ACTION – ORIENTED GENERATION
EVENT REPORT - October 15th, 2016 HCMC University of Technology -
Agenda:
Introduction……………………………………………
1
General statistics………………………………….....
2
Part 1 – YouthSpeak Ambassadors
3
Part 2 – Press Conference
4
Part 3 – YouthSpeak Competition Achieved Milestones……………………………..
5
Part 4 – YouthSpeak Forum 4.1 Audience statistics…………………………...
6 7
4.2 Main activities………………………………...
13
4.3 Audience’s feedback…………………………
18
Part 5 – YouthSpeak Fair 5.1 Audience statistics…………………………...
20 21
5.2 Main activities………………………………...
22
5.3 Audience’s feedback………………………
25
Part 6 – Marketing Features………………………
26
Part 7 – Media Coverage…………………………..
29
Part 8 – Our Partners….…………………………...
34
Introduction: Youth For Global Goals (Y4GG) is an initiative powered by AIESEC aimed at activating the leadership potential of young people of the world by engaging and mobilizing them through offering purposeful and cross-cultural projects around the globe that are designed to impact and contribute to the Sustainable Development Goals. YouthSpeak is a part of Y4GG and a global youth movement powered by AIESEC that allows young people to engage and take action over issues that matter to them. YouthSpeak enables young people to voice their opinions and take action. YouthSpeak includes 5 platforms: YouthSpeak Survey, YouthSpeak Ambassador, YouthSpeak Competition, YouthSpeak Forum and YouthSpeak Fair.
This event is proudly to receive support from VCCI as co-organizer as well as UN agencies (UNICEF, UN Women), government representatives and other influential business partners. 1
General statistics:
ü 628 students joining YouthSpeak Competition ü 514 attendants at YouthSpeak Forum ü +2,000 participants at YouthSpeak Opportunity Fair ü 21 influential companies ü 9 local and international NGOs ü 2 government representatives ü 15 inspirational guests and speakers ü Exposure over 3 national broadcast channels and 40+ online newspapers. 2
RESULT • The campaign has received nominations and recruited 17 ambassadors who have specific achievement in solving social problems in Vietnam • Some of them are: Le Nguyen Thien Huong (SaveSonDoong – a project opposes the construction of a cable car to the world's largest cave Son Doong in Vietnam), Luong The Huy (LGBT rights), Vu Duc Tri The (Education)... See full list here • The campaign was featured on 18 media articles
PART 1 YouthSpeak Ambassadors 17/5/2016 – 18/5/2016
An Online Campaign nominating & showcasing top 17 young & talented Vietnamese with their inspiring stories about solving social issues for sustainable Development in Vietnam
3
RESULT • 30 media attended • 6 YouthSpeak Ambassadors 2016 attended • +30 youth leaders (Executive Board members, Clubs and Youth Organization Presidents in HCMC) • 40 media articles • Broadcasted on VTV6 and FBNC. • See full report here
PART 2 Press Conference 30/6/2016
An event organized for the purpose of announcing official information of YouthSpeak project to media & external stakeholders
4
ACHIEVED MILESTONES • 214 teams of 3 members registration • 2,000 facebook page like increasing • 2,053 website views • 3 individuals are selected to join High Level Meeting in Malaysia in November 2016 • 1 Winning project is about to run their project
PART 3 YouthSpeak Competition Co-organized by AIESEC and UNICEF Vietnam 1/7/2016 – 18/10/2016
YouthSpeak Competition powered by AIESEC & UNICEF is to empower young people initiate ideas on solving Violence Against C h i l d r e n ( VAC ) i s s u e . Winning team has a commitment of running the project in the following 6 months.
