AIESEC中国大陆区2013-2014年度影响力报告

It’ s Now or Never, Challenge Accepted.

AIESEC 中国大陆区

ANNUAL REPORT 年度影响力报告

2013/2014 aiesec.cn AIESEC中国大陆区 中拓方舟设计/制作

Since 1948

AIESEC

AIESEC中国大陆区 2013-2014 年度影响力 The Impact of AIESEC in Mainland of China Generation 2013-14 这一年，我们收到了全国合作伙 伴及赞助企业将近

100 万人

民币的资金支持，并协同企业合 作伙伴通过 CSR 项目和青年发 展项目将 AIESEC 的影响力在中 国大陆区持续扩大。 We received 1 million RMB in revenue from our national partners and sponsors. Cooperating with our corporate partners we are also able to make positive impact

2013年6月至2014年5月这一年里,

through various CSR and youth

From June 2013 to May 2014.

development programs.

AIESEC 在中国大陆区正式运营拓

这一年，我们在逾 23,000 名大学生申

展至 23 个城市的

请者中选拔了

35 个正式大学

2,254

200

多位中

100 多个大学生

这一年，我们通过全球社区发展项目，

这一年，我们成功让

送出

国青年人才去到世界各地企业进行

公益项目在超过 30 个城市展开，邀

领导力会议，12 场区域性会议，

海外实习，用国际化的学习实践环

请到来自 67 个国家的

两场全国青年商业论坛，并历史

这一年，我们的

这一年，我们举办了 4 场全国性

分会，继续为中国大陆青年提供全

AIESEC，并在 15,000 名申请者中选

3,300 名中国青年志愿者参 与海外公益项目，足迹遍布 61 个

球化的领导力发展平台。

拔了

国家和地区，他们以一己之力，促进

境提高中国青年的全球移动力和全

国际志愿者，共同筹备参与农村教

性地举办了一场全球性青年领袖

当地公益发展，彰显中国青年力量。

球竞争力，同时推动了中国与世界

育、绿 色 环 保，艾 滋 病 防 护、社 区

峰会。全年会议活动参与人数达

的多边商业合作。我们也成功帮助

发展等项目，努力为中国社会带来

到

名成员加入

3,500 名青年参加 AIESEC

海外志愿者及海外实习项目。 AIESEC expanded to 35 Local Committees across 23 cities in

This year, we selected 2,250+ members

We enabled 3,300+ Chinese youth to

400

Mainland of China, continuing to

from over 23,000 applications to join our

volunteer abroad across 61 countries

类实习，让他们深度体验中国的商

provide Chinese youth with the

team membership program and join our

and territories as part of our Global

业氛围及文化底蕴。

global platform to explore and

global youth network; 3,500+ exchange

Community Development Program, to

develop their leadership potential.

participants from over 15,000

make a direct positive impact in their

applications to join our Global Community Development Program &

名外国青年来中国进行经管

1,200 名

8,000 人次。

积极改变。 We successfully hosted 4 National We enabled 1,200+ youth from 67

Leadership C o n f e r e n c e s , 1 2

countries and territories to participate

Regional Induction Conferences

We enabled 200+ Chinese youth to

in over 100 projects across 30+ cities

and 2 national Youth to Business

new environment as well as represent

undertake professional internship

as part of our Global Community

Forums. For the first time in

Chinese youth.

opportunities in a companies ranging

Development Program. Such projects

history, AIESEC in Mainland of

Global Internship Program, providing

from local SMEs to multinationals.

aim to bring positive change to

China hosted Global Leaders

overseas volunteer and professional

Enhancing the gl obal m obil ity of

Chinese society, with direct impact in

Summit.

internship experiences.

young talents and contributing to our

rural education, environmental

We engaged 8,000+ young

multilateral commercial cooperation

protection and HIV prevention among

people across a variety of our

between China and the rest of the

a variety of issues.

opportunities this year with

world, such a program is vital in the

AIESEC.

development of tomorrow’s China.

We also received 400+ young talents from around the world to undertake internships in companies across China, providing them the professional opportunity to experience, learn and develop within and contribute to our business culture.

02/03

年度大事记 THE YEAR OF 2013-14 总会主席团换届 Member Committee 2013-2014 official term starts

2013年 5月 上海

6月

北京，上海，珠海 － 三场地区迎新大会 Regional Introduction Conferences, across Mainland of China

10位总会成员及分会主席 代表参加AIESEC全球峰会 AIESEC International Congress

7月 上海

8月 埃及

AIESEC 合作伙伴酒会 AIESEC Cocktail Party

AIESEC全国夏季峰会 Summer National Conference

AIESEC 年度答谢晚宴 Annual Gala Dinner

面向未来职业发展论坛 Head for Future Forum

9月 南京

国际青年领导 发展峰会 International Youth Leadership Summit

全国青年商业论坛 National Youth to Business

波兰－ 3 位总会成员代表参加 西欧北美青年领导力发展峰会 EuroXpro in Poland

六场地区迎新大会 Regional Introduction Conferences, across Mainland of China

10月 天津 北京 上海 广州

11月 北京

12月 北京 上海

菲律宾 －15位分会成员代表参加 亚太地区青年领导力发展峰会 APXLDS in the Philippines

国际青年领导发展峰会 Activating LeadersSummit 全球青年领袖峰会 Global Leaders Summit

2014年 1月 杭州

2月 广州

3月 天津 宁波 长沙

4月

5月 北京

三场地区迎新大会 Regional Introduction Conferences, across Mainland of China

全国分会主席 换届会议 National Leadership Transition Camp

AIESEC 全国冬季峰会 AIESEC Winter National Conference

6位总会成员 与分会主席代表赴莫斯科参加 金砖四国峰会 BRIC Conference in Moscow

全国分会主席会议 National President Meeting

总会主席换届竞选 Member Committee President 2014-15 Election

04/05

顾问团队主席寄语 WORDS FROM THE CHAIR OF THE BOARD OF ADVISORS The year of 2013 marked the 15th anniversary since I joined AIESEC. Fifteen years on, it is fascinating that I found myself still

In the coming term of 2014-2015, the BoA will continue to work with the MC and LC’s for bringing in external resources and good

living the organization’s vision,“Peace & Fulfillment of Humankind’s Potential”, and benefited from its core values, especially

practices, strengthening the alumni network, as well as sharing experience with MC and LC members. In accordance to previous

“Striving for Excellence”and“Living Diversity”. AIESEC continues to be the platform where change agents have been borne

plan to inject external expertise, the BoA aims to recruit new members who are non-AIESECers. We will also begin to have

generations after generations. As a national partner and an alumnus now, my passion for AIESEC and youth development, as

immediate past MC member joining the BoA to guarantee continuity. Besides, the board will work with the MC to identify

well as making the world a better place remains as strong as in my first year in university. This is precisely why I decided to run for

opportunities to partner with companies and organizations and increase AIESEC’s presence and impact in our society. In the

the Chair position of the Board of Advisors (BoA) for AIESEC in Mainland of China (MoC) for 2013-2015.

meantime, the BoA will collaborate with the MoCAA working groups to create networking opportunities (alumni-to-alumni, alumni-to-AIESEC and alumni-to-business or society). Through transition sessions, individual mentoring and conference

By working with the MC Dragon Team, the BoA has contributed to three major achievements for AIESEC in MoC in 2013-2014.

participation in the new term, BoA members also look forward to sharing their experience to help MC and LC members learn and

First, the Global Leadership Summit (aka International Presidents’Meeting or IPM) was successfully organized in Guangdong, the

grow.

first ever International Leadership Meeting to be held in Mainland of China. The IPM offered a great occasion for external partners to experience the power of AIESEC and establish new national partnerships. It also created a learning platform for both local and

On behalf of the entire BoA, I congratulate the MC team 2013-2014 for their achievements and wish the newly elected MC team

overseas AIESECers to better understand China, as well as the challenges and opportunities in talent development. Secondly,

every success in 2014-2015!

the BoA served as a bridge between the growing number of alumni and current AIESECers. For instance, the regional working groups for Mainland of China Alumni Association (MoCAA) were formed after the IPM 2014 with the support from the BoA and

Last but not the least, I would like you all to join me in thanking all traineeship takers, sponsors & partners and exchange

MC. Financial accountability is another key focus, as in the past years. Some of the measures we emphasized include enhanced

participants for their tremendous support to AIESEC.

quarterly financial reporting, thoughtful investment planning and IPM budget control. Here, I would like to express my sincere thankfulness to my BoA colleagues, particularly to Cliff Li and Liping Yew for their professionalism and dedication in the finance sub-committee.

Calvin Chan Chief Operating Officer AdMaster Inc. Member Committee President 2001-2002 AIESEC in Hong Kong

06/07

AIESEC 中国大陆区主席寄语

内容简介 CONTENT

02 年度影响力 Our Impact

WORDS FROM PRESIDENT

04 2013-2014大事记 The Year of 2013-14

2002 年，中国入世，同年，AIESEC 中国大陆区正式成立，从此成为这个组织中

06

不可或缺的一员。 十二载光阴，AIESEC 中国大陆区飞速发展，在规模和影响力上跃居全球首位。然而， 在全国总会的这些年轻领导者的眼中，大规模和快发展也意味着高风险和强压力。 何去何从，必须谨慎。 “十年树木，百年树人”。AIESEC 中国大陆区不追求声名大噪，更看重对青年人潜

顾问团队主席寄语 Words from the Chair of the Board of Advisors, Calvin Chan

移默化的影响，对青年国际竞争力的培养。然而，回首走过的十几年，我们不断扩 大的成员规模是否意味着每一位成员都拥有了高质量的体验？当参与人数成为组织 的核心竞争力，我们不禁反思，AIESEC 的经历是否能让他们更好地贡献社会。 1314 届的全国总会团队上任伊始便志存高远，立下十年宏愿——“打造一代具全球 竞争力和社会责任感的青年领袖”。时不我待，使命必达，我们众志成城。

主席寄语 08 Words from the President of AIESEC in Mainland of China 2013-14, Lisa Gao

为实现这一愿景，我们大力推广出境实习项目，为青年人拓宽视野，提高国际竞争力； 我们为在校大学生搭建与商界沟通的桥梁——与商界精英对话，在企业实操商术； 我们承办全球性领导力峰会，邀请来自 124 个国家和地区的 AIESEC 各总会主席， 和宝洁、安利和罗技等全球知名企业的领导者们，共商青年人发展大计。

10

关于AIESEC About AIESEC

15 国际青年领导力发展平台 Youth Leadership Development Program

22 海外实习项目

我们希望，中国的年轻人不仅出类拔萃，更心系国家，心系社会——今日走出去看 世界，是为了明日让世界看向中国。

12

In 2002, when China joined the WTO, AIESEC in Mainland of China was given the rights to be named as an official entity in the global network. It was quoted by the global management team that AIESEC could finally identify themselves as a global organization

Global Internship Program

关于AIESEC中国大陆区 About AIESEC in Mainland of China

25 海外志愿者成长计划 Global Volunteer Program

with the inclusion of Mainland of China.

