OVERVIEW
In celebration of World Elephant Day on August 12, Ninio and Save the Elephants are teaming up to raise funds for elephant conservation efforts and veterinary care.
AIM
To gather support and help continue initiatives to protect and secure a sustainable future for elephants.
Friends of Ninio is a membership program that doubles as a fundraising platform. 10% of each transaction by a member is donated to a charity or cause supported by Ninio. In exchange, members are entitled to exclusive perks and priveleges such as discounts, free shipping etc.
LIMITED EDITION ELEPHANT JOURNAL Limited run hardcover journal to be released on World Elephant Day. We donate 30% of every sale towards Save the Elephants and their projects.
DESIGN ELEMENTS
PROMOTION
01 WEBSITE Landing page where people can learn more about the partnership, purchase the product and sign up for Friends of Ninio.
02 POSTERS To be used for promoting limited edition product and membership program.
03 SOCIAL MEDIA Facebook and Instagram will be used to advertise the product and promote the work done by Save the Elephants.
04 WEB ADS Web banners to be posted on the Save the Elephant website as well as other similar sites.
05 STICKER Freebie given to customers who either buy the journal or sign up for the membership.
06 THANK YOU CARD A token of gratitude to be sent to customers who purchased the product.
T H AT ’ S A L L F O L K S