Etihad - Mapped Out

Etihad - Mapped Out

Etihad Airways has just launched an online ‘mapping tool’ developed in cooperation with LinkedIn, the world’s largest professional network, to make it easier to message new contacts, arrange meetings and be more productive while travelling. Now users of the branded etihadmappedout.com can visually see their network, displayed on a world map, allowing users to plan the journey’s and networks easily.

It’s a searchable site, that allows users to filter by geographical area, industry or even by the level of connection they have to their linked users in LinkedIn. The clever and subtle branded element to this is that the Etihad route map can be overlaid, showing the best way to travel to the highlighted contacts. Peter Baumgartner, Etihad Airways’ chief commercial officer, explained:

As a global airline, Etihad Airways connects points and people from across the globe, so our Etihad Mapped-Out tool which taps into LinkedIn’s global audience of over 200 million is an extension of that mission.

Fredrik Bernsel, sales director for EMEA and LATAM Partners at LinkedIn, said:

A good network of contacts is essential for business success and this innovative initiative from Etihad Airways using LinkedIn’s APIs enables Etihad’s customers to easily connect with their LinkedIn network while travelling, making it even simpler to get business done and be productive.