Delta x TED 2013 “Power Up Lounge”

As part ofits status as the official airline for the annual TED conferencein California,Delta showcased its renewed focus on sleep at the 4-day conference at the end of February.

The airline hosted a talk from renowned Oxford neuroscientist and sleep expert Dr. Russell Foster addressing jet lag and how the eye tells time.He demonstrated his research in action with the world's first ‘Photon Shower’ — a small light chamber that conference attendees could enter for a short period of time to help reset their body clocks through a personalized, rejuvenating light treatment.

According to Delta, the Photon Showerwas designed to illustrate — in a fun and creative way — how serious the airline is about ensuring its passengers can sleep on its planes while they are en route to their destinations.

The Photon Shower, along with Delta's new amenity kits, charging stations and a juice bar, were located in Delta's "Power Up" lounge, a space designed to help revitalize and energize TED attendees. Conference goers could also relax and wind down in Delta's "Power Down" lounge, a second ‘brand space’ featuring flat-bed seats with Westin Heavenly In-Flight bedding, nap pods, and white noise calming music. Delta also installed a ‘Sleep Bar’ at the Westin Long Beach to promoteits new inflight amenities partnership with Westin Hotels.