essential skill or knowledge which employment look for as potential candidates
24
4.4.2 The Runner-Up
S-GREEN PROJECT Aim to reduce waste generation in Hochiminh City by creating a process and build up recycling industries to decrease amount of waste in Da Phuoc Landfill everyday.
The team has learn from the model of recylcing waste process from Singapore which reusing 98% dometic waste of Singapore per year
Residenti al waste Residenti al waste Residenti al waste
Da Phuoc Landfill Collection Intermediar y
Collection Intermediar y
Recycling Industries Waste - to - energy
Busines ses
25
PART 5 YOUTHSPEAK EXHIBITION “How I met my future”
13:00 – 17:00
Agenda 13:00 14:00 – 15:00 16:00 – 17:00 17:00
26
Booth Visiting SDG Exhibition Workshop Closing
28
5.1. Attendee’s Statistics: Business (BA, Sale, Marketing‌)
13%
Technology/Natural Science/ Engineering
13% 51% 23%
Social Science / Linguistics Others
Studying Field Year 1
7%
17%
25%
Year 2 Year 3
25%
26%
Year 4
Others
(Statistics analyzed from +2,000 registrations) 27
Studying Year
5.2. Main Activities:
• 25 Diverse opportunity providers (Companies, NGOs-NPOs) • Highlighted activities: Career Orientation, Fastpaced interviews, Company and internship introduction, direct interaction with company representatives, games, mascot, etc.
28
Booth Visiting 13:00 – 17:00
5.2 Main Activities:
CV Consultant & Mock Interview 13:00 – 17:00
•
Being powered and executed by ADECO Vietnam
•
More than activity
29
250 students engaged in this
5.2 Main Activities:
SDG Exhibition 13:00 – 17:00
Provide understanding about 17 SDGs through images, stories and interacting spaces
Recycling Area 13:00 – 17:00
Special Guest: Helly Tong
30
5.2 Main Activities:
Skills and Mindset Development “21st Century Skills”
Workshops 14:00-17:00
14:00 – 15:00
• Goal Setting •
Ms Hong Nhung – Manager Teach for Vietnam
• Communication of First Impression
with Business •
Ms. Ngan Ha - CEO Engoo Vietnam
• Problem Solving •
Mr. Le Tuan Anh - Founder 8 Morning
16:00 – 17:00
• Decision Making •
Mr Hoang Tuan Anh - Former Vice President of AIESEC in Vietnam
•
Ms Phan Thao My- Former Vice President of AIESEC in Vietnam
• Personal Branding •
Mr Le Tuan Anh – Founder 8 Morning
• Time Management •
31
Mr. Nguyen Viet Quang – Selected President of AIESEC in Vitenam
5.3 Audience’s Feedback:
32
6.1 Channels:
Facebook & Website
Activation
Media
Livestream
Facebook & Website Key Fanpage: YouthSpeak Vietnam Official website: youthspeak.vn Supporting Fanpages: AIESEC in Vietnam, AIESEC RMIT, AIESEC FTU HCMC, AIESEC Ho Chi Minh City, AIESEC in UEL, Youth Leadership Opportunities Hub Public groups & external fanpages AIESEC internal groups E-mail: AIESEC’s Newsletter via GetReponse.com Direct promotion email
Activation: Set partnership with university clubs, youth organization, NPO/NGO organizations Get promotion support from clubs and organizations Media: Set partnership with media organizations
Livestream: - Event livestream on Facebook
33
PART 6 MARKETING FEATURES Timeline
On-site 11/3 & 12/3 March
February
January 7/12: Launch YouthSpea k University Tour
17/2: Launch YouthSpeak Exhibition
4/1: Launch YouthSpeak Forum
December
November
October
26/10: Warmup YouthSpeak Fanpage
6.2 Channels’ Reach: Facebook & Website
Activation
Media
Livestream
7 AIESEC Fan-pages nationally and locally +50 Public students’ groups and fan-pages 2,626,143 Reach 36,865 Pageviews & 16,425 Website visitors 5,699 Fan-page increasing likes (from 29,190 to 34,889) 4,25 % increasing engagement rate (from 1,28 % to 5,53%) Database +19,000 people. Open rate +58.7% 11,153 people reached Partnered with 13 University Clubs and 2 Organizations in HCMC + 30 University groups
5 official media partners Appeared in 5 national TV channels. Appeared in 1 printed newspapers. Appeared in 6 online newspapers 22,300 total livestream views 34
6.2 Channels’ Reach:
35
6.2 Channels’ Reach:
36
7.1 Partners
PART 7
Media Partners
MEDIA COVERAGE
Type of Media Quantity
Media Supporters
37
TV Channels
5
Online Newspaper
6
Offline Newspaper
1
Information Hub
3
Total
46
7.2 TV Channels
Channel
No.
Link
Publish Day
1
Link
21/02/2017
2
Link
Yan
3
Link
05/03/2017
VTV1
4
Link
12/03/2017
HTV
5
Link
FBNC
6
Link
VTV6
18,19/3/2017
38
7.3 Online: Channel
YBox
UNESCO CEP
EBIV
No.
Link
Publish Day
15
Link
06/02/2017
16
Link
24/02/2017
15/03/2017
17
Link
09/02/2017
Link
03/02/2017
18
Link
07/02/2017
5
Link
06/02/2017
19
Link
09/02/2017
6
Link
08/02/2017
20
Link
01/03/2017
7
Link
27/02/2017
21
Link
03/03/2017
8
Link
06/03/2017
22
Link
9
Link
09/03/2017
23
Link
Have not collected yet
10
Link
07/02/2017
24
Link
13/02/2017
11
Link
08/02/2017
25
Link
22/02/2017
12
Link
11/02/2017
26
Link
01/03/2017
13
Link
15/02/2017
27
Link
09/02/2017
14
Link
28/02/2017
No.
Link
Publish Day
1
Link
21/01/2017
2
Link
24/02/2017
3
Link
4
Channel TeamX HCMC
Sinh viên Việt Nam
Think in a box Kenh14
39
7.3 Online: Channel
No.
Link
Publish Day
28
Link
09/02/2017
29
Link
15/02/2017
30
Link
23/02/2017
31
Link
01/03/2017
32
Link
10/02/2017
33
Link
22/02/2017
34
Link
28/02/2017
35
Link
07/03/2017
Startup Insider
36
Link
06/03/2017
Báo Văn hóa
37
Link
08/03/2017
SG đầu tư
38
Link
14/03/2017
Người đưa tin
39
Link
14/03/2017
Báo Thời đại
40
Link
16/03/2017
9cv9
The Cable Organization
40
OUR PARTNERS As an organizer of YouthSpeak Spring 2017, AIESEC in Vietnam would like to express our greatest gratitude towards all of partners, event exhibitors for your kind support and priceless contribution towards the success of our events
41
THANK YOU FOR BEING AN AMAZING PART OF
CONTACT TRINH THANH HA National YouthSpeak Project Manager National Head of Partnerships and Special Events AIESEC in Vietnam | Term 2016 - 2017 Phone: +84 (0) 906657615 Email: ha.trinh@aiesec.net