Thai - LINE Stickers

Thai - LINE Stickers

LINE, is an international instant messenger and VOIP calling application for smartphones. Thai Airways recently launched its official LINE account as another way to communicate with its customers, allowing customers to receive latest information about THAI’s ticket promotions and other activities.

To celebrate the launch of the service, which is one of the most popular download in various countries, customers who joined THAI’s Official Account on LINE were able to download 16 cartoon stickers of airplanes, pilots, cabin crew for free, which could be used to illustrate users chat conversations using the program.

Over the past 6 months, THAI have launched a series of free downloads to celebrate their continued partnership.

Danuj Bunnag, THAI Executive Vice President, Commercial Department, said the first set received good customer feedback. THAI was the first airline to introduce LINE stickers and the only airline to have more than two million members joining its official LINE account in one month.

THAI introduced its second set of LINE stickers in February this year to thank its customers and to create a new means of communicating with customers through social media that “forges good customer relations”.

Their latest campaign involves LINE camera stamps, which have also been released to further develop the interactive branding partnership with THAI to celebrate the 4 million download mark.