Iberia - #IberiaMayors

Iberia - #IberiaMayors

Think you know your city better than most? Or at least better than the inflight magazine you are reading? Iberia have identified that sometimes their travellers know the cities better than them and are allowing fans share their own vision of their hometowns, with places off the beaten path that are rarely included in traditional guides.

As travelers are constantly seeking tips and information about their next destinations, Iberia has developed a way to involve more than 1 million Iberia fans and followers by creating video travel guides on several of its destinations, resourced under the twitter tag #IberiaMayors, their IberiaMayors facebook page and on their dedicated website www.iberiamayors.com

Incentivizing the community to create an initial 20 user-generated city video guides in Spain, Europe, Latin America and the US, the winners will be awarded with a tempting prize of 120,000 Avios, sufficient for an international round-trip flight for two.

More than 500 submissions have been received so far from Iberia’s social community, with videos and stories sharing their recommendations for each destination. Just one participant will be chosen for each destination to be its “Iberia Mayor” and star in the official video guide.