Youthspeak Vietnam spring 2017 Report

Page 1

SPRING 2017 GENERATION OF SOLUTION-CREATING LEADER

EVENT REPORT - March 11th and 12th , 2017 HCMC University of Technology -


Agenda:

Introduction……………………………………………

1

General statistics………………………………….....

2

Part 1 – YouthSpeak Ambassador

3

Part 2 – YouthSpeak University Tour

4

Part 3 – YouthSpeak Forum

5

3.1 Audience Statistics…………………………...

6

3.2 Main Activities………………………………...

8

3.3 Audience’s Feedback……………………….

12

Part 4 – YouthSpeak Contest

16

4.1 Achieved Milestones …………………………

16

4.2 Main Activities …………………………..........

17

4.3 Audience’s Feedback ………………………..

21

4.4 Winning Teams

24

Part 5 – YouthSpeak Exhibition

26

5.1 Audience Statistics…………………………...

27

5.2 Main Activities………………………………...

29

5.3 Audience’s Feedback…………………………

32

Part 6 – Marketing Features………………………

33

Part 7 – Media Coverage…………………………..

37

Part 8 – Our Partners….…………………………...

41


Introduction: Youth For Global Goals (Y4GG) is an initiative powered by AIESEC aimed at activating the leadership potential of young people of the world by engaging and mobilizing them through offering purposeful and cross-cultural projects around the globe that are designed to impact and contribute to the Sustainable Development Goals. YouthSpeak is a part of Y4GG and a global youth movement powered by AIESEC that allows young people to engage and take action over issues that matter to them. YouthSpeak enables young people to voice their opinions and take action. YouthSpeak Spring 2017 includes 4 platforms: YouthSpeak Ambassador, YouthSpeak University Tour, YouthSpeak Forum - Contest and YouthSpeak Exhibition.

This event is proudly to receive support from VCCI as co-organizer as well as UN agencies (UNICEF), government representatives and other influential business partners. 1


General statistics:

 500 students joining YouthSpeak Forum (Total event registration: 950)

 500 attendants at YouthSpeak Contest  +800 participants at YouthSpeak Exhibition (Total event registration: +2000)

 25 influential companies  3 local and international NGOs

 2 government representatives  11 inspirational guests and speakers 

Exposure over 5 national broadcast channels, 41 articles and reporting 2


RESULT YouthSpeak Ambassador Spring 2017 includes 3 main campaigns: • Successful stories series of hard-working experiences of normal people who was trying to step out of their comfort zone • “Sẹo” album series of emotional pictures that represent ugly tattoos from past experiences. • Video #Thanks4NotGivingUp the purpose of the video is to encourage young people keep trying and following their passion by saying “thank you” to themselves for never giving up

Lê Đình Hiếu CEO of G.A.P Institution

Hồ T. Cẩm Như Project Coordinator of CHANGE

Ngô Công Trường Founder of John&Partners

Nguyễn Thùy Liên Chairwoman of Proself

Tống Khánh Linh CEO of The Yen Concept

Tuệ Nghi CEO of NP Trading Investment

Dr. Nguyễn Bá Hải

3

PART 1 YouthSpeak Ambassadors 05/12/2016 – 12/02/2017

An Online Campaign nominating & showcasing top 7 young & talented Vietnamese with their inspiring stories about solving social issues for Sustainable Development in Vietnam


RESULT YouthSpeak University Tour Spring 2017 are 4 events organized in top 4 universities in Ho Chi Minh City. The event contents are customized in order to match students’ background in 2 fields: technology and business. Date

25/12/2016

Time

09:00 – 13:00

Scale

50 students

Date

06/01/2017

Time

08:30 – 12:00

Scale

50 students

Date

07/01/2017

Time

08:30 – 12:00

Scale

75 students

Date

18/02/2017

Time

08:30 – 12:00

Scale

57 students

PART 2 YouthSpeak University Tour 25/12/2016 – 18/02/2017

A series of events which are organized in top 4 universities in Ho Chi Minh City, aims to raise young students’ awareness about SD (Sustainable development), 17 SDGs of UN and “Solution-oriented” mindset

4


PART 3 YouthSpeak Forum “Generation of Solution-Creating Leaders ”

