R E D U C E F OO DWA S T E . W O R D P R E S S . CO M
How can design help campaign strategies spread awareness on food waste and increase people’s sense of value for food?
AIRA PIMPING
AC T I O N R E S E A R C H 2
S 2789973
F OO D WA S T E
CO N T E X T UA L R E L E VA N C E
My drive for this exploration stems from a predisposition towards food value which I was taught growing up.
CO N T E X T UA L R E L E VA N C E
With 800 million pepople worldwide suffering from hunger, we waste a total of 2.9 trillion pounds worth of food a year. This is enough to feed every one of them more than twice over.
T H E O R E T I C A L D I S CO U R S E
Determinants of Consumer Food Waste Behaviour: Two Routes to Food Waste
Reasons for Household Food Waste with Special Attention to Packaging
Survey results identify food related
Packaging can both directly and indirectly
routines like shopping and reuse of
influence the amount of waste produced
leftovers as the main contributors to
in households. The 3 main reasons for
food waste.
packaging related food waste are size, hard to empty and food labels.
T H E O R E T I C A L D I S CO U R S E
Reducing Food Waste: An Investigation on the Behaviour of Italian Youths
The Climate Change and Economic Impacts of Food Waste in the United States
Respondents are aware of the food
Studies determined that 68.6% of
waste issue but are unfamiliar with how
greenhouse gas emissions come from the
it negatively affects the environment.
production and processing of food.
It also brought attention to the need for education on food freshness and what food labels mean.
CO N T E M P O R A R Y P R AC T I T I O N E R S
One Third: A Project on Food Waste by Klaus Pichler Tackles excessive consumerism by portraying food decay. Does this with intention to shock and provoke his audience
Baguette Tables by Studio Rygalik Draws from people’s existing feelings of wastefulness. Furniture made out of leftover baguettes to illustrate the magnitude of food waste.
CO N T E M P O R A R Y P R AC T I T I O N E R S
Save Food From The Fridge by Jihyun Ryou Presents an interactive solution to educate people about food value. Objects that teach people about traditional food storage practices.
Olio - The Food Sharing App Uses a peer-to-peer platform to encourage positive food practices by working together as a community
M E T H O DO L OG I E S - S U R V E Y
How important is the issue of food waste to you
35% often have leftovers from cooking too much
Important (44%)
50% sometimes overshop
Self reported behaviour
What would drive you to reduce food waste
I want to reduce the amount of food (29%)
To save money (32%)
1. Leftovers from cooking
Main reason for throwing away leftover food
2. Food past expiry date
Food may be unsafe to eat (678%)
Top 3 main causes of foodwaste
3. Over shopping
M E T H O DO L OG I E S - S U R V E Y
Environment
I tried to reduce the amount of food I throw away I feel guilty for throwing food away I am mindful of the amount of food I waste I want to reduce the amount of food I throw away
Money
Personal Values
Social
I D E A G E N E R AT I O N
C A M PA I G N S L OG A N
One man’s waste is another man’s meal
M OO D B OA R D
I L L U S T R AT I O N CO N C E P T S
TA K I N G T H I N G S F U R T H E R
Mindful Eating
How can design help foster mindful eating habits?
Mindfulness Dinnerware
Food waste + eating
Revised question with
Print tips for mindful
habits + personal values
specific focus eating
eating on plates, soup
habits
bowl, table cloth
TIMELINE
WK 5
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WK 11
Presentation
Artwork Critique
Blog and presentation updates
WK 4
WK 6
WK 9
WK 12
Concept Development
Product Development
Design Refinements
Presentation and Submission