S7 Airlines - Echo Cards

S7 Airlines - Echo Cards

A poster and a postcard that ‘echoes’ was the latest print campaign that Russian low-cost carrier S7 Airlines took on. The airline’s creative agency Good, took the idea of illustrated mountain scenes that echoed your voice when you spoke at the posters that were placed around Moscow.

The interactive print campaign was then further reinforced by including the messages ‘Flights from 300 Euros’ and ‘Ski equipment goes free!’ that spoke out after any interaction.

The posters and ‘echo-cards’ were created by using micro-hardware, (basically a small sound effect machine featuring a mic and speakers) to create an echo effect when spoken to.

To support the poster campaign, postcards were sent to targeted gold card frequent flier members who had relevant interests who would fly the mountain routes, such as skiers and snow boarders.

The postcard campaign managed to increase bookings by 25% and had a positive response from the top fliers it was sent to. The poster campaign also attributed to a general increase in flight bookings during the period of the campaign.