Turkish Airlines - Wings of FC Barcelona

Turkish Airlines - Wings of FC Barcelona

Self confessed fan of football, Turkish airlines offered the chance of a lifetime to the global fanbase of FC Barcelona in a new Facebook app which invited fans to fill a virtual stadium as a digital competition campaign.

Dubbed “Wings of Barcelona”, the competition was open to fans in over 200 countries and the prize, for eight winners, who brought the highest number of friends to the stadium, was a three-day trip to the city to see Barcelona take on Valledolid in the last game of the season, as well as two signed jerseys and 20 other jerseys for runners up.

Users of the app, which could be accessed on Turkish Airlines’ Facebook page, were required to book seats in a virtual Nou Camp stadium before trying to tempt as many people along as they can.

This was a great way of using both a larger known global football brand and degrees of seperation on social networking sites to increase Turkish Airways reach across not only their current markets, but future expanding markets too.

The application reached more than 1.3 Million users and they invited almost 315,000 people. Monthly users of the app has exceed 308,000.