28 国际青年人才引进项目

After a decade, for the first time, AIESEC in Mainland of China has grown to become the Global No.1 entity in terms of its

Global Talent Sourcing Program

operational scale. In 2013 alone, through our experiential leadership development programs, we are proud to have delivered thousands of life-changing experiences to young people across China.

At the beginning of year, we as the leadership body reviewed our organizational progress and challenges, only to realize that we are at a crossroads. We asked ourselves very difficulty questions, such as: despite our exponential growth in our exchange

十年愿景

numbers, are we truly developing the leadership China needs today to succeed in the global arena? With these powerful questions

Our 10 Years Vision

31 国际青年公益项目

14

Global Community Development Program

34 企业雇主品牌建设

in mind, we determined the organizational direction to kick start our year in our Beijing head office, to truly deliver upon our promise

Employer Brand Building

as a youth leadership organization.

Forging ahead, we needed a new direction and focus as an organization to drive us forward, to be bold enough to envision the future of AIESEC in Mainland of China. Thus, we created our 10-year vision, "we envision, a generation of globally competitive leaders to positively impact tomorrow's China.”This statement truly embodies our ambition and promise of the leaders we want cultivate and the impact that they bring to society. This enabled us, the generation 1314, to lay the foundation and strive towards

36 全球青年领袖峰会

40

年度战略创新 Key Initiatives of the Year

Global Leaders Summit

becoming the organization we can be proud of.

Throughout our term, we have continuously been enhancing the quality and scope of operations to enable more Chinese youth to improve their global competitiveness. By capitalizing on our resources and networks, we have launched platforms and programs incorporating leadership development, international and domestic opportunities for our membership. An additional highlight, was hosting the Global Leaders Summit in Guangzhou, one of the most prestigious conferences in the AIESEC network bringing together 250 entity presidents from over 124 countries and territories. We also engaged our external partners such as P&G, Amway, Logitech, EF, Bacardi, Admaster to share their insights related with Global Competitiveness in our opening ceremony to

AIESEC 中国大陆区总会2013-2014届 AIESEC in Mainland of China Member Committee 2013-14

strengthen the clarity of our 10-year vision to the network.

All our efforts dedicated to this organization, have been towards shaping a generation where Chinese youth have the essential skills and competencies but most importantly enabling them to have a strong ownership and commitment towards building a better and greater society around us.

高婧雅，AIESEC 中国大陆区总会主席 Lisa Gao, President 2013-14 of AIESEC in Mainland of China

我们的合作伙伴 Our National Partner

45

42

关于AIESEC

我们的全球影响力 AIESEC in Numbers

ABOUT AIESEC

分

ntries a ou

C

rences a fe

地区 和

world. AIESEC has been facilitating youth leadership activities, international internships & volunteer experiences for over 66 years,

500

780

友 校

Alum ni

1,000,000

会议

AIESEC is the global youth network providing leadership development experiences, to impact tomorrow’ s, as well as today’s,

Local Offi

s ce

开展青年领导力活动，推行全球实习项目及志愿者项目，在 124 个国家和地区建立起一个全球化的学习环境。

124

会

国家

ually nn

AIESEC 是一个通过培养青年领袖来影响世界的全球青年网络。自 1948 年成立以来，AIESEC 在过去 66 年的时间里持续

es

territor i nd

Con

h ip

Leade rs

ions

at Organis

higher education. Our members are interested in world issues, leadership and management. AIESEC does not discriminate on the

海外志愿

15.000 22 ,500

s

100,000

Interna ti

M

AIESEC is a global, non-political, independent, not-for-profit organization run by students and recent graduates of institutions of

er

national I er

导力发展和组织管理。AIESEC 从不因种族、肤色、性别、性取向、宗教信仰、国籍、种族或出生背景而歧视。

8,000

Par tn

AIESEC 是一个国际化，非政治，非盈利且完全由青年学生或新近毕业学生独立运作的组织。我们的成员关注社会议题，领

成员

bers em

Int

合作伙伴

者

olu al V ntee on

机会 习

ernships nt

海外实

5,000

我们的定位 Our Scope

2,400

66 年历史

es

27,500

学 Unive 大 iti rs

Experie n

66 years of experience

机会 导力 领

s ce

xperienc e rE

developing a global learning environment across 124 countries & territories.

basis of race, color, gender, sexual orientation, creed, religion, national, ethnic or social origin.

我们的全球网络 AIESEC Network 我们的愿景 Our Vision

阿尔巴尼亚 Albania

克罗地亚 Croatia

意大利 Italy

阿曼 Oman

坦桑尼亚 Tanzania

阿尔及利亚 Algeria

捷克共和国 Czech Republic

日本 Japan

巴基斯坦 Pakistan

泰国 Thailand

和平及人类潜能开发。

安哥拉 Angola

丹麦 Denmark

约旦 Jordan

巴拿马 Panama

多哥 Togo

阿根廷 Argentina

多米尼加共和国 Dominican

哈萨克斯坦 Kazakhstan

巴拉圭 Paraguay

突尼斯 Tunisia

Peace & Fulfillment of Humankind’s Potential.

亚美尼亚 Armenia

Republic

肯尼亚 Kenya

秘鲁 Peru

土耳其 Turkey

澳大利亚 Australia

厄瓜多尔 Ecuador

韩国 Korea, Republic of

菲律宾 Philippines

乌干达 Uganda

奥地利 Austria

埃及 Egypt

吉尔吉斯斯坦 Kyrgyzstan

波兰 Poland

乌克兰 Ukraine

阿塞拜疆 Azerbaijan

萨尔瓦多 EI Salvador

拉脱维亚 Latvia

葡萄牙 Portugal

阿联酋 United Arab

巴林 Bahrain

爱沙尼亚 Estonia

黎巴嫩 Lebanon

波多黎各 Puerto Rico

Emirates

比利时 Belgium

埃塞俄比亚 Ethiopia

立陶宛 Lithuania

卡塔尔 Qatar

英国 United Kingdom

贝宁 Benin

芬兰 Finland

卢森堡 Luxembourg

罗马尼亚 Romania

美国 United States

玻利维亚 Bolivia

法国 France

马其顿共和国 Macedonia

俄罗斯联邦 Russia

乌拉圭 Uruguay

波黑 Bosnia-Herzegovina

加蓬 Gabon

马来西亚 Malaysia

卢旺达 Rwanda

乌兹别克斯坦 Uzbekistan

博兹瓦纳 Botswana

格鲁吉亚 Georgia

马耳他 Malta

塞内加尔 Senegal

委内瑞拉 Venezuela

巴西 Brazil

德国 Germany

毛里求斯 Mauritius

塞尔维亚 Serbia

越南 Viet Nam

比利时 Bulgaria

加纳 Ghana

墨西哥 Mexico

新加坡 Singapore

纳米比亚 Namibia

布基纳法索 Burkina Faso

希腊 Greece

摩尔多瓦 Moldova

斯洛伐克 Slovakia

老挝 Laos

柬埔寨 Cambodia

危地马拉 Guatemala

蒙古 Mongolia

斯洛文尼亚 Slovenia

科特迪瓦 Cote D’ivoire

喀麦隆 Cameroon

香港 Hong Kong

摩洛哥 Morocco

南美 South Africa

科威特 Kuwait

加拿大 Canada

匈牙利 Hungary

莫桑比克 Mozambique

西班牙 Spain

利比亚 Liberia

佛得角 Cape Verde

冰岛 Iceland

尼泊尔 Nepal

斯里兰卡 Sri Lanka

尼加拉瓜 Nicaragua

智利 Chile

印度 India

荷兰 Netherlands

瑞典 Sweden

西印度群岛 West Indies

中国大陆 China, Mainland

印度尼西亚 Indonesia

新西兰 New Zealand

瑞士 Switzerland

巴巴多斯 Barbados

哥伦比亚 Colombia

伊朗 Iran

尼日利亚 Nigeria

台湾 Taiwan

黑山共和国 Montenegro

哥斯达黎加 Costa Rica

爱尔兰 Ireland

挪威 Norway

塔吉克斯坦 Tajikistan

阿富汗 Afghanistan

我们的价值观 Our Values 激发领导

力行诚正

体验多元

乐于参与

追求卓越

持续发展

Activating

Demonstrating

Living

Enjoying

Striving for

Acting

Leadership

Integrity

Diversity

Participation

Excellence

Sustainably

10/11

今日的AIESEC中国大陆区

50,000+

ABOUT AIESEC IN MAINLAND OF CHINA

110,000+

70,000+

在 AIESEC 中国大陆区的 2013-2014 年 In the year 2013-14 of AIESEC in Mainland of China

3,500

我们的校园网络 Local Committees

中国青年实习生与志愿者奔赴海外 Chinese young talents embarked on volunteer or professional international internship experiences.

志愿者与实习生来到中国

1,600

5,000

对外经贸大学分会

人民大学分会

清华大学分会

北京大学分会

UIBE

RUC

THU

PKU

哈尔滨工业大学分会 HIT

Young international talents embarked on volunteer or professional internship experiences here in Mainland

北京交通大学分会

北京外国语大学分会

of China.

BJTU

BFSU

北京航天航空大学分会

北京第二外国语大学分会

BUAA

BISU

吉林大学分会 JLU

大连理工大学分会

AIESEC 团队成员得到领导力锻炼

天津大学分会

南开大学分会

AIESEC members joined our Experiential Leadership

TJU

NKU

DUT

Development Program.

济南分会

郑州大学分会

Jinan

ZZU

青岛分会

目前，AIESEC 中国大陆区： Until now, AIESEC in Mainland of China：

Qingdao 西安交通大学分会 南京大学分会

XJTU

NJU

华中科技大学分会 HUST

西交利物浦大学分会 XJTLU

800+

分会 Local Committees

130+ 大学 Universities

公益和商业合作伙伴 Corporate and

25,000+

35

Non-Corporate

AIESEC 毕业生走向社会

Partners

Alumni

复旦大学分会

上海交通大学分会

上海外国语大学分会

FDU

SJTU

SISU

合肥工业大学分会 HFUT 西南财经大学分会 SWUFE

浙江大学分会

宁波诺丁汉大学分会

ZJU

UNNC 厦门大学分会

重庆分会 CQU

XMU

长沙分会 Changsha

深圳大学分会 SZU

澳门大学分会 UM

中山大学分会

华南理工大学分会

广东外语外贸大学分会

SYSU

SCUT

GDUFS

12/13

国际青年领导力发展平台 WE ENVISION A GENERATION OF GLOBALLY COMPETITIVE LEADERS TO POSITIVELY IMPACT TOMORROW’S CHINA.

