MAJOR STUDIO PROJECT 3603QCA
AIRA PIMPING S2789973
WHAT IS NINIO
Ninio is a brand that aims to add a touch of playfulness to an ordinary workspace setting. It celebrates the simple beauty of common objects, interweaved with humble and imaginative design, childlike charm and functionality. Ninio offers unique stationery items and desk accessories that inspire creativity by drawing out the child inside every adult.
HELLO THERE
NICE TO MEET YOU
AS2
PRODUCT DEVELOPMENT
DESIGN FOCUS My focus for my line of products is all about creating a fun workspace. As someone who spends a lot of time sitting at my desk and in front of the computer, having the correct workspace set up is important in order to get into the right workflow.
produ ct develo p ment
THE IDEA The idea for my product is to have a calendar that also doubles as a desk toy or accessory. Drawing inspiration from puzzles and flat pack toys, the calendar will be something that the customer can assemble prior to use, thus adding that touch of personalisation and interactivity to the product.
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PRODUCT SKETCHES
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PRODUCT PROTOTYPES
AS3
BRANDING
PLAYFUL
FRIENDLY
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PRODUCT RANGE
BRAND STATEMENT By combining humble design and functionality, Ninio reimagines ordinary office items into friendly creatures that live on your desk. It draws inspiration from the simple beauty of everyday objects and childlike fondness to bring people a sense of comfort during a mundane or stressful day at work.
DESK CALENDARS
NOTEBOOKS
brandi ng
LOGO DEVELOPMENT The Ninio identity is clean, simple and fun. Inspired by building blocks, the logo was designed using geometric shapes to create each letter.
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BRAND LOGO
365
notes
365
notes
365
notes
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COLOUR PALETTE
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02
03
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06
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TYPOGRAPHY MONTSERRAT
ABCDEFGHIJKLM NOPQRSTUVWXYZ PROXIMA NOVA
ABCDEFGHIJKLM NOPQRSTUVWXYZ
brandi ng
STATIONERY The set comes with an A4 letterhead, invoice, envelope and square business card. Graphic elements such as the black border and polkadot pattern are used across all designs to keep everything consistent.
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PACKAGING
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BUSINESS CARD
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INVOICE
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LETTERHEAD
b ra ndi ng
ONLINE PRESENCE The website will be the main channel for customers to purchase products and learn more about the brand. Social media platforms such as Facebook, Instagram and Twitter will also be used to engage with the brand’s target audience and attract more potential customers.
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HOME SCREEN
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OUR STORY SCREEN
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PRODUCTS SCREEN
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PRODUCT INFO SCREEN
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CONTACT SCREEN
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FACEBOOK INSTAGRAM TWITTER
brandi ng
INTERIOR FIT-OUT While most of the sales will be done via the website, the products will also be sold at cafes, book stores and stationery shops. To be will be displayed on a wooden ladder type shelf, this type of stand allows for quick and easy assembly and would fit in well with most shop interiors.
AS4
C A U S E R E L AT E D MARKETING
SAVE THE ELEPHANTS
FRIENDS OF NINIO PRESS RELEASE
FOR IMMEDIATE RELEASE MAY 20, 2016
HELPING OUT PALS IN THE WILD
In celebration of World Elephant Day on August 12, Ninio and Save the Elephants are teaming up to raise funds for elephant conservation efforts and veterinary care. Friends of Ninio is more than just a club; It is a membership and donation program focused on supporting wildlife protection projects. On that note, Elephants are in desperate need of our help. The elephant population has dramatically decreased by 90% in the last 50 years. The Save the Elephant organisation predicts that, “Without urgent action to save their species, elephants could be gone from the wild within a single generation”. To raise awareness for this important cause, we will introduce Friends of Ninio Elephant Journal. This limited edition hardbound journal will be released into the market as part of a campaign to gather support for this animal facing extinction.
A small run of 1000 Friends of Ninio Elephant Journals will be produced to promote the work done by Save the Elephant. 100% of proceeds from each sale will go towards helping us protect and secure a sustainable future for one of wildlife’s greatest treasures. Each purchase will include a thank you note and an exclusive Friends of Ninio sticker. Ninio will launch a promotional campaign from July leading up to World Elephant Day, consisting of posters, web advertisements and interactive content across various social media platforms. Ninio and Save the Elephant encourage friends and supporters to help continue initiatives in creating a positive difference for these creatures. Sign up for Friends of Ninio to show your support and receive exclusive membership offers. We invite you to become part of this collective effort, please visit www.ninio/friendsofninio.com.
MORE THAN JUST A CLUB Friends of Ninio is a membership program that doubles as a fundraising platform. 10% of each transaction by a member is donated to a charity or cause supported by Ninio. In exchange, members are entitled to exclusive perks and privileges such as discounts, free shipping etc.
LIMITED EDITION ELEPHANT JOURNAL Limited run hardcover journal to be released during World Elephant Day on August 12.. We donate 100% of every sale towards Save the Elephants and their projects.
cau se related ma rk e ti ng
PROMOTIONAL DESIGNS A series of promotional materials will be made available both online and on print to advertise the partnership as well as products/ services in relation to it.
01 PARTNERSHIP LANDING PAGE As part of the main Ninio website, this page will contain information about the campaign and membership program. It will also be where people can sign up and purchase the product.
02 POSTERS Printed posters to be used for promoting the limited edition product and membership program.
03 SOCIAL MEDIA Facebook and Instagram will be used to advertise the product and promote the work done by Save the Elephants.
04 WEB ADS Web banners to be posted on the Save the Elephant website as well as other similar sites.
05 STICKERS Freebie given to customers who either buy the journal or sign up for the membership.
06 THANK YOU CARD A token of gratitude to be sent to customers who purchased the product.
THE END.