Turkish Airlines-#GoDortmund

Turkish Airlines-#GoDortmund

Besides being the carrier of choice for top European soccer teams such as Barcelona and Manchester United, Turkish Airlines in May signed a 3-year agreement with Borussia Dortmund to become the German football club’s preferred airline for all international flights.

Hamdi Topçu, Chairman of Turkish Airlines commented on the partnership:

Turkish Airlines and Borussia Dortmund share a similar success story. Dortmund has a very notable set of players, many of them young and successful. The company also invest heavily in talent building. Several of the Borussia Dortmund players are members of both the German and Turkish national teams.

As part of the sponsorship, Turkish Airlines has introduced a new logojet which at the end of May flew the team to London for their Champions League final against Bayern Munchen (who were travelling with Lufthansa).

On board, Turkish Airlines surprised the players with a specially created newspaper that was made of best of luck fan tweets. Both THY and Borussia Dortmund asked their fans on their social media sites to tweet the Dortmund team good luck messages and to share their best wishes with the hashtag #GoDortmund.

Fans from all over the world participated in this campaign. After 25,127 tweets and and 8,123 retweets, T urkish Airlines printed the best of the best support tweets and distributed the result on the team’s Turkish Airlines flight to London.