Royal Brunei Airlines - Route To Relaxation

Royal Brunei Airlines - Route To Relaxation

Royal Brunei Airlines is still a relatively untapped ‘Kangaroo Route’ carrier, and with it’s recent rebranding has pushed itself to become an international player. While other airlines do encourage passengers to make a stop over in Asia or the Middle East on route to Australia, the Kangaroo route with Royal Brunei is unique in offering travellers a ‘double stop’ opportunity.

Passengers could consider extending their layover with either or both a stop in Dubai for luxury shopping and dining and a second break in Brunei to experience the wilder side including rainforest treks, trips to the renowned water village and diving excursions.

To help reinforce this key message, Royal Brunei Airlines has activated an experiential marketing campaign and media partnership with Global Radio to help raise awareness of its recently improved service to Melbourne from London.

The activity saw RB staff and Capital FM street stars take over London’s Earls Court tube station (which serves an area with a large Australian population) with the distribution of ‘route to relaxation’ sleeping masks designed to encourage consumers to think about the different ways they unwind in a soft marketing campaign supported by billboard advertising.

UK agency Good Relations said the promotion was designed to amplify Royal Brunei’s new brand promise directly to consumers, and offered tickets in a competition to Dubai, Brunei, Kota Kinabalu and Melbourne.