VIRGIN AMERICA - GO BIG BINGO

Virgin America on the 8th of August, celebrated their sixth birthday. Among the marketing elements to promote the fact was an in-flight bingo birthday party . The winning passengers who took part in a plane wide competition were awarded with free drinks and snacks.

To help promote the very ‘Virgin’ competition hosted at 35,000ft, Virgin America launched an online version of the self titled ‘addictive’ game. The epic bingo award is 500,000 Elevate points. There are also daily prizes supplied by the Elevate partners which include: two round trips from the West coast to Hawaii, a 2 night stay at the Mandarin Oriental Las Vegas, one free year of Crunch gym membership and other prizes.

The online game works on a simple premise. Pick 6 partnered brands that appeal to the user, and then begin answering questions based on the brands. The more that are answered correctly, the higher the chances of winning. Prizes vary depending on the partners you pick.

The online competition runs for one month. anf finishes on 6th September 2013. premise. Pick 6 partnered brands that appeal to the user, and then begin answering questions based on the brands. The more that are answered correctly, the higher the chances of winning. Prizes vary depending on the partners you pick.

The online competition runs for one month. and finishes on 6th September 2013.