Agenda Day 1_11/3: 8:30 – 12:30 8:30 - 9:30 Opening ceremony 9:30 - 9:50 Opening remark 9:50 – 10:15 Reflection Activity 10:15 - 10:25 Clip

10:25 - 10:45 Keynote Speech 10:45 - 12:30 Panel Discussion

Day 2_12/3: 9:30 – 13:15 9:30 - 9:40 Music Performance 9:40 – 10:00 Keynote Speech 10:00 – 11:00 Panel Discussion 11:00 – 12:15

Presentations from 2 best team

12:15 - 12:30 Reflection Time

12:30 - 12:50 Call to Action 12:50 - 13:15 R&R and Closing Speech

5


3.1 Audience Statistics: University of Economics

19.17

Foreign Trade University - HCMC

10.83

Economic

University of Technology

10.17

Technology/Science

University of Social Sciences and Humanities

8.67

Social/Teaching/Hum anities Other

International University

5.50

University of Economics And Law

5.17

University of Science

4.33

University of Law

4.33

University of Finance and Marketing

3.83

University of Foreign Languages & Information Technology (HUFLIT)

3.67

University of Pedagogy

2.83

University of Technology and Education

2.83

Saigon University

2.50

Banking University

1.83

Other

14.33

Study Field 12% 13%

52%

23%

Studying Year 6% 1

16%

29%

2 3

21%

4

28%

Other

Analysed from 500 people joined forum

6


Possibility of introducing the event to friends: 99.4%

3.1 Audience Statistics: Graduation Year 30.00% 20.00%

24.30%

Ethnic Minority

26.80% 27.50%

Yes 2%

13.90% 7.50%

10.00% 0.00% 2017

2018

2019

2020

Other

Joined YouthSpeak 2016 Yes 16%

GPA Analysis 40.00% 30.00% 20.00%

30.11% 27.62%

11.88% 10.00% 5.80% 0.00%

No 98%

17.13%

6.35% 1.10% 0

7

No 84%


3.2 Main activities:

Day 1: 11/03 Vietnam and the Sustainable Development path

Opening Ceremony & Keynote

8:30 – 10:45 Mr Phạm Hoàng Hải - Head of the Secretariat of VBCSD "Vietnam is striving in the path to implementing 17 SDGs, and young population is the key to accomplish those targets. VCCI cooperate with YouthSpeak towards a sustainable development of Vietnam before 2030 by creating the opportunity for youth to experience reality, turn ideas into actions that have a positive impact on Vietnamese society.

Mr. Richard Bale – Consul General of Canada to Vietnam in Ho Chi Minh City "Achieving SDGs is an essential factor to contribute for a better sustainable Vietnam in future. It is important to understand the current problem, then espescially to find solutions to the current problems that your country is experiencing.“

Vietnam and I 2030 Ms. Phạm Thủy Tiên – Lecturer in University of Social Sciences and Humanities_VNU “We all dream about a better Vietnam in 2030. However, Vietnam is facing significant problems on the way actualizing sustainable development, especially the reality about irresponsible production and consumption and lack of relevant skills. Our Vietnam in 2030 can be better or worse, it depends on us.”

Sustainable Production and Consumption Ms. Nguyễn Dạ Quyên – Co-founder Vietnam Supply chain Community, Director CEL Consulting "You are the consumer, you have the right to choose. Your small actions will make the manufacturers change. You have to realize that you are the creator of that change. What we consume determines the lives we live. Be curious, be responsible & knowledgeable consumers” 8


3.2 Main activities:

Day 1: 11/03

How to survive in digital age ? SDG 4: Quality education Target 4.4

Panel Discussion 10:45 – 12:30

Mr. Nguyễn Minh Tâm – Head of Strategy Development, Prudential Việt Nam “You have to define what are the ones you need in terms of skills. Skill is what you can do and demonstrated directly. Knowledge transferring to skills will never be lost.”

Ms. Nguyễn Hương Quỳnh – Director of Nielsen Vietnam “Be proactive and confident, but your approach must be appropriate. We can train an unskilled person, but the important things is attitude – a positive attitude.”

Mr. Dương Văn Bá – Deputy director from Student Affairs Department, Ministry of Education and Training " In the skills we need, problem-solving and solution-creating skills are important in all jobs, and be the initial skills to attain others. The Ministry of Education and Training strategy is aimed at enhancing the skills of start-ups, creating career thinking, job opportunities for new graduates, and strengthening the support for students.”

