Cafe Baraco

Colour in the Public Environment

AIRA PIMPING

BARAKO COFFEE • Barako is a rare and exotic coffee grown locally in the province of Batangas. • Known particularly for its strong taste, powerful body, and a distinctly pungent aroma.

BRAND FOCUS The focus of the brand is to evoke the rich cultural heritage of the Philippines as reflected by the bold and vibrant selection of colours.

Keywords: Bold, Contemporary, and Authentic Emotions: Energised, Fun, and Exciting

LOCATION

INSPIRATION

Colour mood: Muted

Colour mood: Colourful

ORIGINAL COLOUR PALETTE 1 Using the same palette, I duplicated it several times, and gradually adjusted the darkness and saturation for each one.

COLOUR PALETTE 1

Colour Proportions

Colour Application

COLOUR PALETTE 2 Using the primary colours as base, I played around with the blending modes in illustrator and thus, achieved the following results.

COLOUR PALETTE 2 COLOUR PROPORTIONS

LOGO DESIGN

PACKAGING DESIGN 1 Light Roast

PACKAGING DESIGN 2 Medium Roast

PACKAGING DESIGN 3 Dark Roast

MOCK-UP Cup and Business Card

FIN.