KLM - NFC Airport Game

KLM - NFC Airport Game

Earlier this year, KLM and Korean online marketing agency Asiance launched the world’s first NFC airport game at Incheon airport in Korea in January this year.

To make more people aware of the service KLM offers between Korea and Europe, and also promote KLM services, the airline organized the mobile game for travellers waiting in line at Incheon airport. The time to complete the game, which passengers were invited to play was kept short on purpose so they could use the application while waiting to check in their luggage. As an incentive, if they managed to answer all the questions right they had a chance win access to the VIP lounge, used by KLM, to spend some quality time before take-off.

Near Field Communication (NFC) was used to provide easy access to the game. By waving a smartphone over the NFC tag on the campaign billboard at the airport, the game was launched on the traveller’s mobile instantly. Besides NFC it was also possible to start the game by scanning a QR code or entering the mobile web address. This video explains the NFC-based mobile game in more detail.

The campaign ended in mid March. During the campaign new winners were announced every day.