10

YEARS’VISION 十年愿景

YOUTH LEADERSHIP DEVELOPMENT PROGRAM

2,254

1,621

550

团队体验机会

团队领导机会

多元项目体验

Team Member

Team Leader

Exchange & Team

experiences

experiences

experiences

青年人才管理 Youth Talent Development 专业的成员筛选 PROFESSIONAL TALENT SELECTION 这一年，我们继续与顶尖人物人才测评咨询合作，借助其奥斯卡系统，建立 AIESEC 人才模型，利用专业的奥斯卡系统进 行成员筛选，确保 AIESEC 成员人才质量的整体水平。 We continued our partnership with New Leaders Group focusing on talent assessment and development. With the help of the Oscar system, the talent model of AIESEC members has been developed and used for member selection across Local Committees. This enables more professional talent recruitment processes, to ensure the consistency of our high talent quality.

( 顶尖人物测评咨询为我们的成员提供专业的情商培训。 New Leaders Group EQ training for AIESEC members)

14/15

成员国际成长经历 MEMBERS TAKING EXCHANGE OPPORTUNITIES

成员故事 Leadership Story 王晓茹，浙江大学英语系学生，2009 年加入 AIESEC，从 AIESEC 浙江大学分会的一名成员，成为分会副主席，再到浙大分

这一年，全国约 550 名 AIESEC 团队成员参与了海外交流，全国的领导

会主席，目前与来自三个国家的年轻人一同在 AIESEC 中国大陆区总会担任副主席。四年来，足迹去到印度贫民窟、俄罗斯、

团队中约 20% 的成员有过至少一次的海外志愿者或海外实习经历。我们

埃及与荷兰，与世界各国的年轻人一同发展青年领导力议题。“当我回顾过去的这四年，虽然‘跳出舒适圈’、 ‘激情’和‘去闯’

非常鼓励并从各方面支持 AIESEC 内部成员参与海外志愿者与海外实习项

早已成为 AIESEC 的代名词，而我自己学到的不仅是奋进与企业家精神，也是坚持和忍耐。不仅是怎样让生活充满激情永远向上，

目，在这段跨国体验中了解多元文化，与不同文化背景的人进行合作，增

也是接受生活的平淡和孤独却依然自得其乐；不仅是努力寻找内心热爱，也是理解手头那些枯燥工作的意义非凡，坚持把它们

强其国际竞争力。

做好。”

We have 550 members and leaders undertook an exchange experience

Angela Wang, an English graduate from Zhejiang University. She joined AIESEC in 2009, developed through various leadership

within AIESEC and over 20% of our current leadership body have at least one

roles and is currently VP Finance in AIESEC in Mainland of China’s national office in Beijing. Her 4 years experience also includes

international experience. Exchange is one of the most powerful experiences in AIESEC. This year we aimed to cultivate globally competitive leaders; thus encouragement and support for our members to take exchange opportunities

exchange and conferences in India, Russia, Egypt and The Netherlands.

“When I look back, what AIESEC taught me is not only entrepreneurial spirit but also persistence; not only being passionate about life but also able to endure the hard times; not only do what you love, but also love what you do and always strive for excellence.”

have been a focus, to gain exposure to a different culture and enable collaboration within a multi-national environment.

陶郁倩，上海交通大学媒体与设计学院传播学大三学生。2011 年 9 月加入 AIESEC，现任 AIESEC 上海交通大学分会主席。 三年多来，她带领 10 名国际志愿者在海南进行支教，跟随 AIESEC 中国大陆区合作伙伴百加得远赴西班牙商旅，加入 40 多 人国际团队在俄罗斯成功举办城市文化节，于上海举办 200 逾人的青年领导和国际交流论坛。“AIESEC 带给我不同于一般交 大人的成长经历，在挑战自我中遇见‘青年领导力’、‘国际化视野’的魅力。饮水思源，AIESEC 最让我感动的地方就是不断

影响力体验调研 POWERFUL EXPERIENCE LEARNING

年轻人的故事去激励更多的年轻人。” Sasa Tao is a junior Communications student from Shanghai Jiaotong University. Having joined AIESEC in

AIESEC 的体验和项目非常多元，最具影响力、能让当地学生成长最大的 AIESEC 体验因学校而异。这一年我们在全国层

September 2011, she is the current Local Committee President of AIESEC in SJTU. In the past 3 years, her

面鼓励分会进行影响力体验调研，深入不同类别专业、学校与城市的学生市场，了解最具影响力的 AIESEC 体验，以提供

experience includes leading a team with 10 international volunteers to teach in Hainan Island, business engaging

不同学生市场相关性更强的 AIESEC 体验，创造更具影响力的当地青年人培养计划。

with Bacardi, working within a team of 40 international interns and responsible for a youth engagement forum in

The relevance of AIESEC experience is different for different young people. To understand the differences between students

“AIESEC makes me different from common students in SJTU by providing youth-leadership opportunities and

across China, we initiated the Powerful Experience Learning Program to study the most powerful experience for the segment

Global mindset with challenges. In return, AIESEC demonstrate its value while inspiring young people with youth's

student markets in different cities.

stories.”

Shanghai for 200+ attendees.

16/17

王雅捷，北京大学城市规划专业和经济学双学位学生，2011 年秋季加入 AIESEC，从 AIESEC 北京大学分会的一名成员，成为分会主席。目前在 与来自两岸三地和国外的北大学生一同在 AIESEC 北京大学分会继续他的 梦想。加入 AIESEC 的两年半来，足迹曾至瑞典、法国、俄罗斯、日本和 非洲的坦桑尼亚，与世界各国的年轻人一同发展青年领导力议题，毕业之 后将在北京金融街工作。“我曾探险北极圈，也曾登顶非洲最高峰，不过我 认为最难攀登的还是梦想和心灵的高度。我的大学目标是：读万卷书；行 万里路；阅人无数；交到挚友。AIESEC 不仅帮助我走近了我的大学目标，

青年人才领导力发展 Youth Leadership Development 为实现我们的十年愿景，这一年我们着重在以下三方面为 AIESEC 成员提供领导力发展机会。 To build a stronger foundation towards a generation of globally competitive leaders to positively impact tomorrow’s China, we focused towards developing a life long leadership development journey for our members across three elements.

更给我留下了无数感动的日子，给我带来一帮志同道合能够相伴一生的朋 友。” Jet Wang is an Urban Planning & Economics student from Peking University. Having joined AIESEC in October 2011, he is the currently Local Committee President of AIESEC in PKU, working with young talents from Hong Kong, Taiwan and overseas. His

我与自己

two and a half year AIESEC experience to date has taken him to Sweden, France, Russia, Japan & Tanzania, as he aims to kick

我们的成员充分认识自己的优劣

start his career as a responsible leader in the financial industry in Beijing following graduation.

势、价值观和人生目标。

“I’ve adventured to the North Pole and the top of Africa, but the highest peak is one’s dream. AIESEC has not only helped me

“I & Me.”

get closer to my dream, but also allowed me unforgettable college life with a group of dear close friends sharing the same values

Our members are aware of their

with me.”

strengths and weaknesses, but even more importantly values

顾晗曜，南京大学 2010 级日语系学生。自入学后第二个月加入 AIESEC，一晃已是三年半。从负责 2 位本地大学生参与

and purpose.

我与他人 我们的成员可以和他人进行有 效的交流与合作。 “I & Others.”

Our members are able to engage others with effective communication.

我与世界 我们的成员对世界与社会发展 有强烈的责任心。 “I & The World ” Our members have a strong sense of responsibility and ownership for the world.

海外志愿者活动，到实行分会第一个海外志愿者质量监管项目，再到带领 9 人国际团队在南京本地执行青少年文化交流项目； 从自学人力资源担任分会副主席，到远赴日本参与当地 AIESEC 工作，再到今日带领 11 人的全国培训团队在全国各地开展 二十余场内训活动。“AIESEC 正如我的第二所大学，”她说，“不仅因为她给了我机会让我充分的在各种领域尝试、成长； 更因为在这过程中，我学会更好的认识自己、喜欢自己、坚持自己所相信的，也更加愿意作为一位再普通不过的社会公民， 贡献自己的一份力量。” Lily Gu is a Japanese graduate from Nanjing University and joined AIESEC in her freshman year. Her three year AIESEC

我们通过各种体验式学习平台为成员提供一系列工作挑战，并协助在他们在完成工作时进行自我反思，从而更好地提升自我。

experience started from sending 2 local university students on Global Volunteer opportunities, developed to initiating the inaugural

We enabled this through our experiential leadership platform, where we provide young people with an intense

quality control program within a Local Committee and to leading an international team of 9 within a cultural program in Nanjing. Her

outer journey through the various roles in AIESEC, as well as a complementing this with an inner journey for them

experience also includes the role of Local Vice President, proactively learning more regarding hum resources, gaining insights

to reflect and evaluate themselves.

from visiting AIESEC in Japan and leading the National Trainers Team in Mainland of China, responsible for 20+ internal training events.

"AIESEC is my second university," as she told, "Since she give me the platform to try and grow in different areas. Moreover, I learnt to know myself more, love myself more and stick to what I believe, and become more devoted as a citizen to contribute to the society. "

18/19

领导力计划 LEAD PROGRAM “领导力计划”的诞生是为了培养真正具有企业家精神的 AIESEC 成员，以希望他们在以后可以真正为社会做出杰出贡献。 在 2013 年，我们将“领导力计划”进行了新的改革，我们通过线上和线下两个平台给成员提供领导力培训，让他们可以更 高效地完成工作。例如，在全国领导力峰会上，我们邀请到很多专业的培训师为成员们做领导力培训。同时，我们也建立了

INTERNATIONAL YOUTH LEADERSHIP SUMMIT

2013. 9

南京 Nanjing

3

天 days

400+

团队负责人 Team Leaders

线上学习平台为成员们提供领导力培训课程。 The LEAD (Learn, Engage, Activate & Deliver) Program was launched in AIESEC in Mainland of China to ensure that we develop entrepreneurial and responsible leaders, who can be positive change agents in society.

