Delta - Sky360 @ Chelsea FC

Delta - Sky360 @ Chelsea FC

Delta ‘Sky360 @ Chelsea FC’ | Delta in recent years has launched a large number of innovative brand campaigns, using traditional media, social media and experiential platforms. In 2010, the airline launched its Sky360 lounges to let customers sample the Delta product in a non-aviation setting, eventually establishing the lounges across the US in locations such as home venues of sports teams that Delta sponsors.

Following the airline's announcement to sponsor British football club Chelsea, September saw the opening of the frst ever Sky360 lounge outside the US, at Chelsea's home stadium in London. The Stamford Bridge lounge will host VIP guests of ofcial Delta partners VIP guests on matchdays. In the Sky360 lounge, the airline aims to provide a Delta-branded experience through features such as airline-style tickets inviting attendees to 'check-in' for matches and an LED-lit runway leading guests to a dedicated entrance to watch football games. The 108 square metre Sky360 lounge includes a dining area and full service bar, is located in the attached Millennium & Copthorne Hotel at Chelsea Football Club, and is accessible for hotel guests and visitors on nonmatchdays.

Delta's partnership with Chelsea FC, which follows similar partnerships with the Atlanta Braves and the Minnesota Twins American baseball teams, is an ongoing brand positioning effort by the airline to align with entities that encapsulate a passionate customer base. The new lounge at Chelsea FC, which will be open daily between 7am and 10pm, is expected to receive 250,000 visitors each year.