KLM - Aviation Empire

KLM - Aviation Empire

Dutch airline KLM is giving consumers a chance to experience the rush of running an international airline. On June 27th, the airline launched Aviation Empire, a Simslike simulation game for mobile devices.

The free game gives users (some of whom voted on Facebook for its name) the chance to virtually run the airline by choosing flight destinations, investing in aircraft and designing airports as time and technology change.

Aviation Empire is quite robust for a free game, ranging from choosing your own fleet and destinations to outfitting your own airport. The game will give any frequent flyer the opportunity to toy with the inner workings of the airline industry and, using social media as a launchpad, it will host a community of ‘airline CEOs’ trying to fly high in the competitive industry. Players can run their virtual airline, themed after the KLM fleet, on both iOS and Android mobile devices.

The 3D strategic game uses GPS technology to localise the experience, and is available as a free app for iOS and Android mobile devices. A teaser video announcing the launch of the game was already posted on YouTube in February 2013 and so far has generated over 35,000 views.