In 2013, we have integrated LEAD as part of our national operations cycle by designing a holistic program delivered through physical and virtual channels, including at our National Conferences, where we engage experienced professional trainers such as Dey Dos. In addition, we have developed a virtual platform where members are able to gain access to essential resources to strengthen the leadership capacity of themselves and their membership.

来自英国，柬埔寨和菲律宾的优秀 AIESEC 成员设计会议流程 International conference team including representatives from the UK, Cambodia and Philippines

通过团队合作以及启发式教育帮助参会者们探索他们的领导风格和培训他们的软技能 Self reflection and activities focused on discovering their leadership style and essential soft skills

ACTIVATING LEADERS SUMMIT

2014. 2

广州 Guangzhou

3

天 days

350

团队负责人 Team Leaders

全球领袖峰会旗下的品牌活动 Parallel to the international Global Leaders Summit

与来自荷兰的领导力培训师合作

线上领导力课程 VIRTUAL LEAD CONTENT

Engaged Kevin Groen－ an experienced facilitator from the Netherland

探讨自我价值观、领导力，以及如何与他人更好的建立联系 To explore their values, leadership stand as well as how to build powerful relationships with others

继承者计划 SUCCESSION PROGRAM 为了组织内部能够进行更好的传承，确保组织的可持续发展，我们在全国推行了“传承计划”。 此计划在组织高层领导团队展开，为总会主席团和各地区分会主席团未来更好的发展打下坚实 的基础。

线下领导力培训 PHYSICAL LEAD TRAININGS

We launched our National Level succession program, to strengthen the organizational and leadership capacity of our top leadership body to ensure that we are able to deliver quality transitions and grow sustainability year-on-year.

领导力发展峰会 LEADERSHIP DEVELOPMENT SUMMITS 为了加大对成员领导力培养的投入，我们创新演变了全国的会议模式，并推出了新的会议形式。 We have evolved our conference cycle to place more focus and investment towards leadership development in all of our operations.

计划制定框架 NATIONAL PLANNING FRAMEWORK 为了确保分会与总会发展法相保持一致，我们设计并启动了计划制定框架。我们运用此框架为分会主席们展开了专业的组织 计划培训，以协助他们更好地制定分会发展战略。 In order to ensure the alignment of our Local Committees towards the national direction set by the Member Committee, we designed and launched the national planning framework to empower our Local Committee Presidents with the essential steps towards organisational planning for their term.

20/21

海外实习项目 GLOBAL INTERNSHIP PROGRAM Entrepreneurship in Africa 我们的海外实习项目旨在为中国青年提供全球化的个人与职业发展机会。海外实习项目不仅可以培养青年人的企业家精神， 还可以通过提供国际化化境让青年人的文化包容力和跨文化沟通能力得以提升。这些能力都将最终提升中国青年人的国际竞 争力，支持他们为未来中国的发展做出更多的积极贡献。 Our Global Internship Program experiences provide Chinese youth with the unique opportunity for personal and professional development across the world. Facing numerous challenges, the experience truly develops entrepreneurial and responsible leadership, as well as key characteristics including cultural tolerance, self-awareness and ongoing communication in an international work place. These opportunities are a key contributor and provide the testing environment to development ones globally competitive leadership, to enable them to have a significant positive impact on tomorrow’s China.

中国和非洲一直在文化、社会经济和政治方面保持长期的合作关系，无论是政治互访、贸易 与投资往来，还是双方移民数量的增长，都是未来中非深度合作趋势的体现。 中非贸易在 2012 年已经突破了 2,200 亿美元，在接下来的 3-5 年内预计增长至 3,000 亿 美元，中非贸易涉及到不同行业不同规模的各类企业。 随着中非合作的进一步深度发展，中国急需更多了解中非文化、中非贸易的青年企业家，这 也正是非洲创业项目的意义。 China & Africa enjoy a long-standing relationship evident by a deepening partnership based on exchanges culturally, social-economically and politically. These are demonstrated by; high level political African & Chinese government visits; trade and investments; and rapid establishment of African & Chinese migrant communities in both regions.

Sino-Africa Trade volume is over $220 billion in 2012, and is expected to exceed $300 billion within the next 3-5 years. This trade varies across sectors and company profiles.

自 2002 年起，AIESEC 中国大陆区共帮助 2,000 多名中国青年人去到 80 多个国家参与海外实习项目，这些海外实习生共 为不同领域不同规模的 1,200 多个海外企业发展带去了直接的影响。同时，这些海外实习经历也帮助这些青年人朝国际竞争

As China’s trade relations with Africa increases, there is a growing demand for a new generation of entrepreneurs and policy makers with the right Sino-Africa business acumen, linguistic exchange and cross-cultural sensitivity.

力迈进。 Since 2002, AIESEC in Mainland of China have successfully achieved 2,000+ international internship opportunities, with experiences in 80+ countries across the world. This has led to the direct impact on 1,200+ companies and enterprises, ranging from multi-nationals to SMEs, across numerous industries. Furthermore, it has led to an immeasurable impact for a globally competitive talent to impact tomorrow’s China.

Experience Japan 中日经济发展正迅速迈向下一个增长阶段，仅仅会日语的人才已经不再能满足时代的需要，中国需要更多精通中日文化和中 日经济的人才，同时，具有企业家精神也显得更为重要。所以在未来的几年中，AIESEC 的短期日本经管项目，不仅可以帮 助在读大学生更好的了解中日两国经贸现状，更有利于他们长期的职业发展。

为了与未来中国发展需要更加契合，我们将海外实习项目进行了重新设计与包装，旨在为不同青年人设计多样化的培养方式。

Business relations and those beyond are entering a new dynamic between China and Japan, creating a demand for sympathetic Chinese leaders not only with Japanese language ability, but cross-cultural understanding and

Aiming to deliver the most relevant and impact to tomorrow’s China, Global Internship opportunities have been packaged into

professional experience. Entrepreneurial and responsible leadership is required to manage such relations, starting

purposeful products, customizing the leadership development for different student and recent graduate profiles.

within company relations, in the upcoming years and such short-term professional Japanese experience is an incredibly way to develop this during a students university career.

22/23

Business in BRIC 占有全球 40% 的人口的金砖四国正在突飞猛进的经济发展期，在全球经济体系中扮演着于足 轻重的作用。2009 年的高盛报告指出，自 2008 年金融危机后，全球 45% 的经济增长来自 金砖四国。通过刺激就业、扶贫、融资、进出口等措施，金砖四国为全球经济发展起到了巨 大的推动作用。 作为新兴经济体，这些国家对地区及国际问题都持有非常相似观点，近几年，我们可以通过 金砖四国在重要国际经济问题的对话中看出，四国之间的往来和合作也变得越发深入和牢固。 The BRIC countries are the fast growing in the world, with a combination of 40% of the world's population. They are playing an increasingly important role in the world economy. A Goldman Sachs report in 2009 showed that, since the start of the 2008 global financial crisis, 45% of global growth had come from the BRIC region. The BRIC countries have made tremendous contributions to the world economy by increasing employment, cutting poverty, pouring in capital, exporting and importing, among others.

As emerging economies, the BRIC countries share similar views on many regional and international issues. Over recent years,

海外志愿者成长计划 GLOBAL VOLUNTEER PROGRAM

dialogue and cooperation among the countries have continued to be strengthened, as evidenced by frequent exchanges of opinions on important issues concerning international economy and development.

AIESEC 海外志愿者成长计划，12 年来为 10,000 余名中国年轻人提供了跨越 80 多个不同国家和地区的海外志愿者机会。 围绕文化传播、社会企业家精神、健康、环境保护、语言教育等众多社会议题，越来越多的中国大学生选择这样一段经历， 在全球化的团队中，拓展国际化事业、实现自我成长、经历深度文化体验，通过亲身努力，实实在在地促进当地社会发展。 Over the past 12 years, AIESEC Global Volunteer Program has provided for over 10,000 Chinese youth with overseas voluntary work experience in more than 80 countries and territories. These programs revolve around different social issues such as culture communication, social entrepreneurship, health, environment, education, and etc., which enable volunteers to dive into the local culture while supporting the development of social issues. Currently more and more Chinese college students have chosen to develop their global competitiveness and achieve self-development through working in such an international environment.

在坦桑尼亚渣打银行总部一年的实习，我的主要收获有以下

我工作的公司叫 SmartAnalyst，是一家以医药行业为主的

三点：1，争取到各个部门轮岗了解银行的各方面业务，了

咨询公司，在实习期间我参与了公司的不同项目，比如为美

解各种分析工具和系统的使用，以及和贸易相关等企业相关

国 NUK 公司的业务拓展整理北美地区 20 个潜在收购对象

的业务。2. 银行的国际化人性化的工作环境。经理同事等大

的资料，在公司内部数据库中检查并更新了 2,000 个世界各

部分是海归，友善热心，我们经常可以交流想法。3. 渣打完

国肿瘤学家及医生中关键意见领袖的信息，以及调查中国癌

善的学习机制和充足的资源，其国际背景、专业性平台与对

症患者对于抗癌药物的购买意愿和决策动机。除了工作之外，

当地的深刻了解，让我有机会接触到很多的全球和当地市场

公司还会组织培训、聚餐、外出游玩等活动，公司的同事对

调研与分析还有行业资讯等。

于我们这些外国实习生都很友好，高层也会认真指导我们， 所以整个经历我付出了很多，也收获了很多，相信对以后的 ——欧尚钧（浙江大学）

ENVIRONMENT

职业生涯也会有较大的帮助。

SOCIAL ENTREPRENEURSHiP

HEALTH

CULTURE

EDUCATION

——孟子尧（宁波诺丁汉大学）

这只是我们从众多海外实习项目中看到的样例，这些实习不仅是一段段海外经历，更是 为中国培养时代青年领袖的体现。我们的实习还包括在欧洲和东南亚的营销类项目，在 印度的教育类项目和全球的工程和信息技术类项目。 These are just 3 examples of how our Global Internship opportunities are not only providing impactful overseas professional experiences, but entrepreneurial & responsible leadership development experiences to positively impact tomorrow’s China. Other

13,000

3,300

61

申请者

中国青年志愿者

国家和地区

Applications

Chinese Youth Volunteers

Countries and Territories

opportunities involve Marketing opportunities across Europe & South East Asia, Education opportunities notably in India and Technical (IT & Engineering) opportunities across the globe.

