Virgin America - Getting Lucky At 35,000ft

Virgin America - Getting Lucky At 35,000ft

In true Virgin style, the airline is playing the flirting card to promote its new seatto-seat delivery service, encouraging passengers to "send an in-flight cocktail to that friendly stranger in seat 4A – and then follow up with a text message using the seat-to-seat chat function also on Red.”

Virgin Group founder Sir Richard Branson also helped introduce the new seat-to-seat feature with a humorous video called “Sir Richard Branson’s Guide to Getting Lucky at 35,000 Feet.”

The video, with a stereotypical comical soundtrack shot in his London office, plays to the Virgin mogul’s self confessed reputation of a modern day Casanova. The tone of the video is set instantaneously as a tongue-in-cheek homage to a British public information film.

The viral campaign (with over 120,000 views), featured by news channels around the world, starts with Branson saying: “People ask me, ‘Your Excellency, how do you always end up on top?’ and the answer is, I don’t. Sometimes I end up in the mouth of a whale shark,” – referring to an incident in 2011 when he accidentally swam into the mouth of a whale shark in Mexico. “But enough about me. Here’s my guide to getting lucky at 35,000 feet.”

The rest of the fantastical video plays to the rest of Sir Richard Bransons remarkable claims, which obviously can’t be matched, thus promoting the in-seat ordering system as a way to flirt with another passenger. (even though in reality its main use would be to order food for members of a group and/or family who weren’t able to sit together).