Air New Zealand - #CuddleClassTour

Air New Zealand - #CuddleClassTour

Air New Zealand created a niche product when they launched their Skycouch seat in 2011, featuring a raisable leg rest on a row of three economy seats that turns the seats into a large lounge-style bed.

To celebrate and further market this innovation, Air New Zealand took to the streets of London in May in a customised van that had onboard the economy skycouch product and treats ranging from cuddles and photos on the Skycouch with buff Californian male and female models, to e-scratchcards on an iPad with instant spot prizes like NZ wine up for grabs.

The e-scratchcards on the iPads also offered the chance for someone to win pair of return tickets to Palm Springs, California and included hotel stays and car hire from Hertz.

Passers by also had the opportunity to win, by using social media site Twitter and photo sharing site Instagram and simply uploading an image of the van using the hashtag #CuddleClassTour.

Air New Zealand Regional General Manager Americas, UK and Europe, Chris Myers spoke about the skycouch on the tour:

Skycouch has reignited customers’ passion for travel and revolutionised the onboard Economy experience. Not only does it help passengers to arrive at their destinations feeling rested and ready to go, it enables them to lie down and be as comfortable as they would be on their sofa at home.