24/25

领跑计划 EP Leader Program 领跑计划是由 AIESEC 中国大陆区发起 , 鼓励海外志愿者在进行自己项目的同时 , 拓展自己的经历 , 将自己的想法付诸实践 , 进行项目运营、社会调查、文化传播等项目 , 创造社会正能量。 AIESEC Mainland of China initiates EP leader program, the purpose of this program is to encourage our exchange participants to run their own projects beside the volunteer work. The projects include social research, culture understanding, art recording etc. In

黎梓熹，南开大学大二学生，高中曾在意大利交换学习一年，热爱

this way, the exchange participants can fully utilize the time abroad, to explore the outer world, to enrich their experience, to create

跨文化沟通与交流，2013 年通过 AIESEC 前往中东巴林参与海外

positive impact on the society.

志愿者项目，与其他国际志愿者一起在当地高中教授领导力和创业 课程，让高中生们初步学习这一系列知识，从而可以在大学选择适

凡是你想要了解、想要创造、想要实践的项目 , 都可以成为你的领跑计划。

合自己的专业，为巴林培养新一代的青年领导者。“在不停地和各个

领跑计划最重要的是 , 你的心里有这个冲动 , 热爱这件事 , 你对践行所想真的有这个需求。想要了解另一个国家迷人而不同寻

国家的志愿者准备课堂内容和讨论课堂形式的时候，合作的气氛还

常的文化 , 想要展示另一群可爱的人闪光的梦想和故事 , 想要传播真实的中国文化 , 在欢笑和泪水中感受文化的冲突 ......

有聆听各国不同人的演讲风格使我学到了很多，拓展了人脉的同时，

Anything you want to know, anything you are willing to create, anything you want to make it happened, can become your EP leader

真正地感受过与别国志愿者共同合作的过程，这些给了我一个难忘

program. The most important thing for the program is that you have the passion to make something happen. You have the passion

的经历。”

to explore the world, to experience the different culture, to outshine people’s story and dream, to spread Chinese culture, to experience the real world in laugh and tears in the sparking of culture difference.

截止目前 , 领跑计划已运营六期 , 有超过 700 位海外志愿者作为 EP Leader 参与其中 , 并且评选出 90 组获奖项目。 Until now, we have launch 6 rounds of EP Leader program, over 700 exchange participants involved in this program, selected 90

吴天悦，清华大学大二学生，2013 年通过 AIESEC 前往柬埔寨参

groups to award for the golden projects each year.

与教育类志愿项目， “在柬国的日子里，我吃了二十年来没吃过的苦， 却也尝到了二十年来从没有过的满足和骄傲。我为孩子们学会了一 句中文的早上好骄傲，我为放学路上一个个牵着我的手，告诉我他

为给当地环境做出实质性贡献，我们创立了“植树进校园”活动。在独立完成策划撰写、预算、

们喜欢我的孩子们骄傲，我为我学会了承担骄傲，我为我懂得了闯

风险考虑、寻找场地、选择数种等一系列活动之后，我们遇到的最大的瓶颈：钱。买树的钱从

这个字的内涵骄傲，甚至，我为我吃过的这些苦，走过的这些路，

哪里来？为此，我们决定发起了“非洲合伙人”项目，通过销售中国传统美食的方式，将所有

晒过的骄阳而骄傲。它们是我身上的一个永不退去的刺青，告诉我，

销售收入 5,000 先令全部用来给当地一间小学的孩子们给买树种。虽然过程困难重重，但我们

这是我的青春。它们融入我的每一寸血管，在我这一世的生命中，

最终还是顺利完成了整个植树项目，不仅自己成长了许多，还给孩子们带来了巨大的欢乐与收

和我的心脏一起跳动。”

获。 —— 刘宇菁（华中科技大学分会）“非洲合伙人”领跑项目

根据调查，我们发现俄罗斯教育体制存在以下问题 : 首先，经济发展停滞对俄罗斯的教育带来 邓琦琪，西南财经大学大二学生，2013 年通过 AIESEC 前往土耳

了极大影响，问题包括教育经费严重不足，现代教育技术设施匮乏 , 普通教育质量普遍等。其次，

其参与文化交流类志愿项目，“虽然中土贸易日趋频繁，但大多土国

独立后的俄联邦对教育进行各种改革，但教育改革目标把教育个性化、人道主义、体现全人类

人民对中国的印象还仅仅停留在 Made In China 上。通过与土耳其

共同价值观、教育的自由和多元化等，置于满足社会多方面需求之上，许多改革目标不切实际，

朋友们的交往，我了解到他们对于中国文化的浓厚兴趣，并应他们

改革不能取得预期的效果。

的要求在 8 月初举办了中国文化之夜系列活动。咖啡馆里的国旗、 对联、中国结、剪纸，在异国他乡这一切都透出浓浓的中国味道。

——佟烁（大连理工大学分会） “俄罗斯中等教育体系研究”领跑项目

通过网络平台和当地报纸等进行的宣传十分到位，到场的人数大大 超出了预期，咖啡馆里座无虚席。”

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我们的项目更多关注以下三个行业的发展： Our program is mostly focusing on the following industries:

国际青年人才引进项目 GLOBAL TALENT SOURCING PROGRAM

旅游服务业 在我们的合作伙伴中，超过 40% 专注于发展旅游服务行业，尤其是酒店管理行业。

“中国改革开放的历史是不断融入全球化潮流的历史；多极世界和新兴市场跨国公司异军突起 , 创造了全球化的机会；中国企

大部分是四星级或五星级酒店，包括华美达酒店集团，广州花园酒店，美国戴斯酒店

业的成长呼唤全球化。”

集团，温德姆酒店集团等等。这个行业的合作伙伴非常看重海外人才的专业工作态度

--- 摘自埃森哲《多极世界 , 长袖善舞 -- 中国企业的全球化之路》

和快速学习能力。

“Through reform and opening up, China has integrated itself into the global economy. The rise of a multi-polar world and emerging

Hospitality

market multinationals (EMMs) creates globalization opportunities for China. To develop further, Chinese enterprises must

Over 40% of partners specialize in the hospitality industry, notably with hotel

globalize.”

Accenture Globalization Report 2010

management. The majority are four or five-star hotels, including Ramada Plaza Hotel,

Ｈｏｓｐｉｔａｌｉｔｙ

Guangzhou Garden Hotel, Day Inn China and Wyndham Hotel Group. The professional attitude and fast learning capacity of our global talents have been greatly recognized in contributing to their own enterprise’s vision and ambitions.

海外贸易业 与海外贸易行业的合作是 AIESEC 中国大陆区近几年的核心项目，随着制造行业升级 转型的社会趋势，我们的确看到海外贸易行业的发展潜力。这个行业的合作伙伴非常 看重我们的国际人才网络以及多元的文化背景。

International Trading The international trading industry has been our focus industry in the recent years, viewing the great potential of China’s manufacture industry and the call for globalization within this

Ｉｎｔｅｒｎａｔｉｏｎａｌ ｔｒａｄｉｎｇ

field. Partners really value and admire our global network, highly skilled and qualified and diverse cultural background of the talent we are able to provide.

当今，全球化已经不再是企业的一个选择，而是社会发展的必经趋势。然而，企业全球化的过程，并没有像大多数企业设想

IT 业

的那么顺利平滑。据埃森哲发布的调研结果显示，21.2% 的中国企业困于缺乏管理跨地域业务的经验，19.1% 缺乏创新和核

AIESEC 中国大陆区已经成功与文思海辉、软通、东软等行业领先排名企业达成合作

心技术，18.4% 缺乏全球化的管理人才，11.3% 品牌还不为国外消费者所接受，企业文化缺乏全球化的基因等等。企业全球

关系。我们的海外人才在这些公司里，更多协助项目管理和软件工程开发，他们对海

化不仅简单意味着，公司产品销往外国，公司在外国有分公司。事实上，企业全球化更多是关于您的公司管理是否运用全球

外人才的适应能力和专业技巧印象深刻。

常用规则，是否具备全球视野。因此，无论公司规模如何，企业管理者应该培养全球洞察力。

Information Technology Today, globalization has become an essential trend instead of just a choice, especially for Chinese companies. However, the

Today, AIESEC in Mainland of China has successful partnerships with Pactera,

process is not as smooth as most enterprises expected. According to result of one survey conducted by Accenture, Chinese

iSoftstone, Neusoft among other top-ranking companies within the IT industry. The

enterprises are suffering from lack of experience of managing transnational business (21.2%), lack of innovative technologies

majority of our talents assist in project management and software development, with their

(19.1%), lack of global business managers (18.4%) and brands not recognized by overseas consumers (11.3%). Globalization does not simply mean that your products are exported abroad or that your enterprises have branches abroad. Instead, it actually means whether your enterprises could be managed in a global context with globally operated strategies and rules. Therefore, in this

ＩＴ

adaptability and professional knowledge impressing co-workers and company leaders.

perspective, no matter how small the enterprise is, the leaders should develop a globalized vision for the enterprise.

我们的海外青年人才项目就是基于满足这样的市场需求存在的，我们也顺利支持多元行业的不同企业，协助他们的企业全球 化进程。 Our Global Internship Program is here to support this process and we have succeeded in supporting enterprises from a diverse range of industries.

28/29

海外实习生的故事 Stories of Our Trainees 我在中国度过一段非常美好的时光，我的工作主要是英语教学专业，中国的 AIESEC 成员和大学生是一群非常热情有活力的 年轻人。短短的时间之内，我被他们的友好和热情打动。虽然我工作的城市合肥没有非常多外国人，在一开始我很不习惯， 但是几周后，我意识到它其实是一个非常年轻有活力的城市，最好的描述在合肥的这段时光就是“真实的中国”。 “I have had an absolutely amazing time. I was teaching children from the age of 4 years to 18 years old … The AIESEC members here in China are a great group of young and enthusiastic people. Their kindness and their warmth blew me away! They have given many memories in such a short period of time. The city of Hefei does not have many foreigners, which can be a little daunting at first. But after a couple of weeks you realise there is great community of like-minded young vibrant people in this city to share your time with. The best way I could describe my time in Hefei is that it is "real China".”

