benchmark report
airline marketing
American Airlines x Klout
social
Etihad mapped out Etihad Airways has just launched an online ‘mapping tool’ developed in cooperation with LinkedIn, the world’s largest professional network, to make it easier to message new contacts, arrange meetings and be more productive while travelling. Now users of the branded etihadmappedout.com can visually see their network, displayed on a world map, allowing users to plan the journey’s and networks easily. It’s a searchable site, that allows users to filter by geographical area, industry or even by the level of connection they have to their linked users in LinkedIn. The clever and subtle branded element to this is that the Etihad route map can be overlaid, showing the best way to travel to the highlighted contacts.
Peter Baumgar tner, Etihad Airways’ chief commercial officer, explained: “As a global airline, Etihad Airways connects points and people from across the globe, so our Etihad Mapped-Out tool which taps into LinkedIn’s global audience of over 200 million is an extension of that mission. Fredrik Bernsel, sales director for EMEA and LATAM Par tners at LinkedIn, said: “A good network of contacts is essential for business success and this innovative initiative from Etihad Airways using LinkedIn’s APIs enables Etihad’s customers to easily connect with their LinkedIn network while travelling, making it even simpler to get business done and be productive.”
American Airlines recently joined forces with social ranking website Klout to offer free passes to American’s first class lounges based purely on your social standing on social platforms such as Twitter, Facebook, Pinterest and YouTube. Having to achieve a worthwhile score is based on a computer algorithm that measures your twitter usage. Klout, which offers deals to those with high “Klout scores,” including brands such as Sony, Chevrolet or Samsung is offering those with a 55 or above to qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airpor ts — regardless of whether they’re booked on one of the carrier’s flights.
media, in hopes to earn mentions in their news feeds. Within the first 24 hours alone, twitter managed to acheive 4,508 mentions of the promotion, creating over 21 milion impressions. This isn’t the first time that Klout have par tnered with an airline. In May last year, they par tnered with Cathay Pacific for two months, offering access to their San Francisco lounge as long as the Klout member had a score of over 40.
This par tnership is another attempt by brand marketers to develop and grown the brands content within social
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