airBaltic BalticMiles - Burn The Miles

airBaltic BalticMiles - Burn The Miles

airBaltic has devised a scheme offering members of its frequent flyers’ program bonus points for burning calories. The airline has launched a beta version of a branded mobile app called ‘Burn the Miles’, which will connect to sports trackers such as Nike+. If users burn as many calories as miles flown within 24 hours, they can earn 100 extra miles.

We created the first App with a technology that syncs data to a nonsports platform on demand by connecting to running services such as Nike+, endomondo, fitbit and more.

says MRM Frankfurt who exclusively developed the product for airBaltic.

We ensure ease of use: the member‘s flown miles are automatically transferred to the app and compared with the calories to burn. If the calories are burned on time after the members round trip, animations celebrate their hit. And data visualizations show the goals and ranking to others.

To support this campaign, Air Baltic are asking users to provide tips about keeping in great shape on their Facebook page. From training programs to healthy eating ideas. Users who share their tips with BalticMiles will receive 5000 bonus Points.

After thousands of burned calories within a few weeks, BalticMiles will soon launch a promotional campaign for its non-flying members. At the same time the already integrated gamification factor will be even more prominent, by including a ranking within the App.