9


3.2 Main activities:

Day 2: 12/03

Innovation: From ideas to life

Panel discussion 10:00 - 11:00

SDG 4: Quality education Target 4.4

Mr. Chương Đặng – Founder Kujeans, Ru restaurant, phở Bar “Business ideas can start from what you have and what you want. You are not good in terms of ideas, but what makes you outstanding, is your passion for the projects.”

Mr. Bùi Hải An – Co-founder and COO of Silicon Straits Saigon (SSS) “Sometimes passion is that the more you do, the more clearly you know what you love. Successful startups always thinking about something, and they come up with something that can solve their problems.\"

Ms. Trương Lý Hoàng Phi – CEO of the BSSC (Business Startup Support Centre), Secretary-General of the YBA (Young Business People Association) of Ho Chi Minh City "If it is just a short-term thinking, you should not do it immediately, all must be done with wellpreparation and patience. Whether you start up or work in a business, the solution you create will make your society better. Hope when you encounter any problems, always think about how you can solve them”.

10


3.2 Main activities:

Day 2: 12/03

Speech New step in innovation technology and opportunities for startups

9:40 – 10:00

Ms. Nicole Nguyễn - Marketing Manager - CARDANO Labo Vietnam “Block Chain Technology is not limited to any country, it is technology that brings sustainable development in the future. This is a low-cost start-up opportunity for young people, its development potential is still waiting for you to explore.”

Closing keynote Ms. Phạm Thủy Tiên – Lecturer of University of Social Sciences and Humanities_VNU

12:30 – 12:50

“We do not know how much we can do when we are not putting ourselves in a challenging environment. If we do not do small things, we will not have big things. If everyone choose to do the easy one, then who will do the hard”.

11


3.3 Audience’s Feedback

General feedback from audience (11/03) Opening Remark - VCCI

Opening Speech

4% 2%

Excellent Good Normal Bad Very Bad

4% 4%

17% 23%

54% 22%

Reflection and I Activity "Vietnam & I 2030"

3% 1% 16%

25% 63%

39%

27% 25%

Keynote Speech “Sustainable Consumption & Production"

11% 1% 0%

4%

5% 43%

27%

Opening Remark - Consulate General of Canada to Vietnam in HCMC

Panel Discussion “How to survive in digital age ?”

3% 1% 18%

19%

61% 12

31%

47%


3.3 Audience’s Feedback

Excellent Good

General feedback from audience (12/03) Panel Discussion "Innovation: From ideas to life"

Keynote Speech "Technology Innovation"

5% 2%

2% 0%

Normal Bad

21%

18%

37%

Very Bad

28%

35% Reflection Time

52% Call to Action

2% 2%

2% 2%

15%

21% 23%

52%

13

23%

58%


3.3 Audience’s Feedback Understanding of Sustainable Development Goals (SDG)

Understanding of SDGs’ necessary GOAL 12

80%

GOAL 4

83% 78%

79%

80%

81%

82%

83%

84%

What is your thought about SDG after the event? • All the goals are practical and actions on these goals are necessary • Those are the goals that need collaboration among individuals, organization and government • These goals can really be achieved • Words must be accompanied by specific action • Sustainable development goals of the United Nations is not only an opportunity for the country, the world to become a better place, but also an opportunity for students to find a path for their life. Role of myself in order to contribute is to improve myself and make small actions to spread the idea to everyone. • I will introduce these goals to more people • There is need to spread these goals to more people. I believe that Vietnam will develop sustainably in the near future. Personally, I will implement goal clean energy and save water first, to encourage people around me to use water more effectively. 14


3.3 Audience’s Feedback

15 25


ACHIEVED MILESTONES • 127 teams of 5 members registration • 127 solutions (63 solutions for Goal 4, 64 solutions for Goal 12) • Winning team individuals wins 3,000USD (include of being Exchange participants of Global Volunteer in AIESEC) • Top 2 is developed by them and advisor

PART 4 YouthSpeak Contest Young Solution Project”

YouthSpeak Contest powered by AIESEC is to empower young people initiate ideas on solving issue about SDGs 4 (quality education) and 12 (Responsible Consumption and Production). Day 1_11/3: 13:50 – 20:30 13:50 – 15:20 Workshop 15:35 – 15:55 Teamwork 1 15:55 – 16:55 Teamwork 2 17:10 - 18:50 Feedback and dinner 18:50 - 20:30 Teamwork 3

