British Airways - Experience Britain

British Airways - Experience Britain

Is it a bird? Is it a plane? No it’s London’s famous landmarks. Singapore, last month, received it’s first contemporary glympse of life inside London through the eyes of British Airways.

Illustrator Peter Jaworowski and the team at agency BBH Singapore pieced together 17 images of iconic London to showcase the city as a destination to be explored. Featuring such items as simple as a cup of tea, or fish and chips (two British staples), alongside iconic architecture as St Marys Axe or Wembley stadium, the idea was to create a fully inclusive image of the many different elements that makes London special.

Forming them into an image of a plane schematic with the recognisable tailfin of a British Airways plane, they have cleverly managed to package the adver tisment. Sat alongside the 17 items, each numbered and explained in detail at the bottom of the advert, is the Royal crown, part of the crest they are now repainting onto each aircraft as a promise of their ethos and brand slogan ‘To fly, to serve’.

The advert makes use of the descriptions well, adding a bit of ‘tongue-in-cheek’ British humour to the image. One such example is ‘Buckingham Palace - One prince still up for grabs’.

After launching in Singapore first, the advertising campaign has now been rolled out to other regions too.