American Airlines - Fake Your British Accent

American Airlines - Fake Your British Accent

Following a contest in February of this year on video sharing app Vine, in which American Airlines challenged its fans and followers to make a 6-second Vine clip that tells why they deserved to fly with the airline’s new B777-300ER to London, American Airlines has launched another Vine-based campaign.

As AA is letting another of their brand new planes loose on a major route—in this case, from Los Angeles to London- Heathrow—the airline is inviting Britons and Americans to make a short Vine video of themselves practicing their best American (if they are British) or British (if they are American) accent by saying the phrase “The #newAmerican is arriving. I want to fly Los Angeles to London on the 777-300ER.” (or “London to Los Angeles” if they are from the UK.)

To enter, participants have to follow @ AmericanAir on Twitter, tweet their Vine and include the #newAmerican hashtag. The contest closed on June 15 and the video explaining the campaign has been watched 8,000 times on YouTube so far.

Vine was acquired by Twitter in 2012 and has about 20 million users and since recently is facing competition from Instagram (which in turn is owned by Facebook) who has just launched its own 15-second video tool.