5
PART 4
YouthSpeak Forum “Action-oriented Generation”
8:30 – 18:00 Agenda 8:30 - 9:00 Opening ceremony 9:00 - 9:20 Opening remark 9:20 - 9:50 Keynote speech 9:50 - 11:10 Panel discussion 11:10 - 11:30 Speech 11:30- 13:00 Lunch 13:00 - 15:30
Workshop & Action Space
15:30 - 17:30 3 Speeches 17:30 - 18:00 Closing speech
6
4.1 Audience statistics: Studying year 4%
1
4
5.91%
5
HCM City University of Economics and Law
4.78%
HCM City University of Technology
4.64%
University of Finance and Marketing
4.64%
HCM City University of Law
3.66%
Others
HCM City International University
2.81%
Business Administration Economics
Saigon University
2.53%
HCM City Open University
2.53%
Natural Science
HUFLIT
2.25%
Finance & Accounting
HCM City Medicine and Pharmacy University
1.97%
Ton Duc Thang University
1.83%
21%
6
18%
1% 6%
5%
7
12%
3%
17%
8% 3%
12% 5%
International Finance Society Science IT
8%
Pharmacy
Engineer Marketing
20%
10.69%
HCM City University of Social Sciences and Humanities
3
14%
0%
2nd Campus of University of Foreign Trade (Vietnam)
9.42%
11%
Studying Field
14.49%
HCM City National University
2
7% 25%
University of Economics, HCM City
Human Resources
Others
24.47%
Legal
Analysed from 514 people joined forum
7
4.1 Audience statistics: Graduation year 200 150
116
100 50
2
0
6
15
147
115 52
47
10
4
Năm tốt nghiệp 2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
GPA analysis
GPA 200 150 100 50 0 GPA 6.5 - 7
7 - 7.5
8
7.5 - 8
8-8.5
8.5-9
9-9.5
9.5-10
4.1 Audience statistics: Understanding of Sustainable Development Goals (SDG) What goals do you support after the event? 60 50 40 30 30 21 18 20 10 0 0 0
56
27
40
33 22
18 15 18
23
28
24 14
20
25
What is your thought about SDG after the event? • All the goals are practical and actions on these goals are necessary • Those are the goals that need collaboration among individuals, organization and government • These goals can really be achieved • Words must be accompanied by specific action • Sustainable development goals of the United Nations is not only an opportunity for the country, the world to become a better place, but also an opportunity for students to find a path for their life. Role of myself in order to contribute is to improve myself and make small actions to spread the idea to everyone. • I will introduce these goals to more people • There is need to spread these goals to more people. I believe that Vietnam will develop sustainably in the near future. Personally, I will implement goal clean energy and save water first, to encourage people around me to use water more effectively. 9
4.1 Audience statistics: General feedback from audience Opening ceremony (%) 0% 1%
Possibility of introducing the event to friends: 8.99/10
1% 1%
Story of Youth (%) 0% 3%
13% 29%
63%
18%
28% 31%
33%
40%
42%
Very bad Normal Excellent
What are we doing to the Earth? (%)
Bad Good
Sustainable development path of Vietnam (%) 0% 4% 33%
22%
Meet the world 2030 (%) 1% 6%
26%
Panel discussion (%) 0% 4% 30%
22% 46%
37%
10
38%
28%
4.1 Audience statistics: General feedback from audience Happiness and Growth (%)
Responsible consumption(%) 1% 3%
0% 16% 30%
37%
31%
47% 35% Very bad
Bad
Good
Excellent
Normal
Closing ceremony (%) 0% 18% 48% 34%
11
4.2 Main activities: Opening Ceremony & Keynote Meet the world 2030 - Gặp gỡ thế giới năm 2030
9:00-9:50
Mr Phạm Hoàng Hải - Head of the Secretariat of VBCSD "Vietnam is undergoing a restructuring period with demographic group of young population reached a record of more than 25 million, which is the key to implementing 17 SDG in Vietnam. However, some of the ideas and views of young people are not really proper, which affect the future development of all people. That is why VCCI cooperate with YouthSpeak towards a sustainable development of Vietnam before 2030 "
Sustainable development path of Việt Nam Mr Dominic Mellor - Mekong Business Initiative Executive Director, Senior Country Economist for Asia Development Bank " Innovation is very important and I believe every one can support innovation“
What are we doing to the earth? - Chúng ta đang làm gì với Trái đất? Mr Hoàng Đức Minh - Founder Action4Future, Forbes 30 Under 30 2015 "Society needs more people who know how to reconcile, society needs more people know how to love others, to heal and finally people who know to deal with the consequences of their predecessors"
12
4.2 Main activities: You are competitive, so what? - Bạn tài giỏi, vậy thì sao? SDG 4: Quality education Target 4.4
The point of view 9:50-11:10
Mr Nguyễn Minh Tâm – Head of Strategy development, Prudential Việt Nam “Competitiveness is not the thing that you only keep it for yourself, but to utilize it and bring benefit to the company, organization you are working for”.
