Delta - Social Magazine on Flipboard

Delta - Social Magazine on Flipboard

Delta is coming up with innovative ways to communicate its renewed focus on a good night of sleep onboard. Earlier this year, the airline hosted a talk at the annual TED conference from renowned Oxford neuroscientist and sleep expert Dr. Russell Foster addressing jet lag and how the eye tells time and demonstrate his research in action with a so-called ‘Photon Shower’ – a small light chamber that conference attendees could enter for a short period of time to help reset their body clocks through a personalized light treatment.

Delta’s latest initiative sees Delta curating a ‘social magazine’ on Flipboard, the popular iOS and Android reading app. Called ‘The Science of Sleep’, the digital magazine is a compilation of sleep-related articles that advises travellers on how to deal with insufficient sleep, particularly as a consequence of excessive travelling.

For example, one article gives ’12 simple tips to improve your sleep’, and another provides travellers with “a battle plan for jet lag.” As of the writing of this article, the magazine had already gained about 10,000 readers and had curated over 60 articles that had witnessed over 130,000 page flips.

Flipboard has received plaudits for its design and usability, which allows users to literally ‘flip’ the page to read news like a newspaper on their device. The free service currently has over 50 million users.