American Airlines x Klout

American Airlines x Klout

American Airlines recently joined forces with social ranking website Klout to offer free passes to American’s first class lounges based purely on your social standing on social platforms such as Twitter, Facebook, Pinterest and YouTube. Having to achieve a worthwhile score is based on a computer algorithm that measures your twitter usage.

Klout, which offers deals to those with high “Klout scores,” including brands such as Sony, Chevrolet or Samsung is offering those with a 55 or above to qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airports — regardless of whether they’re booked on one of the carrier’s flights.

This partnership is another attempt by brand marketers to develop and grown the brands content within social media, in hopes to earn mentions in their news feeds.

Within the first 24 hours alone, twitter managed to acheive 4,508 mentions of the promotion, creating over 21 milion impressions.

This isn’t the first time that Klout have partnered with an airline. In May last year, they partnered with Cathay Pacific for two months, offering access to their San Francisco lounge as long as the Klout member had a score of over 40.