——Paul（爱尔兰）合肥教育机构实习生

国际青年公益项目 GLOBAL COMMUNITY DEVELOPMENT PROGRAM AIESEC 国际青年公益项目部自 2006 年成立以来一直致力于培养具有全球化意识、社会责任感和企业家精神的公益领袖， 并产生可持续的积极社会影响。2013 至 2014 年度全国 35 个 AIESEC 分会共运行了超过 100 个公益项目，覆盖社会议题

每个人都非常关心我，我非常感激这群人、这个地方和所有同事。在他们的专业态度背后，我看到了更多有趣的故事和人，

包括社区发展、爱滋病防护、文化探索、环保教育和特殊关爱等多个领域。共有约 600 名 AIESEC 成员、800 名国内志愿

倾听他们的想法，看到他们追求卓越的工作态度，非常有感染力。我从未觉得自己是一个外国人，我想这是因为中国人和哥

者和 1,200 名国际志愿者参与到项目的筹备和运营，影响力覆盖超过 30,000 名受众，并与罗技、渣打和因特尔等多家企业

伦比亚人其实拥有非常类似的价值观，即使地理距离相差很远。

的进行合作，提供员工志愿者和基于社会议题的 CSR 解决方案。

“Everyone has been so caring, kind and generous with me that I am full of gratitude toward this place, this moment and this

From 2013.5 to 2014.4, there are more than 100 projects run by 30 Local Committees in areas such as community development,

wonderful staff. I can say that behind the professionalism I observe at the workplace every day there are interesting stories and

HIV prevention education, culture exploration, environmental protection, rural area education and special cares.

human beings. It has been really touching to learn their thoughts and hopes and to get a grasp of their continuous strive for

Around 600 AIESEC members, 800 local volunteers and 1200 foreign volunteers are involved in the operation of projects with more

improvement. It reminds me so much of my homeland that I feel identified with this new environment; not once I have felt like a

than 30000 targeted audiences.

stranger here although this is my first time abroad.”

Besides, we provide stuff volunteer product and issue-based CSR solutions with companies such as Logitech, Standard chattered and Intel.

——Marcela（哥伦比亚）杭州酒店实习生

67

AIESEC 成员

国家和地区

AIESEC Members

Countries & Territories

100+

800

公益项目

国内志愿者

国际志愿者

社会居民

Projects

Local Volunteers

International Volunteers

Cittizens In Community

1,200

这次合作 AIESEC 中山大学给我们提供了两名来自德国的实习生在公司的项目管理部门工作，他们在公司主要负责项目团队 的沟通文件处理，外语文档翻译，客户接待交流，团队会议的组织和记录，语言培训等。实习生的海外背景在公司国际化进程 中起到了突出作用，他们积极参与公司的活动，与公司其他员工相处融洽，很好地融入了公司的文化中。

30,000

600

分会 Local Committees

35

——德赛西威人力资源经理

今年，我们专注于发展其中规模最大、影响最深三个全国项目： This year, we devoted to further develop the following 3 biggest and most impactful national projects:

绿色力量 – 青少年绿色实践教育项目 GREEN POWER NOW

100

40

406

中国企业

国家和地区

海外实习生

Enterprises

Countries and Territories

Global Talents

绿色力量（Green Power Now）是 AIESEC 中国大陆区于 2008 年启动的全国项目，目前在 15 座城市举行，旨在通过跨 文化体验式教育让中学生在绿色教育中提升领导力，获得时代所需经验及技能，让年轻人在实施绿色项目中学会合作享受成功。 通过绿色实践，从而对青年一代的生活方式，思维习惯和对可持续发展问题的态度产生正面影响，培养成一批具备勇气与能 力去创造绿色未来的年轻领导者，推动未来的产业革新及推广。

回顾这一年，我们非常感激所有选择与 AIESEC 同行，信任我们服务的企业。是他们的信任和真诚反馈，一直鼓励着我们不

Green Power Now was initiated in 2008 and has successively been run in 15 cities. It aims to provide local students with

断进步，做到更好。这一年，我们成功为超过 100 个中国企业，介绍了来自 40 个不同国家地区的 406 个海外实习生。

cross-culture environment and experiential learning opportunities about sustainability and leadership, empower them with hands-on experience and pratical skills needed with times and bring them with success and joy through the implementation and

We’d love to send our great gratitude to our partners of global internship program. It’s their trust and sincere

cooperation in the project.

feedback that motivates us to improve and strive for a better organization. This year we have successfully introduced 406 global talents from over 40 countries to over 100 enterprises in Mainland of China.

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幸福微梦想 – 乡村儿童梦想实现项目 DARE TO DREAM 幸福微梦想 (Dare to Dream) 是由 AIESEC 中国大陆区和中国人口福利基金会共同发起的公益项目，旨在为乡村儿童联动世 界。项目通过中外 AIESEC 青年志愿者的亲身远征体验，启发和征集中西部乡村孩子的梦想，发布梦想，通过专项公募基金 支持梦想实现，大力弘扬“人人可慈善”的理念，广泛发动社会各界的力量，发展中西部教育，帮助乡村儿童实现他们的梦想。 To connect children in rural area with the world, AIESEC in Mainland of China and China Population Welfare Foundation jointly launched a project named“Dare to Dream”. In the project, the Chinese and foreign AIESEC volunteers traveled to rural area, inspired the children there, collected their dreams and made them come into reality with fund raising.

中国文化体验计划 YOUTH TO CULTURE 中华文化体验计划赋予1,200个今年来华的志愿者“文化大使”的使命，让每一位来华志愿者，都有机会学习中国文化，真正 搭建文化理解之桥，传播中国文化的国际形象。2013年，我们携手iMandarin与国家昆剧团一起，为每一位来华志愿者提 供：刺激的城市穿梭，多元化的中国文化体验 ，热情洋溢的国际游园会，优惠的中文课程，志愿者领导力发展峰会。 The project has empowered 1,200 international volunteers to China this year as "Culture Ambassador" to understand, learn and spread Chinese culture. In 2013, with the help of our partner, iMandarin and National Kunju Opera Troupe, every international volunteer has the opportunity to travel between cities, experience diversed Chinese culture, enjoy Global Village, take Chinese courses with discount and participate in leadership development seminar.

基于我们的海外志愿体验为本的公益项目特点，我们希望通过 AIESEC 国际青年公益项目让世界理解中国，给全球青年最好 的跨文化公益实践平台。通过公益项目中的文化交流，培养有社会责任感的世界青年人。自 2013 年起，每一位来到中国的

公益故事 STORY OF VOLUNTEERS

国际志愿者都参加到专属的中国文化体验计划 (Youth to Culture)。 公益是什么？为什么做公益？在没有接触 AIESEC 前，对公益理念很模糊对项目根本没有任何理解。在开创 You Are Not AIESEC is characterized by running community development program and providing global exchange experience. We hope that in

Alone（关爱和支持自闭症患儿项目）之后，从构思到实施，感谢 AIESEC 让我有机会了解公益界，也有机会接受非营利组

this way we contribute to bridge the gap between China and the world and offer a platform to global youth of practicing

织的孵化培养课程，让我懂得怎样设立项目目标和做好项目实施计划，知道原来运营项目和举办活动有着如此大的区别。也更

cross-culture comunication and developing communities.

因为这样的学习机会，我们赢得了好丽友大学生公益大赛广州赛区第一，之后在短短的一个月内，我们还为珠海市自闭症互助 协会筹集了 3 万多元的艺术类教育基金！ ——陈敏怡 中山大学公益项目部成员 We lived with our students at school and we had to prepare our teaching plan for the class every day. Teaching hours were the most amazing part of the day as our students were so passionate to get to know us better and willing to study and play games with us! We became a family; and this is the reason why we tolerated the conditions there: inconvenient dormitories and toilets, lack of constant internet connection and sometimes electricity, absurd and late changes of school’s expectations. But in the end, no one wanted to wave goodbye and we understood that happiness doesn’t depend on the place you are but on the people you share moments with.

——长沙 Dare to Dream 希腊志愿者

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企业雇主品牌建设 EMPLOYER BRAND BUILDING

今年，AIESEC 中国大陆区与超过 15 家企业共同构建人才培养与雇主品牌方面的合作 , 输送超过 500 名优秀青年人才，企 业雇主品牌形象影响超过 50,000 年轻人。

AIESEC 为企业提供的企业社会责任感计划为： Corporate Social Responsibility Program, in which AIESEC enables companies to:

This year, AIESEC in Mainland of China cooperated with 15 companies to co-cultivate talents with the employer branding program and provided 500+ young talents to our partner companies. The impact of AIESEC’s employer branding program reached over 50,000 young people across Mainland of China.

构建企业推崇的社会形象：国际青年公益定位，实现青年发展与社会公益议题的联动机制

玛氏商学院 MARS Business School

企业员工志愿者计划：为企业定制员工志愿者机会，提升企业内部公益氛围与更有价值的员工激励机制

玛氏商学院是由玛氏中国有限公司和 AIESEC 合作、义务举办，旨在提升大学生的自身基础能力和商业知识，并为玛氏公司

青年公益大赛：企业与 AIESEC 一同打造属于企业关注社会议题的公益比赛，扩大企业社会责任形象在青年人心中的影响力

储备高素质人才群体。

Build their social image. International youth volunteering program helps to build company’s youth leadership and social

MARS Business School was an initiate co-created by MARS China and AIESEC in order to develop professional skills and

responsibility image.

business knowledge within university students. The program has also help MARS China cultivate high quality talented youth for

Provide employees with access to our volunteering program. By providing volunteering opportunities for employees, we create an

their future recruitment.

internal volunteering culture within the company and help to enhance employee’s development, learning and motivation.

Co-create youth volunteering competitions. Companies co-create volunteering competitions with AIESEC to extend the company’s social responsibility image and reach among university youth.

罗技企业导师项目 Logitech Mentorship Program

罗技幸福微梦想项目

罗技企业导师项目是由 AIESEC 与罗技中国共同合作的青年人才培养计划，每位在罗技中国实习的 AIESEC 成员都会有罗

Logitech – Dare to Dream Program

技企业导师帮助其成长。

2013 年夏天，罗技中国与 AIESEC 一起深入四川雅安地震重灾区芦山与天全县，将“幸福 微梦想”项目带去了灾区的学校，6 名罗技员工志愿者与 50 余名来自 AIESEC 的中外志愿

Logitech Mentorship Program was co-created by Logitech China and AIESEC focusing on talent development, with each AIESEC member who undertook an internship within Logitech assigned with a mentor to track and coach professional development.

者给小朋友们带来了大山以外的知识与追求梦想的信心。 In summer 2013, Logitech China and AIESEC sent a team of 6 Logitech employees and 50 domestic and international AIESEC volunteers to Lushan and Tianquan counties in the Ya’an quake-hit area. This Dare to Dream program brought the children education, from both across Mainland of China and beyond, and the confidence to live ambitiously and pursue their dreams.

