JetBlue - Simply Marble-ous

JetBlue - Simply Marble-ous

JetBlue ‘Simply Marble-ous’ | Among global brands around the globe, the emphasis on community development and environmental consciousness has been on an increaseon the rise in recent years with brands globally. A recent airline example in the airline space comes from JetBlue in the United States, whowhich, during a collaboration with Boston-based environmental group Save the Harbor, created a ‘surprise n experience’ for Massachusetts beach-goers throughout thethis summer.

In its 'Simply Marble-ous' campaign JetBlue released 300 glass marbles on public beaches throughout the Greater Boston region after a 100-volunteer-strong cleanup mission in June. The bright blue marbles, were made of a sand-based environmentally recycled glass, in line with the conservation mission of the organizations involved, and were part of a JetBlue contest: Those who found a blue marble on any of the 12+ Boston-area beaches would be entered in a draw from which fve people would win 40,000 TrueBlue points. Begun in June, the treasure hunt ends October 8. To enter the contest, participants simply have to submit a photo of themselves with one of the blue marbles to Save the Harbor's Facebook page.

With the contest JetBlue aimed to drive awareness about the growing polution of the sea and beaches, and align itself with a local cause. The airline’s effort resulted in wide publicity across local Boston-area media, as well as a host of user-generated videos on YouTube.