Delta - Delta Lands in Canary Wharf

Delta - Delta Lands in Canary Wharf

Joining the many airlines who have partnered with football clubs, Delta Air Lines has teamed with new football partner, Chelsea FC, so as to promote its business service to workers in Canary Wharf in March. Delta became the club’s official global airline in a multi-year deal in July 2012.

Partnering up with London-based design agency Zero Collective, RS Displays created the Delta Pavilion, a temporary glass structure that showcased Delta’s ‘Business Elite’ flat-bed seating. Flight attendants were on hand to offer advice about Delta’s products, routes and services. Visitors could also sample the Delta BusinessElite experience by testing the 180° flat-bed seat, try out the latest ‘Fly Delta’ app and show their competitive spirit with a game of table football, which was all documented on their supporting stand-alone Delta branded website, www. deltapresents.com.

The temporary Delta space also housed a football competition where teams could win Delta prizes by demonstrating their striking skills against the clock, scoring as many points as possible in 60 seconds.

To support the football theme Canary Wharf banks including Barclays, JP Morgan, HSBC and Credit Suisse signed up to compete in the Canary Wharf Cup. Chelsea players attended the final, which took place on Wednesday 20th March.