British Airways - Perfect Day Live Twitter Tour Guide

British Airways - Perfect Day Live Twitter Tour Guide

Part of British Airways £5bn investment over the next five years in a programme of improvements to make life more comfortable in the air and on the ground for customers, including developing their social media platform.

The latest part of this investment was to develop a ‘Perfect Day’ application to help piece together ideas of things to do in their destinations. As part of a trial taking the airline’s Perfect Day app from the web to the city streets, a ‘live tour guide’ day was created back in April. The initiative made British Airways customers become live tour guides for the day.

On April 11th, a blogger was guided around Rome in real time via live suggestions from customers using the airline’s Twitter feed. The trial was run in partnership with Cedar, who coordinated the event.

Progress around the Italian capital was captured by a stream of photos thanks to a hi-tech mini camera, which took thousands of images automatically throughout the day.

Travel blogger Paul Steele, owner of the highly popular Bald Hiker travel blog, tweeted on the British Airways account followers with hashtag #PDRome to describe where he went and to interact with the British Airways 270,000 twitter followers. The photos were shared on Twitter, Pinterest and Instagram and by posting on Facebook. The campaign however, only attracted a handful of responses with the hashtag. The video of the event only received 4,500 views.