Day 2_12/3: 9:30 – 13:15 8:00 - 9:20 Round 1 9:30 – 10:40 Round 2 11:15 – 12:15 Final round

16


4.1 Main activities:

Workshop

SDGs 4: Quality Education

13:50-15:20

SDGs 12: Responsible Consumption & Production

17


4.2 Main activities: Workshop & Teamwork 11/03 13:50-17:00

18


4.2 Main activities:

Mentor 11/03 17:00-19:30

19


4.2 Main activities:

Contest 12/03 8:00-10:30

20


4.3 Audience’s feedback

Feedback Day 1 Workshop

Teamwork

Mentor

64.38% 62.16%

50.65%

31.17% 25.68% 20.55% 14.47%

11.84%

10.53% 2.63% 1.32%

Excellent

Good

Normal 21

Bad

1.32%

1.30%

0

1.37%

Very Bad


4.3 Audience’s feedback

22


4.3 Audience’s feedback

23


4.4.1 The Winner

YOUTHCOMPASS PROJECT (Career orientation and development path for freshmen and senior students at Hochiminh City)

The project aims to substantially increase the number of students who have relevant skills and clear career path to get decent jobs. Youthcompass project invole university and business to collaborate in creating list of essential skill or knowledge which employment look for as potential candidates

24


4.4.2 The Runner-Up

S-GREEN PROJECT Aim to reduce waste generation in Hochiminh City by creating a process and build up recycling industries to decrease amount of waste in Da Phuoc Landfill everyday.

The team has learn from the model of recylcing waste process from Singapore which reusing 98% dometic waste of Singapore per year

Residenti al waste Residenti al waste Residenti al waste

Da Phuoc Landfill Collection Intermediar y

Collection Intermediar y

Recycling Industries Waste - to - energy

Busines ses

25


PART 5 YOUTHSPEAK EXHIBITION “How I met my future”

13:00 – 17:00

Agenda 13:00 14:00 – 15:00 16:00 – 17:00 17:00

26

Booth Visiting SDG Exhibition Workshop Closing

28


5.1. Attendee’s Statistics: Business (BA, Sale, Marketing‌)

13%

Technology/Natural Science/ Engineering

13% 51% 23%

Social Science / Linguistics Others

Studying Field Year 1

7%

17%

25%

Year 2 Year 3

25%

26%

Year 4

Others

(Statistics analyzed from +2,000 registrations) 27

Studying Year


5.2. Main Activities:

• 25 Diverse opportunity providers (Companies, NGOs-NPOs) • Highlighted activities: Career Orientation, Fastpaced interviews, Company and internship introduction, direct interaction with company representatives, games, mascot, etc.

28

Booth Visiting 13:00 – 17:00


5.2 Main Activities:

CV Consultant & Mock Interview 13:00 – 17:00

Being powered and executed by ADECO Vietnam

More than activity

29

250 students engaged in this


5.2 Main Activities:

SDG Exhibition 13:00 – 17:00

Provide understanding about 17 SDGs through images, stories and interacting spaces

Recycling Area 13:00 – 17:00

Special Guest: Helly Tong

30


5.2 Main Activities:

Skills and Mindset Development “21st Century Skills”

Workshops 14:00-17:00

14:00 – 15:00

• Goal Setting •

Ms Hong Nhung – Manager Teach for Vietnam

• Communication of First Impression

with Business •

Ms. Ngan Ha - CEO Engoo Vietnam

• Problem Solving •

Mr. Le Tuan Anh - Founder 8 Morning

16:00 – 17:00

• Decision Making •

Mr Hoang Tuan Anh - Former Vice President of AIESEC in Vietnam

Ms Phan Thao My- Former Vice President of AIESEC in Vietnam

• Personal Branding •

Mr Le Tuan Anh – Founder 8 Morning

• Time Management •

31

Mr. Nguyen Viet Quang – Selected President of AIESEC in Vitenam


5.3 Audience’s Feedback:

32


6.1 Channels:

Facebook & Website

E-mail

Activation

Media

Livestream

Facebook & Website Key Fanpage: YouthSpeak Vietnam Official website: youthspeak.vn Supporting Fanpages: AIESEC in Vietnam, AIESEC RMIT, AIESEC FTU HCMC, AIESEC Ho Chi Minh City, AIESEC in UEL, Youth Leadership Opportunities Hub Public groups & external fanpages AIESEC internal groups E-mail: AIESEC’s Newsletter via GetReponse.com Direct promotion email