Ms Rashmi Sharma – Head of Learning and Development, Unilever Vietnam “Do not hastily conclude that a person is extroverted when he talks much and vice versa. Unilever, as a characteristics of the company, will give preference to candidates with the ability to communicate and to listen, as well as a good understanding without regard to you being introverted or extroverted"
Mr Dương Văn Bá – Deputy director from Student Affairs Department, Ministry of Education and Training "The weakness of students in general is a lack of necessary skills. Social activities, school activities is a very good environment for you to practice. And the choice between working and practicing for business or social activities should be flexible and sector by sector”.
13
4.2 Main activities: Workshop & Action Space 13:00-15:30
SDG 3: Health and Well-being
SDG 4 (Target 4.4): Grow Yourself – Grow Others – Grow Organization
SDG 4:Quality education SDG 8:Decent work and economic grow
SDG 4: Quality education
SDG 5: Gender equality
SDG 11: Ho Chi City – A Child and Youth Friendly City by 2030
14
4.2 Main activities: Workshop & Action Space 13:00-15:30
15
4.2 Main activities:
Speech
15:30-17:30
The story of Youth – Câu chuyện tạo nên những đổi thay Lê Hồng Hạnh : Leader of Childlike - Top 7 YouthSpeak Competition “There are times when we feel overwhelmed with the project, because we have too much to learn, too many things to prepare. But here, we still have YouthSpeak to teach us the necessary skills, and have companions in this journey, and other friends in the competition are also pursuing the dream with determination like us.”
Happiness and Grow - Hạnh phúc và phát triển – Phát triển để hạnh phúc Ph.D Đặng Hoàng Giang - Vice Director of CECODES “And the key finding: People fear nature so they prevent nature from interjecting their lives, people enjoy nature by creating artificial spaces or conquering nature”
Responsible consumption - Tiêu dùng có trách nhiệm Mr Nguyễn Đình Toàn – International award winning Marketing Expert in FMCG “All the problems of the world have started from people. The biggest reason stems from our bluff consumption. They do not come from the actual needs of the people but from the greed of us. And the scary thing is that the whole world are advocating that problem”
16
4.2 Main activities:
Closing keynote 17:30-18:00
Mr Lương Thế Huy, Forbes 30 Under 30 2016 “We live in a society that teaches us being the same is better than being different, silence would be better than voice, compliance is better than disagreement. So what happens if we are the same, are silent, are in compliance with the injustices going on? The answer is nothing happened at all! There will not be a miracle does happen, all things are stable, but that stability does not bring us happiness. So be awake before it is too late. Let's dare to be different, dare to stray since only those will understand what problems society is suffering”.