2013 年 4 月，我作为实习生加入了罗技中国。罗技是一个很多元、开放、注重员工发展的公司， 和 AIESEC 的文化很像，罗技也非常认可 AIESECer 的能力。因为在 AIESEC 做过销售、市 场和组织管理等各方面的工作，我能以更高的角度看待我手头的工作。通过和各部门同事的沟

AIESEC 致力于培养拥有全球竞争力与领导力，能够为社会带来积极影响的青年人。与此同时，AIESEC 中国大陆区也提供

通，我知道了跨国公司各部门间是如何运作的，如果不是 AIESEC 的经历，也许我只会专注

给企业一个良好的平台以构建企业在 AIESEC 内部良好的雇主品牌。通过与 AIESEC 在人才方面的合作，企业可以构建未

于我自己的工作。

来良好的人才资源库，为企业长期持续的发展提供动力。

——顾洁丽 罗技中国实习生

AIESEC strives to develop globally competitive leaders that can bring positive impact to society. Meanwhile, AIESEC in Mainland of China also provides companies with an excellent platform for employer branding among our young talents. Through such cooperation, companies can cultivate their future talent pool for long-term talent sustainability.

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全球青年领袖峰会 GLOBAL LEADERS SUMMIT

论坛嘉宾 Forum Speakers 开幕式论坛嘉宾

让中国更懂世界 让世界更懂中国 Connecting China to the World

施培爾 - 百加得马天尼亚太有限公司亚太区财务总监

在 2014 年发生了一件对 AIESEC 中国大陆区来讲意义非凡且激动人心的事情，是我们成功承办了 2014 全球青年领袖峰会。

闫曌 - 精硕科技 创始人兼 CEO

在过去 66 年里，AIESEC 中国大陆区从未承办过一次正式的国际性会议。对于我们来说，2014 全球青年领袖峰会不仅仅是 一次会议，更是中国青年对创造社会积极影响力的满腔热忱，是一次前所未有，雄心壮志的尝试，它不是一个简简单单的选择， 而是 AIESEC 中国大陆区深思熟虑后决定承担的责任与使命。 This year, AIESEC in Mainland of China was fortunate to have the important and exciting honor to host Global Leaders Summit. In the past 66 years, we have never hosted an official international conference with AIESEC International and we are proud to have hosted such a successful experience for all stakeholders. Global Leaders Summit was more than a conference; it was an opportunity to showcase Chinese culture to the world, build even more youth impact within our local society and contribute to the global AIESEC community.

刘坤 - 罗技全球副总裁亚太区总裁 萧中和 - 安利大中华战略规划及内部审计副总裁 林欣欣 - 英孚中国首席代表 陈传洽 - 精硕科技 首席运营官 葛沛盛 - 宝洁公司大中华区织物及家庭护理总裁 Thomas Sypré – Asia Pacific CFO, Bacardi-Martini Quin Liu – President of Asia Pacific, Logitech Melissa Lam – Chief Representative, EF Education First Richard Shaw– Vice President, Amway Greater China Vincent Yan – CEO & Founder, AdMaster Calvin Chan – COO, AdMaster Guy B. Persaud - President of Greater China Fabric & Home Care Division, Procter & Gamble

合作伙伴 GLS PARTNERS

举办地：中国 广州 & 阳江 日期：2 月 21 日－ 3 月 2 日 2014 年 参会者：来自 124 个国家和地区的 210 名青年领袖，代表着 AIESEC 全球 115,000 名优秀青年 Hosted in Guangzhou & Yangjiang, Mainland of China From 21st February to 2nd March 2014 210 delegates from 124 countries and territories, representing 115,000+ youth globally.

本次峰会合作伙伴的支持下的举办取得巨大的成功，来自安利、宝洁、精硕科技、英孚、百加得、罗技的商业领袖们出席了 本次峰会开幕式论坛，与世界青年们分享他们的见解，给参会者们带来不一样的启发。 The conference was a great success and could not have been possible without the support of our partners. Business leaders from Amway, P&G, AdMaster, EF, Bacardi and Logitech attended the opening youth forum to share their insights and experience with the leaders of tomorrow.

除了 200 多名 AIESEC 国际青年领袖外，开幕式论坛还邀请了 450 名中国大学生代表们共同参与本次国际盛会。 Attendees were not only 210 international youth leaders, but also 450 Chinese young talents, university students across Mainland of China and local leaders within their AIESEC Local Committees.

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继往开来。我们对过去十年的成就心怀感激，更对未来十年 的前景充满希冀。 As we recently celebrated our achievements in the first decade (2002-2012) since AIESEC in Mainland of China was officially

WE ENVISION A GENERATION OF GLOBALLY COMPETITIVE LEADERS TO POSITIVELY IMPACT TOMORROW’S CHINA.

10

YEARS’VISION 十年愿景

established, we are also looking ahead to envision our impact in the next 10 years (2013-2023).

我们相信，在当今社会，国际竞争已不容中国忽视，而一个强大的中国亦不容世界小觑。我 们相信，并不断提醒每一位 AIESEC 成员，AIESEC 不是一个帮助青年人获得海外经历的 中介公司，而是通过这些海外经历发展青年人领导力，从而让他们可以更好地回馈社会。正 如我们的十年愿景所述——“打造一代具全球竞争力和社会责任感的青年领袖”。 After many input and consolidation discussions, we have realized in today’s society: global competition is not something Chinese people can ignore, and a competitive China is not something the world can ignore. Additionally, we believe we must constantly remind our membership that AIESEC is not an agency sending Chinese youth abroad, instead, through these learning experiences we aim to create a larger impact in the world by providing leaders able to make positive impact in society. Thus, the statement of our 10-year vision:“we envision, a generation of globally competitive leaders to positively impact tomorrow’s China”.

换句话说，我们致力于培养的是这样一代青年人：既有企业

与十年愿景一同诞生的还有《AIESEC 中国大陆区十年愿景

家精神也具社会责任感，出类拔萃更心系国家。更重要的是，

书（2013-2023）》。书中将具体阐述我们的十年愿景，展示

作为 21 世纪的领袖，他们不仅能在中国社会一马当先，更

每年实施的战略战术和杰出成果，并纳入从 AIESEC 走出的

能在世界舞台大显身手。

杰出人才和他们的故事。这本书将每年更新出版，印证我们 迈向十年愿景的足迹。

In other words, we are aiming to develop entrepreneurial and responsible leaders who have the ability (with great knowledge and skills) and the desire (with great values and attitude) to solve diverse challenges in China and in the world. More importantly, given the context of the 21st century, the leaders we develop must be globally competitive: who are not only highly talented young people in China, but should also excel when are competing against a global talent pool.

Every year, for the next 10 years, we will publish an updated version of the“10-year vision toolkit”, which will include 3 elements: a broken-down definition of the 10-year vision statement, a summary of related strategies implemented of that particular year, and an accumulated list of leaders (LCPs and MC) demonstrating their commitment to achieve our 10-year vision.

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年度战略创新

我们在构想十年愿景时考虑的一个重要问题是“如何可以建造一个可持续发展的组织”？ 所以可持续发展性这个特质就自然 成为了我们着重讨论的话题，确保我们设定的策略，能让我们迈出向十年愿景进发的第一步。

KEY INITIATIVES OF THE YEAR

1

One of the key considerations when creating our 10-year vision, is how can we build an organisation that last. Therefore, “sustainability” neutrally became a topic for many of our discussions, particularly when strategizing how to lay a solid foundation to kick-start the next 10 years,

2

in order to develop “a generation of globally competitive leaders to positively impact tomorrow’s China”.

十年愿景可以概括为两个部分： The 10 years’vision is roughly divided into 2 parts:

以下是针对“国际竞争性人才”的主要项目

职业发展论坛：

以下是针对“社会积极影响力”的主要项目：

AIESEC 中国大陆区校友联盟 :

Here are the key projects focusing on‘globally

我们与包括埃森哲，高盛，英孚教育在内的 12 个跨国企

Here are the key projects focusing on“impacting

为了帮助展示 AIESEC 中国大陆区校友在社会各界体现的

competitive leadership’:

业联合举办了这场论坛。专为 AIESEC 大陆区的成员提供

tomorrow’s China”:

价值，我们正式在 2014 年的全球领导力峰会上创办了 AIESEC 中国大陆区校友联盟。

更好的就业渠道，企业对 AIESEC 成员的高度认可也再次

大力推广“海外实习项目”：

证明并巩固了 AIESEC 成员们在职场上的价值。

澄清组织的核心：

First step to improve alumni involvement:

海外实习项目不仅能帮助参与的中国青年在全球职业性的

Head For The Future business forum:

我们必须理解“AIESEC 经历”是我们的工具更是我们给

Formally established Mainland Of China Alumni Association

We partnered with over 12 multinational corporation for the

青年人的一份交代，而非是我们想要得到的结果。通过

(MOCAA) during an alumni meeting at Global Leaders

还要和全球的精英人才进行竞争。

event, including: Accenture, Goldman Sachs and EF

AIESEC 经历，我们向青年人提供领导力发展的机会。在

Summit 2014, in order to support and to showcase the

Global Internship Program as an organizational

Education First. Attended companies offered AIESEC

这样的体验式学习环境下，我们致力于培养优秀的人才，

impact by the leaders AIESEC developed.

driver:

members exclusive channel at the initial stage of the

希望他们能够向这个社会创造更多有意义的影响。

Not only we develop entrepreneurial and responsible

application process, recognizing and validating the values of

Clarifying the essence of our organization:

leadership amongst Chinese youth in a cross-cultural

an AIESEC member.

We must understand that the‘AIESEC experience’is our

可持续性组织发展计划 :

professional environment overseas, successful applicants

tool, our deliverable to young people; it is not the final result.

我们完成了组织五年内的发展计划：第一，建立更有可持

will also need to go through a challenging selection process

Through AIESEC experiences, we offer young people the

续发展性的分会运行模式。第二，增强总会的综合管理能力。

while competing against the global talent pool.

opportunity to develop their leadership potential. Through

具体实施进展包括：1、内部分会资格标准审核 ; 2、启动

these learning experiences we aim to create a larger impact

地区领导角色的演变 ; 3、高校扩张计划的创建 ; 4、校园

in the world by providing leaders able to make positive impact

关系策略的审核 ; 5、组织架构的审核。

in society.

