JetBlue “Love Your Blue City”

In the U.S, JetBlue teamed up with Vermont Teddy Bear to connect three travellers with loved ones on Valentine's Day, flying them from New York JFK, Boston and Long Beach airports to surprise their Valentines in Seattle, Raleigh/Durham, Denver, and Washington D.C respectively. Each passenger was accompanied by a large and cuddly four-and-a-half-foot-tall teddy bear (images here).

As part of its tie-up with Vermont Teddy Bear, JetBlue also set up a treasure hunt for New Yorkers, providing clues, via Twitter, on the 10 most romantic locations around town. Each location was marked by a Big Hunka Love Vermont Teddy Bear.

The first person to show up at each location and correctly use the secret code word that was Tweeted along with the clue, could keep the bear and won roundtrip flights for two to any of the airline’s 75 destinations. In addition, each winner also received a pair of roundtrip tickets to “share the love further’ and donateto their charity of choice.

Those who lived in other parts of the USA also got a chance of winning free tickets by tweeting images that showed why they loved any of JetBlue’s 75 cities using the hashtag “#LoveYourBlueCity” for a chance to win one of three trips for two to any JetBlue destination.