Colour in the Public Environment
AIRA PIMPING
BARAKO COFFEE • Barako is a rare and exotic coffee grown locally in the province of Batangas. • Known particularly for its strong taste, powerful body, and a distinctly pungent aroma.
BRAND FOCUS The focus of the brand is to evoke the rich cultural heritage of the Philippines as reflected by the bold and vibrant selection of colours. Keywords: Bold, Contemporary, and Authentic Emotions: Energised, Fun, and Exciting
LOCATION
INSPIRATION
Colour mood: Muted
Colour mood: Colourful
ORIGINAL COLOUR PALETTE 1 Using the same palette, I duplicated it several times, and gradually adjusted the darkness and saturation for each one.
COLOUR PALETTE 1
Colour Proportions
Colour Application
COLOUR PALETTE 2 Using the primary colours as base, I played around with the blending modes in illustrator and thus, achieved the following results.
COLOUR PALETTE 2 COLOUR PROPORTIONS
LOGO DESIGN
PACKAGING DESIGN 1 Light Roast
PACKAGING DESIGN 2 Medium Roast
PACKAGING DESIGN 3 Dark Roast
MOCK-UP Cup and Business Card
FIN.