Emirates - Aviation Experience

Emirates - Aviation Experience

Emirates is taking its marketing efforts in the UK to another level by opening an indoor aviation themed attraction in London this month. The newest public attraction for the capital, the ‘Emirates Aviation Experience’, will be the first of its kind globally.

The new tourist experience, located at the South side of the already operational Emirates ‘Air Line’ cable car in London, will cover an area of just under 300 sqm and will provide an insight into the operations and modern achievements of commercial air travel. The centre will also host the world’s first public commercial flight simulators including two Airbus 380s and two Boeing 777s, utilising full landscape visuals, allowing participants to practice their take-off and landing skills.

The centre will target people of all ages and will open to the public in time for the city’s peak tourism period this July. One year on from the launch of the Emirates AirLine, the ‘Emirates Aviation Experience’ is expected to further stimulate tourism and development in the area.

Emirates has a strong affiliation with this area of London following the launch of the Emirates AirLine, London’s popular cable car system across the River Thames, in a 10 year sponsorship deal announced in June 2012. Emirates’ association with the UK runs deep. It also sponsors London’s Arsenal football club, and has recently been announced as one of the top 10 UK airline websites to be visited.