17
4.3 Audience’s feedback:
Page 18 11
4.3 Audience’s feedback:
19
PART 5 YOUTH SPEAK OPPORTUNITIES FAIR “More than a career fair”
13:30 – 19:00
Agenda 13:30
Booth Visiting
14:00
CV Consultant & Mock Interview
15:30 – 16:00
Art Performance
16:00 – 17:00
Panel Discussion Design your Career Path
17:00 – 18:30
Workshop
19:00
20
Closing ceremony
22
5.1. Attendee’s Statistics:
3%
2% 3% 14%
14%
4% 11% 7% 6% 11%
Year 1 Year 3
4% 22%
23%
Year 4 Year 5 Year 6
24%
6%
Studying field
1%
Year 2
19%
25%
Year 7
Studying year 21
Medicine Business administration Other Social science Financial accounting Law Marketing Engineer Natural science Economic HR Information technology
5.2. Main Activities:
• 28 Diverse opportunity providers (Companies, NGOs-NPOs, Socials Enterprises) • Highlighted activities: Company and internship introduction, direct interaction with company representatives, games, mascot, etc.
22
Booth Visiting 13:30 – 19:00
5.2. Main Activities:
CV Consultant & Mock Interview 14:00 – 18:00
•
Being powered and executed by ADECCO Vietnam
•
More than activity
200 students engaged in this
22
5.2 Main Activites: Panel Discussion 16:00 – 17:00
• •
•
Topic “Design Your Career Path” Guest speakers: Representatives from Prudential, KPMG, 3M, experienced in HR field. 200 students engaged and interacted directly with guest speakers.
Art Performance 15:30 – 16:00
23
5.2 Main Activities:
Workshops 17:00-18:30
Track 1 Skills and Mindset Development
Track 2 Career Building
• Global Mindset Ms An Vo • Problem Solving Skill Mr. Le Dinh Hieu • What students need? Mr. Vu Duc Tri The
• Career development by KPMG • Science – Apply to life by 3M
24
5.3. Audience’s Feedback:
25
6.1 Channels:
Facebook & Website
Activation
Media
Facebook & Website - Key Fan-page: YouthSpeak Vietnam. - Official website: youthspeak.vn - Supporting Fan-pages: AIESEC Vietnam, AIESEC Ho Chi Minh City, AIESEC FTU HCMC, AIESEC RMIT, AIESEC in UEL, Vietnam Youth to Business Forum - Public groups & external fan-pages. - AIESEC internal groups E-mail: - AIESEC’s Newsletter via GetResponse.com - Direct promotion e-mail.
PART 6 MARKETING FEATURES Timeline
Onsite 15.10
24/9 Launching YouthSpeak Fair
September
Activation: - Partnership with university clubs, youth organization & coffee shops - Getting promotion support from universities, clubs, organizations
Media: - Partnering with media organizations.
October
3/9 Launching YouthSpeak Forum
August
July 30/6 - Press Conference
1/7 Launching YouthSpeak Competition
June Livestream
Livestream: - Event livestream on TalkTV.
26
Mid May
17/5 Launching YouthSpeak Ambassadors
6.2 Channels’ reach: Facebook & Website
7 AIESEC fan-pages nationally and locally. +20 public student’s groups and fan-pages. 1,694,185 reach 9,865 fan-page increasing likes.
(from 19,293 to 29,158) 88,676 people talking about “YouthSpeak Vietnam” 17,712 Website visitors 41,127 Website page-views Database +15,000 people.