Activation: Set partnership with university clubs, youth organization, NPO/NGO organizations Get promotion support from clubs and organizations Media: Set partnership with media organizations

Livestream: - Event livestream on Facebook

33

PART 6 MARKETING FEATURES Timeline

On-site 11/3 & 12/3 March

February

January 7/12: Launch YouthSpea k University Tour

17/2: Launch YouthSpeak Exhibition

4/1: Launch YouthSpeak Forum

December

November

October

26/10: Warmup YouthSpeak Fanpage


6.2 Channels’ Reach: Facebook & Website

E-mail

Activation

Media

Livestream

7 AIESEC Fan-pages nationally and locally +50 Public students’ groups and fan-pages 2,626,143 Reach 36,865 Pageviews & 16,425 Website visitors 5,699 Fan-page increasing likes (from 29,190 to 34,889) 4,25 % increasing engagement rate (from 1,28 % to 5,53%) Database +19,000 people. Open rate +58.7% 11,153 people reached Partnered with 13 University Clubs and 2 Organizations in HCMC + 30 University groups

5 official media partners Appeared in 5 national TV channels. Appeared in 1 printed newspapers. Appeared in 6 online newspapers 22,300 total livestream views 34


6.2 Channels’ Reach:

35


6.2 Channels’ Reach:

36


7.1 Partners

PART 7

Media Partners

MEDIA COVERAGE

Type of Media Quantity

Media Supporters

37

TV Channels

5

Online Newspaper

6

Offline Newspaper

1

Information Hub

3

Total

46


7.2 TV Channels

Channel

No.

Link

Publish Day

1

Link

21/02/2017

2

Link

Yan

3

Link

05/03/2017

VTV1

4

Link

12/03/2017

HTV

5

Link

FBNC

6

Link

VTV6

18,19/3/2017

38


7.3 Online: Channel

YBox

UNESCO CEP

EBIV

No.

Link

Publish Day

15

Link

06/02/2017

16

Link

24/02/2017

15/03/2017

17

Link

09/02/2017

Link

03/02/2017

18

Link

07/02/2017

5

Link

06/02/2017

19

Link

09/02/2017

6

Link

08/02/2017

20

Link

01/03/2017

7

Link

27/02/2017

21

Link

03/03/2017

8

Link

06/03/2017

22

Link

9

Link

09/03/2017

23

Link

Have not collected yet

10

Link

07/02/2017

24

Link

13/02/2017

11

Link

08/02/2017

25

Link

22/02/2017

12

Link

11/02/2017

26

Link

01/03/2017

13

Link

15/02/2017

27

Link

09/02/2017

14

Link

28/02/2017

No.

Link

Publish Day

1

Link

21/01/2017

2

Link

24/02/2017

3

Link

4

Channel TeamX HCMC

Sinh viên Việt Nam

Think in a box Kenh14

39


7.3 Online: Channel

No.

Link

Publish Day

28

Link

09/02/2017

29

Link

15/02/2017

30

Link

23/02/2017

31

Link

01/03/2017

32

Link

10/02/2017

33

Link

22/02/2017

34

Link

28/02/2017

35

Link

07/03/2017

Startup Insider

36

Link

06/03/2017

Báo Văn hóa

37

Link

08/03/2017

SG đầu tư

38

Link

14/03/2017

Người đưa tin

39

Link

14/03/2017

Báo Thời đại

40

Link

16/03/2017

9cv9

The Cable Organization

40


OUR PARTNERS As an organizer of YouthSpeak Spring 2017, AIESEC in Vietnam would like to express our greatest gratitude towards all of partners, event exhibitors for your kind support and priceless contribution towards the success of our events

41


THANK YOU FOR BEING AN AMAZING PART OF

CONTACT TRINH THANH HA National YouthSpeak Project Manager National Head of Partnerships and Special Events AIESEC in Vietnam | Term 2016 - 2017 Phone: +84 (0) 906657615 Email: ha.trinh@aiesec.net


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