Sustainable entity development plan:

工作环境下发展他们的企业家精神和社会责任感，参与者

全球青年领袖峰会： 在来自 124 个国家和地区的 200 多名青年领袖参加的全

增强组织内部人才培养力度：

球青年领袖峰会上，本次论坛是最大的活动之一。这场论

我们重新设计了组织内部的时间表，来迎合新的人才培养

坛以“赋权新一代的全球竞争力领袖”为主题，很荣幸的

策略，这包括对成员的教育，会议时间和分会主席团的选

邀请到了合作伙伴公司英孚教育，安利，罗技和宝洁等企

举时间。我们还对我们的领导力培养计划（LEAD）和全

业的高管，为 600 多名参与者分享他们的洞察。

国培训团的职能进行了相应的调整。

Global Youth Competitiveness Forum, Guangzhou

Strengthen talent development as our foundation:

(Feb 2014):

We redesigned our organizational timeline (including:

It was one of the biggest event of the Global Leaders Summit

membership education, conferences and election of local

2014, a strategic meeting of over 200 top leaders from over

leaders), reviewed our leadership development program

124 countries and territories, hosted by AIESEC in Mainland

(LEAD) and repositioned National Trainers Team.

of China. With the theme,‘Empowering the new generation of Globally Competitive Leaders’, we invited senior executives from our dearest partners: EF Education First,

创建机会中心 :

Amway, Logitech, P&G … etc, to share their insight on the

我们为成员们建立了一个分享机会的平台，帮助他们在一

topic to over 600 youth in the form of keynote address,

个国际性的学习空间里获取更多的发展机会。

workshops and panel discussions.

We finalized the creation of the 5-year entity development plan with 2 purposes: to build a sustainable Local

从质量出发 :

Committees operational model and to increase management

为了最大化体现我们培养的人才对社会的影响，我们必须

capacity of the Member Committee. Implementation progress

不断的提高这些经历的质量。在对组织内的成员、中层领

so far includes: internal‘membership criteria’reviewed, role

导和高层领导们的教育中，我们贯穿了“客户忠诚度”的

of local leadership evolution initiated, university expansion

理 念。此 外，我 们 开 始 收 集 了 净 推 荐 值 (Net promoter

plan created, campus relations strategies reviewed,

score)，并将这当做我们的商业智能，运用在分析和提高

organizational structure reviewed.

组织运行中。 Starts with quality: In order to maximize the societal impact created by the leaders we developed, we must increase the quality of learning experience we delivered. There was a series of educational movement to ensure‘customer loyalty’is

Hub Of Possibilities (HOP):

amongst one of the training for new members, middle

We created a platform where our members can access

management and top leaders of our organization.

leadership development opportunities to participate in a

Additionally, we have started to perform NPS (Net Promoter

global learning environment around the world.

Score) analysis and also using the output as Business Intelligence to improve our operation.

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AIESEC 中国大陆区总会 2013-2014届 AIESEC IN MAINLAND OF CHINA MEMBER COMMITTEE 2013-14 It’s Now or Never，Challenge Accepted! 全国总会是 AIESEC 中国大陆区的全国主席团队，负责协调管理组织在全国层面的运行，支持地区分会的发展，管理全球及 全国层面的组织发展方向与战略。 The Member Committee is the national team of AIESEC in Mainland of China that connects the activities of the organization, supporting Local Committee development and managing global and national direction and strategies.

在确保组织核心和价值、全国组织发展方向与战略发展、人才培养、信息系统管理、财务管理、核心项目运作、组织创新与 品牌管理方面，全国总会起到战略性的职责。 The Member Committee plays a strategic role in guarding the organization essence and values, national direction and strategy development, talent management, information system management, financial management, exchange program management, organization structure evolution and brand management.

高婧雅 Lisa Gao

张鑫 Eric Cheung

黄尔诺 Enoch Wong

总会主席

人才管理总监

组织发展总监

President 2013-14

VP Talent Management 2013-14

VP Organization Development

总会主席 President 2014-15

2013-14

“AIESEC 中国大陆区致力于培养有国际竞

“在全国总会的一年，我看到自己在多元

“The biggest gift AIESEC has given me

争力的青年人才，在这个全球经济一体化的

工作环境下的改变。从抱怨外国队友‘不

was to bring me back to my own country

时代，国际视野和适用于全球的竞争力是帮

识国情’到开始怀疑自己‘不愿改变’，

助祖国发展重任的基础，少年强则国强，即

开始意识到身上原来有一层坚硬的皮囊，

Chinese culture, people and history. A year

将肩负祖国发展重任的我们，先培养好自己

固守着自己过去的逻辑秩序不愿被搅乱。

ago, I couldn’t even speak Mandarin, and

至关重要。我们希望中国的青年人在年轻的

真正的包容，是一种不设防的胸怀。这

now I am helping delegates with translation.

时候走出国门，读万卷书行万里路，感受并

份胸怀，在盲从和固守之间，如海纳百川，

学习多元化的世界，在不远的将来走回来，

需要视野，需要历练。”

after being away for 12 years. For the past year, I was able to learn about the unique

If we want to call ourselves global citizen, it is so important that we know who we are and where we come from.”

一起完成祖国的建设和发展，这才是十年愿 景的初衷。”

AIESEC 中国大陆区成立至今已走过 12 个春秋，走到了又一个十字路口。肩负累累硕果的同时，也面临重重挑战：业务增 长放缓，组织发展失衡，人才培养断层等问题如大山横亘眼前，变革迫在眉睫。1314 是重振旗鼓的一代。这一年，我们大力 推广海外实习项目，发展中国青年企业家精神和责任意识；加强组织内部人才培养；并推动新型组织发展模式，与时俱进。 Just over a decade since the establishment of AIESEC in Mainland of China, the entity is currently at a crossroads.

托马斯

史琳瑾 Kelly Shi

王小菡 Angela Wang

Today, we faced many challenges: declining operational growth rate, unhealthy entity development and a

海外实习项目总监

国际人才引进项目总监

海外志愿者成长项目总监

significantly weak leadership pipeline. That is why we needed real change. This is no ordinary time and it was not

VP Outgoing Global Internship

VP Incoming Global Internship

VP Outgoing Global Community

an ordinary year. Here are what we should focus on to get us back on track: developing entrepreneurial and

Program 2013-14

Program 2013-14

Development Program 2013-14

墨菲 Tom Murphy

responsible leaders through our Global Internship Program (outgoing sector), increasing Talent Capacity across our organization, kick-starting the implementation of the refreshed Entity Development Model.

“The main reason why I decided to leave the

“‘内 审 中 国 之 情 势，外 察 世 界 之 潮 流，

“Cultivate globally competitive leader

UK and join the Member Committee of

兼收众长，益以新创’我想，孙中山先

to positively impact tomorrow’s

生这段话很好地形容了 AIESEC 中国大

China. 作 为 MC，让我的眼光更开阔，

incomparable to most other entities within the

陆区的使命，所以我们也提出十年的愿

让我能够意识到，站在世界的角度看中

AIESEC network. The opportunity to lead a

景致力于培养更多具备国际竞争力的青

国，站在更全面的角度看问题，站在时

Doing these things was and will continue not to be easy, but we are AIESECers. We have met tough challenges

membership of 4,000+, have purposeful

代的需求看中国青年领导力的培与发展，

before and we can again. The Member Committee 2013-14 started our year realizing, together with the

exchange experiences delivered in 100+

年人才，也只有这样才能给社会带来更 积极的影响。”

与一群有着共同愿景的人一起拼搏。这

“雄关漫道真如铁，而今迈步从头越”。变革虽难，但我们有信心。昔日能斩荆棘，今日势破巨浪。然而欲使基业长青，眼光 亦应高远。因此，总会 1314 届上任伊始便与分会共同确立了十年愿景，并向这个方向大步迈进——“时不我待，使命必达”。

membership, we have the power to determine what AIESEC in Mainland of China will look like in the next decade, and this is exactly what this generation is committed to do.“It’s Now or Never. Challenge Accepted.”

AIESEC in Mainland of China is the opportunity that such a role brings, which is

universities, and make an impact to the youth of China is something which continues to

是多么激动和难忘的青春，不是么？”

excite and interest me immensely.”

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我们的合作伙伴 OURNATIONAL PARTNER

白金合作伙伴 Platinum Partners

顶级赞助商 Premium Sponsors 佘教胜Edwin Seah

王晓茹 Angela Wang

陈安东 Antony Chen

人才发展总监

财务总监

对外关系总监

VP Talent Development 2013-14

VP Finance 2013-14

VP External Relations 2013-14

“Be the change you want to see in the world, it

“虽然‘跳出舒适圈’、 ‘激情’和‘去闯’

“从分会成员到团队负责人，到分会主席、

starts with your mindset and attitude to really

早已成为 AIESEC 的代名词时，而我自

全国总会，这一千多个日子锻炼了我的

bring about a revolution. Change comes with

己学到最多的不是奋进或企业家精神，

战略思维、团队管理、有效沟通等等能力，

challenges and obstacles but only the brave

而是坚持和忍耐。不是怎样让生活充满

让我看到了自己的提升，但更加重要的

and the bold can gain the courage to face

激情永远向上，是接受生活的平淡和孤

是这些经历让我看到了我的人生原来是

what lies ahead.”

独却依然自得其乐；是努力寻找内心热

有这么多可能性的。”

白银合作伙伴 Silver Partners

国际青年人才项目合作伙伴 Global Internship Program Partners

爱的同时，也理解手头那些枯燥工作的 意义非凡，坚持把它们做好。”

人才招募合作伙伴 Recruitment Partners 吴玲玲 Echo Wu

李墨文 Mowen Li

文哲媛 Tiki Wen

商务拓展总监

市场品牌总监

信息管理总监

VP Business Development 2013-14

VP Marketing & Communiciations

VP Information Management

2013-14

2013-14

“我相信生命里每一段经历的发生，都是前

“这是披荆斩棘历经蜕变的一路，我学着

“回顾过去，我发现让我学到最多的是那

面某段经历的承接和未来某种经历的铺垫，

如何接受自己的不完美，又如何耐下心

些与我非常不同的队友。是在跟他们的

他们有着强烈的内在逻辑，而把每个经历点

来踏踏实实的做每一件细小的事情，我

接触中，他们总不断挑战我习以为常的

串 在 一 起，就 成 了 一 个 完 整 的 故 事。

学着如何站在另一种角度看一个组织的

认知和逻辑。这是我所理解的 AIESEC

AIESEC 是一个提供体验的平台，而每一

发展去做每一个决定，更学会了如何与

团队体验的精髓，一群可能相差甚远的

个体验都是一次自我历练，也是一次机会。

朝夕相处的一群人一起走的更远。”

年轻人一起工作，互相影响，不断完善

机会并不一定给有准备的人，但机会一定给

或者重建对方的价值观和认知系统。在

认真做事且敢于站出来的人。”

二十多岁的年龄，这样的改变可能是决 定性，也可能是最宝贵的。”

青年发展合作伙伴 Youth Development Partners

媒体合作伙伴 Media Partners 44/45

2013-2014 AIESEC in Mainland of China AIESEC 中国大陆区

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2023 2022

YEARS’ VISION

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2020

We envision a generation of globally competitive leaders to positively impact tomorrow’s China.

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2013-2014 Dragon Team

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