Open rate +22% +3,300 people reached
+40 universities reached. Partnered with 5 university clubs/Youth organization in HCMC +1000 leaflets delivered
Activation
Media
Livestream
+100 posters displayed in 4 coffee shops, universities’ classroom etc. +2.000 people reached. 6 official media partners Appeared in 3 national TV channels. Appeared in 1 printed newspapers. Appeared in +30 online channels. 746 total livestream views 27
6.2 Channels’ reach:
28
7.1 TV Exposure:
PART 7 MEDIA COVERAGE
Type of Media Quantiy TV Program 3 Newspaper 1 Online +40 Total +44
29
7.2 Online: Channels
Links
Publish date
Yeah1
http://bit.ly/2dvyr14
12/10/2016
Ybox.vn
http://bit.ly/2dIw5ua
16/07/2016
http://bit.ly/2eRJnHD
27/09/2016
Thanh Niên
http://bit.ly/2dx3c0Q
28/08/2016
Sinh Viên Việt Nam
http://bit.ly/2f1rzsV
26/08/2016
Giáo dục thời đại
http://bit.ly/2eRGJkU
16/10/2016
Dân trí
http://bit.ly/29D2h35
07/07/2016
FBNC
http://bit.ly/2dx37Ks
17/10/2016
Vietnamnews
http://bit.ly/2et84FW
16/10/2016
Vietnam Weekly
http://bit.ly/2eREgY2
19/07/2015
Tuổi trẻ
http://bit.ly/2et84FW
16/10/2016
http://bit.ly/2evwVcT
29/07/2016
Tin môi trường
http://bit.ly/2ehjOQG
16/10/2016
Web Trẻ Thơ
http://bit.ly/2erGMUX
12/07/2016
Người Lao Động
http://bit.ly/2erJV70
12/07/2015
Vietnamvn
http://bit.ly/2f1s2em
07/07/2016
Thời báo Today
http://bit.ly/2ehjZLT
29/07/2016
Sài Gòn Giải Phóng
http://bit.ly/29XjvHX
02/07/2016
Daubao.com
http://bit.ly/2dIywwT
29/07/2016
Thể thao văn hóa
http://bit.ly/29yeq3K
01/07/2016
Báomới.com
http://bit.ly/29PzzZu
19/07/2016
30
7.2 Online: Channels
Links
Publish date
Sài Gòn Tiếp Thị
http://bit.ly/2et84FW
07/07/2016
Đọc báo 30s
http://bit.ly/2dIw5ua
01/07/2016
Infornet
http://bit.ly/2dz2FAu
28/08/2016
Du Lịch Thể Thao Văn Hóa
http://bit.ly/2eA66V2
26/08/2016
Tiền Phong
http://bit.ly/2eWv9VL
16/10/2016
Tin Tức 1s
http://bit.ly/2f5BZra
07/07/2016
Người nổi tiếng
http://bit.ly/2ewBDql
17/10/2016
Quanhta.vn
http://bit.ly/2ek6kRQ
16/10/2016
News 360
http://bit.ly/2eHrQxX
19/07/2015
Báo Hôm Nay
http://bit.ly/2ekXHc0
16/10/2016
Góc Khuất VN
http://bit.ly/2ed2KHW
16/10/2016
Zozotin
http://bit.ly/2ewFdAJ
12/07/2016
News Thời Đại
http://bit.ly/2eGXFFQ
12/07/2016
Tin Môi Trường
http://bit.ly/2dMibap
07/07/2016
Thời báo Today
http://bit.ly/2e0LBPO
29/07/2016
Vietnamvn.net
http://bit.ly/2dz5kKu
02/07/2016
Daubao.com
http://bit.ly/2ekVDB0
29/07/2016
Euro Thể thao văn hóa
http://bit.ly/2ewLrQV
01/07/2016
Báomới.com
http://bit.ly/29PzzZu
19/07/2016
31
7.3 Newspaper/ Magazines exposure:
32
Strategic Partner
Coorganizer
PART 8
NATIONAL PARTNER Platinum Partner
Gold Partner
Silver Partner
EVENT PARTNER
OUR PARTNERS
Cosponsor
As an organizer of Youth Speak 2016, AIESEC in Vietnam would like to express greatest gratitude towards all of all partners, event supporters for your kind support and priceless contribution towards the success of our events.
Gold Partner Silver Partner Bronze Partner Event Supporter Social project/ organizatio n Strategic
Partner
Media Partner Media Supporter 34 Page 23
THANK YOU FOR BEING AN AMAZING PART OF
CONTACT TRINH THANH HA National YouthSpeak Project Manager National Vice President of Partnership Development AIESEC in Vietnam | Term 2016 - 2017 Phone: +84 (0) 906657615 Email: ha.trinh@aiesec.net